LinkedIn Automated Outreach Cold Email Outreach Qualified B2B Leads

How We Helped a Facility Management Company Generate Consistent B2B Leads Using Cold Email and LinkedIn Outreach

Client Overview:

Our client, a specialized cleaning and facility management company, provides industrial deep cleaning and housekeeping services to pharmaceutical, manufacturing, commercial buildings and corporate offices. Their core focus is helping businesses remain audit-ready and hygiene-compliant with targeted deep cleaning solutions.

Challenges:

Before partnering with us, the client struggled with:

Low inbound lead volume
Poor-quality prospects from traditional sources
Limited market awareness, especially among pharma and manufacturing decision-makers

They needed a consistent and cost-effective way to generate qualified B2B leads.

Our Objective

We partnered with the client to:

Generate 25 qualified replies every month
Increase visibility in industrial zones like Changodar, Shela/Bopal, and Ahmedabad
Reduce average cost-per-lead using organic, outbound B2B strategies

Strategy Blueprint: From Trial to Scalable Pipeline

Our execution was based on Digitechniks’ proven B2B playbooks:

These strategies are part of our larger framework offered under our B2B Lead Generation Services.

Digitechniks’ Strategic Approach:

Over a 4-month period, we executed a dual-channel outreach campaign using LinkedIn and cold email:

Phase 1: LinkedIn Outreach
- Tools used: LinkedIn Helper
- ICP-focused connection requests + personalized messaging
- Follow-ups spaced over 7–10 days
Phase 2: Email Outreach
- Tool used: Snov.io
- Industry-personalized cold email sequences
- 2–3 follow-up emails with soft CTAs
- Built targeting around pain points like audit hygiene, compliance, and cleaning quality

📊 Results After 4 Months

Metric	Total (Apr–Jul)
Total Tasks	5,155
Total Accepted (LinkedIn)	621
Total Replies	232
Qualified Replies	93
Positive Replies	47
Avg. Opportunities/month	2–3

📌 “Qualified replies” = relevant, decision-making leads from our ICP

We launched a multi-phase outreach campaign using LinkedIn and cold email. Here’s how we executed it step-by-step:

✅ Phase 1: Initial LinkedIn Outreach

We began with a 15-day LinkedIn outreach trial targeting housekeeping and facility managers in industrial plants.

Tools used: LinkedIn Helper for automation
1,265 total tasks → 640 invites → 156 accepted connections
Personalized messages based on company type
Manual follow-up with all accepted leads

📈 Results:

Initial traction with replies and positive conversations
2 opportunity calls within the first month

✅ Phase 2: New Avatars + Structured Follow-ups

Based on insights, we introduced two new avatars:

Avatar 2: Property & Facility Managers of Commercial Buildings
Avatar 3: Industrial Plant Admins & Safety Officers

Once each campaign hit 300+ accepted connections, we triggered automated follow-up sequences — significantly improving reply and qualification rates.

✅ Phase 3: Offer Expansion + ICP Alignment

During review meetings, the client decided to focus heavily on facility and housekeeping services and expand into new verticals.

New campaigns launched:

Facility Managers – Pharma Companies
Owners & Builders – Commercial Properties
HR Heads – 150+ Employee Companies (Ahmedabad)

🎯 We localized campaigns and further refined messaging/offers. These campaigns aligned with our Zero-Budget B2B Lead Generation Strategy to enhance relevance and ROI.

Parallel Email Outreach Strategy:

We procured 5 new domains and set up 15 mailboxes, warming them up over 3 weeks using Snov.io.

Created 3 subject line variations
15-day follow-up sequences implemented
Client provided databases for segmented targeting

📩 Results:

5,522 emails sent
918 opens (46% open rate)
494 link clicks (26% click rate)
13 qualified replies
7 WhatsApp responses

Optimization: Weekly Syncs & Persona Refinement

Every week, we:

Reviewed messaging and offers
Updated ICP targeting based on converted leads
Refined the campaign structure to reduce drop-offs
Added nurturing and custom WhatsApp follow-ups for warm leads

Campaign Execution & Monitoring:

LinkedIn Campaign:

~1200+ outreach actions per month (connections, messages).
Monitoring:
- Connection acceptance rates.
- Reply rates.
- Qualified Replies
- Positive Replies (Intent to Buy)
- Opportunities Created

Email Campaign:

Sent via 15+ warmed-up mailboxes.
Metrics tracked:
- Open rates: 35–50%
- Click-through rates: 10–15%
- Reply rates.

Results Achieved:

LinkedIn Outreach

25

Qualified replies per month

Cold Email Outreach

25–30

Open rate

Cold Email Outreach

10-15

click-through rate

Combined Outcome

8-10

Opportunities Created

ROI & Performance Comparison

Channel	Traditional Agency Approach	Our Outreach Campaign
Lead Quality	Mixed, often junior roles	ICP-aligned decision makers
Cost per Lead	₹4,000–₹7,000+	₹800–₹1,200 (Avg.)
Control	Limited (agency dependent)	Full control via dashboards
Speed	6–8 weeks for first traction	Qualified replies in 2–3 weeks
Volume	Low and inconsistent	63 qualified replies in 4 months

✅ Result: The client achieved 8–10 genuine opportunities with a consistent monthly lead flow — all at a fraction of their previous acquisition cost.

By leveraging our B2B Lead Generation Services and outreach frameworks, we consistently delivered qualified leads at a lower cost.

Insights & Key Learnings

Follow-up Sequences Outperform Cold First Touches: Qualified replies spiked once we activated follow-up campaigns for accepted connections.
Localized Messaging Converts Better: Campaigns targeting Ahmedabad HR heads and commercial property managers yielded higher positive replies when city/location was mentioned.
LinkedIn Works Best with Volume + Personalization: Response rate improved when personalized intro lines were based on industry and company size.
Warm Mailboxes = Email Results: Investing in domain warming and inbox reputation early led to higher open and click-through rates by July.
Offer Clarity Drives Conversion: Campaigns with specific, problem-solving offers (e.g., deep cleaning before audits) had higher lead interest.

Conclusion:

With a phased, data-driven approach — from ICP mapping to domain-warmed email outreach , we helped the client build consistent visibility and traction among B2B decision-makers in their industry.

By applying proven B2B lead generation strategies and refining our execution weekly, we helped this facility management company build a cost-effective, scalable lead pipeline in less than 4 months.

👉 If you’re ready to implement a similar system in your business, explore our B2B Lead Generation Services or reach out to book a consultation.