Website Development SEO Google Ads GMB Optimization Social Media Marketing

Group of Schools – Driving 1,000+ Admissions with SEO and Google Ads

Client Overview:

A prestigious group of CBSE schools in Bangalore, is committed to nurturing children into compassionate, ethical, and happy leaders of the 21st century. Ranked among the Best CBSE Schools in Bangalore by the Times of India School Survey 2023, They emphasizes not just academic excellence but also character development, critical thinking, and adaptability.

Their vision is to empower 80% of individuals to achieve their true potential, with a curriculum that integrates core values of Compassion, Humility, and Happiness, preparing students to become successful global citizens.

Challenges:

Low Online Visibility:

The schools struggled to establish a strong digital presence in a competitive market, making it difficult to attract new student inquiries.

Inconsistent Lead Generation:

Without a focused digital marketing strategy, generating consistent leads for student admissions was a challenge.

Limited Targeted Outreach:

The group lacked a structured approach to target parents searching for premium educational options in Bangalore.

Strategic Solutions Implemented:

Comprehensive SEO Strategy:
- On-page SEO: Optimized website content, meta descriptions, and page titles for targeted keywords like “best CBSE schools in Bangalore” and “top international schools in Bangalore.”
- Off-page SEO: Built high-quality backlinks to improve domain authority and visibility in organic search results.
- Localized SEO: Focused on location-specific keywords to target parents in Bangalore’s key areas.
Google Ads Campaigns:
- Designed campaigns targeting high-intent keywords like “admission open CBSE schools Bangalore.”
- Created dedicated landing pages for each school to improve conversion rates.
- Used geo-targeting to ensure ads reached parents in relevant localities.
Landing Page Optimization:
- Developed user-friendly, mobile-responsive landing pages with clear CTAs to capture leads.
- Included testimonials, rankings, and key differentiators to build trust and encourage inquiries.

Results Achieved:

5000

Generated over 5,000 leads through SEO and Google Ads campaigns.

1000

Successfully enrolled 1,000+ students across four schools within the campaign period.

50

Established a steady stream of inquiries, creating a robust pipeline for future admissions.

Conclusion:

By combining SEO and Google Ads strategies, Group of Schools achieved remarkable growth in admissions while strengthening their digital footprint. This case exemplifies how tailored digital marketing solutions can drive meaningful results in the education sector, even in a highly competitive market.