Webinar Automation Funnel Development Email Automation GMB Optimization Social Media Marketing

Health Coach Achieving 4,000% ROAS through Automated Webinars and Lead Follow-up

Client Overview:

The Health Coach is One of India’s leading Certified Health, Nutrition, and Life Coaches and renowned for her holistic approach to wellness. With over 13 years of experience, she has helped clients achieve a collective weight loss of over 200,000 kg and boasts a massive social media following of 2.6 million.

Her expertise extends beyond coaching individuals; she is also a mentor to aspiring health coaches, an award-winning Lifestyle and Weight Management Specialist inspiring countless individuals to lead healthier lives.

Challenges:

Targeting Multiple Audience Segments:

Health coach needed to market two separate funnels: one for health and fitness enthusiasts and another for aspiring health coaches.

Scalability of Webinar Attendance:

Manual webinar management posed challenges in handling large-scale attendance, limiting the reach of her programs.

Lead Engagement and Conversion:

Maintaining consistent engagement with leads post-webinar was crucial to driving conversions for both audience segments.

Strategic Solutions Implemented:

Automated Webinar System:
- Developed fully automated recorded webinars for both audience segments, allowing for seamless scalability and efficiency.
Two Distinct Funnels:
- Created customized funnels:
  - Funnel 1: Targeted health and fitness enthusiasts with tailored content and solutions.
  - Funnel 2: Focused on health coaches, offering professional training and mentorship.
45-Day Lead Follow-Up Automation:
- Designed a comprehensive follow-up sequence to nurture leads with personalized emails, testimonials, and reminders.
- Integrated calls-to-action (CTAs) for upsells and program enrollments.
Performance Optimization:
- Monitored key performance indicators (KPIs) to refine and optimize the campaigns for maximum ROI.

Results Achieved:

Webinar Attendance:
- Funnel 1 (Health and Fitness Enthusiasts): Consistently achieved 1,000 attendees per webinar.
- Funnel 2 (Health Coaches): Attracted 500+ attendees per webinar.
Revenue Growth:
- Achieved an impressive 4,000% ROAS, establishing the campaigns as highly profitable and scalable.
Lead Engagement:
- Increased lead retention and conversion rates through automated follow-up, ensuring a steady pipeline of warm leads for future programs.
Operational Efficiency:
- The automated webinar system eliminated manual intervention, allowing health coach to focus on delivering exceptional value to her clients.

Conclusion:

By leveraging automation and targeted marketing strategies, Health coach successfully scaled her online programs and achieved unprecedented profitability. This case demonstrates the power of combining webinar automation with strategic follow-up to drive engagement, conversions, and growth in the health and wellness industry.