Paid Advertising:Follow-Up Automation Webinar Funnel Strategy Sales Strategy

Stock Market Trainer Boosting Webinar Attendance and Achieving 3X ROAS

Client Overview:

A renowned stock market trainer, and best-selling author, he stands out as the Business Excellence for Wealth Creation Award from the Times Group, he is committed to empowering dedicated traders to achieve financial freedom through advanced stock trading knowledge delivered via his webinars and programs.

Challenges:

Webinar Attendance and Engagement:

The client needed to fill 500 seats consistently for their paid webinars priced at ₹4,999.

Low Show-Up Rates:

Attendee participation rates were below expectations, impacting engagement and sales.

Maximizing ROAS:

Ensuring profitability from paid advertising campaigns was a critical challenge.

Program Sales Growth:

The client aimed to increase the conversion rate from webinars to premium stock trading programs.

Strategic Solutions Implemented:

Multi-Channel Paid Advertising:
- Ran highly targeted campaigns on Facebook and Google Ads, focusing on individuals interested in stock trading and financial freedom.
- Used lookalike audiences and interest-based targeting to refine ad reach.
Automated Lead Follow-Up System:
- Designed an automation workflow to ensure registrants stayed engaged and showed up for the live webinar. The follow-up included:
  - Email and SMS Reminders: Personalized messages based on registration dates and webinar schedules.
  - Pre-Webinar Engagement: Targeted communication to maintain interest and excitement.
  - Post-Webinar Follow-Up: Email and WhatsApp sequences designed to convert attendees into premium program buyers.
Optimized Webinar Funnel:
- Enhanced the registration and onboarding process to reduce drop-offs and improve overall user experience.

Results Achieved:

500

Successfully filled 500 seats per paid webinar consistently.

75

Achieved an impressive 75% attendee participation rate, significantly boosting webinar engagement.

3

Delivered 3X ROAS from Facebook and Google ad campaigns, making the advertising efforts highly profitable.

40

Increased sales of premium stock trading courses by 40%, converting webinar attendees into high-value clients.

Conclusion:

Through a combination of strategic advertising and robust follow-up automation, stock market trainer. successfully scaled his paid webinars and premium stock trading course sales. This case highlights the effectiveness of aligning targeted campaigns with automated lead nurturing to achieve significant business growth.