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LinkedIn Automated OutreachB2B Lead Generation

How Sahil Narula (RNC) Leveraged LinkedIn Automated Outreach to Generate Qualified B2B Leads

Client Overview:

Client:

Sahil Narula (RNC)

Objective:

 Generate high-quality, qualified B2B leads through LinkedIn (zero-ad spend).

Services Provided
  • LinkedIn Automated Outreach

Sahil Narula is the Managing Partner at RNC—a respected firm specializing in techno-commercial services including valuation consulting and allied services, insurance survey and loss assessment, insurance advisory services, and corporate finance & deal advisory.

Sahil’s mandate was to generate consistent, qualified B2B meetings and high-value client engagements without relying on paid ads—leveraging targeted LinkedIn Automated Outreach as a scalable solution for business development.

Challenges:

Before implementing our LinkedIn , the client faced several hurdles that hindered their ability to generate consistent high-quality leads.

Difficulty Reaching Decision-Makers

Manual outreach methods made it challenging to consistently connect with senior executives and target stakeholders.

Unpredictable Lead Generation

Lead flow was inconsistent, making it difficult to maintain a steady pipeline of qualified B2B prospects.

High Cost of Paid Channels

Dependence on paid advertising was driving up acquisition costs without delivering proportional improvements in lead quality.

Digitechniks’ Strategic Solution

Digitechniks recommended a zero-ad spend LinkedIn Automated Outreach strategy tailored for RNC. By focusing exclusively on organic outreach, the approach eliminated the need for expensive paid campaigns while maximizing ROI.

The strategy began with precise targeting of high-value decision-makers using LinkedIn Sales Navigator. This allowed the team to segment and prioritize CXOs, VPs, Directors, and other relevant senior leaders within target industries, ensuring outreach efforts reached the most influential stakeholders.

To drive consistency and scale, Digitechniks integrated powerful LinkedIn automation tools. These tools enabled personalized connection requests and automated follow-up sequences, resulting in a steady flow of qualified leads and a highly efficient outreach process.

Execution of LinkedIn Automated Outreach Campaign

Step 1: Comprehensive Client Questionnaire
The process began with a thorough discovery session to gather detailed insights from Sahil Narula about RNC’s business model, target audience, core offerings, and unique selling proposition.

This ensured the outreach strategy aligned perfectly with RNC’s goals and strengths.

Step 2: Building Accurate Customer Avatars
Digitechniks worked closely with Sahil to define clear customer avatars, focusing on key decision-makers such as CXOs, VPs, and Directors.

Specific industries and business segments relevant to RNC were mapped, and targeting criteria were finalized in consultation with the client.

Step 3: LinkedIn Targeting Parameters Setup
Using LinkedIn Sales Navigator, precise targeting parameters were established—such as company size (mid-sized firms, 11–50 employees), relevant industries, and seniority levels (CXOs, Directors, VPs).

This ensured outreach efforts were focused on the highest-value prospects.

Step 4: Profile Optimization
Sahil Narula’s LinkedIn profile was professionally optimized, including a high-quality headshot, custom banner image, and strategic headline.

The “About” section was rewritten to clearly communicate the value RNC offers, enhancing credibility and boosting response rates.

Step 5: Automation Setup and Execution
Digitechniks integrated LinkedIn Helper with Sahil’s profile to automate personalized connection requests and nurturing follow-up sequences.

Consistent weekly outreach activities were maintained, with 600–700 tailored connections and messages sent every week to ensure steady b2b lead generation.

Campaign Execution & Monitoring:

LinkedIn Campaign:
  • ~2,000+ outreach actions per month (connections, messages).
  • Monitoring:

    • Connection acceptance rates.
    • Reply rates.
    • Meeting bookings.

Results Achieved:

27.94

Acceptance rates of connection requests

4.68

Response rates to automated messaging sequences

68

High engagement rates demonstrating the effectiveness of automated personalization.

3-5

25-30 qualified meetings booked per month

Want to Learn the Strategy Behind These Results?

This case study is a real-world example of what’s possible when you combine LinkedIn automated outreach and cold email strategies—all without spending a single rupee on ads.

If you’re curious about how we consistently deliver 30–50 qualified meetings per month, these two in-depth blogs break it all down for you step by step:

  1. LinkedIn Automated Outreach: Proven Blueprint for Generating B2B Leads (Zero Ad Spend)Learn how we use LinkedIn automation to connect with CXOs and decision-makers organically—book 3–5 meetings per week like clockwork. Explore the Blueprint →
  2. Cold Email Outreach Blueprint: Proven Method to Generate High-Quality B2B Leads in 2025
    Discover how we build cold email systems that generate 30–50 qualified meetings per month—without spending a rupee on ads.

    Read Full Strategy →

Key Insights and Learnings:

• Importance of detailed initial targeting and accurate avatar definition.
• Power of consistent follow-ups in driving conversions.
• Value of a well-optimized LinkedIn profile in enhancing trust and response rates.

ROI Comparison: LinkedIn Automation vs. Traditional Paid Channels

Compared to traditional paid advertising, the LinkedIn Automated Outreach strategy delivered a significantly higher return on investment for RNC.

The cost-per-lead was much lower with LinkedIn automation, as there were no ongoing ad spends involved.

Additionally, the quality of leads was superior—decision-makers were more responsive and engaged, resulting in higher response rates and more qualified meetings.

This data-driven approach ensured that outreach efforts were both cost-effective and impactful, outperforming the results typically achieved through conventional paid channels.

Conclusion:

By combining strategic targeting, profile optimization, and LinkedIn automation, Sahil Narula (RNC) achieved consistent and cost-efficient B2B lead generation.

If you'd like to explore how this proven framework can be tailored for your business

Schedule your discovery call with sharan kulkarni today.

Book A Discovery Call

Frequently Asked Questions (FAQs):

How does LinkedIn automated outreach work for B2B lead generation?

LinkedIn automated outreach uses advanced tools to identify, connect, and nurture relationships with decision-makers in your target industry, resulting in a steady flow of qualified B2B leads.

What are the benefits of using LinkedIn outreach compared to paid ads?

LinkedIn outreach often results in a lower cost-per-lead, more personalized engagement, and higher-quality conversations with decision-makers—without the ongoing costs of paid advertising.

What tools were used in this case study for LinkedIn automation?

We used LinkedIn Sales Navigator for precise targeting and LinkedIn Helper to automate connection requests and follow-up messages, streamlining the outreach process for maximum efficiency.

How many qualified leads or meetings can I expect from LinkedIn automation?

While results vary, this campaign generated an average of 3–5 qualified meetings per week, thanks to consistent, targeted, and personalized outreach.

Is LinkedIn automation safe for my account?

When implemented correctly with professional tools and best practices, LinkedIn automation is safe and helps maintain compliance with LinkedIn’s guidelines while driving effective lead generation.