Our Proven 3 C's Formula to Succeed in Digital Marketing (Without Wasting Time or Resources)

Our Proven 3 C's Formula to Succeed in Digital Marketing (Without Wasting Time or Resources)

by | Aug 26, 2019 | Business, digital marketing, Digital marketing tools, integrated digital marketing

Are you somewhere stuck in the race of success in career? 
Are you still puzzled in the flashy world of digital marketing and looking for the right way in?
Don’t worry, you are not alone here!
But chaos and confusions are never a solution for your career aspirations. Here, all you need is proper guidance on “what, when, how and where” to start with your handsome digital marketing career.
Beginners & people new to Digital Marketing lack complete clarity & direction. Without clarity & direction, it’s impossible to succeed in any field.

But is digital marketing career worth in the current job market?
The fact is that this industry is growing at an exponential rate and thus a job as a digital marketer is one of the potential fruitful career choices you can opt-in this modern digital era. 

As a digital marketing agency with years of a proven track record of successful clients and successful workshops, we have decoded this process uniquely designed to take the process step by step to become a successful digital marketer. 
We’ve decoded a uniquely designed process to become a successful Digital Marketer. Let’s have a look at here.

Step 1: Coaching

As a beginner in Digital Marketing, it’s advisable to gain surface-level knowledge of the various jargons, domains & subdomains such as concepts like Search Engine Optimisation (SEO), Google Ads, and Facebook Ads, etc. 

When you know these, you will get a vague idea about how digital marketing works and how it is different from conventional marketing methods. The goal is to get a general idea about the industry. 
After gaining the prerequisite knowledge & awareness, it’s time to choose the right mentor/institute to get coaching from. Make sure you do a thorough analysis & choose a credible mentor/institute that can give you the required knowledge to help you kickstart your career. When there are many digital marketing agencies are out there, choosing the best one that can show light on your journey of digital marketing career will be a tough one.
Now, how would you choose a good mentor?

Choose the Best Value, Not the Best Price when it comes to choosing a digital marketing agency that helps you to kick-start your career in the right direction.

Step 2: Community

Communities are where all the magic happens. Join the right communities like Facebook groups, online forums, offline meetups and filter the relevant information based on the quality of content shared, frequency of activity, etc. 

This is where you can gather insights from the top minds in the industry. It helps you stay updated with the industry trends & opens up potential networking opportunities with the community members. Engage with the community, gather the necessary knowledge & implement your learning. 

Thereby you can build your networks also by actively participating in these communities. The right set of communities & the right coaching will give you the ‘why’ & ‘how’ to do things in digital marketing.
Active interactions in communities equip you to gather the latest trends and most effective digital marketing tools through contacts with renowned digital gurus.

For instance, you can join digital marketing groups on Facebook, Instagram, etc to see what are the hot topics trending, daily posts, etc. Also constantly watch how business pages work based on their social media posts frequency, content formats, ads formats, which all groups they joined, their activeness in each group and how they market their products and services. 

This idea will give a good idea on how social media marketing works normally and their number of shares, likes, and views on each video or post will help you to know whether their social media digital marketing strategy is working or not in that particular platform. 
It will not only help you in choosing the best digital mentor but also, act as a great platform to update yourself every day with the happening digital marketing trends.

Step 3: Consistency

This is where you have to get your hands dirty & put in practical work. One of the effective ways is to join as an intern of reputed companies who has solid Digital Marketing Team or another way is to Grab projects from NGOs and run campaigns.
To evaluate the gained digital marketing knowledge, you can begin to serve NGO’s. You can get a Google Ads grant of $10,000. Using which you can master the SEM platform and run Facebook campaigns like “Celebrate your Birthday With our Kids” on Facebook and Instagram.

For Facebook Ads, either you can contribute and take Tax benefits or you can search for a Donor to provide funds for Facebook ads. In this way, you can get an initial hands-on experience on the different ways to create a successful campaign.
Well, a practical implementation of what you observed or learned would be even more promising for your better understanding of digital strategies and also in your career growth. It helps you know if your applied digital marketing techniques are working within the specific digital platform and on the selected target audiences.

Your focus on implementing the learned digital strategies should be on how to successfully optimize the sales funnel to convert prospects to loyal fans. 

“Our Sincere Request, don’t burst out entrepreneurs money by running Digital Campaigns without appropriate experience”  
This will give you a fair idea on how to run campaigns for bigger clients. Keep in mind the digital marketing is a volatile industry & keeps changing at the blink of an eye. Rinse and repeat this three-step process & you’re on your way to becoming a Digital Marketing Ninja.

Observe, Serve and Succeed! 
Let this be your secret mantra for success in your digital marketing career!

After all, you don’t want to be another ‘Tom, Dick and Harry’ in this ever-changing digital industry. Smart work is what takes you to heights of success and now you know exactly from where the real smart work starts in your digital marketing journey right? Yes, it starts with choosing the right mentor! Join our hands to avail the most updated digital marketing training which you can’t access elsewhere. Digiteckniks, spearheaded by a well-experienced, expert digital marketing consultant and trainer, is one such premier digital marketing training agency in Bengaluru. The institute offers two courses Integrated Digital Marketing Certification Program and a certificate program in Social Media Marketing. With 66 hours of online training and 10 strategy templates, it is the ultimate course designed for anyone interested in exploring the power of digital marketing. 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

5 Step thought process flow of a successful digital marketer

5 Step thought process flow of a successful digital marketer

by | Aug 6, 2019 | Business, Content marketing, digital marketing

Are you going through dilemmas in framing a successful digital marketing strategy? Do you think it’s going nowhere and you’re simply shooting in the dark? Have you come to a stage where you feel digital marketing isn’t your cup of tea? 

It’s something widely seen that whoever trying to start a successful digital marketing strategy, their single worry is where to begin, whether to start the content first or to find customers initially or to understand the digital ecosystem first or design a strategy in the first place or not. 
Now, what’s the exact issue? Have you ever tried to do an in-depth analysis of it?? 
Well, such ways of shooting in the dark create chaos and end up in non-productive outcomes in their digital marketing strategy.

When you start your digital journey without a proper thought process, you may end up in creating inappropriate content or put in all that marketing efforts that do not resonate with your target audience. 
Is that fruitful by any means? Think about it!

Follow this 5 step-by-step thought process that a digital marketer should adapt to design a successful digital strategy.

Digital Media Ecosystem Understanding:

5 Step thought process flow of a successful digital marketer

In this step, all you have to do is ask yourself the questions below  

A. Available Digital Marketing Platforms for the Marketers.

Firstly as a digital marketer, you need to know different digital media platforms like search engines, Display Advertising websites, social media, email, and content marketing, etc. and the types of customers spend time on each platform

B. Digital Marketing Platforms for Organic promotions 

You need to understand the available Digital Marketing Platforms which offers organic promotions and the limitations of each organic platforms. For Eg. You can rank your website for Free on search engines using SEO strategies and list your business for Free on various Social Media Platforms. This will be an ongoing process and you will understand it better if you spend more time on each of the available platform.

C. Paid Digital Marketing Platforms

Every Digital Marketing platform has a paid advertising platform. You need to understand the available options to market your business. 
For Eg. If you have to understand Facebook paid advertising platform, You have to know the available features of the advertising platforms and how you use that for your business

D. You need to know the mentality of the people when they are using different platforms

Understanding the intent of your prospective audience when they are on each platform is very important. 
For Instance :
If they are on Search Engines, they are looking for an immediate solution. 
Use this information when you are creating Search Engine Strategy. If they are looking for information, show them blogs which provides answers to their questions and if they are looking for service show them your offerings. 
One more instance, if you want to promote an e-book download or a webinar, it would be better to use Facebook and for promoting your service or product directly it would be ideal to us Google Search Platform.
This shows that content platforms change according to the interest and availability of the target audience.This inturn helps you to personalise the content as per the intent of the audience when they are each of the platforms

E. Understand when to use which platform and what you could offer that best suits their intent 

Once you have an understanding of all the platforms, it’s important to crack the formula to win your prospective audience attention. So know how you can provide the content as per their intent and at which stage of your funnel they are in,
You need to identify whether consumers search in Google to get information, or whether your target people use more Facebook to search for data. Get a proper idea on why and when to use a particular digital marketing platform.
These 5 questions will enable you to you to make wise decisions in terms of content development and ad budget allocation and eventually results in higher ROI.

Understanding Consumer Journey:

5 Step thought process flow of a successful digital marketer

Before creating any content, you need to understand the consumer journey. It is nothing but which media they use or navigate frequently to buy required products or services.

To understand the exact customer journey is the best way to convert prospects to loyal fans.

Based on their preferred platform, you will know which content to use and how it has to be formed, whether a blog, image, or a video.
Once you understand it, feed your information to the content creation team. This gives you an idea what your target consumers mainly consumes whether blogs, videos or webinars.
The content team create personalized contents or the most suitable content based on each target customer navigation platform and to suit their buying needs and persona.
For instance, if you are targeting a marketing professional, he consumes various content like blogs, videos, webinars, by mostly navigating in Google. Now you know which platform customer uses and what types of personalized contents can be created to reach this target customer effectively and easily rather than simply shooting in the dark without proper target positioning and segmentation.
By linking both the above steps, you will get to know what competitive edge you have among the other similar players in your industry and what digital marketing strategy you can adopt to get increased visibility on the targeted digital platform and how easily you can reach the target audience.

Digital Targeting: Once you identify your customer’s navigation habits and their preferred digital platform, you need to categorize your prospects under demographic segmentation or customer avatar variables like Age, gender, marital platforms, social media platforms, etc. If you are a digital marketer, your ideal prospects can be marketing professionals, students, business owners, etc. 
Digital Targeting enables you to decide which content suitable for each target audience, what digital platform would be ideal to display your marketing ads. 

Content and Creatives: Once you are done with the audience segmentation, you can use the different touch points in customers’ navigation to create a suitable style and form of content.

You need to understand your target audience fears and frustrations or wants and aspirations.

 Suppose, if they are more interested in referring blogs than other content forms, you can feed this data on their preferred content style to your content creation team so that they can accordingly create specific content based on each target audience preferred style of content consumption.
For instance, the same piece of content will be better conveyed and reach effectively to a marketing professional as a webinar, to a business owner as a blog and a student as a video or image.

Here, you are segmenting your content style according to the preferred viewing style of your prospects and also based on the platform requirements.

In this way, content personalization and scaling are essential for grabbing increased customer attention in each digital platform and convert them to loyal fans.

Digital Strategy and Planning:

5 Step thought process flow of a successful digital marketer

Digital strategy is nothing but deciding on the distribution of content specifically crafted and styled for each digital marketing platforms. Digital strategy and planning starts right from the first step of understanding digital ecosystem and followed in each of these stages to finally decide how the entire digital marketing thought process works smoothly and effectively on each target segment and what is your next step.
Effective content distribution and marketing strategy would bring in more traffic inflow to your content, but also awake interest in them which ultimately convert prospects to loyal fans and thereby you can retain them in your business in the long run.

In this way, you get a much clearer idea on whether to put your content as a blog on Facebook, video on Instagram and so on. This clarity on content distribution method is essential to create one content and reach out to the maximum number of people.
With a good distribution strategy, you will also know how much money to be invested, what type of content (image, blogs, infographics, etc) is distributed to each target audience. Then you can decide, say for instance, on Instagram you are going to reach 10,000 people through a video or SEO, your action plan is to generate “X” amount of traffic in the next 3 months. Such similar digital strategy and planning can be easily done.  
To conclude, follow this step by step process to generate positive digital ROI and to be a successful digital marketer with high customer base.

 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

2 Step Copywriting Process That Sells

2 Step Copywriting Process That Sells

by | Aug 3, 2019 | Business, Content marketing, digital marketing

 

Words make all the differences in digital marketing…

Yes, you heard it right! The relevance of copywriting is inevitable in the context of digital marketing and to rightly attract your customers to buy your brands.
It acts as a significant channel of B2C communication which ignites and triggers their need to buy your products or services or subscribe to emails or get updated on new product launches.

The role of copywriting differs at each stage of the sales funnel, be it for your ads, brochures, websites, and emails or on social media platforms. To amass a huge number of traffic to your site, you need to know the tricks and tips to craft a winning copy that intrigue your prospects.
Yes, you do not want just any copy that confuses and not fruitful to your customers, but use that little bit of wisdom on your contents implementing the right tools to make your “contacts to contracts” and achieve higher sales conversion rates.

Copywriting isn’t an easy pie to make. It demands a tremendous thought process to present the right copy in front of your target audiences. Right from defining your prospects to crafting an attractive sales letter, it swims around the sales funnel as an undeniable skill to be mastered by every aspiring digital marketer!

Copywriting to a greater extent can be based on Cause Marketing, wherein your content/sales copy fulfills the dual purpose of increasing profits while fulfilling the personalized needs of each target audience. 
For instance, determining what exactly you have to offer to your prospects sums up the first step in crafting an ideal copywriting. In fact, it has to act as a bridge between what you offer and what personally each customer segment need from a brand.  

You have to decide what is the brand voice and what tone would you ideally present? Will it resonate with your each segmented prospect?
Creating value is what should be the intention of your copywriting. Keeping your copy simple and snackable delivers an ascension path enabling customers to easily move through your funnel.

Uses of Copywriting

  • It directly attract and create Qualified leads
  • Support Telemarketing & Customer Service
  • Create physical and online store traffic
  • Stimulate referrals and word of mouth marketing and thereby customers share content in social media, send emails to friends and others.
  • While introducing new products and services to new and past clients
  • An effective tool helpful in selling directly by direct mail or marketing
  • Clearly communicate business and personal messages
  • Create PDF reports, blogs and other key content pieces.
  • For preparing Sales letters

Steps for a Good Copywriting

2 Step Copywriting Process That Sells

Imagine

Copywriting isn’t just simply scribbling your ideas and thoughts and presenting your copy in front of your customers. It ends up in wasting your resources, time and effort which delivers nothing but creates confusing message to your customers.
You should have a clear intention to convince your customers to move ahead the funnel and be a loyal fan. For this, the copywriter needs to know the product well, write out multiple drafts, rework, test and refine.

Researching

Want to break a leg in the digital arena? The real recipe to create a killing copy is to do smart market diagnosis and find out profiling questions that fulfils the audience needs in the form of products or services that you offer.
You need to know what your client is struggling with, their nightmares and solve it with informative and interesting content to make their life easier.
Project the customer is the actual game changer! Assess what emotions they are feeling and trigger emotions you want them to feel.
Also you need to know what will delight the customer-something very personal that is meaningful to them. Rank your emotional trigger words and use highest value words in marketing. The ideal way is to know unmet needs of customers. Now you know their exact trigger point of needs and preferences.
It is crucial to use words that offer people something they already want and connect it to your solution. A copywriter can use copy points from competitors/peers. List the best ones and relevantly use the ideal words for each customer stage in the sales funnel.
Create a fact sheet of at least 100 items. It includes all the facts about the market, product, and objections and how you can fulfil customer objections. The best way is to start content with a benefit, then go deeper level in to benefit within a benefit and then even deeper level. Thus making your customer feel they get only benefits and nothing less from the brands you offer.
Once you are succeeded in grabbing the reader’s attention, you almost win the crown there! If you could impress the audience in your problem solving glory with the attractive headline and well-crafted introduction, you need to sign off with a call to action to let them know why it is necessary to buy now than later.

With the headlines and conclusion, create an urgency of action where they literally look for your products in the next moment itself and ready to buy it even if multiple substitutes are available in the market.
As a successful digital marketer, copywriting tops the list as one of the most prominent skills you will ever learn in your marketing journey. We at Digitechniks gives you a unique platform to improve your career prospects, attain a higher competitive edge and equip you with the art of copywriting to win sales and learn valuable digital skills to run your business successfully.  

 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

7 Steps List Building Formula

7 Steps List Building Formula

by | Jul 31, 2019 | Business, digital marketing, Email marketing

List Building is perhaps the most essential element when it comes to nurturing your audience. There is nothing more important to a Business than a list of willing & able buyers.

Statistics also indicate that list building (particularly email marketing) gives the highest ROI for every dollar spent.

Thus, if you still haven’t built a solid process for building your list, you’re leaving out dollars on the table & the potential to grow your business manifold.

In this crisp & concise blog post we’re going to cover 7 actionable steps that we ourselves as a Digital Marketing agency cum training institute use, to build our list.

These 7 steps are tried & tested. They work like a charm.

Excited?

Let’s jump right in.

Step 1: Define the bigger purpose of your brand

Knowing ‘why’ you’re doing is equally important as knowing ‘what’ you are doing
In a nutshell, you should clearly define how your brand is solving a large problem while simultaneously contributing to the development of the human race.
Clearly define what is the unique selling proposition of your offer (product/service) and the statement of value.
Aligning your mission with the wants and aspirations of your target audience is the recipe for Business success.
Here’s the template for statement of value:
(Product/service name) enables (ideal customer) to experience (after state)

Step 2: List down all the problems your brand is capable of solving

Make a list of all the pain points & problems your product/service is capable of solving. This can be done with the help of the before/after grid. Filling in the grid gives you an idea of the transition your prospect will have after they buy your product/service.
Here’s an example of the Before/After grid for one of our core products (Integrated Digital Marketing Certification Program):

7 Steps List Building Formula | Digitechniks

Step 3: Identify the audience who have these problems & need your help

The objective in this step is to identify and segment the group(s) of people who have either problems or needs that your business is capable of solving.

Step 4: Segment your audience

Create buyer personas (customer avatars) for your brand. I.e Segment in to different group of willing and able buyers with similar problems/needs. The objective is to clearly know whom you’re selling to.
List down the name, age, occupation, marital status,gender, languages & other demographic information about your buyer persona.

Step 5: Define lead magnet for each segment

A unique lead magnet has to be created specifically targeting to each segment of your audience. For example, if your target audience are bloggers, a lead magnet could be an ebook or a pdf titled “29 proven hacks to quadruple your blog traffic within the next 10 days.” Specificity is the key to create a winning lead magnet.

Step 6: Promote it on display advertising networks

Identify the display advertising networks that each specific target consumer are active on. Push your lead magnets on these networks so as to meet their particular need or solve their problems. Some examples of display advertising networks are Google Display Network & Social Media (Facebook, LinkedIn, etc
.)

Step 7: Build tripwires & promote it on search advertising networks

Advertise your tripwire on search advertising networks in order to obtain highly relevant & targetted traffic. Tripwires are deployed on search advertising networks inorder to obtain leads and collect the cookie data of the visitors with high buying intent.

This process is also a list building activity.

Now that you’ve built the list, the next step is to convert this list to contracts.
If you’re wondering how to convert contacts to contracts, read our article on 11 Step Content Creation Strategy.
And there you go! 7 actionable tips that will help you build an email list & an unshakable business in no time.

 
Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

3 Key Roles Of A World-Class Digital Marketing Team

3 Key Roles Of A World-Class Digital Marketing Team

by | Jul 31, 2019 | Business, digital marketing

Do you know what separates a winning & super successful Business over just a regular one?
Every successful Business follows the Customer Value Optimization process. 
In a nutshell, Customer Value Optimization boils down to three core principles.
I.e There are only 3 ways to grow any Business (whether online or offline):

  • Increase the number of customers
  • Increase the average transaction value per customer
  • Increase the number of transactions per customer

CVO involves building a Funnel rather than just directly selling products to your prospects.
Most Businesses directly push their products/services to prospects & end up hardly making any sales, let alone profits & margins.
Just because your offer (product/service) solves the problem of your target audience & helps them achieve their wants & aspirations, doesn’t mean they will buy it from you immediately.
It’s like approaching an unknown girl in the bar & asking her to marry you.. The answer will most certainly be a NO. (Unless you’re Brad Pitt of course :p)
Well, we’re not telling you to stop marketing your offer to your audience, we just want to establish trust by strategically communicating with your target audience.
If you overcome these two doubts, you’re pretty much a marketing monster (give yourself a pat on the back!):

  • Prospects doubt in you or your brand
  • Prospects doubt in themselves (This is the biggest hurdle marketers have to overcome)

In the CVO Funnel, trust is established via Lead Magnets & Tripwires.
Here’s how the CVO Funnel looks like:

 

3 Key Roles Of A World-Class Digital Marketing Team

Most Business make the mistake of directly selling the core offer.  

This is a recipe for disaster.

How can you expect someone to buy a high ticket item from you, when they don’t trust you & have objections?

Your budgets will be exhausted & your profit margins will be reduced if your directly sell without building a funnel.

Without a proper funnel, it’s not possible to make your Business profitable in the long term. Period.

Hence, it’s essential to build the CVO funnel for your Business to not only gain the trust of your prospects, but to also crank up those profit margins.

Think about it.. It’s a win-win situation.

We’ve told you how the CVO Funnel works and the steps involved.

Now let’s get into hardcore execution mode wherin we teach you the exact three step process to build an unshakable CVO Funnel (aka the 3 Key Roles Of A World Class Digital Marketing Team):

Step 1: List Building Using a Lead Magnet

Lead magnet is an ethical bribe that offers a specific chunk of value to a specific audience in exchange for their contact information.

The goal here is to over deliver and offer something of super-high value to your prospects in order to build trust and establish authority.

Ebooks, swipe files, checklists, templates are great lead magnet examples. The main quality of a lead magnet lies in its specificity.

Lead Magnet Example:

3 Key Roles Of A World-Class Digital Marketing Team

Don’t keep it long and boring.
Instead, it should be laser-focused to a specific audience & solve a specific problem they have.
A hyper-specific lead increases the quality of leads & actually gets consumed.
Must Read: 7 Step List Building Formula

Step 2: Nurturing List Through Content Marketing

The goal in this step is to strategically create and distribute content to people who have already consumed your Lead Magnet.

The retargeting is done as we have their contact information & cookie data.

Deploy a rock-solid content marketing strategy keeping in mind the fears/frustrations, wants/aspirations of your target audience.

The objective is to tailor your content in such a way that customers convince themselves to buy your product.

This can be done using the Before/After grid.

Here’s an example of someone who takes up our flagship Integrated Digital Marketing Certification program:

3 Key Roles Of A World-Class Digital Marketing Team

Your content should clearly communicate how your offer(product/service) will help them move from a “Before” state to a desired “After” state.

This is what all great marketers do.

Once the platform-specific content has been created, distribute it across all the platforms. (Facebook, Messenger, SMS, Email, etc
.)

Step 3: Convert Loyal Fans To Contracts Using Tripwire

At this point, your prospects have given their contact information & consumed your content.
In other words, they have developed certain trust in you.
Now it’s time you ask them to take certain action (i.e buy your product or service).
This is when the Tripwire comes into the picture.
The tripwire is a super-low-ticket offer (usually 1$ – 20$) that exists for one & only one reason: To convert lead/prospect into a buyer.
Simply put, tripwire changes the relationship.
Tripwire examples: 14 day free trial of a saas product, free/paid webinars, etc
.
The Big brands have realised that there is nothing more important than a list of buyers/customers.
Hence, the importance of this step cannot be stressed enough.
If you execute all these 3 steps meticulously, your buyers will eventually become your Brand Advocates & buy from you again & again.
Thus, the Customer Lifetime Value increases & you can spend this profit to acquire more customers & funnel them again.
In a nutshell, you’ll have an army of raving fans who are willing and able to spend dollars on your products and services.
What else does a Business need, to be successful long term? Right?
It’s every Business Owner/Entreprenuer’s fantasy! (no offence)
Do you want to know the proven step-by-step frameworks & templates to execute the CVO process like a breeze?
Then make sure you attend one of our upcoming workshops (This is where we teach the really good, kickass stuff!)
Cheers.

Enroll to get the right direction in Social Media Marketing World
Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

11 Step Content Creation Strategy To Convert Your Contacts To Contracts

11 Step Content Creation Strategy To Convert Your Contacts To Contracts

by | Jul 22, 2019 | Business, Content marketing, digital marketing

Most companies post content on social media just for visibility. They don’t have a clear objective and lack clarity with their content marketing. With undefined business end goals, it will be a challenge to bring an effective content marketing strategy and post relevant content on social media. They just want brand awareness, which may not serve your actual purpose of reaching the right target audience.
Content marketing without a purpose doesn’t create any value for the users. The ultimate goal of purpose-driven marketing is to convert the list to loyal fans. Posting for the sake of visibility doesn’t achieve this objective.
Posting haphazardly with no clear objective results in wastage of time, money & resources and the content marketing process will be fundamentally flawed by default. This would ultimately harm your business and reduce your customer base.
Won’t you think, this needs your serious attention? Now, what’s the best and right action you can do?
Let’s see here how you can effectively build a winning content calendar that converts contacts into contracts:

Step 1: Define your purpose

Before building a content calendar, you need to primarily define the purpose of your content marketing strategy. The message of your brand should be the core essence of your content which is shared across your target audience.
If you are able to fulfil the aspirations of your target audience through useful and informative content about your brand, you’re well on your way to dominate the market!

Step 2: List down the problems that your product or service is capable of solving

Content is the most efficient business communication channel. It bridges the gap between what you have to offer and what exactly customers are searching for. When your content can convince your prospective customers that your brand is the apt solution for what they are looking for in a product or service, you’ve hit the bulls eye.
Your content should include the solution that your product or service is offering to your target customers. This is when their aspirations meet your offerings through a streamlined content marketing strategy.

Step 3: Identify the audience who have the problems that your business is capable of solving

A standout amongst the most well-known mistakes in the enterprise is making a solution before identifying a problem.
You may think you have the ‘next big idea’, yet have you truly done the research to check whether it could be effective? Is there a need in the marketplace or solve the problems of your target customers?
If you truly need to acquire success in content marketing, the principal thing you have to do is identify the issue to understand. The issue fills in as the pillar for your organization. Thus, you can do a wide research and market survey in your niche market to identify who have the problems that your business can solve through products or services.

Step 4: Segment the audience based on common fears, Frustrations or their Wants and Aspirations

Once you have identified people who have problems that your business can solve, the next big thing is to segment your target customers based on each customer behavioural pattern. It can be based on their common attributes, fears, wants or preferences.
This will help you in positioning your product right in the market, which ultimately translates into increased ROI and sales. 
When you prepare the marketing mix (4ps of marketing: Product, Price, Place & Promotion) as a part of the social media marketing strategy, you need to segment the target audience according to their attributes and needs. Only a proper market segmentation based on customer behavior would help to know which type of content message can be communicated to specific target customers through various social media platforms.

Step 5: Competitor analysis to identify what’s working for your high level competitors.

Drawing inspiration from your high level competitors is a great idea. When they already have established content marketing and distribution strategies, you can hack their content marketing strategies with your own innovative and unique content marketing approaches.
On analyzing the kind of content format working for your similar competitors, you can get a fair idea on how to frame your own content marketing strategy and content distribution strategy to reach your customers in an effortless way using the various digital platforms.

Step 6: Define your Social Media content deliverables

As you know, the evergreen prominence of social media content brings an inevitable need for the right and effective social media content deliverables.
You need to plan and strategize how often and where your content needs to be distributed to increase the chances of reaching the right target audience. You have to plan and define the quantity and time intervals of the below content types to be posted in the respective and suitable social media platforms:

  1. Blogs per Month
  2. Image posts per month (Theme Based Image Posts)
  3. Videos Per Month
  4. Live Videos and Live Image Updates
  5. Polls per Month
  6. Listicles per Month

Step 7: Define Content Theme

An unorganized and aimless content will only confuse your prospective customers. Is that what you actually aimed for? Well, when you have numerous problem-solving brands to be offered to the same target customers, they shouldn’t be bombarded with a generic and cliched message.
Hence, you have to define and design your content theme well before the preparation of the content calendar. Select only one problem of your target customers that you want to solve through the content.
When each content piece is presented in this way as a solution to one problem, it will be more comprehensive and effective, which creates trust and attention among your target customers.

Step 8: Create a Content Calendar

Once all the content marketing strategic planning has been done; it is now time to actualize the creation of a content calendar.
 As indicated by the Content Marketing Institute, 92 percent of content marketers utilize social media to broadcast their content.
 A social media content calendar will enable you to post reliably over all stages by guaranteeing that content is planned and scheduled in advance. A content calendar isn’t only a planning tool; it’s a record of all that you’ve at any point published.

Step 9: Start creating Socially Snackable content pieces as per the Platform

When you are creating a social media content targeting a niche market to solve their problems, you need to also pay heed to the type & quality of the content. The content message and style must be appropriate to the respective social media audiences.
The style and purpose of content can vary on each social media platforms like facebook, twitter, etc. You may need to modify the content message, the content length, content language, a solution offered, the timing of posting contents and several such factors before posting it based on each social media platform. Moreover, make it simple and understandable to effectively arouse interest in your target customers minds.

Step 10: Distribute it across Various Social Media Platforms and send email Broadcasts to your existing database

Once the content is ready in any form which is designed according to your content calendar plan, you have to distribute it across Various Social Media Platforms and send email Broadcasts to your existing database.
Thereby, your brand’s message is rightly communicated across various social media channels to attract a larger customer base and improved revenue for your business.

Step 11: Paid Promotion of the content to reach the audience who have visited any of your web assets

Apart from creating snackable and problem-solving content, the most significant step is to do content advertising. This can increase the chances of reaching more customers. Content advertising can be done through paid distribution channels like PPC campaigns, Social Media Ads(Facebook, LinkedIn, etc..) and so on.
In STEP 10 and Step 11, some Percentage of the audience are converted to Loyal fans and these loyal fans will eventually become either our customers or brand advocates.
In our training programs we teach you how to identify the purpose behind your content marketing campaigns & how to align them with the wants & aspirations of your target audience. We teach you the proven practical process of creating a solid content calendar from scratch.
Enroll to get the right direction in Social Media Marketing World

 

 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

We are Digitechniks — a premier digital marketing consulting, mentoring, and implementation agency with the most comprehensive and efficient team. We are committed to help businesses plan, strategize and budget the Digital Marketing Campaigns.

Committed to supporting, encouraging, and improving digital marketing ROAS in India, we are focused on creating Digital Marketing Strategies that produce positive Digital ROI.

ADDRESS
Digitechniks
#816-k, 1st Floor,
16th Cross, Jayanagar
7th Block West, Bengaluru,
Karnataka 560070, India.

Email: getinfo@digitechniks.com

Phone Number: +91 8147005255

Quick Links

Careers

Faqs

Gallery

Privacy Policy

Terms and Conditions

Follow Us

© 2023 Digitechniks. All Rights Reserved.