LinkedIn Automated Outreach Cold Email Outreach Qualified B2B Leads

How We Helped a Facility Management Company Generate Consistent B2B Leads Using Cold Email and LinkedIn Outreach

Client Overview:

Our client, a specialized cleaning and facility management company, provides industrial deep cleaning and housekeeping services to pharmaceutical, manufacturing, commercial buildings and corporate offices. Their core focus is helping businesses remain audit-ready and hygiene-compliant with targeted deep cleaning solutions.

Challenges:

Before partnering with us, the client struggled with:

Low inbound lead volume
Poor-quality prospects from traditional sources
Limited market awareness, especially among pharma and manufacturing decision-makers

They needed a consistent and cost-effective way to generate qualified B2B leads.

Our Objective

We partnered with the client to:

Generate 25 qualified replies every month
Increase visibility in industrial zones like Changodar, Shela/Bopal, and Ahmedabad
Reduce average cost-per-lead using organic, outbound B2B strategies

Strategy Blueprint: From Trial to Scalable Pipeline

Our execution was based on Digitechniks’ proven B2B playbooks:

These strategies are part of our larger framework offered under our B2B Lead Generation Services.

Digitechniks’ Strategic Approach:

Over a 4-month period, we executed a dual-channel outreach campaign using LinkedIn and cold email:

Phase 1: LinkedIn Outreach
- Tools used: LinkedIn Helper
- ICP-focused connection requests + personalized messaging
- Follow-ups spaced over 7–10 days
Phase 2: Email Outreach
- Tool used: Snov.io
- Industry-personalized cold email sequences
- 2–3 follow-up emails with soft CTAs
- Built targeting around pain points like audit hygiene, compliance, and cleaning quality

📊 Results After 4 Months

Metric	Total (Apr–Jul)
Total Tasks	5,155
Total Accepted (LinkedIn)	621
Total Replies	232
Qualified Replies	93
Positive Replies	47
Avg. Opportunities/month	2–3

📌 “Qualified replies” = relevant, decision-making leads from our ICP

We launched a multi-phase outreach campaign using LinkedIn and cold email. Here’s how we executed it step-by-step:

✅ Phase 1: Initial LinkedIn Outreach

We began with a 15-day LinkedIn outreach trial targeting housekeeping and facility managers in industrial plants.

Tools used: LinkedIn Helper for automation
1,265 total tasks → 640 invites → 156 accepted connections
Personalized messages based on company type
Manual follow-up with all accepted leads

📈 Results:

Initial traction with replies and positive conversations
2 opportunity calls within the first month

✅ Phase 2: New Avatars + Structured Follow-ups

Based on insights, we introduced two new avatars:

Avatar 2: Property & Facility Managers of Commercial Buildings
Avatar 3: Industrial Plant Admins & Safety Officers

Once each campaign hit 300+ accepted connections, we triggered automated follow-up sequences — significantly improving reply and qualification rates.

✅ Phase 3: Offer Expansion + ICP Alignment

During review meetings, the client decided to focus heavily on facility and housekeeping services and expand into new verticals.

New campaigns launched:

Facility Managers – Pharma Companies
Owners & Builders – Commercial Properties
HR Heads – 150+ Employee Companies (Ahmedabad)

🎯 We localized campaigns and further refined messaging/offers. These campaigns aligned with our Zero-Budget B2B Lead Generation Strategy to enhance relevance and ROI.

Parallel Email Outreach Strategy:

We procured 5 new domains and set up 15 mailboxes, warming them up over 3 weeks using Snov.io.

Created 3 subject line variations
15-day follow-up sequences implemented
Client provided databases for segmented targeting

📩 Results:

5,522 emails sent
918 opens (46% open rate)
494 link clicks (26% click rate)
13 qualified replies
7 WhatsApp responses

Optimization: Weekly Syncs & Persona Refinement

Every week, we:

Reviewed messaging and offers
Updated ICP targeting based on converted leads
Refined the campaign structure to reduce drop-offs
Added nurturing and custom WhatsApp follow-ups for warm leads

Campaign Execution & Monitoring:

LinkedIn Campaign:

~1200+ outreach actions per month (connections, messages).
Monitoring:
- Connection acceptance rates.
- Reply rates.
- Qualified Replies
- Positive Replies (Intent to Buy)
- Opportunities Created

Email Campaign:

Sent via 15+ warmed-up mailboxes.
Metrics tracked:
- Open rates: 35–50%
- Click-through rates: 10–15%
- Reply rates.

Results Achieved:

LinkedIn Outreach

25

Qualified replies per month

Cold Email Outreach

25–30

Open rate

Cold Email Outreach

10-15

click-through rate

Combined Outcome

8-10

Opportunities Created

ROI & Performance Comparison

Channel	Traditional Agency Approach	Our Outreach Campaign
Lead Quality	Mixed, often junior roles	ICP-aligned decision makers
Cost per Lead	₹4,000–₹7,000+	₹800–₹1,200 (Avg.)
Control	Limited (agency dependent)	Full control via dashboards
Speed	6–8 weeks for first traction	Qualified replies in 2–3 weeks
Volume	Low and inconsistent	63 qualified replies in 4 months

✅ Result: The client achieved 8–10 genuine opportunities with a consistent monthly lead flow — all at a fraction of their previous acquisition cost.

By leveraging our B2B Lead Generation Services and outreach frameworks, we consistently delivered qualified leads at a lower cost.

Insights & Key Learnings

Follow-up Sequences Outperform Cold First Touches: Qualified replies spiked once we activated follow-up campaigns for accepted connections.
Localized Messaging Converts Better: Campaigns targeting Ahmedabad HR heads and commercial property managers yielded higher positive replies when city/location was mentioned.
LinkedIn Works Best with Volume + Personalization: Response rate improved when personalized intro lines were based on industry and company size.
Warm Mailboxes = Email Results: Investing in domain warming and inbox reputation early led to higher open and click-through rates by July.
Offer Clarity Drives Conversion: Campaigns with specific, problem-solving offers (e.g., deep cleaning before audits) had higher lead interest.

Conclusion:

With a phased, data-driven approach — from ICP mapping to domain-warmed email outreach , we helped the client build consistent visibility and traction among B2B decision-makers in their industry.

By applying proven B2B lead generation strategies and refining our execution weekly, we helped this facility management company build a cost-effective, scalable lead pipeline in less than 4 months.

👉 If you’re ready to implement a similar system in your business, explore our B2B Lead Generation Services or reach out to book a consultation.

If you'd like to explore how this proven framework can be tailored for your business

Schedule your discovery call with sharan kulkarni today.

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FAQs

1. What are facility management services?

Facility management services involve the maintenance, operation, and optimization of buildings and infrastructure. They cover areas like security, housekeeping, HVAC, energy management, and workspace planning.

2. Why outsource facility management?

Outsourcing facility management helps businesses cut costs, improve efficiency, and focus on their core operations. Expert providers bring scalable solutions, compliance knowledge, and advanced technology for smoother operations.

3. How do facility management companies help reduce costs?

By streamlining maintenance, energy use, and vendor contracts, facility management companies can lower operating costs by up to 20–30% while improving service quality.

4. Which industries benefit most from facility management services?

Industries like manufacturing, IT parks, hospitals, retail, and corporate offices see the biggest benefits due to large-scale infrastructure and compliance needs.

About the author:

Sharan Kulkarni

Sharan Kulkarni is a B2B Lead Generation Specialist and author of ROI Decoder, with 10+ years’ experience helping SaaS, IT, and service firms generate predictable qualified leads. He leads Digitechniks’ outreach strategies across LinkedIn, cold email, and SEO. Connect with Sharan on LinkedIn