The Relevance of PPC to Your Marketing Strategy
Over time, digital marketing has provided marketers with a lot of tools and platforms to reach out to their targeted audiences. Most of them are successful, but only a few can boast of being cost-effective and providing control over budget like PPC.
Pay-per-Click (PPC) remains one of the oldest and most effective ways of driving traffic for businesses. It is a mode of advertising that allows marketers to pay each time a user clicks on their online ads.
For small businesses with a very tight budget, PPC can be an excellent tool for driving traffic and increasing conversions. According to research, Google ads are capable of reaching over 2 million websites and apps. It will do your business a great good if you can acquire at least 0.5% of that audience.
Contrary to what some marketers think, PPC can be cost-effective. Imagine paying just $1 for a click made by one user who went on to make a purchase of $100. I would call that effective marketing.
The key to a successful PPC ad campaign is knowing the right keywords that users are searching for in your industry. If the ad copy on your landing page is well optimized with relevant keywords, then you are sure to rank higher in search engines. And according to stats you’ll find in the infographic below, sponsored ads take up to two out of three clicks on the first page of search engines.
Using the right tools such as Google Analytics and Google AdWords, you can quickly identify which of your ads are doing best in terms of keywords, clicks, impressions, conversions, and sales. You can then use those results to narrow your ads campaign towards what works best.
PPC is also known as search engine advertising. The most popular PPC platform is Google Adwords, and this is because Google owns more than 73% of the search market (paid and organic). More than 1.2 million businesses and websites are part of the Google search network and its ad network.
The infographic below will further show you the advantages of PPC and why you need to start using it as a marketing tool. Check it out.
Info-graphic Credits: serpwatch.io
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