As a digital marketer, my life ends up being fascinating and disappointing at the same moment as two sides of a coin. With regards to marketing online, nothing is unsurprising.
You do what you need to do dependent on what you believe are the correct way, yet the outcomes will dependably amaze you. Life can end up disappointing if your marketing efforts are not working and until you discover why, you won’t get any rest.
Having said this, it feels like life of a Digital Marketer is no less than a cancer survivor. Being a struggling digital marketer, you may experience all the sufferings that of a cancer patient.
I have seen my mom’s initial cancer struck clueless days. Those uncertain days paved way to multiple times doctor consultation. It took 30 days to find the best Oncologist. We were seeking for right guidance and best treatment approach. So, basically the treatment is a process and so as to become a successful digital marketer, is also a step by step process.
Won’t you agree the same being a digital marketer?
Don’t you remember those endless opportunity doors you knocked for the right marketing guidance?
You may lose the battle soon if you don’t get the right digital Guru to guide. Sadly, that’s the bare truth in this competitive business world. In fact, both of it damage our cells have similar symptoms in the initial stages.
Same levels of uncertainty of survival in the competitive market you experience as a marketer, a cancer patient go through sleepless nights. The unpredictable tomorrow, never ending worries on reaching the right target customers are at some point triggers pain which literally needs something not just a temporary chemotherapy as given to a cancer patient, but a permanent digital marketing solution.
You may get tons of advice or refusals when you reach out to different amateur digital marketers. Is this what you aimed for? An aimless journey never leads to your dream destination. If no, know that you are stuck in a mess! Don’t you want to become a digital marketing survivor?
To become a Digital Marketing Survivor, you need to make a smart move. Here, no plot for aimless marketers. When you are in a competitive industry, you should act smartly. It’s all the end result of the right digital marketing mentor you approach and get the right guidance. Your purpose as a marketer is to get an end to end solution for your digital marketing problems. Now when you are in the right hands, you too are a digital marketing survivor!
Here are the 3 ways to become a Digital Marketing Survivor
A cancer patient may sometimes need to opt for either all of treatment methods like chemotherapy, radiology and surgery to cure completely and become a cancer survivor. It all depends on their severity of health problems. Sometimes, they may get cured just by several chemotherapies only or at times just with a chemo and radiology will cure. When the severity of problems is higher, they may even need to go for surgery.
Similarly, your exact cure to become a digital marketing survivor is based on the severity of your marketing problems.
You need to analyze your current marketing issues and how severely it currently affects your business performance and ROI.
So basically, the core idea is to identify your “problem areas and degree of improvement needed” in your online marketing efforts and take the right Survivor Strategy to smoothly achieve your business goals.
Based on the severity of your marketing issues, you may adopt the below “Three Survivor Strategies”:
Get quality Training: Like a cancer patient go for chemotherapy, as a digital marketer you can go for the best training wherein you get a good idea about the concepts and process of digital marketing which equip yourself to apply these techniques in your business.
If your current digital marketing problems are not that severe, like a chemo that gives proper results in a patient, same way attending any digital marketing training will find solution to your marketing problem areas.
You need to get quality training and advanced digital marketing strategies to successfully implement it on your business success. For that, approach the top digital marketing training which can help for your business success in the long run.
Go for Digital consulting: Once you feel you may need further digital marketing help apart from a formal training and struggling to increase ROI, you can then opt for digital consulting just like opting for radiology in a cancer patient who has not cured due to several rounds of chemotherapy.
This step you need to choose wisely and on the right time. You don’t want to be a failure in the market that missed to take the right step at the right time. A digital consultant helps organizations to leverage diverse online channels to more readily focus on their customers and prospective customers.
It unites the majority of the most recent marketing tools, innovation, and trends, and uses them to help businesses of every kind imaginable to successfully connect with their customers and prospective customers. Each channel is intended for various audiences and offer different targeting methods.
Hire an agency:
If you are a business firm, hiring an agency would be the best cure. Like a cancer patient who can survive only by surgery, sometimes your digital marketing strategies may be that much ineffective and your business problem areas are wide and need further improvement, this can be the right marketing strategy for you.
By hiring a right digital marketing agency, you will not only get end to end digital marketing solution but also a huge improvement in your ROI. With an enormous support of well experienced and passionate digital professionals who can deliver your marketing goals effortlessly, you gain in every way.
My mother had to ultimately seek surgery when every other way became hopeless. Likewise, when hope to succeed starting fading away; your ideal and right step is to seek an expert digital marketing agency who can find the perfect solution for your business dilemmas. Let’s see how you actually gain when you hire a digital agency:
- Expert professional support
It would be a tough and expensive process to build a successful in-house team for the entire digital marketing process, especially when you are a newbie in the market. A digital marketing agency has expert digital professionals who can be at your support any time to meet your campaign goals.
- Optimize your budgets
When you do your marketing campaigns alone, it would be difficult and time consuming to track marketing expenses on multiple platforms like Google, Facebook, Twitter and Instagram. Hiring an expert digital agency would benefit you here. They can effectively track conversions and divert your budgets to the most effective campaigns. You don’t need to worry anything here as they handle it effectively. Just leave to them, they ensure higher ROI for your business.
- Wider business perspectives
Possibilities are that your in-house team may have only limited knowledge on the advanced digital marketing tools to set your business successful in online platforms. Digital agencies deal with multiple industries, business and marketing professionals. Hence, they are more exposed and well versed in innovative and effective marketing methods to boost your web traffic inflow and revenue.
- No more deadline pressure
When you have strong marketing strategies, you can’t afford of getting off track in your business game with minor mistakes. A well versed digital agency would be of great help with multi person team including SEO, PPC, Web design and many more specialists dedicated to serve on demand requests in your marketing campaigns and to deliver on time.
- Scale your business growth
When your business is in the growing stage, it would be even easier and economical for your business if your marketing activities are safe in the hands of a right and expert digital marketing agency. A digital agency can scale up your business by meeting the changing customer needs. With their enormous expertise and insights, your business can grow exponentially in no time.
Everything is curable if you take the right path. Despite all her struggles, now when my mom happily survived Cancer, she is my biggest inspiration in my struggling marketing journey. It is when seeing her recovery, I truly believe now that you may get stuck in the middle, lose the way, no matter what, if you intend to pursue this tougher journey, be it anything, you can see light at the end of the tunnel! Success can chase you only when you follow your dreams.
Once you identify your core digital marketing problems, you will easily know which above Digital Marketing Survivor Strategy (either one or all of them) would be the ideal cure for your business to make you a successful Digital Marketing Survivor.
The choice is yours whether to quit midway, or proudly earn that success and become a Digital Marketing Survivor!