4 Step Business Scaling Marketing Formula

4 Step Business Scaling Marketing Formula

Products are no more just products, right?
Apple’s iPhone is more than a mobile. Burger King is more than a burger. Starbucks is more than a coffee. Isn’t so?
Have you noticed one thing when you use these products? These products create experiences and people buy them to enjoy the outcome.
So basically, the companies selling these products know exactly what experience customers would consider/prefer when they buy one of their products.
That’s when a brand is born.

From their social media content, to the colour palate on their theme, to the materials used in packaging, companies who create strong brands know that branding is the essential element for long term success.

These brands are popular, loved & are preferred by many people. Simply put, you are able to spread your brand’s core message to your target audience. If your product/service gives them a desired outcome, it equates to a higher ROI.
Now your question at this point would be: What’s the best & proven approach to build a brand from scratch?
Curious to know??
Before that, let’s see what exactly is Branding.

Branding is a term vaguely used in the business world. Branding isn’t just about producing content for social media platforms & having a presence. Branding isn’t just about producing creatives for social media platforms. It requires consistent effort & should produce ROI or at least recover the money spent on branding activities i.e to reach at a Breakeven Point.

It isn’t just about content creation, but also distributing content pieces strategically on different channels & measuring the results.
Not distributing content (developed for branding activities) on different platforms results in wastage of time, money & resources. The money spent on branding activities should be recovered (at least 50% of it), else there would be lack of budgets for future marketing activities.
The time frame (anywhere from 6 to 24 months) is needed to succeed or at least survive in the market.
Survival = Recovering at least 50% of the money invested in branding activities.
Let’s explore the exact 4 step process to help you build a brand & at least break even from your branding activities.
Branding isn’t the amount of money spent on ads; it’s the quality of relationships you build. It’s the overall experience you create for your target audiences.

Strong branding increases your business’s value.
So, here’s the 4 step process that will help you build an unshakable brand.

Step 1: Reach

Reaching your target audience on relevant platforms is the objective of this step. Here, your KPI(Key Performance Indicator) is to reach the prospective audience or assumed set of audiences.
Why to reach them? In other words, what’s your KRA (Key Result Areas)?
For your business, the KRA is to collect the contact information of your prospective audience as well as their cookies.
How to reach them?
You can reach your audience on demand generation & demand fulfilment platforms.
In Demand fulfilment platforms like Google search, you can reach the target audiences. Also, you can create SEO based blogs through which you can collect cookies & cold leads through either lead magnet or tripwire.
Demand generation platforms are the social media platforms like Facebook, LinkedIn, Twitter which can be used for reaching target audiences through lead magnets. In this way also you can collect cookies and target audiences contact information and later retarget them.
In both demand generation and fulfilment platforms, push your best content & make them aware about your brand & engage.

Step 2: Register

This step involves communicating to your prospects the core values of your brand. Develop core content which communicates core value & show it to your fresh audience (ex: those who have visited your website in the past 20 days). This can be done by retargeting the website visitors on Facebook, Linkedin, Instagram, Email Marketing etc or setting up autoresponders.

For instance, here you can use a 15 day strategy. This is a brand registering activity wherein you have to segregate your target audience who have visited in the last 15 days and send them your Core Content in different social media platforms through various brand communication channels like blogs, webinars, workshops, videos, infographics etc. After 15 days, choose another set of audiences and share them with the same core content.
This is an automated process of creating brand awareness to your audiences wherein your brand is imprinted in customer minds.

Step 3: Recall

This step involves showing fresh, engaging content to the Cold audience in your CRM to convert them to loyal Fans. The goal is to keep your brand at the top of their minds & warming them up for the purchase. The number & frequency of touch points with them at this point has now increased & they are more likely to buy. Again,  it’s 90% value creation and 10% selling.

Step 4: Regain – Offer them a Tripwire (Irresistible Offers)

This step involves offering your lead/prospect something of incredible value but is easy on the pocket i.e low-ticket items such as paid webinars, paid trial (1$ trials), etc. There’s nothing more valuable than a list of paid customers.
With the above proven 4 step process of branding, let’s see below the most ideal KPIs and KRAs you achieve from each of these steps in order to achieve the ultimate branding success.

Steps KPIs KRAs Platforms
Reach Reaching researched client profiles, lookalike of previous website visitors Collect data (leads & cookies) through lead magnet/tripwire for conversion Google search, Google display, Facebook, LinkedIn, Instagram, Quora etc
Register Reach out to last 15-20 days leads & cookies and show them the core content (Fresh audience + Same core content. 1-5% sales conversion on Tripwires Email Marketing, SMS marketing, Whatsapp marketing and Retargeting
Recall Entire audience or list should be subjected to fresh thought leadership content. 10-30% sales conversion on Tripwire Email Marketing, SMS marketing, Whatsapp marketing and Retargeting
Sales/Tripwire Sell tripwire directly to the entire list 10% sales conversion Email Marketing, SMS marketing, Whatsapp marketing and Retargeting

When you follow exactly as mentioned in the above table, your brand’s message will be rightly & effectively heard by your target audiences.

Let your brand speak with a clear, consistent tone that stamps your core purpose in the customer minds.
Understand the psychology of your target customers & a successful brand name is sure to follow.
Are you stuck in your branding activities and unsure on how to connect and resonate with your target audience? We at Digitechniks have a proven track record of creating higher brand values for our clients over the years.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Marketing Mantra: Relationship Building vs Revenue Generation- what should you focus on?

Marketing Mantra: Relationship Building vs Revenue Generation- what should you focus on?

Your company’s net worth doesn’t depend on the amount of money you spend on ads. It depends on the relationships you build.
Everyone is interested in running ads, collecting data, and somehow reaching out to their prospective audience. 
Here, are they forgetting the real essence of marketing? 

Answer is a big Fat Yes !!! 
Where exactly are they lacking, any idea ? 

They are failing to understand the definition of Marketing. 
So, How do we define the Marketing?
Marketing is a simple process of identifying the prospective audience and build automated systems to reach out to this prospective audience consistently to communicate your company’s purpose and mission. 

If you haven’t understood this secret until now, you will fall out of the game soon. When you don’t concentrate on value creation activities, you end up wasting money on ads. The lead conversion rates may remain around 2-5%. 

In this way, you fail to build long-lasting relationships with prospects and find it difficult to retain them. You may lose them to competitors as well. It can terrifically affect your ROI too.

“It takes months to find a customer… but just seconds to lose one” —Vince Lombardi

In this era of digital marketing, you need to frame the most effective marketing strategies of customer value creation. Here’s the simple 4 step process to create value and build long lasting customer relationships so that your conversion rates hikes up to 10-30%.

1: Identify your ideal customer & what they want

It is not just identifying customers randomly. You need to assume a set of customers who have problems which can be solved with your products or services. 
You can win in the long run by filtering the most ideal customers who are likely to buy your products as you are able to find a solution to their problems or needs and aspirations. The concept of simply fishing in a dirty pond will not serve in the long run. Here, you need to weave the perfect strategy of right customer acquisition

The quality of customer acquisition matters than simply its quantity. 

It’s not just lead generation that will help you in the long run. You must focus on how to give value to your customers so that they will become your loyal fans. 
For identifying your target market, you need to evaluate who is your present customers, and for what reason do they purchase from you? Are you solving their problems or aspirations? Search for regular attributes and interests. Another aspect is to check out your competitors. 
Who are your competitors focusing on? Who are their present customers? 
Try not to pursue a similar market. You may discover a niche market that they you are overlooking. Write out a list of each component of your product or services. 
I.e List all the advantages it gives. When you have your benefits recorded, prepare a list of people who have a need that your benefit fulfills. Figure out not just who requires your product or services, but also who are willing to pay for it.

In this way, you are not just selling, but adding enormous value to customers by fulfilling their desires and aspirations.

ALSO READ: 7 Steps List Building Formula

2. Offer them a lead magnet

Getting traffic to your site is good, however, it pretty much pointless if those prospects don’t convert.
There’s one strategy to use over all others to produce new leads: 
A lead magnet.  
But ‘lead magnets’ aren’t a newly introduced concept. They’ve been a vital part in an advertiser’s arsenal for decades.
You give prospects something of high value in exchange for their contact information (usually email id). This gives you permission to market to your potential customers (those who sign-up for your lead magnet).
Lead Magnets don’t need to be extensive or complex. 
A long and complex Lead Magnet will probably likely convert poorly.
You need to take care of a particular issue with a particular answer for a particular segment of your market. i.e Lead magnets should be super-specific.
Here’s the secret… 

Your Lead Magnet must be consumed by the prospect for it to have an effect. 

The ideal Lead Magnet will offer tremendous value within five minutes of the opt-in. This is a “rule of thumb,” obviously. 

However, we don’t suggest, for instance, a small-scale course delivered in more than 14 days or a 200-page digital book as a Lead Magnet. These Lead Magnets are seldom consumed entirely.

 ALSO READ: 3 Key Roles Of A World-Class Digital Marketing Team

3. Strategically nurture them

Business relationships won’t grow unless they are nurtured. 
You should focus on giving 90% value and rest 10% sales
To give a better value to them, you need to keep an eye on what your prospects are sharing and liking on all social platforms. This gives an idea of what are their problems or needs. 

It’s pointless to simply create leads because those leads don’t consequently translate revenue. For that, you need them to convert. 

Stay In Touch And Nurture Relationships Overtime to convert your contacts into contracts

In order to convert prospects to loyal fans, suitable changes in the sales funnel is necessary so that these prospects can bring sales.

Lead nurturing is the process of building and nurturing customers throughout their buying process. 
The objective is to manage them through various phases of your business channel and in the long run get them to convert. You have to serve them with relevant content and information depending on where they are in the funnel.
It’s a well-known fact that over 80% of new leads will never bring in a sale. But, nurtured leads are 50% more sales-ready. At the end of the day, nurturing your leads will improve your chances of converting them and also improve your revenue in the long run.

ALSO READ: 11 Step Content Creation Strategy To Convert Your Contacts To Contracts

4. Offer them a tripwire

If you’re unhappy with your conversion rate. You need to analyze why.

People simply aren’t purchasing what you’re selling. The solution often lies in offering them a tripwire.

Tripwire marketing is an acceleration hack that persuades target customers to purchase something small from you instead of high-cost products or services.
Tripwire should be able to get all the costs spent on marketing activities.
To boost conversions, once in a while, say every 15 days you need to push tripwires to such prospects who wants problems can be solved by you. 

You may make a mini-course that supplements your main course. It could incorporate one or two short videos, a couple of checklists, and a few articles or even a webinar.
You may either sell a smaller course $15 or even $100. But the main intention is to make your tripwire attractive to new customers. Most people are more willing to spend small amounts of money than a huge chunk.

ALSO READ: 6 Steps Customer Acquisition Formula

At Digitechniks, we deliver our customers what we promise and this helps us to build long-lasting customer relationships. We at Digitechniks believe in building meaningful relationships with our prospects & audience. Revenue generation is a byproduct of delivering consistent value and we stand for creating great value to our customers for sustainable customer relationships. Let’s see what we do for relationship building process:

1. Identify your ideal customer & what they want

We assume and identify our set of audience who are marketing professionals, business owners, students who aspire to transform people’s lives by creating meaning employment. We identify their problems and aspirations to ensure that we can solve it in the best way by creating value and building long-lasting relationships with them.

2. Offer them a lead magnet

In order to open relationships with our prospective customers. We conduct free webinars & workshops.
At this Phase, a small percentage (5-10%) of people believe us and buy our programs.

3. Strategically nurture them (90% Value and 10% Selling Rule)

Once they share their contact information with us, we nurture them through weekly content, blogs, emails etc.

At this Phase, we achieve another 10-30% conversions and conversion rates purely depend upon the quality of content that we use for nurturing.

Nurturing activity will happen on a consistent basis. Some percentage of the people in the list gets converted customers, some percentage of the people become our brand advocates and some percentage of people become leavers.
This is how we effectively filter our right customers who eventually convert in to our loyal fans and with whom we are able to build good relationships.

4. Offer them a tripwire

Once we filter the most ideal & loyal customer base, we offer them what they are searching for with high-value content. We offer programs like Digital Media Strategy and Planning and Integrated Digital Marketing Certification Program to fulfil the aspirations of our target audiences. In this way by solving their needs and creating value, we ensure our customers are satisfied and are retained for the long run. 

As a final note, the future of a successful marketing is Value Creation. Simply follow the above relationship building process for high ROI and increased customer retention. As a business owner, would you like to get the best support from us for good customer relationship strategies? If yes, join with us to get proven personalized strategies that will help you build long-lasting and strong customer relationships.

 
Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Our Proven 3 C's Formula to Succeed in Digital Marketing (Without Wasting Time or Resources)

Our Proven 3 C's Formula to Succeed in Digital Marketing (Without Wasting Time or Resources)

Are you somewhere stuck in the race of success in career? 
Are you still puzzled in the flashy world of digital marketing and looking for the right way in?
Don’t worry, you are not alone here!
But chaos and confusions are never a solution for your career aspirations. Here, all you need is proper guidance on “what, when, how and where” to start with your handsome digital marketing career.
Beginners & people new to Digital Marketing lack complete clarity & direction. Without clarity & direction, it’s impossible to succeed in any field.

But is digital marketing career worth in the current job market?
The fact is that this industry is growing at an exponential rate and thus a job as a digital marketer is one of the potential fruitful career choices you can opt-in this modern digital era. 

As a digital marketing agency with years of a proven track record of successful clients and successful workshops, we have decoded this process uniquely designed to take the process step by step to become a successful digital marketer
We’ve decoded a uniquely designed process to become a successful Digital Marketer. Let’s have a look at here.

Step 1: Coaching

As a beginner in Digital Marketing, it’s advisable to gain surface-level knowledge of the various jargons, domains & subdomains such as concepts like Search Engine Optimisation (SEO), Google Ads, and Facebook Ads, etc. 

When you know these, you will get a vague idea about how digital marketing works and how it is different from conventional marketing methods. The goal is to get a general idea about the industry. 
After gaining the prerequisite knowledge & awareness, it’s time to choose the right mentor/institute to get coaching from. Make sure you do a thorough analysis & choose a credible mentor/institute that can give you the required knowledge to help you kickstart your career. When there are many digital marketing agencies are out there, choosing the best one that can show light on your journey of digital marketing career will be a tough one.
Now, how would you choose a good mentor?

Choose the Best Value, Not the Best Price when it comes to choosing a digital marketing agency that helps you to kick-start your career in the right direction.

Step 2: Community

Communities are where all the magic happens. Join the right communities like Facebook groups, online forums, offline meetups and filter the relevant information based on the quality of content shared, frequency of activity, etc. 

This is where you can gather insights from the top minds in the industry. It helps you stay updated with the industry trends & opens up potential networking opportunities with the community members. Engage with the community, gather the necessary knowledge & implement your learning. 

Thereby you can build your networks also by actively participating in these communities. The right set of communities & the right coaching will give you the ‘why’ & ‘how’ to do things in digital marketing.
Active interactions in communities equip you to gather the latest trends and most effective digital marketing tools through contacts with renowned digital gurus.

For instance, you can join digital marketing groups on Facebook, Instagram, etc to see what are the hot topics trending, daily posts, etc. Also constantly watch how business pages work based on their social media posts frequency, content formats, ads formats, which all groups they joined, their activeness in each group and how they market their products and services. 

This idea will give a good idea on how social media marketing works normally and their number of shares, likes, and views on each video or post will help you to know whether their social media digital marketing strategy is working or not in that particular platform. 
It will not only help you in choosing the best digital mentor but also, act as a great platform to update yourself every day with the happening digital marketing trends.

Step 3: Consistency

This is where you have to get your hands dirty & put in practical work. One of the effective ways is to join as an intern of reputed companies who has solid Digital Marketing Team or another way is to Grab projects from NGOs and run campaigns.
To evaluate the gained digital marketing knowledge, you can begin to serve NGO’s. You can get a Google Ads grant of $10,000. Using which you can master the SEM platform and run Facebook campaigns like “Celebrate your Birthday With our Kids” on Facebook and Instagram.

For Facebook Ads, either you can contribute and take Tax benefits or you can search for a Donor to provide funds for Facebook ads. In this way, you can get an initial hands-on experience on the different ways to create a successful campaign.
Well, a practical implementation of what you observed or learned would be even more promising for your better understanding of digital strategies and also in your career growth. It helps you know if your applied digital marketing techniques are working within the specific digital platform and on the selected target audiences.

Your focus on implementing the learned digital strategies should be on how to successfully optimize the sales funnel to convert prospects to loyal fans. 

“Our Sincere Request, don’t burst out entrepreneurs money by running Digital Campaigns without appropriate experience”  
This will give you a fair idea on how to run campaigns for bigger clients. Keep in mind the digital marketing is a volatile industry & keeps changing at the blink of an eye. Rinse and repeat this three-step process & you’re on your way to becoming a Digital Marketing Ninja.

Observe, Serve and Succeed! 
Let this be your secret mantra for success in your digital marketing career!

After all, you don’t want to be another ‘Tom, Dick and Harry’ in this ever-changing digital industry. Smart work is what takes you to heights of success and now you know exactly from where the real smart work starts in your digital marketing journey right? Yes, it starts with choosing the right mentor! Join our hands to avail the most updated digital marketing training which you can’t access elsewhere. Digiteckniks, spearheaded by a well-experienced, expert digital marketing consultant and trainer, is one such premier digital marketing training agency in Bengaluru. The institute offers two courses Integrated Digital Marketing Certification Program and a certificate program in Social Media Marketing. With 66 hours of online training and 10 strategy templates, it is the ultimate course designed for anyone interested in exploring the power of digital marketing. 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

5 Step thought process flow of a successful digital marketer

5 Step thought process flow of a successful digital marketer

Are you going through dilemmas in framing a successful digital marketing strategy? Do you think it’s going nowhere and you’re simply shooting in the dark? Have you come to a stage where you feel digital marketing isn’t your cup of tea? 

It’s something widely seen that whoever trying to start a successful digital marketing strategy, their single worry is where to begin, whether to start the content first or to find customers initially or to understand the digital ecosystem first or design a strategy in the first place or not. 
Now, what’s the exact issue? Have you ever tried to do an in-depth analysis of it?? 
Well, such ways of shooting in the dark create chaos and end up in non-productive outcomes in their digital marketing strategy.

When you start your digital journey without a proper thought process, you may end up in creating inappropriate content or put in all that marketing efforts that do not resonate with your target audience. 
Is that fruitful by any means? Think about it!

Follow this 5 step-by-step thought process that a digital marketer should adapt to design a successful digital strategy.

Digital Media Ecosystem Understanding:

5 Step thought process flow of a successful digital marketer

In this step, all you have to do is ask yourself the questions below  

A. Available Digital Marketing Platforms for the Marketers.

Firstly as a digital marketer, you need to know different digital media platforms like search engines, Display Advertising websites, social media, email, and content marketing, etc. and the types of customers spend time on each platform

B. Digital Marketing Platforms for Organic promotions 

You need to understand the available Digital Marketing Platforms which offers organic promotions and the limitations of each organic platforms. For Eg. You can rank your website for Free on search engines using SEO strategies and list your business for Free on various Social Media Platforms. This will be an ongoing process and you will understand it better if you spend more time on each of the available platform.

C. Paid Digital Marketing Platforms

Every Digital Marketing platform has a paid advertising platform. You need to understand the available options to market your business. 
For Eg. If you have to understand Facebook paid advertising platform, You have to know the available features of the advertising platforms and how you use that for your business

D. You need to know the mentality of the people when they are using different platforms

Understanding the intent of your prospective audience when they are on each platform is very important. 
For Instance :
If they are on Search Engines, they are looking for an immediate solution. 
Use this information when you are creating Search Engine Strategy. If they are looking for information, show them blogs which provides answers to their questions and if they are looking for service show them your offerings. 
One more instance, if you want to promote an e-book download or a webinar, it would be better to use Facebook and for promoting your service or product directly it would be ideal to us Google Search Platform.
This shows that content platforms change according to the interest and availability of the target audience.This inturn helps you to personalise the content as per the intent of the audience when they are each of the platforms

E. Understand when to use which platform and what you could offer that best suits their intent 

Once you have an understanding of all the platforms, it’s important to crack the formula to win your prospective audience attention. So know how you can provide the content as per their intent and at which stage of your funnel they are in,
You need to identify whether consumers search in Google to get information, or whether your target people use more Facebook to search for data. Get a proper idea on why and when to use a particular digital marketing platform.
These 5 questions will enable you to you to make wise decisions in terms of content development and ad budget allocation and eventually results in higher ROI.

Understanding Consumer Journey:

5 Step thought process flow of a successful digital marketer

Before creating any content, you need to understand the consumer journey. It is nothing but which media they use or navigate frequently to buy required products or services.

To understand the exact customer journey is the best way to convert prospects to loyal fans.

Based on their preferred platform, you will know which content to use and how it has to be formed, whether a blog, image, or a video.
Once you understand it, feed your information to the content creation team. This gives you an idea what your target consumers mainly consumes whether blogs, videos or webinars.
The content team create personalized contents or the most suitable content based on each target customer navigation platform and to suit their buying needs and persona.
For instance, if you are targeting a marketing professional, he consumes various content like blogs, videos, webinars, by mostly navigating in Google. Now you know which platform customer uses and what types of personalized contents can be created to reach this target customer effectively and easily rather than simply shooting in the dark without proper target positioning and segmentation.
By linking both the above steps, you will get to know what competitive edge you have among the other similar players in your industry and what digital marketing strategy you can adopt to get increased visibility on the targeted digital platform and how easily you can reach the target audience.

Digital Targeting: Once you identify your customer’s navigation habits and their preferred digital platform, you need to categorize your prospects under demographic segmentation or customer avatar variables like Age, gender, marital platforms, social media platforms, etc. If you are a digital marketer, your ideal prospects can be marketing professionals, students, business owners, etc. 
Digital Targeting enables you to decide which content suitable for each target audience, what digital platform would be ideal to display your marketing ads. 

Content and Creatives: Once you are done with the audience segmentation, you can use the different touch points in customers’ navigation to create a suitable style and form of content.

You need to understand your target audience fears and frustrations or wants and aspirations.

 Suppose, if they are more interested in referring blogs than other content forms, you can feed this data on their preferred content style to your content creation team so that they can accordingly create specific content based on each target audience preferred style of content consumption.
For instance, the same piece of content will be better conveyed and reach effectively to a marketing professional as a webinar, to a business owner as a blog and a student as a video or image.

Here, you are segmenting your content style according to the preferred viewing style of your prospects and also based on the platform requirements.

In this way, content personalization and scaling are essential for grabbing increased customer attention in each digital platform and convert them to loyal fans.

Digital Strategy and Planning:

5 Step thought process flow of a successful digital marketer

Digital strategy is nothing but deciding on the distribution of content specifically crafted and styled for each digital marketing platforms. Digital strategy and planning starts right from the first step of understanding digital ecosystem and followed in each of these stages to finally decide how the entire digital marketing thought process works smoothly and effectively on each target segment and what is your next step.
Effective content distribution and marketing strategy would bring in more traffic inflow to your content, but also awake interest in them which ultimately convert prospects to loyal fans and thereby you can retain them in your business in the long run.

In this way, you get a much clearer idea on whether to put your content as a blog on Facebook, video on Instagram and so on. This clarity on content distribution method is essential to create one content and reach out to the maximum number of people.
With a good distribution strategy, you will also know how much money to be invested, what type of content (image, blogs, infographics, etc) is distributed to each target audience. Then you can decide, say for instance, on Instagram you are going to reach 10,000 people through a video or SEO, your action plan is to generate “X” amount of traffic in the next 3 months. Such similar digital strategy and planning can be easily done.  
To conclude, follow this step by step process to generate positive digital ROI and to be a successful digital marketer with high customer base.

 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

2 Step Copywriting Process That Sells

2 Step Copywriting Process That Sells

 

Words make all the differences in digital marketing…

Yes, you heard it right! The relevance of copywriting is inevitable in the context of digital marketing and to rightly attract your customers to buy your brands.
It acts as a significant channel of B2C communication which ignites and triggers their need to buy your products or services or subscribe to emails or get updated on new product launches.

The role of copywriting differs at each stage of the sales funnel, be it for your ads, brochures, websites, and emails or on social media platforms. To amass a huge number of traffic to your site, you need to know the tricks and tips to craft a winning copy that intrigue your prospects.
Yes, you do not want just any copy that confuses and not fruitful to your customers, but use that little bit of wisdom on your contents implementing the right tools to make your “contacts to contracts” and achieve higher sales conversion rates.

Copywriting isn’t an easy pie to make. It demands a tremendous thought process to present the right copy in front of your target audiences. Right from defining your prospects to crafting an attractive sales letter, it swims around the sales funnel as an undeniable skill to be mastered by every aspiring digital marketer!

Copywriting to a greater extent can be based on Cause Marketing, wherein your content/sales copy fulfills the dual purpose of increasing profits while fulfilling the personalized needs of each target audience. 
For instance, determining what exactly you have to offer to your prospects sums up the first step in crafting an ideal copywriting. In fact, it has to act as a bridge between what you offer and what personally each customer segment need from a brand.  

You have to decide what is the brand voice and what tone would you ideally present? Will it resonate with your each segmented prospect?
Creating value is what should be the intention of your copywriting. Keeping your copy simple and snackable delivers an ascension path enabling customers to easily move through your funnel.

Uses of Copywriting

  • It directly attract and create Qualified leads
  • Support Telemarketing & Customer Service
  • Create physical and online store traffic
  • Stimulate referrals and word of mouth marketing and thereby customers share content in social media, send emails to friends and others.
  • While introducing new products and services to new and past clients
  • An effective tool helpful in selling directly by direct mail or marketing
  • Clearly communicate business and personal messages
  • Create PDF reports, blogs and other key content pieces.
  • For preparing Sales letters

Steps for a Good Copywriting

2 Step Copywriting Process That Sells

Imagine

Copywriting isn’t just simply scribbling your ideas and thoughts and presenting your copy in front of your customers. It ends up in wasting your resources, time and effort which delivers nothing but creates confusing message to your customers.
You should have a clear intention to convince your customers to move ahead the funnel and be a loyal fan. For this, the copywriter needs to know the product well, write out multiple drafts, rework, test and refine.

Researching

Want to break a leg in the digital arena? The real recipe to create a killing copy is to do smart market diagnosis and find out profiling questions that fulfils the audience needs in the form of products or services that you offer.
You need to know what your client is struggling with, their nightmares and solve it with informative and interesting content to make their life easier.
Project the customer is the actual game changer! Assess what emotions they are feeling and trigger emotions you want them to feel.
Also you need to know what will delight the customer-something very personal that is meaningful to them. Rank your emotional trigger words and use highest value words in marketing. The ideal way is to know unmet needs of customers. Now you know their exact trigger point of needs and preferences.
It is crucial to use words that offer people something they already want and connect it to your solution. A copywriter can use copy points from competitors/peers. List the best ones and relevantly use the ideal words for each customer stage in the sales funnel.
Create a fact sheet of at least 100 items. It includes all the facts about the market, product, and objections and how you can fulfil customer objections. The best way is to start content with a benefit, then go deeper level in to benefit within a benefit and then even deeper level. Thus making your customer feel they get only benefits and nothing less from the brands you offer.
Once you are succeeded in grabbing the reader’s attention, you almost win the crown there! If you could impress the audience in your problem solving glory with the attractive headline and well-crafted introduction, you need to sign off with a call to action to let them know why it is necessary to buy now than later.

With the headlines and conclusion, create an urgency of action where they literally look for your products in the next moment itself and ready to buy it even if multiple substitutes are available in the market.
As a successful digital marketer, copywriting tops the list as one of the most prominent skills you will ever learn in your marketing journey. We at Digitechniks gives you a unique platform to improve your career prospects, attain a higher competitive edge and equip you with the art of copywriting to win sales and learn valuable digital skills to run your business successfully.  

 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

7 Steps List Building Formula

7 Steps List Building Formula

List Building is perhaps the most essential element when it comes to nurturing your audience. There is nothing more important to a Business than a list of willing & able buyers.

Statistics also indicate that list building (particularly email marketing) gives the highest ROI for every dollar spent.

Thus, if you still haven’t built a solid process for building your list, you’re leaving out dollars on the table & the potential to grow your business manifold.

In this crisp & concise blog post we’re going to cover 7 actionable steps that we ourselves as a Digital Marketing agency cum training institute use, to build our list.

These 7 steps are tried & tested. They work like a charm.

Excited?

Let’s jump right in.

Step 1: Define the bigger purpose of your brand

Knowing ‘why’ you’re doing is equally important as knowing ‘what’ you are doing
In a nutshell, you should clearly define how your brand is solving a large problem while simultaneously contributing to the development of the human race.
Clearly define what is the unique selling proposition of your offer (product/service) and the statement of value.
Aligning your mission with the wants and aspirations of your target audience is the recipe for Business success.
Here’s the template for statement of value:
(Product/service name) enables (ideal customer) to experience (after state)

Step 2: List down all the problems your brand is capable of solving

Make a list of all the pain points & problems your product/service is capable of solving. This can be done with the help of the before/after grid. Filling in the grid gives you an idea of the transition your prospect will have after they buy your product/service.
Here’s an example of the Before/After grid for one of our core products (Integrated Digital Marketing Certification Program):

7 Steps List Building Formula | Digitechniks

Step 3: Identify the audience who have these problems & need your help

The objective in this step is to identify and segment the group(s) of people who have either problems or needs that your business is capable of solving.

Step 4: Segment your audience

Create buyer personas (customer avatars) for your brand. I.e Segment in to different group of willing and able buyers with similar problems/needs. The objective is to clearly know whom you’re selling to.
List down the name, age, occupation, marital status,gender, languages & other demographic information about your buyer persona.

Step 5: Define lead magnet for each segment

A unique lead magnet has to be created specifically targeting to each segment of your audience. For example, if your target audience are bloggers, a lead magnet could be an ebook or a pdf titled “29 proven hacks to quadruple your blog traffic within the next 10 days.” Specificity is the key to create a winning lead magnet.

Step 6: Promote it on display advertising networks

Identify the display advertising networks that each specific target consumer are active on. Push your lead magnets on these networks so as to meet their particular need or solve their problems. Some examples of display advertising networks are Google Display Network & Social Media (Facebook, LinkedIn, etc….)

Step 7: Build tripwires & promote it on search advertising networks

Advertise your tripwire on search advertising networks in order to obtain highly relevant & targetted traffic. Tripwires are deployed on search advertising networks inorder to obtain leads and collect the cookie data of the visitors with high buying intent.

This process is also a list building activity.

Now that you’ve built the list, the next step is to convert this list to contracts.
If you’re wondering how to convert contacts to contracts, read our article on 11 Step Content Creation Strategy.
And there you go! 7 actionable tips that will help you build an email list & an unshakable business in no time.

 
Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money