Words make all the differences in digital marketing…
Yes, you heard it right! The relevance of copywriting is inevitable in the context of digital marketing and to rightly attract your customers to buy your brands.
It acts as a significant channel of B2C communication which ignites and triggers their need to buy your products or services or subscribe to emails or get updated on new product launches.
The role of copywriting differs at each stage of the sales funnel, be it for your ads, brochures, websites, and emails or on social media platforms. To amass a huge number of traffic to your site, you need to know the tricks and tips to craft a winning copy that intrigue your prospects.
Yes, you do not want just any copy that confuses and not fruitful to your customers, but use that little bit of wisdom on your contents implementing the right tools to make your “contacts to contracts” and achieve higher sales conversion rates.
Copywriting isn’t an easy pie to make. It demands a tremendous thought process to present the right copy in front of your target audiences. Right from defining your prospects to crafting an attractive sales letter, it swims around the sales funnel as an undeniable skill to be mastered by every aspiring digital marketer!
Copywriting to a greater extent can be based on Cause Marketing, wherein your content/sales copy fulfills the dual purpose of increasing profits while fulfilling the personalized needs of each target audience.
For instance, determining what exactly you have to offer to your prospects sums up the first step in crafting an ideal copywriting. In fact, it has to act as a bridge between what you offer and what personally each customer segment need from a brand.
You have to decide what is the brand voice and what tone would you ideally present? Will it resonate with your each segmented prospect?
Creating value is what should be the intention of your copywriting. Keeping your copy simple and snackable delivers an ascension path enabling customers to easily move through your funnel.
Uses of Copywriting
- It directly attract and create Qualified leads
- Support Telemarketing & Customer Service
- Create physical and online store traffic
- Stimulate referrals and word of mouth marketing and thereby customers share content in social media, send emails to friends and others.
- While introducing new products and services to new and past clients
- An effective tool helpful in selling directly by direct mail or marketing
- Clearly communicate business and personal messages
- Create PDF reports, blogs and other key content pieces.
- For preparing Sales letters
Steps for a Good Copywriting
Copywriting isn’t just simply scribbling your ideas and thoughts and presenting your copy in front of your customers. It ends up in wasting your resources, time and effort which delivers nothing but creates confusing message to your customers.
You should have a clear intention to convince your customers to move ahead the funnel and be a loyal fan. For this, the copywriter needs to know the product well, write out multiple drafts, rework, test and refine.
Want to break a leg in the digital arena? The real recipe to create a killing copy is to do smart market diagnosis and find out profiling questions that fulfils the audience needs in the form of products or services that you offer.
You need to know what your client is struggling with, their nightmares and solve it with informative and interesting content to make their life easier.
Project the customer is the actual game changer! Assess what emotions they are feeling and trigger emotions you want them to feel.
Also you need to know what will delight the customer-something very personal that is meaningful to them. Rank your emotional trigger words and use highest value words in marketing. The ideal way is to know unmet needs of customers. Now you know their exact trigger point of needs and preferences.
It is crucial to use words that offer people something they already want and connect it to your solution. A copywriter can use copy points from competitors/peers. List the best ones and relevantly use the ideal words for each customer stage in the sales funnel.
Create a fact sheet of at least 100 items. It includes all the facts about the market, product, and objections and how you can fulfil customer objections. The best way is to start content with a benefit, then go deeper level in to benefit within a benefit and then even deeper level. Thus making your customer feel they get only benefits and nothing less from the brands you offer.
Once you are succeeded in grabbing the reader’s attention, you almost win the crown there! If you could impress the audience in your problem solving glory with the attractive headline and well-crafted introduction, you need to sign off with a call to action to let them know why it is necessary to buy now than later.
With the headlines and conclusion, create an urgency of action where they literally look for your products in the next moment itself and ready to buy it even if multiple substitutes are available in the market.
As a successful digital marketer, copywriting tops the list as one of the most prominent skills you will ever learn in your marketing journey. We at Digitechniks gives you a unique platform to improve your career prospects, attain a higher competitive edge and equip you with the art of copywriting to win sales and learn valuable digital skills to run your business successfully.