Are you somewhere stuck in the race of success in career?
Are you still puzzled in the flashy world of digital marketing and looking for the right way in?
Don’t worry, you are not alone here!
But chaos and confusions are never a solution for your career aspirations. Here, all you need is proper guidance on “what, when, how and where” to start with your handsome digital marketing career.
Beginners & people new to Digital Marketing lack complete clarity & direction. Without clarity & direction, it’s impossible to succeed in any field.
But is digital marketing career worth in the current job market?
The fact is that this industry is growing at an exponential rate and thus a job as a digital marketer is one of the potential fruitful career choices you can opt-in this modern digital era.
As a digital marketing agency with years of a proven track record of successful clients and successful workshops, we have decoded this process uniquely designed to take the process step by step to become a successful digital marketer.
We’ve decoded a uniquely designed process to become a successful Digital Marketer. Let’s have a look at here.
Step 1: Coaching
As a beginner in Digital Marketing, it’s advisable to gain surface-level knowledge of the various jargons, domains & subdomains such as concepts like Search Engine Optimisation (SEO), Google Ads, and Facebook Ads, etc.
When you know these, you will get a vague idea about how digital marketing works and how it is different from conventional marketing methods. The goal is to get a general idea about the industry.
After gaining the prerequisite knowledge & awareness, it’s time to choose the right mentor/institute to get coaching from. Make sure you do a thorough analysis & choose a credible mentor/institute that can give you the required knowledge to help you kickstart your career. When there are many digital marketing agencies are out there, choosing the best one that can show light on your journey of digital marketing career will be a tough one.
Now, how would you choose a good mentor?
Choose the Best Value, Not the Best Price when it comes to choosing a digital marketing agency that helps you to kick-start your career in the right direction.
Step 2: Community
Communities are where all the magic happens. Join the right communities like Facebook groups, online forums, offline meetups and filter the relevant information based on the quality of content shared, frequency of activity, etc.
This is where you can gather insights from the top minds in the industry. It helps you stay updated with the industry trends & opens up potential networking opportunities with the community members. Engage with the community, gather the necessary knowledge & implement your learning.
Thereby you can build your networks also by actively participating in these communities. The right set of communities & the right coaching will give you the ‘why’ & ‘how’ to do things in digital marketing.
Active interactions in communities equip you to gather the latest trends and most effective digital marketing tools through contacts with renowned digital gurus.
For instance, you can join digital marketing groups on Facebook, Instagram, etc to see what are the hot topics trending, daily posts, etc. Also constantly watch how business pages work based on their social media posts frequency, content formats, ads formats, which all groups they joined, their activeness in each group and how they market their products and services.
This idea will give a good idea on how social media marketing works normally and their number of shares, likes, and views on each video or post will help you to know whether their social media digital marketing strategy is working or not in that particular platform.
It will not only help you in choosing the best digital mentor but also, act as a great platform to update yourself every day with the happening digital marketing trends.
Step 3: Consistency
This is where you have to get your hands dirty & put in practical work. One of the effective ways is to join as an intern of reputed companies who has solid Digital Marketing Team or another way is to Grab projects from NGOs and run campaigns.
To evaluate the gained digital marketing knowledge, you can begin to serve NGO’s. You can get a Google Ads grant of $10,000. Using which you can master the SEM platform and run Facebook campaigns like “Celebrate your Birthday With our Kids” on Facebook and Instagram.
For Facebook Ads, either you can contribute and take Tax benefits or you can search for a Donor to provide funds for Facebook ads. In this way, you can get an initial hands-on experience on the different ways to create a successful campaign.
Well, a practical implementation of what you observed or learned would be even more promising for your better understanding of digital strategies and also in your career growth. It helps you know if your applied digital marketing techniques are working within the specific digital platform and on the selected target audiences.
Your focus on implementing the learned digital strategies should be on how to successfully optimize the sales funnel to convert prospects to loyal fans.
“Our Sincere Request, don’t burst out entrepreneurs money by running Digital Campaigns without appropriate experience”
This will give you a fair idea on how to run campaigns for bigger clients. Keep in mind the digital marketing is a volatile industry & keeps changing at the blink of an eye. Rinse and repeat this three-step process & you’re on your way to becoming a Digital Marketing Ninja.
Observe, Serve and Succeed!
Let this be your secret mantra for success in your digital marketing career!
After all, you don’t want to be another ‘Tom, Dick and Harry’ in this ever-changing digital industry. Smart work is what takes you to heights of success and now you know exactly from where the real smart work starts in your digital marketing journey right? Yes, it starts with choosing the right mentor! Join our hands to avail the most updated digital marketing training which you can’t access elsewhere. Digiteckniks, spearheaded by a well-experienced, expert digital marketing consultant and trainer, is one such premier digital marketing training agency in Bengaluru. The institute offers two courses Integrated Digital Marketing Certification Program and a certificate program in Social Media Marketing. With 66 hours of online training and 10 strategy templates, it is the ultimate course designed for anyone interested in exploring the power of digital marketing.