Our Proven 3 C's Formula to Succeed in Digital Marketing (Without Wasting Time or Resources)

Our Proven 3 C's Formula to Succeed in Digital Marketing (Without Wasting Time or Resources)

Are you somewhere stuck in the race of success in career? 
Are you still puzzled in the flashy world of digital marketing and looking for the right way in?
Don’t worry, you are not alone here!
But chaos and confusions are never a solution for your career aspirations. Here, all you need is proper guidance on “what, when, how and where” to start with your handsome digital marketing career.
Beginners & people new to Digital Marketing lack complete clarity & direction. Without clarity & direction, it’s impossible to succeed in any field.

But is digital marketing career worth in the current job market?
The fact is that this industry is growing at an exponential rate and thus a job as a digital marketer is one of the potential fruitful career choices you can opt-in this modern digital era. 

As a digital marketing agency with years of a proven track record of successful clients and successful workshops, we have decoded this process uniquely designed to take the process step by step to become a successful digital marketer
We’ve decoded a uniquely designed process to become a successful Digital Marketer. Let’s have a look at here.

Step 1: Coaching

As a beginner in Digital Marketing, it’s advisable to gain surface-level knowledge of the various jargons, domains & subdomains such as concepts like Search Engine Optimisation (SEO), Google Ads, and Facebook Ads, etc. 

When you know these, you will get a vague idea about how digital marketing works and how it is different from conventional marketing methods. The goal is to get a general idea about the industry. 
After gaining the prerequisite knowledge & awareness, it’s time to choose the right mentor/institute to get coaching from. Make sure you do a thorough analysis & choose a credible mentor/institute that can give you the required knowledge to help you kickstart your career. When there are many digital marketing agencies are out there, choosing the best one that can show light on your journey of digital marketing career will be a tough one.
Now, how would you choose a good mentor?

Choose the Best Value, Not the Best Price when it comes to choosing a digital marketing agency that helps you to kick-start your career in the right direction.

Step 2: Community

Communities are where all the magic happens. Join the right communities like Facebook groups, online forums, offline meetups and filter the relevant information based on the quality of content shared, frequency of activity, etc. 

This is where you can gather insights from the top minds in the industry. It helps you stay updated with the industry trends & opens up potential networking opportunities with the community members. Engage with the community, gather the necessary knowledge & implement your learning. 

Thereby you can build your networks also by actively participating in these communities. The right set of communities & the right coaching will give you the ‘why’ & ‘how’ to do things in digital marketing.
Active interactions in communities equip you to gather the latest trends and most effective digital marketing tools through contacts with renowned digital gurus.

For instance, you can join digital marketing groups on Facebook, Instagram, etc to see what are the hot topics trending, daily posts, etc. Also constantly watch how business pages work based on their social media posts frequency, content formats, ads formats, which all groups they joined, their activeness in each group and how they market their products and services. 

This idea will give a good idea on how social media marketing works normally and their number of shares, likes, and views on each video or post will help you to know whether their social media digital marketing strategy is working or not in that particular platform. 
It will not only help you in choosing the best digital mentor but also, act as a great platform to update yourself every day with the happening digital marketing trends.

Step 3: Consistency

This is where you have to get your hands dirty & put in practical work. One of the effective ways is to join as an intern of reputed companies who has solid Digital Marketing Team or another way is to Grab projects from NGOs and run campaigns.
To evaluate the gained digital marketing knowledge, you can begin to serve NGO’s. You can get a Google Ads grant of $10,000. Using which you can master the SEM platform and run Facebook campaigns like “Celebrate your Birthday With our Kids” on Facebook and Instagram.

For Facebook Ads, either you can contribute and take Tax benefits or you can search for a Donor to provide funds for Facebook ads. In this way, you can get an initial hands-on experience on the different ways to create a successful campaign.
Well, a practical implementation of what you observed or learned would be even more promising for your better understanding of digital strategies and also in your career growth. It helps you know if your applied digital marketing techniques are working within the specific digital platform and on the selected target audiences.

Your focus on implementing the learned digital strategies should be on how to successfully optimize the sales funnel to convert prospects to loyal fans. 

“Our Sincere Request, don’t burst out entrepreneurs money by running Digital Campaigns without appropriate experience”  
This will give you a fair idea on how to run campaigns for bigger clients. Keep in mind the digital marketing is a volatile industry & keeps changing at the blink of an eye. Rinse and repeat this three-step process & you’re on your way to becoming a Digital Marketing Ninja.

Observe, Serve and Succeed! 
Let this be your secret mantra for success in your digital marketing career!

After all, you don’t want to be another ‘Tom, Dick and Harry’ in this ever-changing digital industry. Smart work is what takes you to heights of success and now you know exactly from where the real smart work starts in your digital marketing journey right? Yes, it starts with choosing the right mentor! Join our hands to avail the most updated digital marketing training which you can’t access elsewhere. Digiteckniks, spearheaded by a well-experienced, expert digital marketing consultant and trainer, is one such premier digital marketing training agency in Bengaluru. The institute offers two courses Integrated Digital Marketing Certification Program and a certificate program in Social Media Marketing. With 66 hours of online training and 10 strategy templates, it is the ultimate course designed for anyone interested in exploring the power of digital marketing. 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

11 Steps Email Marketing Checklist

11 Steps Email Marketing Checklist

Do you think email marketing is dead?

In today’s Digital era, Email marketing can only be used to convert list to loyal fans. Loyal fans are the people who will buy from you, time & again.

If you think email marketing doesn’t work, it’s probably because you share the same generic stuff as that of your competitors & use email primarily for lead generation. This approach is the fundamental reason why you’re not able to gain much traction out of email marketing.

When you don’t further nurture your target audience , no interest or curiosity will be aroused in them which motivates them to buy your products or services. Your primary motive is not only to attract them to your products/services, but to also sustain their interest in your products in the long run.

What if you don’t do Email Marketing?

Email marketing is still a powerful tool to communicate with your target customers. In fact, this is the most economical method of business communication.

When you don’t use it, you will miss out on a golden opportunity to stay in touch with customers. You will have to rely on other platforms like Facebook, Instagram, YouTube, etc, where the algorithms keep changing at the blink of an eye. Your audience won’t be able to resonate with your brand.

Emails still rule when it comes to putting across your brand’s communication to the users. Emails are algorithm-proof, unlike social media platforms. You own the list & have complete authority to market your products/services to your list.

On other platforms, money has to be spent every time on retargeting & this can get quite expensive. These platforms are dictated by algorithms & hence you don’t own the platforms completely. Email, on the contrary, is an exception.

This platform will help your audience understand you’re why.
The job of email marketing is to nurture (convince) the leads (email contacts) acquired through various channels (via quality & consistent content). This results in converting your email contacts to contracts (conversions). Thus, for every $ spent, email marketing gives the highest ROI.For every $1 you spend on email marketing, you can expect an average return of $32 (DMA, 2018). https://dma.org.uk/

Here are 11 tips that will help you dominate Email Marketing:

  • Personalization:

This is the catch of email marketing. To make the readers feel emotionally connected to your mail and what you offer, the idea is to personalize your emails. You can use first person texts.
For instance
– “Start my trial” instead of “Start your trial”

  • Catchy & Compelling Subject Line:

Always remember to make your email look attractive with the catchy and compelling subject line. Your have to somehow compel the user to at least first click on the email due to a catchy subject line, followed by quality content which provides valuable information about what you offer them.
Briefly, the email shouldn’t be just a click bait so that users would get disappointed when open mail.Experian report says that 56% of brands that use emoji in the email subject lines have higher open rates.

  • Have only one goal for one email & email design! 

Here, your focus needs to be how to convince the users when they have already opened the mail. It’s a matter of convincing not confusing. Did you get it?
Well, precisely your email design should be short and crisp which directs towards the customers end goal or desires.Always ask yourself this question “Can this email design achieve the prospective customer’s goal in 5 seconds??”

  • Clear & Focussed Call to action

In your email design, it would be ideal to put one and only one Call to Action (CTA). Multiple CTA would destroy the purpose of people clicking on the CTA button and get diverted to your websites/landing pages.

  • Readability & Formatting

Make your emails organized and easy to read and understand. Taking care of line breaks, bullet points, crisp and concise content with a maximum of two fonts would make the email look classy and organized.
It would itself reflect your brand through how you present yourself to the target customers through emails. Ideally, use a CTA button color that matches your brand color. In this way, people can resonate to your brand better.

  • Avoid spam & promotional words

 It ain’t a good idea if the email looks clumsy and overcrowded with too many images, links, visuals. You have to do this to avoid activating the spam filter. Your primary motive is to make sure the emails land in the inbox, not in the spam folder. Consider not using promotional words in emails as it has a higher chance to land emails in the spam folder.

  • Proofread your grammar & do a rigorous spell check

Another crucial thing is to ensure the email content to be readable and understandable. You need to proofread and do rigorous spell checks. This makes it easier for people to read and know what exactly you want to communicate through your emails. Email content should be showcased as a medium to reach to the customer minds and convince them for better conversion rates.

  • Test your call to action

 A Call To Action (CTA) is another relevant element in your email design. By clicking this CTA button, customers can reach the destination URLs. Digital marketing tracking parameters like UTM builder helps to know the journey of customers all the way from emails to your destination landing pages.

  • Do split testing

A/B Split Testing expels the mystery from your decisions of advanced promoting efforts. AB testing helps to know what doesn’t work & what does to increase conversion rates.As per the HubSpot report, testing landing pages through this technique can create more leads by as much as 30 to 40%..

Analyze to know your visitor journey
It is also vital for the email marketing campaigns to analyze your visitor journey & other metrics in your CRM like open rate, click rate, etc. This will enable you to make a decision based on data & modify your email marketing campaigns with effective marketing tools and strategies.

  • Comply with the anti-spam laws

Anti-spam laws are made for unsolicited emails that protect people from getting undesirable spam emails. The CAN-SPAM Act of 2003 pre-empted a considerable lot of these laws; However, as an email marketer, you need to ensure all users agree to abide by the anti-spam policies mentioned in their terms of service.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

4 Proven Ways To Reduce Google Ads CPC

4 Proven Ways To Reduce Google Ads CPC

As complex and innovative technologies reshape the digital marketing platforms, advertisers are scrambling to remain significant and competing to find a top place in customer minds. In this shifting digital arena, paid search keeps on gaining relevance, unlike the traditional search patterns. The quality and placement of your ads have become an omnipresent influencing aspect all through the whole customer buying decisions. However, most marketers today believe that it is fundamental for a brand to show up at all phases of the funnel.

“On average, 41 percent of clicks go to the top 3 paid ads on the Google search results page.”- Word Stream

Paid ads simply gain momentum in this digital era. But how to optimize it and reduce Google ads CPC and achieve the highest traffic flow is a tricky question!
Unlike the traditional ways of approaching the shops directly, most of the customers in the present days search online for their purchase decisions. This trend is mainly due to the increased internet use by people. However, around 80-90% of people search and refer only to the 1st page of Google. Only the remaining 20-10% people click and navigate to the other Google pages. That too, most of the users only focus on Google’s top 3 search results.

The recent research study by Forrester shows that 71% of customers use a search engine to make a search of products or services as the initiation phase. 74% of customers consider using search engines for their research, comparison and final purchase transaction decisions.

Is this search trend a challenge for the businesses who are struggling to get increased visibility and traffic flow to their websites? In a way, yes it is!

So, it is necessary for a business to get into the top 3 search results to increase business revenue and get more traffic to their websites.

These days many competitors are focusing on the top search results and therefore the Google Ads CPC is high.

Do you know that PPC visitors are 50 per cent more likely to purchase something than organic visitors?

What happens if your business website is not on the Top 3 search results?  You will lose high buying intent prospective audience and end up targeting the assumed audience who does not have buying intent.
Based on AccurCast data, the average click-through rate for an ad in the first position is 7.94 per cent. So, focusing on the top search result is the best solution for every business to reach the target customers and get higher conversion rates.

Now the question is how can you get top positions on Google Search engine results page? As you know, there are 2 ways to rank your website on Google:

  1. Search Engine Optimisation (SEO)
  2. Search Engine Marketing (SEM)

SEO as a strategy to rank your website on top of the 1st page of Google SERP is ruled out as every competitor of yours wants to rank their website and also the top 3 results of Google Search engine results page is Search Engine Marketing Results (Google Ads Results).

Google’s Ad Revenue in 2019 is $116.32 Billion – Statista
Google’s ad revenue from 2001 to 2018 (in billion U.S. dollars)
4 Proven Ways To Reduce Google Ads CPC

So SEM is the only way to rank your website on top of the 1st page of Google SERP.  Since every business in your niche aims to rank on top of the Google’s 1st Search engine results page, the cost to rank on top of the Google’s 1st Search engine results page is increasing day by day.

The best SEM strategy is to know how with the Search Engine Marketing, you get on top search with reduced Google ads CPC (Cost Per Click).

Before we give you a strategy to rank your website on top of Google’s 1st Search engine results page at a reduced CPC, we want you to understand how the Google Ad auctioning Works From this we can understand, that your website ad position depends on a factor called Ad Rank.  Higher the Ad Rank, the higher will be your website’s ad position.

Ad Rank can be compared with the mysterious algorithm which helps the sites to rank in Google’s organic search results. However, Ad rank slightly differs from an algorithm that Ad rank decides the placement of your ads, whether in the sponsored results and also based on the amount the advertiser pays when the ad is clicked by the user.

Now you know how to optimize your ads and increase the Ad ranks so that you can receive a greater number of ad clicks.
So, you can improve the Ad rank by simply improving the ad quality score as well as the maximum CPC bids (the maximum money you paid for Pay per Click). Here’s the Ad rank calculation formula:
Ad Rank = Quality Score * CPC Bids
By bidding higher, you end paying more. So the SEM strategy to pay less and rank higher is by increasing the quality score.
If Quality Score weren’t focused till now, you are missing something huge in impressing the customer and rightly influence their purchase behaviour. What happens if you don’t increase Quality Score?

You end up paying more for the same ranking that can lead to you spend more money in the long term. You will also lose the high buying intended customers if you don’t target them rightly or find a position on the top 3 search results.

So, one of the success formulae for getting into the top 3 search results is to improve your ads Quality Score. Quality Score is nothing but scores given by Google to your ads and keywords with a measuring scale of 1-10 (from awful to amazing).

Quality Score is Google’s evaluation of the quality and significance of both your keywords and PPC ads. It is used to decide your Cost per Click (CPC) and increased by your most extreme offer to decide your Ad Rank. Your Quality Score can be based on many determinants like Expected CTR (Calculated by Google based on the keyword historical data), landing page experience and Relevance.

Nobody other than Google knows precisely how much each factor is prominent in the Quality Score algorithm, yet we do realize that active visitor clicking rate is the most significant part. At the point when more individuals who see your ad click it, that is a solid sign to Google that your promotions are important and useful to users. If you can achieve a higher Quality Score, Google rewards you with higher ad rankings and lower costs.

4 Factors to Increase the Quality Score to improve your Google paid rankings & eventually reduce the CPC.

  1. Expected CTR

With regards to Google Quality Score, it’s not about CTR but rather the normal CTR. Google predicts whether the keywords you’re focusing on is probably going to be clicked when appeared for that keyword, without considering the ad position or other ad formats that may influence the quality of your Google ads.
What should you do increase the Expected CTR?

  1. Segregate the Google ads targeting keywords into different groups (If you have identified 100 Targeting Keywords, Group into 5-10 groups in such a way where you can write relevant ad copy)
  2. Write 3-5 ad copies for every ad group
  3. Add keywords of the ad group in the Ad copy
  1. Landing Page Experience

With an end goal to be progressively clear in your Google ads approach, Google presently makes an endeavour to reveal to you why your Quality Score for a given keyword is low. One reason may be due to the compromised quality of your landing page experience. If Google thinks your landing page experience is “below normal,” it could hurt your Quality Score.

As per Google, you should concentrate on three things if your focus is to improve the landing page experience. These three vital elements are Relevant and original content, transparency and easy to navigate web pages. You may also concentrate on the Ad scent, which helps you to boost conversions by ensuring consistent Ad experience.

What should you do to increase the landing Page Experience?

  1. Optimize the landing page Load time (Should be below 3 seconds)
  2. Give the information on the landing page that is required to convince themselves to buy from you
  3. Use original Content
  4. Appropriate contextual CTA’s
  1. Relevancy

Looking at relevancy, there should be complete relevancy between ad group ad copy and landing page. When the user feels you give all relevant information based on his search query, user engagement will be higher on your web pages.

  1. Ad Formats

In Search, we have two Ad formats. One is without Ad extension and another is with Ad extension.
Search ads with extensions will give you extra space to give more information to the users.

Some of the ad extension that will help you increase the Quality score is

  1. Site link Extensions – With this you will get an opportunity to cross-promote other web pages of your site. For Eg: If you are promoting a particular product or service, using site links you can show Case studies page, About us Page and related services page
  2. Callouts – With this extension, you can add multiple USP’s and offers in the Search Ad
  3. Call extensions – With this extension, you can add your phone number in the ad
  4. Price Extensions – With this extension, you can add the price of your product
  5. Location Extensions– With this extension, you can add a business location

We have few more ad extensions like Structure Snippets, Message extensions and so on. All these extensions help us get more ad space and at the same, it will help us to give more information to the users.
These 4 factors help you to increase the Quality Score to improve your Google paid rankings & eventually reduce the CPC.
So what are you waiting for? Start Implementing and rank higher on Google SERP at a reduced CPC If you feel Google Ads CPC strategy is not your cup of tea or if you are already entangled in the loop of Google ads game, don’t lose hope as you have come to the right place!

We at Digitechniks, guide you with successful digital marketing strategies and programs so that you have a competitive edge in the industry. As they say, Success is not a forbidden fruit. All you have to do is aim it high and take the smartest strategic move. You will finally see it coming, it’s all yours!  We are here to throw light on your digital marketing dilemmas. Make sure you resonate with what your prospect is looking, to eventually reduce the CPC & increase the quality score.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

12 Affordable Digital Marketing Tools To Spy On Your Competitors (Like A Boss)

12 Affordable Digital Marketing Tools To Spy On Your Competitors (Like A Boss)

Digital marketing trends shifts at a lightning pace presenting it as a far reached goldmine for the small and big business ventures. Surveys show that within every single second, Google gets an average of 63,000 searches every day. 96% of search traffic contributes from smartphone and 94% are organic traffic sources. This digital era witnesses a paradigm on the business’ marketing approach from old ways to adopting technical SEO and quality content marketing approaches for enhancing their online presence.

“Statistics show that 85% of companies engage in competitor analysis to do strategic research on rival firms’ marketing strategies.”

This essential tactic will boost your financial stability and achieve better business survival opportunities.

Most companies getting started with digital marketing don’t know where to start and what to do. They lack clarity and direction. For a remarkable competitive edge in the industry, you can’t survive with if’s and but’s on a long haul. You need to strive for the best digital marketing strategy to outstand and beat the competition. As you know success comes with a price, the need to widen your thoughts and actions to get the right digital marketing support has become inevitable. It is no more an aimless journey wherein you struggle in a competitive mess.

Do you have the clarity and direction know what type of content to produce, what platforms to promote on, budgets to allocate, what type of ads to produce, keywords to target, nurturing process like email marketing tactics to follow. If all these look like alien to you and still feel your nerve, it’s high time for your business to rush towards the right digital marketing decisions before it gets off track. Many established companies still struggle to get online visibility with the lack of using upgraded digital marketing tools which immensely impacting their business growth in an adverse way.

Companies use a haphazard approach in terms of their strategies, without knowing what really works. It’s like shooting arrows in the dark. Thus, competitor analysis is essential to emulate successful results & objectives. Companies that are getting started with digital marketing & don’t do competitor analysis end up wasting time, money & resources. Before your precious resources get drained out and you end up losing the game in the digital platforms, it’s wise to get the right solution. So make it a smart move worth every penny!

You don’t need to always reinvent the wheel in terms of digital strategies. You just need to identify what’s working for your high-level competitors and what isn’t. These competitors have ‘been there and done that’. They use top-notch talent and resources to execute their strategies and achieve amazing results. Thus, competitor analysis is the first & foremost process. It helps you understand the keywords your competitors are targeting, the platforms they are on, nurturing process, their content marketing strategy and a whole lot more.

Using certain tools makes this possible and thus we can draw inspiration from competitors. Identifying KPIs and statistics that work well for your competitors can be a significant ingredient of your marketing success formula. Using the right set of tools can save a ton of time and help you accelerate the process of achieving results. The right set of tools helps you automate stuff and focus on more important tasks like formulating strategies, team management, etc.

1. SEMrush

Price: Currently available on three standardized monthly subscriptions with Pro – $99.95, Guru – $199.95 and Business – $399.9 plans.
Ease of use: It’s easy to use SEO tool with instructions to follow. No prior expertise is required.
Purpose/what it does: A trusted SEO and SEM competitor analysis tool widely used by a large number of all types of businesses across the world for keyword research and does competitor analysis on their keyword strategies. It is a good tool for your blog audit creating backlinks and a lot more.
How to use: When you distinguish your top rivals, you can utilize SEMrush Organic Research and Advertising Research reports to see the accurate keywords originated from their search traffic.

2. Buzzsumo

Price: All their plans start with a free 7-day trial. Their plans range from $79 to $499 per month, which can be either pay monthly or annually with cancellation option at any time.
Easy to Use: Yes
Purpose: Buzzsumo does unlimited content research and influencer searchers in which you can view any number of pages without a limit. It is used to identify which content has been shared the most.
How to use: Its free plan enables you to look for the most shared content, top influencers, and track a brand. It is limited in any case, and will just permit you four searches for each day. Paid subscriptions take into account more associations for content campaigns and agencies, just as exportable information and can be customized too. You’ll additionally get boundless access to BuzzSumo’s search information.

3. SimilarWeb

Price: SimilarWeb comes with PRO packages which starts from the basic plan-$199 and advanced plan-$499 per month
Easy to Use: Yes
Purpose: SimilarWeb is an effective tool which is used to identify traffic sources of competitors.
How to use: SimilarWeb assembles data by infusing itself into a large number of browsers by means of mostly chrome extensions. Additionally, SimilarWeb offers incentives for review sites when they share their precise web traffic information, consequently persistently aligning their gathered information with genuine input from Google Analytics

4. BigSpy

Price: It is a free Facebook Ad spy tool with unlimited uses that is available for anyone.
Easy to Use: Yes
Purpose: A user-friendly tool that is used to spy on competitors Facebook ads.
How to use: It customizes the most intriguing Facebook advertisements for you. This is a  progressed application will permit you to find and get more cash-flow with Facebook advertisements by yourself. BigSpy AD spy amasses huge information, including Facebook, Twitter, Instagram, and Shopify promotions and continually updated. BigSpy permits looking for 6 social media marketing ads.

5. AdEspresso

Price: It’s pricing starts from the basic plan-$69 to advance plan-$599 with an option of free 14 days trial period under each plan.
Easy to use: Yes
Purpose: AdEspresso is used to spy on competitor’sfacebook ads.
How to use: If you begin truly increase on the promotions you make, you might need to test out various varieties of pictures, features, content and so forth and AdEspresso truly assists with this. You can start by creating campaigns and then create your ads with AdEspresso and finally test headlines, texts or images based on your requirements.

6. Ubersuggest

Price: This is a free tool for keywords which help you to revise your SEO, content marketing and social media marketing strategies to most effective ones.
Easy to use: Yes
Purpose: Ubersuggest enables you to get knowledge into the procedures that are working for others in your target market so you can receive them, improve them, and get a higher competitive edge.
How to use: Ubersuggest is a standout amongst the free SEO tool out available today. In case you’re an advertiser and need to do extensive research yet would prefer not to pay for a paid SEO tool, this is a decent alternative for you. Ubersuggest figures scores to decide the accompanying SEO terms; the search volume, SEO trouble, paid trouble, and cost per click.

7. Ahrefs

Price: The monthly price ranges from the basic plan -$99 to advanced plan-$999 with additional taxes based on your location and country.
Easy to Use: Yes
Purpose: The purpose of ahrefs is to do effective keyword research, backlink audits, validate keywords, track individual keywords, site audits and brand management for your brands and website.
How to use: When you have effectively signed in, you will meet your dashboard. You can set up progressing projects whereby domain you indicate are observed for changes in the Ahrefs set of metrics.

8. Spyfu

Price: It has an annual subscription plan starts from $33/month to $199/month and monthly plan starts from $39/month to $299/month.
Easy to use: Yes
Purpose: SpyFu demonstrates the keywords that sites purchase on Google Adwords just like the keywords that sites which are shown within the search results.
How to use: When the Spyfu account is created, you need to go to projects and create a new project. Then go ahead with entering your domain name and add your keywords. Repeat this process for multiple competitors in your target market.

9. Hootsuite

Price: One of the best tools to manage social media, which you can start using through a free-trial for 30 days. Once the trial period is completed, you get the options of three subscription plans.
Easy to use: Yes
Purpose: An effective tool to create highly customized online communication networks that helps you to do tasks in an organized manner and see conversations easily. It is used to spy on the performance of competitors SMM posts & SMM metrics
How to use: Firstly, you can create a Hootsuite account and after which add your social profiles for publishing the contents and check their engagement rates. Now set up streams and check conversations to know customer engagements. Regularly publish posts.

10. Google Search Operators

Price: A free tool to search unlimited number of keywords and information.
Easy to use: Yes
Purpose: It can enable you to pick up understanding into SEO opportunities and audit focuses you generally would not have recognized and the potential outcomes are huge.
How to use: You can enter search operators legitimately into the Google search box, similarly as you would a content inquiry: Except in exceptional cases, (for example, the “in” operator), Google will show the normal organic search results.

11. Facebook Ads Library

Price: It’s a free platform wherein the library can be explored by anyone even if the user doesn’t have a Facebook account.
Easy to use: Yes
Purpose: It is used to spy on competitors Facebook ads.
How to use: For every ad, the Ad Library gives data on who saw the promotion, how much amount the purchaser spent to run it, and the number of impressions it got. Facebook says the library will currently store ads for a long time after they run.

12. Feedly

Price: Feedly offers a free plans for casual readers with also an upgrading option to Feedly Pro which cost $5 per month or $45 per year
Easy to use: Yes
Purpose: This new aggregator app run in web browsers as well as in Android and iOS mobile platforms. It can be also used as cloud-based service. The user can customise the news feeds collected from online sources and share it with others.
How to use: Feedly collects RSS feeds that enable publishing of online information by websites. This information will be syndicated automatically to all the subscribers. At Digitechniks, we follow accelerated learning techniques which showcase you with extensive and in-depth knowledge on the digital ecosystem that is unparalleledwith any other digital marketing course out there. Join our hands for a comprehensive and fruitful journey of resourceful digital experience through our unique guidance and processes, over 40 plus tools and templates. We guide you to success!


Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money