3 Key Roles Of A World-Class Digital Marketing Team

3 Key Roles Of A World-Class Digital Marketing Team

by | Jul 31, 2019 | Business, digital marketing

Do you know what separates a winning & super successful Business over just a regular one?
Every successful Business follows the Customer Value Optimization process. 
In a nutshell, Customer Value Optimization boils down to three core principles.
I.e There are only 3 ways to grow any Business (whether online or offline):

  • Increase the number of customers
  • Increase the average transaction value per customer
  • Increase the number of transactions per customer

CVO involves building a Funnel rather than just directly selling products to your prospects.
Most Businesses directly push their products/services to prospects & end up hardly making any sales, let alone profits & margins.
Just because your offer (product/service) solves the problem of your target audience & helps them achieve their wants & aspirations, doesn’t mean they will buy it from you immediately.
It’s like approaching an unknown girl in the bar & asking her to marry you.. The answer will most certainly be a NO. (Unless you’re Brad Pitt of course :p)
Well, we’re not telling you to stop marketing your offer to your audience, we just want to establish trust by strategically communicating with your target audience.
If you overcome these two doubts, you’re pretty much a marketing monster (give yourself a pat on the back!):

  • Prospects doubt in you or your brand
  • Prospects doubt in themselves (This is the biggest hurdle marketers have to overcome)

In the CVO Funnel, trust is established via Lead Magnets & Tripwires.
Here’s how the CVO Funnel looks like:

 

3 Key Roles Of A World-Class Digital Marketing Team

Most Business make the mistake of directly selling the core offer.  

This is a recipe for disaster.

How can you expect someone to buy a high ticket item from you, when they don’t trust you & have objections?

Your budgets will be exhausted & your profit margins will be reduced if your directly sell without building a funnel.

Without a proper funnel, it’s not possible to make your Business profitable in the long term. Period.

Hence, it’s essential to build the CVO funnel for your Business to not only gain the trust of your prospects, but to also crank up those profit margins.

Think about it.. It’s a win-win situation.

We’ve told you how the CVO Funnel works and the steps involved.

Now let’s get into hardcore execution mode wherin we teach you the exact three step process to build an unshakable CVO Funnel (aka the 3 Key Roles Of A World Class Digital Marketing Team):

Step 1: List Building Using a Lead Magnet

Lead magnet is an ethical bribe that offers a specific chunk of value to a specific audience in exchange for their contact information.

The goal here is to over deliver and offer something of super-high value to your prospects in order to build trust and establish authority.

Ebooks, swipe files, checklists, templates are great lead magnet examples. The main quality of a lead magnet lies in its specificity.

Lead Magnet Example:

3 Key Roles Of A World-Class Digital Marketing Team

Don’t keep it long and boring.
Instead, it should be laser-focused to a specific audience & solve a specific problem they have.
A hyper-specific lead increases the quality of leads & actually gets consumed.
Must Read: 7 Step List Building Formula

Step 2: Nurturing List Through Content Marketing

The goal in this step is to strategically create and distribute content to people who have already consumed your Lead Magnet.

The retargeting is done as we have their contact information & cookie data.

Deploy a rock-solid content marketing strategy keeping in mind the fears/frustrations, wants/aspirations of your target audience.

The objective is to tailor your content in such a way that customers convince themselves to buy your product.

This can be done using the Before/After grid.

Here’s an example of someone who takes up our flagship Integrated Digital Marketing Certification program:

3 Key Roles Of A World-Class Digital Marketing Team

Your content should clearly communicate how your offer(product/service) will help them move from a “Before” state to a desired “After” state.

This is what all great marketers do.

Once the platform-specific content has been created, distribute it across all the platforms. (Facebook, Messenger, SMS, Email, etc
.)

Step 3: Convert Loyal Fans To Contracts Using Tripwire

At this point, your prospects have given their contact information & consumed your content.
In other words, they have developed certain trust in you.
Now it’s time you ask them to take certain action (i.e buy your product or service).
This is when the Tripwire comes into the picture.
The tripwire is a super-low-ticket offer (usually 1$ – 20$) that exists for one & only one reason: To convert lead/prospect into a buyer.
Simply put, tripwire changes the relationship.
Tripwire examples: 14 day free trial of a saas product, free/paid webinars, etc
.
The Big brands have realised that there is nothing more important than a list of buyers/customers.
Hence, the importance of this step cannot be stressed enough.
If you execute all these 3 steps meticulously, your buyers will eventually become your Brand Advocates & buy from you again & again.
Thus, the Customer Lifetime Value increases & you can spend this profit to acquire more customers & funnel them again.
In a nutshell, you’ll have an army of raving fans who are willing and able to spend dollars on your products and services.
What else does a Business need, to be successful long term? Right?
It’s every Business Owner/Entreprenuer’s fantasy! (no offence)
Do you want to know the proven step-by-step frameworks & templates to execute the CVO process like a breeze?
Then make sure you attend one of our upcoming workshops (This is where we teach the really good, kickass stuff!)
Cheers.

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11 Step Content Creation Strategy To Convert Your Contacts To Contracts

11 Step Content Creation Strategy To Convert Your Contacts To Contracts

by | Jul 22, 2019 | Business, Content marketing, digital marketing

Most companies post content on social media just for visibility. They don’t have a clear objective and lack clarity with their content marketing. With undefined business end goals, it will be a challenge to bring an effective content marketing strategy and post relevant content on social media. They just want brand awareness, which may not serve your actual purpose of reaching the right target audience.
Content marketing without a purpose doesn’t create any value for the users. The ultimate goal of purpose-driven marketing is to convert the list to loyal fans. Posting for the sake of visibility doesn’t achieve this objective.
Posting haphazardly with no clear objective results in wastage of time, money & resources and the content marketing process will be fundamentally flawed by default. This would ultimately harm your business and reduce your customer base.
Won’t you think, this needs your serious attention? Now, what’s the best and right action you can do?
Let’s see here how you can effectively build a winning content calendar that converts contacts into contracts:

Step 1: Define your purpose

Before building a content calendar, you need to primarily define the purpose of your content marketing strategy. The message of your brand should be the core essence of your content which is shared across your target audience.
If you are able to fulfil the aspirations of your target audience through useful and informative content about your brand, you’re well on your way to dominate the market!

Step 2: List down the problems that your product or service is capable of solving

Content is the most efficient business communication channel. It bridges the gap between what you have to offer and what exactly customers are searching for. When your content can convince your prospective customers that your brand is the apt solution for what they are looking for in a product or service, you’ve hit the bulls eye.
Your content should include the solution that your product or service is offering to your target customers. This is when their aspirations meet your offerings through a streamlined content marketing strategy.

Step 3: Identify the audience who have the problems that your business is capable of solving

A standout amongst the most well-known mistakes in the enterprise is making a solution before identifying a problem.
You may think you have the ‘next big idea’, yet have you truly done the research to check whether it could be effective? Is there a need in the marketplace or solve the problems of your target customers?
If you truly need to acquire success in content marketing, the principal thing you have to do is identify the issue to understand. The issue fills in as the pillar for your organization. Thus, you can do a wide research and market survey in your niche market to identify who have the problems that your business can solve through products or services.

Step 4: Segment the audience based on common fears, Frustrations or their Wants and Aspirations

Once you have identified people who have problems that your business can solve, the next big thing is to segment your target customers based on each customer behavioural pattern. It can be based on their common attributes, fears, wants or preferences.
This will help you in positioning your product right in the market, which ultimately translates into increased ROI and sales. 
When you prepare the marketing mix (4ps of marketing: Product, Price, Place & Promotion) as a part of the social media marketing strategy, you need to segment the target audience according to their attributes and needs. Only a proper market segmentation based on customer behavior would help to know which type of content message can be communicated to specific target customers through various social media platforms.

Step 5: Competitor analysis to identify what’s working for your high level competitors.

Drawing inspiration from your high level competitors is a great idea. When they already have established content marketing and distribution strategies, you can hack their content marketing strategies with your own innovative and unique content marketing approaches.
On analyzing the kind of content format working for your similar competitors, you can get a fair idea on how to frame your own content marketing strategy and content distribution strategy to reach your customers in an effortless way using the various digital platforms.

Step 6: Define your Social Media content deliverables

As you know, the evergreen prominence of social media content brings an inevitable need for the right and effective social media content deliverables.
You need to plan and strategize how often and where your content needs to be distributed to increase the chances of reaching the right target audience. You have to plan and define the quantity and time intervals of the below content types to be posted in the respective and suitable social media platforms:

  1. Blogs per Month
  2. Image posts per month (Theme Based Image Posts)
  3. Videos Per Month
  4. Live Videos and Live Image Updates
  5. Polls per Month
  6. Listicles per Month

Step 7: Define Content Theme

An unorganized and aimless content will only confuse your prospective customers. Is that what you actually aimed for? Well, when you have numerous problem-solving brands to be offered to the same target customers, they shouldn’t be bombarded with a generic and cliched message.
Hence, you have to define and design your content theme well before the preparation of the content calendar. Select only one problem of your target customers that you want to solve through the content.
When each content piece is presented in this way as a solution to one problem, it will be more comprehensive and effective, which creates trust and attention among your target customers.

Step 8: Create a Content Calendar

Once all the content marketing strategic planning has been done; it is now time to actualize the creation of a content calendar.
 As indicated by the Content Marketing Institute, 92 percent of content marketers utilize social media to broadcast their content.
 A social media content calendar will enable you to post reliably over all stages by guaranteeing that content is planned and scheduled in advance. A content calendar isn’t only a planning tool; it’s a record of all that you’ve at any point published.

Step 9: Start creating Socially Snackable content pieces as per the Platform

When you are creating a social media content targeting a niche market to solve their problems, you need to also pay heed to the type & quality of the content. The content message and style must be appropriate to the respective social media audiences.
The style and purpose of content can vary on each social media platforms like facebook, twitter, etc. You may need to modify the content message, the content length, content language, a solution offered, the timing of posting contents and several such factors before posting it based on each social media platform. Moreover, make it simple and understandable to effectively arouse interest in your target customers minds.

Step 10: Distribute it across Various Social Media Platforms and send email Broadcasts to your existing database

Once the content is ready in any form which is designed according to your content calendar plan, you have to distribute it across Various Social Media Platforms and send email Broadcasts to your existing database.
Thereby, your brand’s message is rightly communicated across various social media channels to attract a larger customer base and improved revenue for your business.

Step 11: Paid Promotion of the content to reach the audience who have visited any of your web assets

Apart from creating snackable and problem-solving content, the most significant step is to do content advertising. This can increase the chances of reaching more customers. Content advertising can be done through paid distribution channels like PPC campaigns, Social Media Ads(Facebook, LinkedIn, etc..) and so on.
In STEP 10 and Step 11, some Percentage of the audience are converted to Loyal fans and these loyal fans will eventually become either our customers or brand advocates.
In our training programs we teach you how to identify the purpose behind your content marketing campaigns & how to align them with the wants & aspirations of your target audience. We teach you the proven practical process of creating a solid content calendar from scratch.
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11 Steps Email Marketing Checklist

11 Steps Email Marketing Checklist

by | Jul 2, 2019 | Business, digital marketing, Digital marketing tools, Email marketing

Do you think email marketing is dead?

In today’s Digital era, Email marketing can only be used to convert list to loyal fans. Loyal fans are the people who will buy from you, time & again.

If you think email marketing doesn’t work, it’s probably because you share the same generic stuff as that of your competitors & use email primarily for lead generation. This approach is the fundamental reason why you’re not able to gain much traction out of email marketing.

When you don’t further nurture your target audience , no interest or curiosity will be aroused in them which motivates them to buy your products or services. Your primary motive is not only to attract them to your products/services, but to also sustain their interest in your products in the long run.

What if you don’t do Email Marketing?

Email marketing is still a powerful tool to communicate with your target customers. In fact, this is the most economical method of business communication.

When you don’t use it, you will miss out on a golden opportunity to stay in touch with customers. You will have to rely on other platforms like Facebook, Instagram, YouTube, etc, where the algorithms keep changing at the blink of an eye. Your audience won’t be able to resonate with your brand.

Emails still rule when it comes to putting across your brand’s communication to the users. Emails are algorithm-proof, unlike social media platforms. You own the list & have complete authority to market your products/services to your list.

On other platforms, money has to be spent every time on retargeting & this can get quite expensive. These platforms are dictated by algorithms & hence you don’t own the platforms completely. Email, on the contrary, is an exception.

This platform will help your audience understand you’re why.
The job of email marketing is to nurture (convince) the leads (email contacts) acquired through various channels (via quality & consistent content). This results in converting your email contacts to contracts (conversions). Thus, for every $ spent, email marketing gives the highest ROI.For every $1 you spend on email marketing, you can expect an average return of $32 (DMA, 2018). https://dma.org.uk/

Here are 11 tips that will help you dominate Email Marketing:

  • Personalization:

This is the catch of email marketing. To make the readers feel emotionally connected to your mail and what you offer, the idea is to personalize your emails. You can use first person texts.
For instance
– “Start my trial” instead of “Start your trial”

  • Catchy & Compelling Subject Line:

Always remember to make your email look attractive with the catchy and compelling subject line. Your have to somehow compel the user to at least first click on the email due to a catchy subject line, followed by quality content which provides valuable information about what you offer them.
Briefly, the email shouldn’t be just a click bait so that users would get disappointed when open mail.Experian report says that 56% of brands that use emoji in the email subject lines have higher open rates.

  • Have only one goal for one email & email design! 

Here, your focus needs to be how to convince the users when they have already opened the mail. It’s a matter of convincing not confusing. Did you get it?
Well, precisely your email design should be short and crisp which directs towards the customers end goal or desires.Always ask yourself this question “Can this email design achieve the prospective customer’s goal in 5 seconds??”

  • Clear & Focussed Call to action

In your email design, it would be ideal to put one and only one Call to Action (CTA). Multiple CTA would destroy the purpose of people clicking on the CTA button and get diverted to your websites/landing pages.

  • Readability & Formatting

Make your emails organized and easy to read and understand. Taking care of line breaks, bullet points, crisp and concise content with a maximum of two fonts would make the email look classy and organized.
It would itself reflect your brand through how you present yourself to the target customers through emails. Ideally, use a CTA button color that matches your brand color. In this way, people can resonate to your brand better.

  • Avoid spam & promotional words

 It ain’t a good idea if the email looks clumsy and overcrowded with too many images, links, visuals. You have to do this to avoid activating the spam filter. Your primary motive is to make sure the emails land in the inbox, not in the spam folder. Consider not using promotional words in emails as it has a higher chance to land emails in the spam folder.

  • Proofread your grammar & do a rigorous spell check

Another crucial thing is to ensure the email content to be readable and understandable. You need to proofread and do rigorous spell checks. This makes it easier for people to read and know what exactly you want to communicate through your emails. Email content should be showcased as a medium to reach to the customer minds and convince them for better conversion rates.

  • Test your call to action

 A Call To Action (CTA) is another relevant element in your email design. By clicking this CTA button, customers can reach the destination URLs. Digital marketing tracking parameters like UTM builder helps to know the journey of customers all the way from emails to your destination landing pages.

  • Do split testing

A/B Split Testing expels the mystery from your decisions of advanced promoting efforts. AB testing helps to know what doesn’t work & what does to increase conversion rates.As per the HubSpot report, testing landing pages through this technique can create more leads by as much as 30 to 40%..

Analyze to know your visitor journey
It is also vital for the email marketing campaigns to analyze your visitor journey & other metrics in your CRM like open rate, click rate, etc. This will enable you to make a decision based on data & modify your email marketing campaigns with effective marketing tools and strategies.

  • Comply with the anti-spam laws

Anti-spam laws are made for unsolicited emails that protect people from getting undesirable spam emails. The CAN-SPAM Act of 2003 pre-empted a considerable lot of these laws; However, as an email marketer, you need to ensure all users agree to abide by the anti-spam policies mentioned in their terms of service.

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How Digital Marketer can draw inspiration from a Cancer Survivor

How Digital Marketer can draw inspiration from a Cancer Survivor

by | Jun 25, 2019 | Business, digital marketing

As a digital marketer, my life ends up being fascinating and disappointing at the same moment as two sides of a coin. With regards to marketing online, nothing is unsurprising.

You do what you need to do dependent on what you believe are the correct way, yet the outcomes will dependably amaze you. Life can end up disappointing if your marketing efforts are not working and until you discover why, you won’t get any rest.
Having said this, it feels like life of a Digital Marketer is no less than a cancer survivor. Being a struggling digital marketer, you may experience all the sufferings that of a cancer patient.

I have seen my mom’s initial cancer struck clueless days. Those uncertain days paved way to multiple times doctor consultation. It took 30 days to find the best Oncologist. We were seeking for right guidance and best treatment approach. So, basically the treatment is a process and so as to become a successful digital marketer, is also a step by step process.

Won’t you agree the same being a digital marketer?
Don’t you remember those endless opportunity doors you knocked for the right marketing guidance?
You may lose the battle soon if you don’t get the right digital Guru to guide. Sadly, that’s the bare truth in this competitive business world. In fact, both of it damage our cells have similar symptoms in the initial stages.

Same levels of uncertainty of survival in the competitive market you experience as a marketer, a cancer patient go through sleepless nights. The unpredictable tomorrow, never ending worries on reaching the right target customers are at some point triggers pain which literally needs something not just a temporary chemotherapy as given to a cancer patient, but a permanent digital marketing solution.
You may get tons of advice or refusals when you reach out to different amateur digital marketers. Is this what you aimed for? An aimless journey never leads to your dream destination. If no, know that you are stuck in a mess! Don’t you want to become a digital marketing survivor?

To become a Digital Marketing Survivor, you need to make a smart move. Here, no plot for aimless marketers. When you are in a competitive industry, you should act smartly. It’s all the end result of the right digital marketing mentor you approach and get the right guidance. Your purpose as a marketer is to get an end to end solution for your digital marketing problems. Now when you are in the right hands, you too are a digital marketing survivor!

Here are the 3 ways to become a Digital Marketing Survivor

A cancer patient may sometimes need to opt for either all of treatment methods like chemotherapy, radiology and surgery to cure completely and become a cancer survivor. It all depends on their severity of health problems. Sometimes, they may get cured just by several chemotherapies only or at times just with a chemo and radiology will cure. When the severity of problems is higher, they may even need to go for surgery.

Similarly, your exact cure to become a digital marketing survivor is based on the severity of your marketing problems.
You need to analyze your current marketing issues and how severely it currently affects your business performance and ROI.

So basically, the core idea is to identify your “problem areas and degree of improvement needed” in your online marketing efforts and take the right Survivor Strategy to smoothly achieve your business goals. Based on the severity of your marketing issues, you may adopt the below “Three Survivor Strategies”:
Get quality Training: Like a cancer patient go for chemotherapy, as a digital marketer you can go for the best training wherein you get a good idea about the concepts and process of digital marketing which equip yourself to apply these techniques in your business.

If your current digital marketing problems are not that severe, like a chemo that gives proper results in a patient, same way attending any digital marketing training will find solution to your marketing problem areas.

You need to get quality training and advanced digital marketing strategies to successfully implement it on your business success. For that, approach the top digital marketing training which can help for your business success in the long run.

Go for Digital consulting: Once you feel you may need further digital marketing help apart from a formal training and struggling to increase ROI, you can then opt for digital consulting just like opting for radiology in a cancer patient who has not cured due to several rounds of chemotherapy.

This step you need to choose wisely and on the right time. You don’t want to be a failure in the market that missed to take the right step at the right time. A digital consultant helps organizations to leverage diverse online channels to more readily focus on their customers and prospective customers.

It unites the majority of the most recent marketing tools, innovation, and trends, and uses them to help businesses of every kind imaginable to successfully connect with their customers and prospective customers. Each channel is intended for various audiences and offer different targeting methods.

Hire an agency:

If you are a business firm, hiring an agency would be the best cure. Like a cancer patient who can survive only by surgery, sometimes your digital marketing strategies may be that much ineffective and your business problem areas are wide and need further improvement, this can be the right marketing strategy for you.
By hiring a right digital marketing agency, you will not only get end to end digital marketing solution but also a huge improvement in your ROI. With an enormous support of well experienced and passionate digital professionals who can deliver your marketing goals effortlessly, you gain in every way.

My mother had to ultimately seek surgery when every other way became hopeless. Likewise, when hope to succeed starting fading away; your ideal and right step is to seek an expert digital marketing agency who can find the perfect solution for your business dilemmas. Let’s see how you actually gain when you hire a digital agency:

  •   Expert professional support

It would be a tough and expensive process to build a successful in-house team for the entire digital marketing process, especially when you are a newbie in the market. A digital marketing agency has expert digital professionals who can be at your support any time to meet your campaign goals.

  • Optimize your budgets

When you do your marketing campaigns alone, it would be difficult and time consuming to track marketing expenses on multiple platforms like Google, Facebook, Twitter and Instagram. Hiring an expert digital agency would benefit you here. They can effectively track conversions and divert your budgets to the most effective campaigns. You don’t need to worry anything here as they handle it effectively. Just leave to them, they ensure higher ROI for your business.

  •   Wider business perspectives

Possibilities are that your in-house team may have only limited knowledge on the advanced digital marketing tools to set your business successful in online platforms. Digital agencies deal with multiple industries, business and marketing professionals. Hence, they are more exposed and well versed in innovative and effective marketing methods to boost your web traffic inflow and revenue.

  •   No more deadline pressure

When you have strong marketing strategies, you can’t afford of getting off track in your business game with minor mistakes. A well versed digital agency would be of great help with multi person team including SEO, PPC, Web design and many more specialists dedicated to serve on demand requests in your marketing campaigns and to deliver on time.

  •   Scale your business growth

When your business is in the growing stage, it would be even easier and economical for your business if your marketing activities are safe in the hands of a right and expert digital marketing agency. A digital agency can scale up your business by meeting the changing customer needs. With their enormous expertise and insights, your business can grow exponentially in no time.
Everything is curable if you take the right path. Despite all her struggles, now when my mom happily survived Cancer, she is my biggest inspiration in my struggling marketing journey. It is when seeing her recovery, I truly believe now that you may get stuck in the middle, lose the way, no matter what, if you intend to pursue this tougher journey, be it anything, you can see light at the end of the tunnel! Success can chase you only when you follow your dreams.

Once you identify your core digital marketing problems, you will easily know which above Digital Marketing Survivor Strategy (either one or all of them) would be the ideal cure for your business to make you a successful Digital Marketing Survivor.
The choice is yours whether to quit midway, or proudly earn that success and become a Digital Marketing Survivor!

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4 Proven Ways To Reduce Google Ads CPC

4 Proven Ways To Reduce Google Ads CPC

by | Jun 19, 2019 | adwords, Business, digital marketing, Digital marketing tools, Trends for digital marketing

As complex and innovative technologies reshape the digital marketing platforms, advertisers are scrambling to remain significant and competing to find a top place in customer minds. In this shifting digital arena, paid search keeps on gaining relevance, unlike the traditional search patterns. The quality and placement of your ads have become an omnipresent influencing aspect all through the whole customer buying decisions. However, most marketers today believe that it is fundamental for a brand to show up at all phases of the funnel.

“On average, 41 percent of clicks go to the top 3 paid ads on the Google search results page.”- Word Stream

Paid ads simply gain momentum in this digital era. But how to optimize it and reduce Google ads CPC and achieve the highest traffic flow is a tricky question!
Unlike the traditional ways of approaching the shops directly, most of the customers in the present days search online for their purchase decisions. This trend is mainly due to the increased internet use by people. However, around 80-90% of people search and refer only to the 1st page of Google. Only the remaining 20-10% people click and navigate to the other Google pages. That too, most of the users only focus on Google’s top 3 search results.

The recent research study by Forrester shows that 71% of customers use a search engine to make a search of products or services as the initiation phase. 74% of customers consider using search engines for their research, comparison and final purchase transaction decisions.

Is this search trend a challenge for the businesses who are struggling to get increased visibility and traffic flow to their websites? In a way, yes it is!

So, it is necessary for a business to get into the top 3 search results to increase business revenue and get more traffic to their websites.

These days many competitors are focusing on the top search results and therefore the Google Ads CPC is high.

Do you know that PPC visitors are 50 per cent more likely to purchase something than organic visitors?

What happens if your business website is not on the Top 3 search results?  You will lose high buying intent prospective audience and end up targeting the assumed audience who does not have buying intent.
Based on AccurCast data, the average click-through rate for an ad in the first position is 7.94 per cent. So, focusing on the top search result is the best solution for every business to reach the target customers and get higher conversion rates.

Now the question is how can you get top positions on Google Search engine results page? As you know, there are 2 ways to rank your website on Google:

  1. Search Engine Optimisation (SEO)
  2. Search Engine Marketing (SEM)

SEO as a strategy to rank your website on top of the 1st page of Google SERP is ruled out as every competitor of yours wants to rank their website and also the top 3 results of Google Search engine results page is Search Engine Marketing Results (Google Ads Results).

Google’s Ad Revenue in 2019 is $116.32 Billion – Statista
Google’s ad revenue from 2001 to 2018 (in billion U.S. dollars)
4 Proven Ways To Reduce Google Ads CPC

So SEM is the only way to rank your website on top of the 1st page of Google SERP.  Since every business in your niche aims to rank on top of the Google’s 1st Search engine results page, the cost to rank on top of the Google’s 1st Search engine results page is increasing day by day.

The best SEM strategy is to know how with the Search Engine Marketing, you get on top search with reduced Google ads CPC (Cost Per Click).

Before we give you a strategy to rank your website on top of Google’s 1st Search engine results page at a reduced CPC, we want you to understand how the Google Ad auctioning Works From this we can understand, that your website ad position depends on a factor called Ad Rank.  Higher the Ad Rank, the higher will be your website’s ad position.

Ad Rank can be compared with the mysterious algorithm which helps the sites to rank in Google’s organic search results. However, Ad rank slightly differs from an algorithm that Ad rank decides the placement of your ads, whether in the sponsored results and also based on the amount the advertiser pays when the ad is clicked by the user.

Now you know how to optimize your ads and increase the Ad ranks so that you can receive a greater number of ad clicks.
So, you can improve the Ad rank by simply improving the ad quality score as well as the maximum CPC bids (the maximum money you paid for Pay per Click). Here’s the Ad rank calculation formula:
Ad Rank = Quality Score * CPC Bids
By bidding higher, you end paying more. So the SEM strategy to pay less and rank higher is by increasing the quality score.
If Quality Score weren’t focused till now, you are missing something huge in impressing the customer and rightly influence their purchase behaviour. What happens if you don’t increase Quality Score?

You end up paying more for the same ranking that can lead to you spend more money in the long term. You will also lose the high buying intended customers if you don’t target them rightly or find a position on the top 3 search results.

So, one of the success formulae for getting into the top 3 search results is to improve your ads Quality Score. Quality Score is nothing but scores given by Google to your ads and keywords with a measuring scale of 1-10 (from awful to amazing).

Quality Score is Google’s evaluation of the quality and significance of both your keywords and PPC ads. It is used to decide your Cost per Click (CPC) and increased by your most extreme offer to decide your Ad Rank. Your Quality Score can be based on many determinants like Expected CTR (Calculated by Google based on the keyword historical data), landing page experience and Relevance.

Nobody other than Google knows precisely how much each factor is prominent in the Quality Score algorithm, yet we do realize that active visitor clicking rate is the most significant part. At the point when more individuals who see your ad click it, that is a solid sign to Google that your promotions are important and useful to users. If you can achieve a higher Quality Score, Google rewards you with higher ad rankings and lower costs.

4 Factors to Increase the Quality Score to improve your Google paid rankings & eventually reduce the CPC.

  1. Expected CTR

With regards to Google Quality Score, it’s not about CTR but rather the normal CTR. Google predicts whether the keywords you’re focusing on is probably going to be clicked when appeared for that keyword, without considering the ad position or other ad formats that may influence the quality of your Google ads.
What should you do increase the Expected CTR?

  1. Segregate the Google ads targeting keywords into different groups (If you have identified 100 Targeting Keywords, Group into 5-10 groups in such a way where you can write relevant ad copy)
  2. Write 3-5 ad copies for every ad group
  3. Add keywords of the ad group in the Ad copy
  1. Landing Page Experience

With an end goal to be progressively clear in your Google ads approach, Google presently makes an endeavour to reveal to you why your Quality Score for a given keyword is low. One reason may be due to the compromised quality of your landing page experience. If Google thinks your landing page experience is “below normal,” it could hurt your Quality Score.

As per Google, you should concentrate on three things if your focus is to improve the landing page experience. These three vital elements are Relevant and original content, transparency and easy to navigate web pages. You may also concentrate on the Ad scent, which helps you to boost conversions by ensuring consistent Ad experience.

What should you do to increase the landing Page Experience?

  1. Optimize the landing page Load time (Should be below 3 seconds)
  2. Give the information on the landing page that is required to convince themselves to buy from you
  3. Use original Content
  4. Appropriate contextual CTA’s
  1. Relevancy

Looking at relevancy, there should be complete relevancy between ad group ad copy and landing page. When the user feels you give all relevant information based on his search query, user engagement will be higher on your web pages.

  1. Ad Formats

In Search, we have two Ad formats. One is without Ad extension and another is with Ad extension.
Search ads with extensions will give you extra space to give more information to the users.

Some of the ad extension that will help you increase the Quality score is

  1. Site link Extensions – With this you will get an opportunity to cross-promote other web pages of your site. For Eg: If you are promoting a particular product or service, using site links you can show Case studies page, About us Page and related services page
  2. Callouts – With this extension, you can add multiple USP’s and offers in the Search Ad
  3. Call extensions – With this extension, you can add your phone number in the ad
  4. Price Extensions – With this extension, you can add the price of your product
  5. Location Extensions– With this extension, you can add a business location

We have few more ad extensions like Structure Snippets, Message extensions and so on. All these extensions help us get more ad space and at the same, it will help us to give more information to the users.
These 4 factors help you to increase the Quality Score to improve your Google paid rankings & eventually reduce the CPC.
So what are you waiting for? Start Implementing and rank higher on Google SERP at a reduced CPC If you feel Google Ads CPC strategy is not your cup of tea or if you are already entangled in the loop of Google ads game, don’t lose hope as you have come to the right place!

We at Digitechniks, guide you with successful digital marketing strategies and programs so that you have a competitive edge in the industry. As they say, Success is not a forbidden fruit. All you have to do is aim it high and take the smartest strategic move. You will finally see it coming, it’s all yours!  We are here to throw light on your digital marketing dilemmas. Make sure you resonate with what your prospect is looking, to eventually reduce the CPC & increase the quality score.

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12 Affordable Digital Marketing Tools To Spy On Your Competitors (Like A Boss)

12 Affordable Digital Marketing Tools To Spy On Your Competitors (Like A Boss)

by | Jun 14, 2019 | Business, digital marketing, Digital marketing tools, Growth Hacking, integrated digital marketing

Digital marketing trends shifts at a lightning pace presenting it as a far reached goldmine for the small and big business ventures. Surveys show that within every single second, Google gets an average of 63,000 searches every day. 96% of search traffic contributes from smartphone and 94% are organic traffic sources. This digital era witnesses a paradigm on the business’ marketing approach from old ways to adopting technical SEO and quality content marketing approaches for enhancing their online presence.

“Statistics show that 85% of companies engage in competitor analysis to do strategic research on rival firms’ marketing strategies.”

This essential tactic will boost your financial stability and achieve better business survival opportunities.

Most companies getting started with digital marketing don’t know where to start and what to do. They lack clarity and direction. For a remarkable competitive edge in the industry, you can’t survive with if’s and but’s on a long haul. You need to strive for the best digital marketing strategy to outstand and beat the competition. As you know success comes with a price, the need to widen your thoughts and actions to get the right digital marketing support has become inevitable. It is no more an aimless journey wherein you struggle in a competitive mess.

Do you have the clarity and direction know what type of content to produce, what platforms to promote on, budgets to allocate, what type of ads to produce, keywords to target, nurturing process like email marketing tactics to follow. If all these look like alien to you and still feel your nerve, it’s high time for your business to rush towards the right digital marketing decisions before it gets off track. Many established companies still struggle to get online visibility with the lack of using upgraded digital marketing tools which immensely impacting their business growth in an adverse way.

Companies use a haphazard approach in terms of their strategies, without knowing what really works. It’s like shooting arrows in the dark. Thus, competitor analysis is essential to emulate successful results & objectives. Companies that are getting started with digital marketing & don’t do competitor analysis end up wasting time, money & resources. Before your precious resources get drained out and you end up losing the game in the digital platforms, it’s wise to get the right solution. So make it a smart move worth every penny!

You don’t need to always reinvent the wheel in terms of digital strategies. You just need to identify what’s working for your high-level competitors and what isn’t. These competitors have ‘been there and done that’. They use top-notch talent and resources to execute their strategies and achieve amazing results. Thus, competitor analysis is the first & foremost process. It helps you understand the keywords your competitors are targeting, the platforms they are on, nurturing process, their content marketing strategy and a whole lot more.

Using certain tools makes this possible and thus we can draw inspiration from competitors. Identifying KPIs and statistics that work well for your competitors can be a significant ingredient of your marketing success formula. Using the right set of tools can save a ton of time and help you accelerate the process of achieving results. The right set of tools helps you automate stuff and focus on more important tasks like formulating strategies, team management, etc.

1. SEMrush

Price: Currently available on three standardized monthly subscriptions with Pro – $99.95, Guru – $199.95 and Business – $399.9 plans.
Ease of use: It’s easy to use SEO tool with instructions to follow. No prior expertise is required.
Purpose/what it does: A trusted SEO and SEM competitor analysis tool widely used by a large number of all types of businesses across the world for keyword research and does competitor analysis on their keyword strategies. It is a good tool for your blog audit creating backlinks and a lot more.
How to use: When you distinguish your top rivals, you can utilize SEMrush Organic Research and Advertising Research reports to see the accurate keywords originated from their search traffic.

2. Buzzsumo

Price: All their plans start with a free 7-day trial. Their plans range from $79 to $499 per month, which can be either pay monthly or annually with cancellation option at any time.
Easy to Use: Yes
Purpose: Buzzsumo does unlimited content research and influencer searchers in which you can view any number of pages without a limit. It is used to identify which content has been shared the most.
How to use: Its free plan enables you to look for the most shared content, top influencers, and track a brand. It is limited in any case, and will just permit you four searches for each day. Paid subscriptions take into account more associations for content campaigns and agencies, just as exportable information and can be customized too. You’ll additionally get boundless access to BuzzSumo’s search information.

3. SimilarWeb

Price: SimilarWeb comes with PRO packages which starts from the basic plan-$199 and advanced plan-$499 per month
Easy to Use: Yes
Purpose: SimilarWeb is an effective tool which is used to identify traffic sources of competitors.
How to use: SimilarWeb assembles data by infusing itself into a large number of browsers by means of mostly chrome extensions. Additionally, SimilarWeb offers incentives for review sites when they share their precise web traffic information, consequently persistently aligning their gathered information with genuine input from Google Analytics

4. BigSpy

Price: It is a free Facebook Ad spy tool with unlimited uses that is available for anyone.
Easy to Use: Yes
Purpose: A user-friendly tool that is used to spy on competitors Facebook ads.
How to use: It customizes the most intriguing Facebook advertisements for you. This is a  progressed application will permit you to find and get more cash-flow with Facebook advertisements by yourself. BigSpy AD spy amasses huge information, including Facebook, Twitter, Instagram, and Shopify promotions and continually updated. BigSpy permits looking for 6 social media marketing ads.

5. AdEspresso

Price: It’s pricing starts from the basic plan-$69 to advance plan-$599 with an option of free 14 days trial period under each plan.
Easy to use: Yes
Purpose: AdEspresso is used to spy on competitor’sfacebook ads.
How to use: If you begin truly increase on the promotions you make, you might need to test out various varieties of pictures, features, content and so forth and AdEspresso truly assists with this. You can start by creating campaigns and then create your ads with AdEspresso and finally test headlines, texts or images based on your requirements.

6. Ubersuggest

Price: This is a free tool for keywords which help you to revise your SEO, content marketing and social media marketing strategies to most effective ones.
Easy to use: Yes
Purpose: Ubersuggest enables you to get knowledge into the procedures that are working for others in your target market so you can receive them, improve them, and get a higher competitive edge.
How to use: Ubersuggest is a standout amongst the free SEO tool out available today. In case you’re an advertiser and need to do extensive research yet would prefer not to pay for a paid SEO tool, this is a decent alternative for you. Ubersuggest figures scores to decide the accompanying SEO terms; the search volume, SEO trouble, paid trouble, and cost per click.

7. Ahrefs

Price: The monthly price ranges from the basic plan -$99 to advanced plan-$999 with additional taxes based on your location and country.
Easy to Use: Yes
Purpose: The purpose of ahrefs is to do effective keyword research, backlink audits, validate keywords, track individual keywords, site audits and brand management for your brands and website.
How to use: When you have effectively signed in, you will meet your dashboard. You can set up progressing projects whereby domain you indicate are observed for changes in the Ahrefs set of metrics.

8. Spyfu

Price: It has an annual subscription plan starts from $33/month to $199/month and monthly plan starts from $39/month to $299/month.
Easy to use: Yes
Purpose: SpyFu demonstrates the keywords that sites purchase on Google Adwords just like the keywords that sites which are shown within the search results.
How to use: When the Spyfu account is created, you need to go to projects and create a new project. Then go ahead with entering your domain name and add your keywords. Repeat this process for multiple competitors in your target market.

9. Hootsuite

Price: One of the best tools to manage social media, which you can start using through a free-trial for 30 days. Once the trial period is completed, you get the options of three subscription plans.
Easy to use: Yes
Purpose: An effective tool to create highly customized online communication networks that helps you to do tasks in an organized manner and see conversations easily. It is used to spy on the performance of competitors SMM posts & SMM metrics
How to use: Firstly, you can create a Hootsuite account and after which add your social profiles for publishing the contents and check their engagement rates. Now set up streams and check conversations to know customer engagements. Regularly publish posts.

10. Google Search Operators

Price: A free tool to search unlimited number of keywords and information.
Easy to use: Yes
Purpose: It can enable you to pick up understanding into SEO opportunities and audit focuses you generally would not have recognized and the potential outcomes are huge.
How to use: You can enter search operators legitimately into the Google search box, similarly as you would a content inquiry: Except in exceptional cases, (for example, the “in” operator), Google will show the normal organic search results.

11. Facebook Ads Library

Price: It’s a free platform wherein the library can be explored by anyone even if the user doesn’t have a Facebook account.
Easy to use: Yes
Purpose: It is used to spy on competitors Facebook ads.
How to use: For every ad, the Ad Library gives data on who saw the promotion, how much amount the purchaser spent to run it, and the number of impressions it got. Facebook says the library will currently store ads for a long time after they run.

12. Feedly

Price: Feedly offers a free plans for casual readers with also an upgrading option to Feedly Pro which cost $5 per month or $45 per year
Easy to use: Yes
Purpose: This new aggregator app run in web browsers as well as in Android and iOS mobile platforms. It can be also used as cloud-based service. The user can customise the news feeds collected from online sources and share it with others.
How to use: Feedly collects RSS feeds that enable publishing of online information by websites. This information will be syndicated automatically to all the subscribers. At Digitechniks, we follow accelerated learning techniques which showcase you with extensive and in-depth knowledge on the digital ecosystem that is unparalleledwith any other digital marketing course out there. Join our hands for a comprehensive and fruitful journey of resourceful digital experience through our unique guidance and processes, over 40 plus tools and templates. We guide you to success!

 

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