8 Step approach of a Successful Digital Marketer

8 Step approach of a Successful Digital Marketer

There has never been a more exciting time to be a digital marketer. But it’s also harder and more challenging than ever before.
Just ask yourself the following questions:

  • Can you accurately measure the ROI of your campaigns?
  • Did your ad on the internet lead to an increase in sales?
  • How many of those people who have shared your video or liked your Facebook posts have actually made purchases from your company?

Are you scratching your head trying to answer any of these? You’re not alone.

42% of marketers agree that proving the ROI of their marketing activities is one of the biggest challenges they face within their company.
Source: HubSpot’s State of Inbound Report, 2018Only 1 out of 4 marketers are confident in their ability to accurately measure digital media ROI.
Source: The Nielsen CMO Report, 2018

The ever-evolving digital landscape, newly emerging technologies, and savvier consumers are constantly keeping marketers on their toes. And more importantly, there is an increasing pressure on them to show the financial returns of their marketing efforts. Why? Because now, it’s all about providing results. Gone are the days when a digital ad campaign could be measured by the sheer number of site visitors or page views.

With top management in more and more organizations equating performance with ROI, you need to be able to show the value you create for every marketing penny spent. But that’s where the biggest challenge lies.

This guide will highlight three major problems that are stopping you from becoming a successful digital marketer, what you should do and eight steps to get there. We’ll pair each step with a practical “to do” section and how professional guidance by Digitechniks can help you master the step.   

Problem 1: When you’re focused on the low-hanging fruit, you lose sight of the bigger picture
This is exactly what’s happening with a majority of digital marketers. They emphasize on generating more traffic and leads as a part of their digital marketing strategy, often ignoring the fact that these are low-hanging fruit that tell only part of the story.

67% of marketers consider increasing leads to be their top priority compared to 35% who prioritise converting leads into customers.
Source: 2019 B2B Marketing Mix Report, Sagefrog Marketing Group

In other words, most marketers are stuck at the top of the funnel and track their ROI in terms of the amount of traffic or leads they are getting.

The result? When their CEOs ask — “How does X video shares or X number of ‘likes’ tie directly back into our sales?” — they struggle to quantify these numbers.  
That’s because unless you know how to nurture and convert the ‘likes’ and ‘shares’ into buyers, those numbers don’t really mean anything.

Problem 2: Without proof of work, you may fail to make a business case for your marketing initiatives
Consider this. The average cost per 1000 impressions on Google, Facebook or other digital channels falls anywhere between Rs.50-1500, depending on the industry and the nature of the business. That’s how much a company has to pay for 1000 Impressions on their digital ads.
With more businesses going digital, these numbers are going to rise even further in the coming days. No wonder, the stakes for marketers are higher than ever and there’s a mounting pressure on them to optimize campaign performance to win more customers.

8 Step approach of a Successful Digital Marketer

In such a situation, without a solid ROI, it will be difficult to convince those who control the budgets that you’ll need to implement your digital plans. And often, without the right budget, you won’t be able to explore the full potential of your marketing initiatives or their effectiveness may suffer.

Problem 3: The error of looking at only one part of the process leads to wasteful drainage of resources
The problem is with marketers who focus on only driving more and more traffic to their websites is that they are only concerned with the top of the sales funnel.
But, more traffic doesn’t automatically mean more conversions. The ideal conversion rate (from traffic to customer) is around 0.5-3%. So their ROI is dependent on just this tiny percentage of the converted traffic. This means that they are leaving a lot on the table by not creating multiple touch points for the non-action takers.

When you look at the bigger picture, that’s negative ROI for a company. In other words, the money you’re putting into such marketing efforts is complete waste and your ‘boss’ or your client would be better off without spending it at all.  

“What’s the ROI of a basketball? For me: A negative amount equal to the cost for repairing my torn meniscus. I have literally lost money playing basketball. For Kobe Bryant, on the other hand, the ROI is about $220 Million.” – Gary Vaynerchu

Also, if you’re paying too much attention to generating new leads and sales, it’s time to think whether you’re ignoring your existing customer base. Are you nurturing the customer relationships that you’ve already formed?

A lot of studies across many different industries have pointed out that acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.
Source: Multiple studies & reportsSolution: Change your mindset and approach

  1. Pump your digital marketing vehicles with the right fuel

Modern-era marketing demands strategies which involve more than just generating traffic and leads, and which have a direct correlation with sales and revenues. How to achieve this? The answer is, through a purpose-driven approach — something that we, here at Digitechniks, call “The Marketing Fuel”.

The Marketing Fuel An arsenal of mindset, strategies, and tools to accomplish a marketing purpose that is in complete alignment with the company’s purpose.

All marketing channels — SEO, Social media, PPC, email marketing, etc. — are vehicles, but they need the marketing fuel to run at peak performance. If you don’t fill enough fuel or the right type of fuel in your marketing vehicles, they won’t run as smoothly or as fast as you desire.

Many aspiring digital marketers — and even those who are in the industry for years — are often not fully aware of what marketing fuel to use and when. This is mainly because they lack the knowledge of the entire digital marketing spectrum. Some of them stick to just one or two areas of digital marketing, which ultimately restricts their growth and leads to mediocre results for their clients.

For example, someone who has the knowledge of search engine optimization but doesn’t know what type of content impacts the reader and gets the clicks will eventually fail to create an effective campaign.  

Therefore, in order to get your marketing fuel right, you need to gain a thorough understanding of digital marketing and the multiple niches and sub niches it includes. Specializing in one aspect of digital marketing is not enough.

  1. Start thinking in terms of ‘value’

You are probably hearing the term “customer-centricity” a lot these days. Well, it’s not a buzzword. It’s a real change that’s happening across the business landscape.
Gone are the days when marketing was all about making the sale and closing the deal. Today it’s more about creating a relationship with a customer. Only when that relationship has been established, will they buy your product or service. For these reasons, customer care is being touted as the new marketing.

Customer value creation is at the heart of every successful marketing plan.”
— Andrew Stephen, Professor, Oxford University.  

Therefore, as a marketer, it’s important that you have genuine interest in solving your customer’s problem as part of your marketing approach. Sales is the by-product of the care that you show for your customers.
Action: How to fire back your marketing vehicles with high-octane marketing fuel?
Too much noise on the web and social media leaves you with tonnes of plans and strategies but with very little to implement them. Let’s cut through the noise and get down to a practical action-plan that will bring some immediate changes in your digital marketing approach.

The following eight-step integrated digital marketing plan will allow you to make effective shifts in your approach and generate positive ROI for your campaigns, starting today.

Step 1: Define your Business Aspiration Goal

This first step sounds obvious but sadly it is not so. A lot of marketers, who are too eager to begin their campaign, often miss this point and launch their campaign without much of a practical plan, which is necessary for a productive outcome.

8 Step approach of a Successful Digital Marketer

Besides determining who shall be your target customer and which market you plan to penetrate, it is important to set a goal that’s realistic. For example, you may want to gain 5000 new buyers by the end of a month-long campaign. But do you have enough resources and planning to reach this goal?

Starting with an unrealistic goal is setting yourself up for failure. 

What to do

Evaluate your resources and decide on a revenue target that’s practically feasible. A good strategy is to work your way backwards from ROI to figure out what you need in order to bring the desired results. Also, take into account the problems you might encounter in achieving your revenue goals.
Don’t solely focus on your revenue goal. Business aspiration goal is divided into:

  • Revenue Goal
  • Customer-centric goals (The kind of value to be delivered to the clients in order to achieve the revenue goal)
  • Team Goal (The kind of team that is required & has the potential to deliver the value to the customers)
  • Team Learning Goals

How Digitechniks’s IDMCP can help

In our flagship Integrated Digital marketing certification program we have one complete module called Business Aspiration Goal Setting that will help you to set your Business aspiration goal.

Step 2: Build a business model to achieve your revenue goal

Stat:  “A Business Makes Money Only When Their Offerings And Passion Meets The Demand”

8 Step approach of a Successful Digital Marketer

Having a business model is important to create a sustainable business plan which can effectively communicate the key features of the business to the partners inside the company. But it’s equally important to make sure your business model is capable of achieving the revenue goals you’re targeting. If not, it’s probably time to think about modifying your business model.

You could do this by exploring new markets and/or creating new product lines. Also, with rising competition, one of the smartest and most effective ways to stand out is to move away from what others in your industry are doing. Steer clear of copy-cat brand models and think of how you can be a differentiator in your industry.   
Can you please suggest an example that we can use here?

What to do

Build a magnetic brand to become a differentiator. A magnetic brand is one which fulfils the aspirations of the target audience and driven by purpose. In other words, your brand should offer unique services that your customers will get only from you and won’t turn to your competitors.
What if the heart of your business is in the right place and yet you’re struggling to grow your customer base? A simple way to get more customers for your products/services is to categorize them into three types:
1) Lead Magnets – Zero cost products/services that people won’t give a second thought before choosing. These are a great way to give your prospects a taste of your product/service. For example: Free sample-size products, a free webinar or a course etc.  
2) Trip Wires – These products/services should be priced in a way that customers don’t have to spend too much money, yet are encouraged to make low-priced purchases that doesn’t seem much of a risk for them. For example: Low-cost versions of your core products/services or core products/services with limited features.

3) Core Product or Premium Solutions – These are your full-featured core products that customers would gladly pay for.

How Digitechniks’s IDMCP can help

In our flagship we have one dedicated module that will teach you how to carry out competitor analysis, market research and help you to build a brand that fulfills the aspiration of your target market.

Step 3: Build a Magnetic Marketing Funnel

8 Step approach of a Successful Digital Marketer

Simply having a magnetic business model is not enough. In order to act on such a business model, you need an equally robust marketing funnel. In my experience, 90% of digital marketing plans fail due to the lack of a definite digital marketing funnel to acquire customers.
A marketing funnel defines an entire customer journey, from the initial stages when someone learns about your business to the purchasing stage. A powerful funnel is key to generating leads, converting them into customers, keeping them engaged, and making them your loyal customers.
Building a marketing funnel may seem like a lot of work but the effort is really worth both the time and money, given the fact there are so many companies who are targeting the same customers for their products and services every day.

Essentially, this is the step where you put into practice everything you’ve theorized in the first two steps.

What to do

  1. Build Lead Magnets
  2. Nurture your leads
  3. Engage leads with tripwire (irresistible offer which they cannot reject)
  4. Sell your core product/service
  5. Maximise your profits by upselling/down-selling/cross-selling
  6. Turn your customers into loyal advocates

Read our 6-step Customer Acquisition Formula in-depth.

How Digitechniks’s IDMCP can help

In our flagship Integrated Digital marketing certification program we have one complete module that will help you to build a funnel from scratch. This funnel allows you to generate ROI across any Digital Marketing platform

Step 4: Understand the Digital Ecosystem

8 Step approach of a Successful Digital Marketer

New channels are constantly emerging in the digital landscape. For example, Snapchat and Instagram weren’t as popular a few years ago. But today, for certain types of businesses, these platforms are proving to be more effective than even Facebook or Twitter.

From SEO, SEM, to email and social media marketing initiatives, you’ll not only have to familiarize yourself with the entire digital ecosystem but also be on toes to keep up with the changes taking place.
At the same time, consumers are increasingly demanding a seamless and consistent experience across all these channels. This is also why in order to be successful as a digital marketers, you need to take a more strategic and integrated approach.

What to do

This step involves getting an in-depth understanding of all digital channels and platforms. Also, this is where you need to observe consumer behaviour, how they navigate the web, which platforms they frequently visit and when.
Understanding these behaviours can give you a ton of insights on the buying intent, purchase patterns, which messaging would work, and if the timing is right etc. For example, consumers on Google generally have a high buying intent, while those on Facebook may be simply browsing and don’t have a purchasing mentality right at that moment. By looking at the locations and hashtags of Instagram users you can tell if they are traveling — in that case, they may not be attentive towards a marketing message.  

How Digitechniks’s IDMCP can help

IDMCP makes you well-versed with all the niches and sub-niches of internet marketing and provides practical knowledge about applying these concepts to create cohesive strategies for your clients. Through practical templates and real-life scenarios, we help you understand how every aspect of digital marketing such as SEO, SEM, social media, email marketing, and marketing automation work together as one cohesive force.

Step 5: Identify all the ideal Digital channels for your business

According to a report by MarketingProfs, around 2 million blog posts are written every day and there are more than 350,000 tweets every minute. With such huge information overload, it is important to find the right marketing channels through which you can reach your customer.

What to do

You can figure out your ideal channels through competitor analysis. Create a list of your competitors, pick a high-level competitor who is generating good traffic, identify their traffic sources, and be where they are.  
Wondering if it’s a good idea to be where your competitors are already active? Imagine, how would it be to not enter a popular restaurant to enjoy their food just because it’s crowded? It’s almost similar.
Rather, think about how you can differentiate your existence on these platforms? High-quality content is your answer.
Tools for competitor analysis: SEMrush, Similarweb, Spyfu, Buzzsumo

How Digitechniks’s IDMCP can help

Our IDMCP program offers extensive competitor analysis guidance. We have competitor analysis templates that teaches you how to identify your ideal channels, how to build your presence through these channels, and the ways to set up a repeatable process to replicate your success.

Step 6: Build a process to use each of the digital marketing platforms efficiently

8 Step approach of a Successful Digital Marketer

Every Digital Marketing platform has its own set of algorithms(rules). What works on one platform might not work on the other. Consider Google SERP as an example. Text based content performs (ranks) extremely well on Google search, whereas videos don’t. On Youtube however, it’s a completely different story.
Thus, it’s pivotal to understand each platform in detail & then decode it by building a process. This process can be used over & over again.  

How Digitechniks’s IDMCP can help

In our Integrated Digital Marketing Certification Program we follow an accelerated learning technique that will help you build successful processes for any platform. 

Step 7: Build templates for to simplify the above process

Building templates for each platform can provide you with a solid framework for analysing your goals and activities across the web, social media, SEO, PPC, email marketing, and the entire digital ecosystem. The four important KPIs included in any template includes organic sessions, organic landing pages report, organic keywords and organic conversions.

How Digitechniks’s IDMCP can help

In our Integrated Digital Marketing Certification Program we give you tried & tested templates that will help in speeding up the process. These templates can be tweaked according to your objectives.

Step 8: Aggregate the data from multiple templates to create a successful digital campaign

8 Step approach of a Successful Digital Marketer

The final step involves getting the relevant data & measuring key metrics. Based on the data collected, it’s essential to extract insights. Key decisions have to be taken based on the insights.
In a nutshell, the purpose of collecting & measuring data is to:

  • Know what’s working & what isn’t
  • Take key decisions to further improve your digital campaign

How Digitechniks’s IDMCP can help

In our Integrated Digital Marketing Certification Program we teach you how to effectively mine data from the templates & processes (created in the previous steps) in a matter of minutes. You will learn how to identify the metrics that matter for your digital campaigns, and then take decisions to take your campaign to the next level (scaling). Become a digital marketing powerhouse in your organization with Digitechniks
Digitechniks was born to create employable and industry-ready digital marketing professionals. Our IDMCP training program is designed with this specific aim in mind.
This program gives you an in-depth understanding of digital marketing concepts through helpful tools, innovative learning techniques, and practical templates that will help you to not only capture and retain the information, but also apply it to real-world scenarios.
Our unique three-step teaching methodology:

A word from our trainer and mentor Sharan Kulkarni

8 Step approach of a Successful Digital Marketer

Do your digital marketing strategies generate positive ROI? Well, mine certainly didn’t when I started out as a digital marketer. I slogged off hours creating campaigns that fell flat on face even before taking off. I was a failed marketer and a failed business owner, and didn’t really know what was tripping me over, again and again.  
I decided to begin with a blank canvas and started to read books and online resources on marketing. Over the next few months, I realized that there’s so much good information out there but most of it is so mixed up with not-so-good information that it’s hard (and time-consuming) to pick out the good stuff.   
I was actively reading blog posts, listening to podcasts, watching webinars and doing every imaginable thing to learn everything I could. What I also realized during this time is that most of the information available is great as theory but there’s very little guidance on practical applications.  
It took me a little over a year to really get into the trenches of this vast ocean called ‘digital marketing’. And, it was instantly clear to me why so many digital marketers fail — they don’t have that amount of time to spare while learning about digital marketing.   
Watching my career turn around inspired me to commit myself to transforming the life of marketers and business owners. The ‘Integrated Digital Marketing Certification Program’ (IDMCP) is the outcome of what I have learned through all these years.  
In fact, this course is my digital marketing knowledge presented to you in a simple-to-follow and easy-to-implement manner.
Because I believe that if I can do it, you can do it too!

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Copying Vs. Innovation in Marketing: What Should You Focus On?

Copying Vs. Innovation in Marketing: What Should You Focus On?

With consumers increasingly relying on their own research before buying a product or service,the demand for valuable content is at an all-time high. The ability to provide this on a consistent basis can allow companies to stand out from the crowd and beat competition. But it’s not an easy job, to say the least.
Many startups and small businesses struggle to produce high-value content and marketing materials at a steady rate. Unable to cope up with the ever increasing demands, some of them decide to follow their competitors’ marketing footsteps. While it’s not unethical to copy, you should know where exactly to draw the line. Plus, this strategy may or may not work in your favor. Here are some reasons why.

They might be as clueless you are – According to research 41% of marketers do not have any marketing strategy and just follow anything randomly. You simply cannot follow such an erratic marketing strategy and hope for success.

Different brand, audience and business model– Even if you share the same business domain, it is likely that both of you will have a different target audience and different brand model. If you imitate your competitor’s blogs and tone, chances are it might not work for you.

You have no idea about what’s working in their favour – If you are blindly following your competitor without bothering to analyze your website traffic or carrying out a competitor analysis, chances are high that you are simply walking in the dark without any proper direction.

You don’t have the resources and budget of your competitors– Often the marketing success of a brand depends on the team which works in the background. Unless you have similar resources and budget to spend on marketing like your competitor, it is unlikely that you can replicate their success.

Copying however is not as bad as it seems. In fact, according to an article published in Harvard Business Review, it has been observed that imitation is more valuable than innovation. When you are trying to innovate, you will have zero idea about product efficiency, distribution channel or unit economics. Copying a business model ensures that you save a lot of time and money, which otherwise could have been wasted on research.

Copying a marketing strategy works particularly well when:

  • Your target audience is the same as that of your competitor
  • Your brand offers better customer experience than competitors
  • You have enough manpower and resources to execute the strategies
  • The strategy you’re copying is scalable and long term

How to Integrate Imitation in Your Marketing Strategy?

If you’re inspired by your competitors and want to imitate their marketing practices, it’s important to first figure out how those practices fit into your business model. Learn from what other companies are doing, then offer something they don’t offer.Remember Facebook was not the first social networking platform nor Google was the first search engine.But both identified and filled the gaps left by their competitors in their respective domains.

Here are certain factors to consider when building your own copycat business strategy.
Timing– Timing plays a very important role in marketing. Today if you try to copy the marketing model of Google, chances are very slim that you will succeed. As a smart marketer, you need to understand what is the underlying reason behind your competitor’s success and how can you beat your competitors in that region. You can use the same idea and then tweak it to meet your requirement.

Individuality– It is important that you maintain your individuality if you wish to stand out in the competitive world. Simply don’t go on copying them. Instead, try to find out areas where they haven’t ventured into and use innovation on those areas. You can try to refine your USP (unique selling proposition) which will give your customers compelling reasons to choose your brand over others.

Scale your workforce– in the domain of digital marketing technologies are changing every single day. You can scale your workforce either by training them in new technologies or by outsourcing the job to experts and professional agencies like us who are up-to-date with the industry and are better equipped to handle the job.

Innovation May Not Be for Everyone

While innovation works wonders, every business does not need to reinvent the wheel. Sometimes all you need is to improve the existing. Also, a business — at least, in its initial phase — many not be prepared to innovate as it requires time and resources.

Simply having an innovative idea is not enough. It’s crucial to know whether your product/service idea is scalable, profitable and has a specific audience willing to pay for it. There are innumerable startups and businesses that fail because what they believe to be their innovation has few actual takers in the market.

Your Brand Needs a Mix of Imitation and Innovation

Based on our experience, we highly recommend that you divide your time and focus between innovating and imitating your best competitors.Mix and match both strategies until you’ve hit the sweet spot.
The tried and tested formula that we, here at Digitechniks, follow includes 75% inspiration from competitors while we spend 25% of our efforts in constantly innovating. Then, keep on improving the results which you had the previous day, the previous week, previous month and even the previous year.

Looking to get ahead of your competitors by offering more value through your digital marketing initiatives? Do you want to consistently acquire new customers for your Business?

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Supercharge Your Leads from Google Ads With These Simple Steps

Supercharge Your Leads from Google Ads With These Simple Steps

Nearly every business owner these days knows the power of Google in growing business and sales. But only a few know how to really leverage it to generate leads and traffic. Especially when it comes to Google Ads, most businesses find it hard to tap into its amazing potential. In a survey of 600+ small businesses, 40% of them didn’t find any new leads through Google Ads, while 33% landed very few leads. Does that make Google Ads sound like a strategy that’s not worth a try?

Consider this: 80% of global internet users are reached by Google Ads campaigns. And, a staggering 97% of mobile search spend comes from Google Ads. These are some reasons why ignoring paid search on Google is not a very smart move.
Plus, given the simple fact that today almost every purchase involves a Google search, acing the paid search game could put you miles ahead of your competitors. Particularly because, if done well, your ads have high chances of showing up on the coveted first page of search results.
But how to make sure your campaigns are successful and fetch you the desired results? Here are some steps to follow.

Step 1: Customer Acquisition Formula

Before jumping into an AdWords campaign it is important to do some background research about your customer and understand how you can make them a part of your sales funnel.

a) Finding the Ideal Customer
Finding your ideal customer will help you to set the right target and built a database. You can offer various free products and services like free E-books, free Webinars, and reports on the industry trends to achieve your aim. Make sure you always ask for their email and phone number in exchange for these offers and services.

b) Nurture Your Leads
Once you get the email and phone numbers from visitors, it is time to provide them with valuable content in order to make them a part of your sales channel. You can do this by sending them a brief description of your product or service, blog updates, success stories and customer testimonials.

c) Tripwire
Now, it is time to invest and engage with your customer by providing them with a tripwire or irresistible offer which they cannot reject. Make sure this is only a bait to include them into the main sales funnel and should be provided only at a nominal cost. Usually, 30% of people who buy your tripwires are likely to buy your real products.

d) Selling the Real Product/Service
Once you successfully persuade your leads to buy a tripwire, it is easy for you to make them buy the main product or service like an annual subscription offer.

e) Maximize Your Profits
In order to retain your customers you can use both upscale and downscale strategy to achieve high-profit margins. For example, you can sell accessories for a new electronic gadget or offer a discount to customers who have already bought your products once.

f) Turn your customers into loyal customer
Having loyal customers is the best thing that a company can ask for. In order to maintain a loyal customer base, it is important that you maintain an active communication channel with your customers through SMS, or by retargeting ads on Facebook and Google. Try to keep a database of their birthdays and anniversaries and shoot them a mail along with an exclusive offer for their special day.
Initially, it may seem like a lot of work but the effort is really worth both the time and money, given the fact there are so many companies who are targeting the same customers for their products and services every day.

Step 2: Create a High Converting Landing Page

The average attention span of a user has come down to a few seconds and if they fail to find relevant information in regards to their search queries, chances are high they will quit. You can use the Page Speed tool from Google to estimate how well the landing page is set up. Aim for a score above 70 for more ROI.

Step 3: Do Competitor Analysis

Most of the time business tends to assume that their online competitors are similar to their offline competitors. However, that is not the case. In order to understand your competitors, analyze the data regarding how many times their ads were placed higher than your ads on the search page. Analyze the nature of competition you are facing. Do you’re your research to ensure that your stay ahead in the league.

Step 4: Keyword Research and Forecasting

Keyword research can help you to estimate the budget of your PPC campaign. The average CPC in AdWords varies considerably and keyword research can help you to estimate what your clicks might cost. Additionally, comprehensive keyword research can help you to find relevant keywords that have good search volume and are most likely to meet your goads. Additionally, you can also use the Search Query Report to look up for search terms which users have actually used to trigger your ad.

Step 5: Write Killer Ad Content

Paid ads are all about finding the killer keywords which can propel your sales chart. However, your entire expenditure on your paid research would fall flat on the ground, if you fail to create interesting and relevant content for your customers. According to HubSpot 73% users on the internet feel irritated with irrelevant content. In order to maximise your ROI, don’t forget to pay to create relevant content for your target customers.

Step 6: Create Ad Account

If you are planning to manage your own PPC campaign, you can start by creating a Google Ad account. The process is very simple and can be even done over the phone. You can get a credit of Rs 2500 and 30 days of free Google support as a new customer.

Step 7: Campaign Optimization

Simply launching a PPC campaign is not enough to get sustained results. It is important to look into the job on a regular basis. You can optimize your campaign by eliminating negative keywords, testing Ad extension, shuffling keywords and by refining your keyword list to achieve your aim.

Are you still wondering whether Google ads would be right for your business? If yes, then you are not alone. Many people have similar questions and you can find some comfort in the fact that 3.5 million businesses generated $281 billion in revenue from Google’s search and advertising tools. Advertising on Google can be extremely beneficial for your company provided you have the right strategy. But it can be tricky to handle it all on your own. And that’s exactly why partnering with a digital marketing agency with the right expertise like ours can make a world of difference!

Here are two case studies that will demonstrate the value that we’ve been able to generate for our clients.

Case Study 1

Few months ago, a company selling Ayurvedic supplements for diabetes contacted us to help them with online advertising as the previous agency failed to give them enough sales.
They managed to get 120 sales a month, which meant they could reach around 1500 sales a year. They were already in the market for some years but were struggling to make an impact.

After speaking with one of our marketing consultants, we decided to carry out search campaigns, shopping campaigns for selling the product and display ads to generate leads. And, here’s we helped the company generate in the last one year.

  • 98947033 impressions
  • 911591 clicks
  • 4000+ Sales
  • 39000+ leads (700 sales through e-mail nurturing)
  • Increase in sales in one year close to 400%

Case Study 2

Let’s look at another case study in a completely different industry.
A reputed International School in Bangalore who were never into digital marketing contacted us, as they wanted to have an online presence. Prior to contacting us, they advertised primarily in newspapers and trade shows. While this worked, they wanted to do more to acquire customers.
So they got in touch with us. And what did we do? We showed them the gold.

There were thousands of people in the market who wanted to admit their kids in good reputed schools. So the demand was high but the competition was equally high. The client left it in our advertising specialist’s hands to develop the most effective campaign for them.
Here’s the result we generated for them for a total ad spend of Rs 20 lac:

  • 106678 impressions
  • 76659 clicks
  • 3180 leads
  • 630 cost-per-lead

Out of 3180 leads, they managed to convert 1200 into sales.
They charged Rs 80000 for each admission, and through each admission, they obtained a profit of Rs 30000.
So 30000 X 1200 = Rs 36000000.
Therefore, the company made Rs 3.6 crores by spending Rs. 20 lacs only.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Personal Branding: A Killer Tool To Convert Your Contacts To Contracts

Personal Branding: A Killer Tool To Convert Your Contacts To Contracts

Ever wondered why you usually pick up Nike or Adidas sneakers off the shelf rather than a generic brand? You may or may not have thought about it, but it was their branding that got you.

Whether it’s about creating a personal or a corporate identity, branding plays a critical role of building trust. If your audience begins to look at you as legitimate and authentic, you will gain their trust. That’s what translates to higher sales and ROIs in the long run.

In fact, if you are a CEO, CXO or a marketing professionals, a personal brand can often be just as important as the public perception of your company or product. This can mean bad news for you if you’re not currently taking advantage of personal branding for professional and corporate success.

Personal branding is just one step ahead of corporate branding

Think about Apple — isn’t it hard to separate the myth of the man from the legend of the company itself? Even today, the public perception of Apple is deeply connected to Steve Jobs. And it isn’t even as if Jobs was building a public persona just for the sake of branding. He was communicating his message to the world and making sure everyone understood what made Apple different. That’s the reason we trust Apple products, because we know the values that go behind their design and production.

The exercise of branding can be critical for the growth and success of any business, product or individual. When you choose what ‘face’ to put out there into the world, you are committing to a set of values and principles that you and your company stand for.

What you stand for and what your company represents cannot be too far apart. There has to be a synergy between your personal brand and your company’s, otherwise that can be confusing for customers and employees alike.

As someone in a leadership position — whether you’re a CEO, CXO, President, Vice President, or marketing professional — don’t let this opportunity to communicate with your audience and build a personal brand pass you by.

Personal branding strategy: Differentiate yourself from the rest of the pack

So, why did you pick up that Adidas shoe after all? The off-brand shoe could have been more durable and cheaper to boot.
When a company’s marketing becomes ubiquitous — you see it all around you, and consistently see the same message — that’s when they’ve successfully built a brand. In a competitive market, where competitors new and old are constantly innovating and launching rival products or services, branding is the most crucial aspect of differentiation.

Trust, credibility and perception of value are often a consequence of branding itself. It’s easier to convince someone who’s never bought Adidas before to trust the quality and durability of that sneaker, isn’t it?

How to create a personal branding strategy

There are three important words you need to keep in mind if you want to build a brand — Visibility, Credibility and Profitability (VCP). One leads to the other — the more visible you are, the more credible you seem. The more credible you are to people, the more likely they will choose you over competitors, and that directly hits your bottom line.

You might now be wondering how to gain said visibility as an individual. Before you even head the PR route, networking can be the lever you need to get the word out. So get out there and leverage your contacts. Word-of-mouth can be incredibly powerful in this context — it will strengthen your existing network, get you more opportunities and maybe even convert your contacts to contracts!

Another way to create your personal brand is to amplify your presence on social media. Figure out which platforms work for your sector — it could be LinkedIn, Twitter or maybe even Instagram. Consider setting up a personal blog and share your articles on social media. Weigh in during online discussions related to your niche, and establish your credibility as someone with experience, wisdom and authority over your domain.

As someone who understands solar technology, for instance, you will become the go-to person for solar innovations, whether it’s vehicles or batteries. Over time, you will emerge as a thought leader in that space and perhaps get opportunities for consulting, mentoring, advisory and even international lectures and talks. Even if you’re an expert within a narrow niche, you can still become a micro or nano-influencer in that area.

In the long term, personal branding can even help you influence your peers and through them, your industry as a whole. You could even build a loyal following that will be ready to invest in you and pay for your product or services.

When you build a personal brand that gives you a unique sense of identity. You will establish your reputation as an expert in the sector, as king or queen of your domain. And that’s where the advantages of personal branding go beyond corporate brands. If you decide to move onto another company or your next business venture, your reputation will follow you.

There’s no quick fix to personal branding

While it’s absolutely critical to build your personal brand these days, it may not be an easy task, and it’s certainly not an overnight job. More importantly, it demands a certain amount of time and efforts. Therefore, you, as a business owner or marketer, may have to divide your time between personal brand creation and your core tasks. This is often the reason why personal branding gets pushed to the back burner for most people. But if you’ve understood the importance of branding yourself and are serious about leveraging the competitive edge it provides, it’s a great idea to seek help from a professional branding agency like ours.

Conducted by digital marketing expert and mentor Sharan Kulkarni, our branding consultations have helped many business owners to build and grow their personal brands. The time we spend understanding our clients’ businesses, goals, and visions, combined with our track record of branding successes enables us to create brand identities that are unique and distinct.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Key Digital Marketing Metrics that Every CEO Must Pay Attention To

Key Digital Marketing Metrics that Every CEO Must Pay Attention To

Today, businesses understand that digital is the way forward and are willing to spend a big chunk of their budget on digital marketing. They are creating content, doing SEO, putting stuff out there on social media, and yet a lot of them don’t see a tangible effect on their bottom line. What’s wrong?

In my experience as a marketer, I have seen a lot of companies simply trying a bunch of random strategies and hoping that people will find them and start doing business with them. When that doesn’t happen, they lose trust in digital marketing and conclude it’s not for them. And obviously, if you are a CEO, you would be wary about investing in something that brings no result.

So What Should You Do?
It is the “spray and pray” approach that renders digital marketing strategies ineffective for most businesses. So if digital marketing isn’t working for you, it’s probably due to lack of planning and unrealistic expectations.

The biggest challenge lies in understanding what works so it can be repeated. The beauty of digital marketing is that it’s measurable. The scary part? You need to try, measure, and repeat till you find the strategy that works — it can be time-consuming and frustrating. I have seen far too many companies stop their efforts prematurely.

As a CEO, you need to realize the risks of falling into the trap of thinking that digital marketing is not for your business. Abandoning digital marketing channels in an era where your customers and competitors have gone digital is like shooting yourself in the foot — it can spell doom for your business!

Instead, you should be looking at marketing concepts and metrics which make a real impact on the profitability and competitiveness your company. Let’s discuss some of the most important ones.

Customer Acquisition

Just by investing in digital, you cannot expect clients to show up on your door. You have to be strategic and methodical in your approach. The good news is, I have already done the legwork for you with this 6 step customer acquisition formula that works for all my digital marketing strategies.

Step 1: Define a lead magnet. Identify who your ideal customers are where they are and what they will buy.

Step 2: Email nurturing through auto-responders. Give your ideal prospects a sense of value you can create for them through targeted emails.

Step 3: Tripwire. Make your prospects a part of your sales funnel by letting them experience your product/service throughan attractive offer.

Step 4: Selling core product or service. At this stage, your prospects should be ready to buy your core products.

Step 5: Profit maximize.This is where you upsell/cross sell the customers who have bought your products/service with high profit margins.

Track and Measure
A big takeaway from this discussion is that — brands and organizations that are willing to spend time to learn what works for them are the ones to gain most from investing in digital marketing. And, the first step towards that is to install the following tracking codes in all the pages of your web assets:

Quite simply, web assets are any items on your current website that may be generating website traffic and allowing your site to rank in search engines.And setting up the tracking will enable you track how an activity on your website can translate into business.

KPIs to Watch Out For
Here some key digital marketing indicators that every CEO should be keeping an eye on.

  1. Website visits – A website visit doesn’t tell you much about the success of your marketing efforts or about the purchasing intent of the visitor, but if you are able to track its sources it can help you understand which of your efforts are yielding the best results.
  2. Traffic sources -Being able to track traffic sources allows you to identify which channels are driving maximum people to your site — organic SEO, email campaigns, paid ads or social media. This will give you a clearer view of what’s working for you and what’s not.   
  3. Customer Conversion Rate from each source – You can gauge the success of a digital campaign by measuring the conversion rate, which is the percentage of the people who visit your site and convert or in other words, create a sale.To calculate this, divide the number of website visitors that a marketing effort or a campaign has generated, by the number of sales conversions created through the landing page CTAs.
  4. Customer Acquisition Cost (CAC) from each source -As the name suggests, this metric tells youthe average cost of acquiring a new customer.You can calculate it by dividing the sum of all marketing and advertising costs (plus salaries, commissions and bonuses)over a specific time period, by the number of new customers acquired in that same time period.
  5. Return on Investment -Lastly, the most common metric to measure profitability — ROI. You can calculate it by dividing the net revenue earned by the total cost of digital marketing Investment.

Keeping a close watch over these key metrics will help you have greater visibility into your digital marketing campaigns and whether they are delivering real ROI for your company.

But it’s not all that easy to set up and track these metrics. You need to have the basic understanding of digital marketing along with knowledge about the latest tools and techniques.

That’s where our Corporate Training Solutions help you. Through this course, we equip you with the basics of digital marketing and acquaint you with all the latest tools and techniques as well as the best industry practices, giving you a much more detailed insight about many of the concepts we have discussed in this blog post.

A glimpse of what one of our trainees has to say about our mentor and trainer, Sharan Kulkarni and the training he received from him:

Key Digital Marketing Metrics that Every CEO Must Pay Attention To

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

What Separates A Successful Digital Marketer From The Rest Of The Herd

What Separates A Successful Digital Marketer From The Rest Of The Herd

The demand for digital marketing jobs is at an all-time high. It’s not only one of the most coveted job roles in India currently, but a lucrative one too.

Numbers show that the digital marketing industry is fast leaving behind many other sectors regarding growth — 40% Year on Year to be specific. And, businesses are spending on digital advertising more than ever. Overall, this looks like the ideal time to jump into a digital marketing career. But the question is: Do you have what it takes to be a successful digital marketer?

To answer this question, we need first to clear specific flawed ideas and misconceptions that float around the concept of digital marketing as a career.

First of all, it would be a mistake to treat digital marketing like any other job. That’s mostly because there’s no beaten path for you to break into this career — no formal degree or college education like MBA or Engineering where you learn specific concepts and apply them in your work.
While you may not require a college degree to become a digital marketer, you do need to possess certain qualities to ace this field. Most important of all, you need an analytical mindset along with an enormous amount of creativity and the ability to think out-of-the-box. From what we have observed, these are the qualities that most digital marketers lack.

Secondly, the popular perception of digital marketers as “Online Entrepreneurs,” and people who “make money while they sleep,” or “make money on autopilot while chilling on the beach” has been blown out of proportion by the media. The hard truth is, it is possible to achieve all this, but it takes tons of sweat, unwavering focus, and steely determination to get there.

What’s making things worse

What Separates A Successful Digital Marketer From The Rest Of The Herd

Digital marketing is an incredibly fast-paced industry. The trends, tools, and best practices keep changing from time to time. Things that are relevant today might no longer work tomorrow. The flurry of updates and algorithm changes will keep you on your toes.

Only innovative thinkers who can adapt to such rapid changes can survive in this field. This is one of the main reasons many digital marketers switch careers. They find it hard to cope with this ever-evolving industry where whatever they have learned so far can be turned on its head almost overnight. This is also the reason why this field requires lifelong learning and implementation. Someone without the drive or determination to be a learner for life may not be cut out for this career.
Because digital marketing includes multiple niches and sub-niches, you cannot learn a single skill and hope to make it work. Even specializing in one aspect of digital marketing is not enough. This is a mistake that aspiring digital marketers make. For example, someone who walks into this career with the knowledge of search engine optimization but lacks content creation skills will eventually fail to make it in the long run.

Again, there’s the problem of information overload. With too much information and too many resources available online, an aspiring digital marketer always runs the risk of picking a bit of ill-formed advice or learning the wrong things.

 What you can do

What Separates A Successful Digital Marketer From The Rest Of The Herd

If you have the qualities that we discussed above and you’re interested in making digital marketing your career knowing what it takes to be here, it’s time to move on to the next step: Becoming a well-rounded integrated digital marketer.

To Learn more refer to our blog : 10 Simple Hacks To Kick Start your Digital Marketing Career

An integrated digital marketer is well-versed with all the niches and sub-niches of internet marketing and has practical knowledge about applying these concepts to create cohesive strategies for his/her clients. For an integrated digital marketer, there are no loose ends — they understand how all aspects of digital marketing such as SEO, SEM, social media, email marketing, and marketing automation work together as a unified force.

The online marketing landscape is witnessing the advent of new channels constantly. For example, Snapchat wasn’t as popular a few years ago. But today, for a specific type of businesses, Snapchat is proving to be an active marketing channel. At the same time, consumers are increasingly demanding a seamless and consistent experience across all channels. This is why to survive and grow businesses, and digital marketers alike have to take a more strategic and integrated approach.
This is precisely what our Integrated Digital Marketing Certification Program trains you in. This comprehensive course helps you learn about almost all the significant digital marketing skills while preparing you for the current needs as well as future possibilities of your business or that of your clients through hands-on learning techniques.That means you not only get to learn the theory but also learn to apply the method in real-life scenarios.

Here’s what one of our students, a digital marketing professional, has to say about our mentor and trainer, Sharan Kulkarni and the training he received from him:

What Separates A Successful Digital Marketer From The Rest Of The Herd

Have what it takes to carve a successful digital marketing career?

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money