Personal Branding: A Killer Tool To Convert Your Contacts To Contracts

Personal Branding: A Killer Tool To Convert Your Contacts To Contracts

Ever wondered why you usually pick up Nike or Adidas sneakers off the shelf rather than a generic brand? You may or may not have thought about it, but it was their branding that got you.

Whether it’s about creating a personal or a corporate identity, branding plays a critical role of building trust. If your audience begins to look at you as legitimate and authentic, you will gain their trust. That’s what translates to higher sales and ROIs in the long run.

In fact, if you are a CEO, CXO or a marketing professionals, a personal brand can often be just as important as the public perception of your company or product. This can mean bad news for you if you’re not currently taking advantage of personal branding for professional and corporate success.

Personal branding is just one step ahead of corporate branding

Think about Apple — isn’t it hard to separate the myth of the man from the legend of the company itself? Even today, the public perception of Apple is deeply connected to Steve Jobs. And it isn’t even as if Jobs was building a public persona just for the sake of branding. He was communicating his message to the world and making sure everyone understood what made Apple different. That’s the reason we trust Apple products, because we know the values that go behind their design and production.

The exercise of branding can be critical for the growth and success of any business, product or individual. When you choose what ‘face’ to put out there into the world, you are committing to a set of values and principles that you and your company stand for.

What you stand for and what your company represents cannot be too far apart. There has to be a synergy between your personal brand and your company’s, otherwise that can be confusing for customers and employees alike.

As someone in a leadership position — whether you’re a CEO, CXO, President, Vice President, or marketing professional — don’t let this opportunity to communicate with your audience and build a personal brand pass you by.

Personal branding strategy: Differentiate yourself from the rest of the pack

So, why did you pick up that Adidas shoe after all? The off-brand shoe could have been more durable and cheaper to boot.
When a company’s marketing becomes ubiquitous — you see it all around you, and consistently see the same message — that’s when they’ve successfully built a brand. In a competitive market, where competitors new and old are constantly innovating and launching rival products or services, branding is the most crucial aspect of differentiation.

Trust, credibility and perception of value are often a consequence of branding itself. It’s easier to convince someone who’s never bought Adidas before to trust the quality and durability of that sneaker, isn’t it?

How to create a personal branding strategy

There are three important words you need to keep in mind if you want to build a brand — Visibility, Credibility and Profitability (VCP). One leads to the other — the more visible you are, the more credible you seem. The more credible you are to people, the more likely they will choose you over competitors, and that directly hits your bottom line.

You might now be wondering how to gain said visibility as an individual. Before you even head the PR route, networking can be the lever you need to get the word out. So get out there and leverage your contacts. Word-of-mouth can be incredibly powerful in this context — it will strengthen your existing network, get you more opportunities and maybe even convert your contacts to contracts!

Another way to create your personal brand is to amplify your presence on social media. Figure out which platforms work for your sector — it could be LinkedIn, Twitter or maybe even Instagram. Consider setting up a personal blog and share your articles on social media. Weigh in during online discussions related to your niche, and establish your credibility as someone with experience, wisdom and authority over your domain.

As someone who understands solar technology, for instance, you will become the go-to person for solar innovations, whether it’s vehicles or batteries. Over time, you will emerge as a thought leader in that space and perhaps get opportunities for consulting, mentoring, advisory and even international lectures and talks. Even if you’re an expert within a narrow niche, you can still become a micro or nano-influencer in that area.

In the long term, personal branding can even help you influence your peers and through them, your industry as a whole. You could even build a loyal following that will be ready to invest in you and pay for your product or services.

When you build a personal brand that gives you a unique sense of identity. You will establish your reputation as an expert in the sector, as king or queen of your domain. And that’s where the advantages of personal branding go beyond corporate brands. If you decide to move onto another company or your next business venture, your reputation will follow you.

There’s no quick fix to personal branding

While it’s absolutely critical to build your personal brand these days, it may not be an easy task, and it’s certainly not an overnight job. More importantly, it demands a certain amount of time and efforts. Therefore, you, as a business owner or marketer, may have to divide your time between personal brand creation and your core tasks. This is often the reason why personal branding gets pushed to the back burner for most people. But if you’ve understood the importance of branding yourself and are serious about leveraging the competitive edge it provides, it’s a great idea to seek help from a professional branding agency like ours.

Conducted by digital marketing expert and mentor Sharan Kulkarni, our branding consultations have helped many business owners to build and grow their personal brands. The time we spend understanding our clients’ businesses, goals, and visions, combined with our track record of branding successes enables us to create brand identities that are unique and distinct.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Top Marketing Books Every Digital Marketer Must Read Without Fail

Top Marketing Books Every Digital Marketer Must Read Without Fail

One of the most exciting as well as challenging aspects of digital marketing is that it’s analways-evolving industry which offers something new to learn every day.This means staying abreast with the latest trends and best practices in digital marketing is important. But, it’s equally important to understand that digital marketing, at its core, is marketing. Therefore, having a solid grip on the marketing basics is absolutely essential for the long term success in marketing and sales.

Why go back to basics?
According to Inc., nearly 80% of small businesses fail. Although there could be other reasons behind this, one factor is that many small business owners feel that using the latest tools and applications is their secret weapon to conquer the business landscape. Unfortunately, just relying on the latest tool scan never be enough to save your business. Digital marketing is one field where a few minor mistakes can easily throw you off your game. No wonder, a whopping 63% of marketers say their biggest challenge is to drive traffic to their websites and generate leads.

It’s interesting to note that 71% of small business owners are handling their own digital marketing and don’t prefer to hire experts. If you’re one of them, it’s critical to understand the basics of marketing.

While learning about marketing tools and how to use them is necessary, simply investing in tools will not fetch you the desired results and you’ll end up wasting your marketing budget. Unless you are able to develop a process or system that works and is scalable, it’s difficult to get consistent results from any kind of tool.
At the end of the day, there is no substitute for a thorough knowledge and understanding of marketing tactics. Books on marketing strategy are high-quality sources of information for you to build a highly effective and profitable marketing ecosystem for your brand.Books are a marketer’s best friend
Marketing and management books are a great way to draw inspiration and gain incredible insights about marketing from experts and industry leaders. Not to forget,they offer tons of evergreen knowledge that can be replicated into processes and systems. And, the best part is, most of them can be purchased online. Some of them are even available on the internet for free.

But if you don’t know which books to get started with — or are simply overwhelmed by the amount of marketing books on the internet — we have compiled a list of books every digital marketer should read. Some of these are among the best digital marketing books for beginners. So if you’re new to digital marketing, these books can give your career the right turn Jab Jab Jab Right Hook By Gary Vaynerchuk
Gary Vaynerchuk is a social media expert and New York Times bestselling author. In this book,he highlights the art of winning the heart of a customer by mastering certain social media skills. This book contains over 80 details case studies from Twitter, Instagram, Facebook and Pinterest. So if you like the idea of getting a detailed blueprint of social media marketing strategies that are guaranteed to yield results, give it a read.

Top Marketing Books Every Digital Marketer Must Read Without Fail

Permission Marketing by Seth Godin
Published in 1999, Permission Marketing remains of the bestselling books of Seth Godin, the former VP of direct marketing at Yahoo, and is hailed as one of the best books for marketing management written with excellent foresight.

In this book, Seth argues that an average customer is continuously bombarded with a lot of advertisement which has resulted in shrinking his average attention span. He advocates a strategy where a company should initiate a relationship with a customer by first asking for their permission and then providing them with something free of cost. As the relationship gets established, it becomes easier for the company to market more products to them.
Read it to gain a fresh perspective on marketing and how to gain your customer’s trust in today’s era of marketing overload.

Top Marketing Books Every Digital Marketer Must Read Without Fail


Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne
The name of this bestselling book is used as a metaphor by the writers, where they use the term ‘Blue Ocean’ to denote uncontested market space. The authors claim that the dominant marketing strategies followed by most firms are based on competition. However, they believe if a company really wants to succeed they should look for new territories in terms of services and products or find new customers in unchartered territories.Again, this book is a goldmine of case studies.

Top Marketing Books Every Digital Marketer Must Read Without Fail


The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
This book by Al Rise and Jack Trout is often dubbed as one of the best digital marketing books available in the market. As the name suggests, this book contains 22 practical pieces of advice which are rooted in engaging storytelling techniques which are bound to evoke a sense of loyalty from the customers. This book is pretty concise consisting of only 143 pages and yet, manages to deliver some of the best marketing advice to any aspiring digital marketer.

Top Marketing Books Every Digital Marketer Must Read Without Fail

Building a Story Brand by John Miller
This book speaks about how you can reframe your marketing message to give your brand a face lift and turn it into a customer magnet. This book is divided into three distinct sections. Part one deals with why most marketing strategies fail due to information overload. Part two speaks about the strategy of building a story brand. Part three deals with the implementation framework of the marketing strategy.

Top Marketing Books Every Digital Marketer Must Read Without Fail

Purple Cow by Seth Godin
In this book, Godin explores the idea of how you can turn a boring and uninteresting idea on its head and make it brilliant with the help of a little innovation. Just like the purple cow, a wildly exciting idea would spark the imagination in our target customer and give you an edge over your competitors.
If you need more inspiration (or reasons) to think outside-the-box for your marketing strategies, pick this one for your next read.

Top Marketing Books Every Digital Marketer Must Read Without Fail

Confessions of an Advertising Man by David Ogilvy
This is one of the oldest marketing management books in the list and still manages to entice readers almost seven decades after its publication. In this book — which is now considered a classic in the advertising industry —ad legend, David Ogilvy speaks about the principals which he used to take his advertising agency to the peak of its success. This book offers excellent insight into how a company should work, how employers can maintain a high level of motivation among employees and how they can lead by example.A great read, not only for its content but also for Ogilvy’s writing, which is refreshing and supremely entertaining.

Top Marketing Books Every Digital Marketer Must Read Without Fail

The Tipping Point by Malcolm Gladwell
In this debut book of Malcolm Gladwell, he speaks about how little things end up having a great global impact and how you, as a company, can make profit from these “tipping points”. The storytelling, concepts and writing style make it an interesting read. Additionally, the book contains many great examples that are relevant in real life.

Top Marketing Books Every Digital Marketer Must Read Without Fail


These books are ideal to add to your reading list, whether you’ve just started doing digital marketing or you’ve been doing it for years but are looking for fresh ideas. With some learning and mentoring, the knowledge you gain from reading these books can be applied to your best advantage. Marketing training delivered by a good mentor goes a long way in this regard. A comprehensive course like our Integrated Digital Marketing Certification Program (IDMCP)covers almost all the major areas of digital marketing, while helping you learn practical ways to implement the strategies through hands-on learning techniques.

Want to feel the difference that developing a marketing mindset can have on your marketing outcomes? 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

The Definitive SEO Guide to Growing Small and Medium Businesses

The Definitive SEO Guide to Growing Small and Medium Businesses

Running a small business is no small feat. And, perhaps one of the most pressing challenges for SMEs and startups is marketing their business successfully while balancing budget constraints. Although digital marketing is a cost-effective and efficient way to generate brand awareness and sales leads, it has become somewhat of a battlefield with more companies than ever vying for customer attention online. Plus, digital marketing and SEO tactics, in order to produce the desired results, require time and resources — two things that most small businesses lack. This factor alone puts them on the backfoot, particularly when it comes to competing with enterprises with bigger teams and marketing budgets.

Besides, most SMBs are grappling to keep up with the constant challenges and changes in the business landscape. Many of them fail in the first year, while many others do not make it until the five year benchmark.

Despite these issues, the fact remains that if you’re a small business owner, you simply can’t ignore SEO. It’s still the best and the most economical marketing technique out there. And, because consumers inevitably search online before purchasing practically anything these days, you’ll lose out on opportunities if you turn a blind eye to SEO.

The question is, how to do it right? We’ll get to that but first, let’s get an idea of where most small business usually go wrong with their SEO efforts.

Common SEO Mistakes Small Businesses are Making

Failing to optimize the site for customers– Most small businesses end up optimizing their site for a search engine, rather than addressing the specific needs of their customers. A poor user experience affects the rank of a website in a big way.
Focusing on the wrong keywords – Many SMBs ignore long tail keywords. Instead, they focus on high-competition keywords — more than 90% of which are occupied by bigger brands.

Also, popular keywords can fetch you traffic but chances of them converting into real customers are pretty slim, as most of them only looking for general information.
Failing to measure the results – It is not unlikely for small business to get caught up in the traffic loop. However, traffic is of no use unless it converts to some substantial sales. If you are a small business owner who is keen on getting genuine leads, it would be a good idea to buy an analytics package and set up conversion tracking for your website. This will help you see for yourself which strategies are generating ROI and which aren’t.
Not focusing on link quality – Links from non-credible sources add no value to your website. Don’t feel worked up regarding the quantity of the links, instead focus on how relevant they are to your site and how valuable will the information be for your visitors.

Forgetting to optimize your site for mobile and local search results – Mobile has replaced the PC as the preferred mode of browsing in the last couple of years. Additionally, people nowadays use more specific search terms which are area specific while looking for goods and services. Not optimizing your site for local customers and mobile phone users is setting yourself up for failure.

Steps to Grow Your Small Business with SEO

Step 1: Know Your Competitors

Competitor analysis is often the first and a critical step to an effective SEO process as it provides data and insights about which tactics are being used by businesses in the industry you’re in and what’s working for them.

This analysis enables you to understand which tactics are effective and which aren’t — this knowledge helps shape your campaigns for best results. Also, this step can help you evaluate which competitors are strongest, so you can determine the strategies you would need to compete with them effectively and the amount of resources you’d require to do so.

Using proper competitor analysis tool is vital for this step. While SEMrush, Moz Pro, and Ahrefs are some of the most popular tools, SEOQuake, SpyFu, and WooRank are some decent free options for those who aren’t willing to spend money on a premium tool right away.

Step 2: Do Your Keyword Research

Keywords form the backbone of any SEO campaign. If you are looking to go organic in your marketing campaign, it is important to know how each search query on Google can help you to attract more traffic. Keywords can be broadly divided into three categories namely,

  • Navigational search queries
  • Informational search queries
  • Transactional search queries

In the domain of organic searches only informational or transactional keywords matter. So let us take a close look at what these two mean.
Informational keywords are used by people to find general information. These keywords usually start with words like “where” and “how”. Example – “how to use a paddle boat” or “simple breakfast recipes”
Transactional keywords are used to find a place where they can engage in a transaction. These keywords indicate an intent on the part of the customer to buy something. Example – “Best sports shoes under Rs.2000”
Marketers who are keen on using paid search usually target transactional keywords because they are the low-hanging fruit — easy to rank for and optimize cost-per-click (CPC).

Step 3: Create High Value Content

If you are looking for organic way to increase traffic to your website, you should start creating high-quality content around informational keywords. Here are some ways in which you could lead traffic to your website through organic search by targeting informational queries

  • Write high quality content which provide genuine and helpful information against a relevant query.
  • Write a blog full of tips which could be useful for your prospective customers.
  • Create how-to videos which is relevant to your business. For example, if you are a seller of travelling accessories then you can create a video on How to pack your travel bag.
  • Write a detailed step-by-step guide on a topic relevant to your business.

There’s really no alternative to high value and well-crafted content when it comes to positioning yourself as an authoritative and trustworthy source of information and building awareness for your brand.

Step 4: Collect Customer Data

Customer data is your biggest asset! Turning anonymous website visitors’ data into actionable insights can help you grow your business and sales. Facebook pixel code can help you with this.

Facebook pixel code is an analytics tool which helps you measure the effectiveness of your marketing campaigns by giving you a clearer idea of visitors’ activity on your website. Facebook Pixel collects data that can help you to optimize ads, track conversions from Facebook ads, remarket your ad to people who have already bought something from your website, and build targeted audiences for future ads. Facebook Pixel can help you to get better ROI and improve your conversion ratio.

Step 5: Retarget With An Enticing Lead Magnet

Most website visitors will hesitate to share their personal data. But with a lead magnet, it’s possible to convince them to do that. A lead magnet is an incentive that you can offer to potential customers in exchange for their email address or other contact information. It can be a resource such as a free ebook, webinar or demo that your prospects will find valuable enough to be willing to access it by submitting their email address.

Step 6: Build & Nurture Your Email List

It’s not enough to get your prospects to sign up. The key to getting the most out of your email list is to turn subscribers into loyal, paying customers. To accomplish this, you need to nurture your email list effectively. Here are some ways to do so:

  • Be consistent with your communication
  • Stay focused on adding value
  • Don’t be pushy or too sales-y
  • Deliver content that resonates with your audience

Step 7: Rinse & Repeat

To increase your number of customers and sales through your SEO process, it’s important to target those leads who have shown interest through the lead magnet. For this, you can push the tripwire once in 15 days to the leads. What’s a tripwire? It’s a low priced offer that leads find hard to resist and get converted into customers.
The trick here is to lure them with something of value (a demo, consultation, heavily discounted product or service etc.) that they can avail without spending a big amount. Because tripwires are low cost, people are more likely to try it out. Once they experience the benefits that the tripwire has offered, they are be more likely to purchase the core offer.

Following these steps, you can start seeing the benefits from SEO. While it’s not an overnight process, being consistent with it will show results in a few weeks’ time.

If you’d like to know where you stand with your current SEO efforts and whether your site’s SEO performance is up to the mark, then try our free SEO site audit. This can be a great way to identify and implement the SEO tactics and digital marketing strategies most effective in growing your small business.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Best Digital Marketing Training Institute in Bangalore

Best Digital Marketing Training Institute in Bangalore

The world is indeed going digital with Artificial Intelligence, Internet of Things, Cloud Computing, Data Analytics, 3D printing and what not. Digital transformation is being supported by governments all over the world. In this kind of demanding situation, it becomes essential to equip oneself with the latest new age technical skills. One such skill that has changed the face of marketing is Digital marketing – a skill to behold, especially by the new age entrepreneurs and businessmen. The only platform which allows businessmen to approach their customers rather than wait for the customers is to reach is via the digital platform – website, social media platforms, search engines, all platforms where one can target their relevant set of audience easily
But how does one acquire these skills and to what extent are the courses that are offered reliable, given the fact that everyday several such institutes mushroom at every  nook and corner of the city.

Best Digital Marketing Training Institute in Bangalore | Digitechniks

Given below are a list of basic hygiene factors that are to be kept in mind in selecting the Institute if one wants to reap good benefits out of a digital marketing course:

  1. Renowned or Well Known – The extent to which the institute is easily recalled and recognized by people is the first step to begin with. An institute or a brand should become the face of the industry. Like Xerox or Google, which have become generic for the type of product. Similarly, the place with whose help, one wants to gain mastery over a skill should be a leader in the category
  2. Course Structure – the next step is to make sure that the content being provided as part of the course material is relevant and matching the expectations. This depends on why one wants to pursue digital marketing. Picking up skills that may not be of any use for one’s growth is a sheer waste of time, efforts and money. It is also essential to make sure that structure being provided are of industry standard
  3. Pedagogy – How will the course be delivered? Would be a classroom teaching or complete on-line learning. There is no best way of deciding which is more efficient per se. A more logical approach on this factor is to take into account if one can dedicate the required time. If so, classroom learning is suitable, if not, an interactive, live, online session is the next best alternative.
  4. Faculty – Has to be someone who has carved a niche for himself or herself by exploring 360 degrees about the topic and has been able to successfully implement the same. Their background, skill set, experience are all important factors to consider. Reading up about the faculty and perhaps even browsing through their LinkedIn profiles or social media pages provides a good understanding on the extent to which they are well-versed.
  5. Certifications – the institute must help obtain certifications that are demanded by the industry such as Google AdWords – AdWords search certification, AdWords video certification, AdWords display, Analytics certification,  Facebook Blueprint Certification, Hootsuite Social Marketing certification and many more
  6. Reviews & Testimonials – despite all the publicity and advertising, word of mouth is one of the popular ways of judging the worth. On digital platforms, reviews play the role of conveying the customer satisfaction. Take time to read them in detail to understand the personalized value that is being delivered. Articles and blogs are other good sources of information to evaluate a place of learning
  7. Practical Application – Marketing as a skill requires human interaction. Therefore, theoretical knowledge of concepts without practical application does not yield any results. So choose an institute which is willing to handhold for at least a certain duration of time. It is also a plus point if the institute is able to provide internships post the course
  8. Course Fees and Other Financial Aspects – last but not the least is to check if the fees of the course suits one’s budget. Some institutes also offer financial assistance or flexibility with the payment.

Digitechniks, spearheaded by a well-experienced, expert digital marketing consultant and trainer, is one such premier digital marketing training agency in Bengaluru. The institute offers two courses on Integrated Digital Marketing Certification Program and certificate program in Social Media Marketing. With 66 hours of online training and 10 strategy templates, it is the ultimate course designed for anyone interested in exploring the power of digital marketing.

The practical approach of imparting proven strategies along with strong foundations of the basic concepts is a distinguishing feature offered in comparison to other centers. Also the 75-80% practical approach with opportunities of internships lives up to the institute’s objective of creating employable and industry-ready digital marketing professionals.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Top 8 Things to Consider Before You Switch to Digital Marketing

Top 8 Things to Consider Before You Switch to Digital Marketing

Digital marketing today is a booming industry and a goldmine career opportunity, with salaries increasing as businesses scout for better talent in the industry. After all, so many business metrics — sales, growth, conversion — finally come down to how effectively you are navigating the digital space as a marketer. Especially if you come with a marketing background and a business mindset, switching over to a digital marketing career makes perfect sense.

But at the same time, as more and more people move into the digital marketing niche, there is a corresponding decline in the quality of talent. What does this mean for you, and should it affect your decision to make a career switch?

On the one hand, low-quality talents means better opportunities for those with great skills. But at the same time, this is also indicative of the kind of deep experience and varied skill set that’s needed to really make a mark as a digital marketing professional in today’s crowded online space.

Top 8 Things to Consider Before You Switch to Digital Marketing

So, make sure you are well prepared for the challenges ahead and consider all the digital marketing skills that are a must-have before you make your career switch. Here are eight questions you should ask yourself to know whether you can make it in the digital marketing field.

1. Are you tech-savvy and digitally aware?
Do you spend a lot of time on the internet and know about all the latest updates and trends on digital platforms? Can you keep up with rapid changes in the market – new tools, social networks or algorithms?

2. Do you have the essential marketing and business skills?
Being well-versed in technologies is one thing. A keen business and marketing sense is a necessary complement to your digital prowess. It isn’t enough to be familiar – marketing should be something that interests you.

3. Are you ready to keep learning?
While the above two aspects can help you get that digital marketing job, being open to learning continuously is what will differentiate you as an expert. Are you willing to invest time and energy to constantly upgrade yourself? A digital marketer’s job involves lifelong learning as you need to adapt to the fast evolving web.

4. Can you think out of the box?
Offline marketing requires this skill as well, but if you can make your strategy exciting, innovative and fresh, you are likely to catch the eye of many more people on social media and other digital platforms.

5. Can you implement or execute well?
While learning and adapting are essential skills for a good digital marketer, here’s one that can really help you make it. Are you as good at implementing ideas as you are at coming up with them? If you can say yes to this one, then switching careers might just be the best decision you’ve ever made for your career.

6. Do you have good observation and listening skills?
Digital marketing involves some fly-on-the-wall behaviour, where you are part of communities, social networks, online groups and even competitors’ digital campaigns. You need to observe these to get an idea about the most effective marketing trends methods.

7. Do you have good analytical and research skills?
Digital marketing requires a lot of research and analytical skills as well, if you want to stay ahead of the curve. Would you enjoy studying market patterns, trends, and doing qualitative analysis? That’s how you can make the most of a digital marketing strategy.

8. Are you willing to take a pay cut?
While any career switch can demand a reduction in pay, if you are leaving your high-paying corporate job behind then you have to be willing to bear the financial burden when you switch to digital marketing — at least until you can build your new career and networks.

At the end of the day, if you possess the above skills and, above all, have the passion to keep learning and engaging with your job, then a career in digital marketing may be for you. In fact, we’d even advise you to quit your job and set upon your path — go all in! You can take up a digital marketing course to get started, or even intern with reputed companies to hone your skills.
However, if you’re unsure about some of the questions above, think twice. The digital marketing landscape is competitive — consider the risk before you quit your job. This doesn’t mean that you will never be a successful digital marketer — it just means that you need to spend the time to develop the skills you need before making it your go-to career. Our Integrated Digital Marketing Certification Program offers the perfect opportunity to do that. It is a well-rounded course led by our trainer and digital marketing expert, Sharan Kulkarni that equips you with practical knowledge about all aspects of digital marketing. You can read about the experiences of some of ex-students here.

Top 8 Things to Consider Before You Switch to Digital Marketing

Ready to dive into the highly fulfilling and successful career of digital marketing?

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What Separates A Successful Digital Marketer From The Rest Of The Herd

What Separates A Successful Digital Marketer From The Rest Of The Herd

The demand for digital marketing jobs is at an all-time high. It’s not only one of the most coveted job roles in India currently, but a lucrative one too.

Numbers show that the digital marketing industry is fast leaving behind many other sectors regarding growth — 40% Year on Year to be specific. And, businesses are spending on digital advertising more than ever. Overall, this looks like the ideal time to jump into a digital marketing career. But the question is: Do you have what it takes to be a successful digital marketer?

To answer this question, we need first to clear specific flawed ideas and misconceptions that float around the concept of digital marketing as a career.

First of all, it would be a mistake to treat digital marketing like any other job. That’s mostly because there’s no beaten path for you to break into this career — no formal degree or college education like MBA or Engineering where you learn specific concepts and apply them in your work.
While you may not require a college degree to become a digital marketer, you do need to possess certain qualities to ace this field. Most important of all, you need an analytical mindset along with an enormous amount of creativity and the ability to think out-of-the-box. From what we have observed, these are the qualities that most digital marketers lack.

Secondly, the popular perception of digital marketers as “Online Entrepreneurs,” and people who “make money while they sleep,” or “make money on autopilot while chilling on the beach” has been blown out of proportion by the media. The hard truth is, it is possible to achieve all this, but it takes tons of sweat, unwavering focus, and steely determination to get there.

What’s making things worse

What Separates A Successful Digital Marketer From The Rest Of The Herd

Digital marketing is an incredibly fast-paced industry. The trends, tools, and best practices keep changing from time to time. Things that are relevant today might no longer work tomorrow. The flurry of updates and algorithm changes will keep you on your toes.

Only innovative thinkers who can adapt to such rapid changes can survive in this field. This is one of the main reasons many digital marketers switch careers. They find it hard to cope with this ever-evolving industry where whatever they have learned so far can be turned on its head almost overnight. This is also the reason why this field requires lifelong learning and implementation. Someone without the drive or determination to be a learner for life may not be cut out for this career.
Because digital marketing includes multiple niches and sub-niches, you cannot learn a single skill and hope to make it work. Even specializing in one aspect of digital marketing is not enough. This is a mistake that aspiring digital marketers make. For example, someone who walks into this career with the knowledge of search engine optimization but lacks content creation skills will eventually fail to make it in the long run.

Again, there’s the problem of information overload. With too much information and too many resources available online, an aspiring digital marketer always runs the risk of picking a bit of ill-formed advice or learning the wrong things.

 What you can do

What Separates A Successful Digital Marketer From The Rest Of The Herd

If you have the qualities that we discussed above and you’re interested in making digital marketing your career knowing what it takes to be here, it’s time to move on to the next step: Becoming a well-rounded integrated digital marketer.

To Learn more refer to our blog : 10 Simple Hacks To Kick Start your Digital Marketing Career

An integrated digital marketer is well-versed with all the niches and sub-niches of internet marketing and has practical knowledge about applying these concepts to create cohesive strategies for his/her clients. For an integrated digital marketer, there are no loose ends — they understand how all aspects of digital marketing such as SEO, SEM, social media, email marketing, and marketing automation work together as a unified force.

The online marketing landscape is witnessing the advent of new channels constantly. For example, Snapchat wasn’t as popular a few years ago. But today, for a specific type of businesses, Snapchat is proving to be an active marketing channel. At the same time, consumers are increasingly demanding a seamless and consistent experience across all channels. This is why to survive and grow businesses, and digital marketers alike have to take a more strategic and integrated approach.
This is precisely what our Integrated Digital Marketing Certification Program trains you in. This comprehensive course helps you learn about almost all the significant digital marketing skills while preparing you for the current needs as well as future possibilities of your business or that of your clients through hands-on learning techniques.That means you not only get to learn the theory but also learn to apply the method in real-life scenarios.

Here’s what one of our students, a digital marketing professional, has to say about our mentor and trainer, Sharan Kulkarni and the training he received from him:

What Separates A Successful Digital Marketer From The Rest Of The Herd

Have what it takes to carve a successful digital marketing career?

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money