Do you think email marketing is dead?
In today’s Digital era, Email marketing can only be used to convert list to loyal fans. Loyal fans are the people who will buy from you, time & again.
If you think email marketing doesn’t work, it’s probably because you share the same generic stuff as that of your competitors & use email primarily for lead generation. This approach is the fundamental reason why you’re not able to gain much traction out of email marketing.
When you don’t further nurture your target audience , no interest or curiosity will be aroused in them which motivates them to buy your products or services. Your primary motive is not only to attract them to your products/services, but to also sustain their interest in your products in the long run.
What if you don’t do Email Marketing?
Email marketing is still a powerful tool to communicate with your target customers. In fact, this is the most economical method of business communication.
When you don’t use it, you will miss out on a golden opportunity to stay in touch with customers. You will have to rely on other platforms like Facebook, Instagram, YouTube, etc, where the algorithms keep changing at the blink of an eye. Your audience won’t be able to resonate with your brand.
Emails still rule when it comes to putting across your brand’s communication to the users. Emails are algorithm-proof, unlike social media platforms. You own the list & have complete authority to market your products/services to your list.
On other platforms, money has to be spent every time on retargeting & this can get quite expensive. These platforms are dictated by algorithms & hence you don’t own the platforms completely. Email, on the contrary, is an exception.
This platform will help your audience understand you’re why.
The job of email marketing is to nurture (convince) the leads (email contacts) acquired through various channels (via quality & consistent content). This results in converting your email contacts to contracts (conversions). Thus, for every $ spent, email marketing gives the highest ROI.For every $1 you spend on email marketing, you can expect an average return of $32 (DMA, 2018). https://dma.org.uk/
Here are 11 tips that will help you dominate Email Marketing:
- Personalization:
This is the catch of email marketing. To make the readers feel emotionally connected to your mail and what you offer, the idea is to personalize your emails. You can use first person texts.
For instance
– “Start my trial” instead of “Start your trial”
- Catchy & Compelling Subject Line:
Always remember to make your email look attractive with the catchy and compelling subject line. Your have to somehow compel the user to at least first click on the email due to a catchy subject line, followed by quality content which provides valuable information about what you offer them.
Briefly, the email shouldn’t be just a click bait so that users would get disappointed when open mail.Experian report says that 56% of brands that use emoji in the email subject lines have higher open rates.
- Have only one goal for one email & email design!
Here, your focus needs to be how to convince the users when they have already opened the mail. It’s a matter of convincing not confusing. Did you get it?
Well, precisely your email design should be short and crisp which directs towards the customers end goal or desires.Always ask yourself this question “Can this email design achieve the prospective customer’s goal in 5 seconds??”
- Clear & Focussed Call to action
In your email design, it would be ideal to put one and only one Call to Action (CTA). Multiple CTA would destroy the purpose of people clicking on the CTA button and get diverted to your websites/landing pages.
- Readability & Formatting
Make your emails organized and easy to read and understand. Taking care of line breaks, bullet points, crisp and concise content with a maximum of two fonts would make the email look classy and organized.
It would itself reflect your brand through how you present yourself to the target customers through emails. Ideally, use a CTA button color that matches your brand color. In this way, people can resonate to your brand better.
- Avoid spam & promotional words
It ain’t a good idea if the email looks clumsy and overcrowded with too many images, links, visuals. You have to do this to avoid activating the spam filter. Your primary motive is to make sure the emails land in the inbox, not in the spam folder. Consider not using promotional words in emails as it has a higher chance to land emails in the spam folder.
- Proofread your grammar & do a rigorous spell check
Another crucial thing is to ensure the email content to be readable and understandable. You need to proofread and do rigorous spell checks. This makes it easier for people to read and know what exactly you want to communicate through your emails. Email content should be showcased as a medium to reach to the customer minds and convince them for better conversion rates.
- Test your call to action
A Call To Action (CTA) is another relevant element in your email design. By clicking this CTA button, customers can reach the destination URLs. Digital marketing tracking parameters like UTM builder helps to know the journey of customers all the way from emails to your destination landing pages.
- Do split testing
A/B Split Testing expels the mystery from your decisions of advanced promoting efforts. AB testing helps to know what doesn’t work & what does to increase conversion rates.As per the HubSpot report, testing landing pages through this technique can create more leads by as much as 30 to 40%..
Analyze to know your visitor journey
It is also vital for the email marketing campaigns to analyze your visitor journey & other metrics in your CRM like open rate, click rate, etc. This will enable you to make a decision based on data & modify your email marketing campaigns with effective marketing tools and strategies.
- Comply with the anti-spam laws
Anti-spam laws are made for unsolicited emails that protect people from getting undesirable spam emails. The CAN-SPAM Act of 2003 pre-empted a considerable lot of these laws; However, as an email marketer, you need to ensure all users agree to abide by the anti-spam policies mentioned in their terms of service.
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