Content creation runs the wheels of your digital marketing and social media efforts.
From improving search rankings to generating leads to building customer trust, content is the key ingredient that helps meet your online marketing goals. The more high-quality content you produce, the higher are your chances of success.
Creating content, however, cannot be done in a random way. It requires a process, a plan, and the right strategy to get the most out of it.

Related Article– 11 Step Content Creation Strategy To Convert Your Contacts To Contracts

The problem of inconsistency

The impact of social media and its ability to drive traffic to your site and increase conversion is huge. And yet, many businesses are not sure about how to tap into this terrific marketing platform. Either they are not aware of how to use social media correctly or unable to reap the highest advantages of social media as they fail to post useful content for their fans and followers customers regularly.
And, inconsistency is one of the biggest social media follies. In fact, this one factor can single-handedly derail your entire digital marketing ecosystem. Consider these stats:

• Presenting a brand consistently across all platforms can increase revenue by up to 23%
• Of successful B2B marketers, 69% have a documented content strategy 
• Of the unsuccessful marketers, only 16% have a documented content strategy 

Clearly, having a strategy plays a significant role in the online marketing success of a business. 

So how does inconsistency actually relate to your social media activities?

Posting to social media at random times, without following any consistency throughout the week fails to engage your followers.
Today when brands and businesses are churning out and blasting huge amounts of content, there’s a content overload on your prospects’ social media feed. Therefore, when your posts don’t show up on a regular basis, it’s very likely that they will be buried deep in people’s timelines and won’t get enough likes, comments, views, and shares.
That’s how inconsistency hinders your brand on social media.

Also, Read 7 Essential Ingredients of a Winning Headline

Without a plan, you’re leaving money on the table 

Inefficiency in content production leads to an estimated loss of $958M each year for mid-to-large B2B US companies
Many businesses that post randomly and without a plan, run the risks of making two glaring mistakes:
A) They either post a lot on certain weeks, while their page goes completely silent on other times. Result? It confuses your followers and deters people from becoming new followers. So, the time, effort and money you spent on building a following is lost.
B) They post sporadically. This leads to a loss of credibility with customers, prospects, and even potential employees as they will often search for your business on social media. If people are greeted with a business page that seems inactive, their perception about your business is not favorable.
The solution lies in having an effective content calendar. The 3Rs — Reach, Register, and Recall activities — are vital aspects of any business to become a brand and it isn’t possible without a proper content calendar. (Read how the three-step Reach, Register, and Recall formula can elevate the branding of small and mid-sized businesses running on low budget.)

The way to be consistent: A content calendar

First of all, what is a content calendar?
A content calendar is very simply a calendar that helps to streamline, organize, and even automate what content to publish and when.
Typically, content calendar planning is done on a monthly basis but you can also go ahead and plan for the coming three or six months. But remember, long-term plans need constant tweaking to keep them current.
When you follow a calendar dedicated to keeping a track of the exact day and time each piece of content will be posted, you will not only stay consistent but also find it easier to maintain your content publishing efforts.
You can do content calendar planning for all types of content, be it a blog post, image, infographics, video or any other content format.
So now that you’ve seen the importance of content calendar planning, how do you go about it?

Step-By-Step Content Calendar Planning

1. Decide on the type of content that fits your brand image

What type of brand image do you have/you’re trying to build? Are you serious and authoritative or casual and fun?
Based on this, you need to decide on the content formats that will align best with your brand and interest your target audience. For example, a fun and easy-going B2C brand will benefit from posting memes and GIFs, while these formats won’t work too well for a professional or serious B2B business.

2. Decide on social “snackable” content as per the platform requirement

The next step is to understand which content formats work well for which platform. The reason why this is important is that every platform is different and has its own audience. And each audience group has their own preferences for the things they want to see on the platform. This can have an impact on the performance of your social media posts.
As a general guideline, here’s a quick glance at the content types that are suited to each social media platform:

• Facebook: Curated content, videos, live streaming, carousel ads
• Instagram: High-res photos, quotes, stories, live videos, memes, carousel ads
• Twitter: News, blog posts, and GIFs
• LinkedIn: Jobs, company news, and professional content such as testimonial videos
• YouTube: Explainer videos, blog-based videos, webinars, long format videos etc.   
• Pinterest: Infographics, step-by-step photo guides, other visual content

Also, Read 5 Step Content Distribution Process: The Secret to Catapult Your Content Marketing ROI

3. Finalise daily themes on a weekly basis

A theme-based post is a great idea to rake in those likes, shares, and views. Why? Because it builds on the consistency factor, which we’ve just discussed above. Plus, it gives your content team a template to follow, which makes their job easier.
Here’s an example of such weekly theme-based posts:

• • Monday motivation — Motivational posts to start off the week on a positive note. These posts work well because people can easily relate to them and get inspired by them, so they get liked and shared easily. 
  • Tips Tuesday: Helpful tips that can be shared in the form of carousels.
  • Myth vs. facts — Busting popular myths and misconceptions allows you to educate your audience and position your brand as a trustworthy source of information.  
  • Thoughtful Thursday — A mid-week pick me up for your audience 
  • Funny Friday — A good way to reel in the weekend spirit by posting something fun and casual. 
  • Success Saturday — A testimonial video to wrap up the week, reinforcing the positives about your brand.

4. Research important days or events of the week

In India, we have a special event, a festival or a holiday nearly every other week. And, these are excellent opportunities for you to stand out and engage with your audience. Therefore, it’s well worth your effort to note down all the events and festivals that will take place in a given month and create posts around them.
Here are some ways you can further capitalize on even-based posts:

• Use a countdown timer sticker on your Instagram Story.
• Create a campaign with a unique branded hashtag and make it a trend.
• Organize giveaways and contests to boost event awareness.

5. Identify the trending topics related to your business

What’s trending in your industry? Keeping a track of the news and latest happenings in your niche allows you to:

• Find inspiration for your content production
• Curate interesting, relevant content to share with your audience 
• Watch your competitors for new ideas or strategies

Use tools like SEMRush, SpyFu, or you can also search on Twitter and look for trending hashtags to find the hottest topics to cover in your niche.

Also, Read 5 Step Digital Marketing Strategy to Target the Right People with Right Content

The final step: Content calendar planning

Start planning the content calendar as per the daily theme of the week. Pick one trending topic or customer pain point per week and create content around them in your chosen content format.
You can use a simple tool like Google spreadsheet or Google Calendar to make sure every aspect of your content calendar is written down. An important thing to remember is, your content calendar does not necessarily have to be set in stone. It can — and must — be tweaked based on what’s working and what’s not.
A surefire way to social media and digital marketing success is to first understand your business model’s viability and your market acceptance. Therefore, we recommend you to first run this 3 step digital marketing and branding strategy one week at a time before you go all out with your social media marketing and branding efforts.
At Digitechniks, every piece of content we produce and post is laid out in a content calendar and helps us streamline our content creation and distribution efforts to capture and convert the right list of audiences. This has enabled us to execute many successful content strategies for our brand and those of our clients.

Do you have high-value training and coaching programs and feel you are not able to get a platform to make your target audience understand the real essence and worth of your programs?

Let’s face it. A majority of the speakers/trainers/coaches out there have exceptional knowledge.

But in this day & age, being knowledgeable doesn’t cut it.

You need to drop the ego & know how to market yourself. Just because you have a great product/service, don’t expect customers to magically appear out of thin air!

Every free and paid program that you design needs to be reached and consumed by as many people as possible to achieve profitability. Otherwise, you will be a broke trainer or a coach. It is your moral & ethical responsibility to reach out to a large audience & charge for your programs. That’s because people who pay money pay attention. People who pay attention take action. People who take action get RESULTS. As long as you’re making a difference in people’s lives as a trainer/coach, you have every right to the abundance of wealth. This shift in mindset will put you miles ahead of your competitors.

The best (& the most efficient) way to reach and sell your training or coaching program to as many people as possible is through webinars and each webinar you conduct should have at least 100 webinar participants for building a profitable training and coaching business.

Webinars are a great way to address a huge set of people in one go. (aka group coaching) It is highly profitable, scalable, & location-independent.

To generate consistent qualified leads and get at least 100 participants for every webinar, we follow this 8-step approach

1. Define the Target Audience

Selling everything to everyone is perhaps the worst thing you can do as a business. Knowing who exactly is your target audience is pivotal for you to help them serve better. With our unique audience research strategy & templates, we precisely identify & pinpoint who the target audience is.

In a nutshell, we deploy a 5 step battle-tested formula to help identify/create your ideal target audience. These are the people who are not only WILLING to spend money on your offering (i.e. product/service) but are also ABLE to comfortably spend money.

The 5 steps are as follows:

STEP 1: Identify your prospects
STEP 2: Create a rough persona
STEP 3: Understand the targeting options on social media platforms
STEP 4: Segment audience based on common aspirations
STEP 5: Define the target audience using customer avatar variables

Read more about this process in detail here

2. Create Personalized 6 Step Customer Acquisition Formula

Once we know who exactly we are serving, the next step is to formulate a process to acquire customers. After all, customers are the lifeblood of every business.

Our 6 step customer acquisition formula has been working wonders for clients spanning across several verticals & niches. We systematically deploy this formula to ensure that your business never runs out of customers ever again.

The objective of this formula is to not only acquire paid customers but to also ensure that they become repeated buyers & loyal fans of your brand.

Read about this formula in detail here

3. Finalize Webinar Topic and Create a Webinar Sales PPT

We narrow down on a killer & attention-grabbing hook as the topic for the webinar. This topic conveys what exact benefit(s) people get if they attend the webinar. Then, a conversion-focused sales presentation is designed. This presentation does 3 things primarily:

• Changes/shatters people’s previously held beliefs/fears (aka marketing)
• Presents a no-brainer offer which is usually a product/service that can transform their lives (aka selling)
• Gives people logical & emotional reasons why they should invest in the offer right then & there (aka closing)

An educated buyer is more likely to consume the product/service & get results in the long run. This sales presentation is the hero of the webinar that generates loads of paid customers like clockwork.

Capturing people’s attention, gaining their trust & making them pull out their cards to invest money on an offer is perhaps the biggest challenge most businesses face. A solid converting webinar funnel makes customer acquisition so much easier.

4. Create a lead Magnet Landing page

If you aren’t aware, a lead magnet is a free offering of high value in exchange for people’s contact details (name, email, phone number, etc). Free webinars are fantastic (& perhaps the best) lead magnets because you educate the participants before selling anything to them. A lead magnet landing page is a standalone web page wherein people fill in their details & register for the webinar. It basically contains details about the webinar like:

• Webinar topic
• Date & time
• What people will learn if they attend
• About the webinar host
• Social proof & credibility

Here’s an example.

We create such crisp, concise, & conversion-focused pages for all the trainers, coaches, & speakers who work with us.

5. Retargeting Automation and Email Automation

Fortune lies in the follow-up. A large chunk of people who register for the webinar usually doesn’t show up, unless you follow up with them consistently. People get busy, life happens, & it’s just the way we humans are wired. But we go the extra mile & leave no stone unturned to ensure maximum turnout for the webinars. The registrants are effectively communicated to attend the webinar without fail using the power of email autoresponders. We strategically leverage the power of email automation & schedule the messages well in advance. As for the people who have shown an interest, but haven’t registered for the webinar, we set up retargeting ads/sequences to get them registered.

Sometimes it requires multiple touchpoints & reminders to get people to pull the trigger.  Email & Retargeting automation makes this seamless. Simply put, we take automation to GOD MODE in this step.

6. Ad Graphics, Ad Videos and Ad Copy Writing

We create all the assets required to run winning ads on Social Media. These include:

• • Ad graphics: Eye-catching, scroll-stopping graphics are created by our super-talented team of graphic designers. These graphics can range from Images, carousels, & all the way up to gifs.
  • Ad videos: Who doesn’t love videos? We plan, script, create & edit videos for ads. These videos are top of the line & have a professional look & feel. 
  • Ad copies: We believe that words have the power to impact lives. We crank out attention-grabbing, benefit-driven direct response copy with the objective of making people click on the ad & register for the webinar. Our copies are crisp, concise, & convey the message without any fluff.

7. Social Media Paid Ads Setup and daily Optimization

All the assets created in the previous step are now plugged into the Social Media ads system. Ad budgets & duration, audience targeting, conversion tracking, geography, etc are all set up, tested, & the ads are made live. Once the ads have started running, we rigorously test & split test various metrics to ensure that your business gets the best bang for the buck. This process of gaining maximum efficiency by tweaking variables of existing ads is known as optimization. We do ad optimizations & lead management on a daily basis to ensure huge turnouts for the webinar.

8. Email, SMS, and Whatsapp Invitation

We strategically leverage channels such as emails, SMS, & even WhatsApp to send reminders, invites, etc rollout at specific time intervals. People need to feel valued. A tailor-made invite message welcoming them adds charisma, character, & makes them remember your brand for a long long time. Our team of automation experts & copywriters combine the right mix of clear-cut & timely communication to ensure that the registrants attend the webinar having the right expectations. Till date, we have successfully promoted free webinars of various Trainers and coaches with the below service packages and have helped them to have 350 – 1000  people in every webinar they’ve conducted

Here’s a breakdown of the deliverables of our services that we provide for trainers/coaches/speakers:

• Overall Digital Strategy 
  • Target Audience Research and Analysis 
  • Target Audience Split Testing Strategy 
  • Overall System Design 
  • Budgeting 
  • Ad Copy and Ad Creatives

• Overall System Implementation 
  • Landing Page Design 
  • Email Automation 
  • Retargeting Setup 
  • Target Audience Setup 
  • Analytics Setup

Facebook, Instagram, Linkedin, Youtube, and Google Display Ads 

• Setup and Daily Optimisation 
• Reporting and Analysis 
• Daily Lead Management

Here are a few result-oriented case studies that’ll surely WOW you!

Case Study 1:

Case Study: India’s Leading Event Organising Company

Our client:  

full-service event management company with offices in Bengaluru and Chennai and operational capability to produce events across Asia. They are a new age event management company that is not just your outsourcing partner for event planning and production, but also your extended brand partner. We believe in achieving your objectives & goals and design each event as per your desired outcome.

And Under their Banner, they created World-Class Event for Trainers and Coaches and World-class event for Communicators

We help them Promote both of the world Class Events through Free webinars.

The Results:

CTA: To know how you can be benefited from our services, Schedule a Consultation Call by Paying 100% Refundable Advance payment of Rs. 2000.
If you are not satisfied with our consultation, 100 % of the payment will be refunded without any questions asked.

Case Study 2:

Case Study: Leading Stock Marketing/Trading Coach

Our client:

Our client is the creator of a proprietary trading system & successfully trades using the techniques, Market profile, and Order flow analysis. He is often interviewed and quoted on CNBC TV18, ENTOW, TV9, PUBLIC TV, and many more business channels of high repute. He is also quoted by the Wall Street post, Reuters, Bloomberg wire, Economic times, and money control to name a few.

Apart from trading, he also mentors committed traders to become big in their trading journeys. He is among the top 5 speakers in the world on trading as per ONLINE TRADING SUMMIT – 2019 and the only INDIAN to be ranked so high. He is a passionate trainer with the mission to make a million Indians become financially free through trading and create a source of passive income for them.

We Promoted Free webinars and helped them to have 1000  people in every webinar he conducted.

The Results:

Case Study 3:

Case Study: Leading Marketing platform for photographers, filmmakers, and content creators

Our client:

A Platform for photographers, filmmakers, and content creators to come together, to learn, discover, network and grow!

Driven by the true Lords of the Lens – the perfect ensemble of the esteemed photographers, film-makers & content creators, this platform brings to you a special blend of insightful master-classes, workshops, live shoots, panel discussions, photo reviews, and other exciting interactions.

The Results:

We Promoted Free webinars with our below-mentioned services and helped them to have 350 – 1000  people in every webinar they conducted

Case Study 4: Digitechniks

1.Case Study: Leading Digital Marketing Mentoring and Consulting Company

Results :

CONCLUSION:

We practice what we preach.
Now you have two choices to succeed in the marketing part of the training/coaching business.

OPTION 1: The DO IT YOURSELF approach. Yes, you can sit & learn all the systems, tools, strategies, processes, & frameworks yourself. But this takes a lot of investment in time, money, resources. In addition to this, there’s a ton of trial & error involved.

OPTION 2: Hand it over to the experts (yours truly) while you focus on improving your product/service, upskilling, & growing your network. Keep in mind that we’ve been doing this for years together & we’ve consistently generated RESULTS.

Why is the headline talked about so often by content marketers? Why are they considered so vital that they can make or break marketing campaigns? And, most importantly, how can your business benefit from creating great headlines?
One of the greatest copywriting legends of all time, John Caples believed: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”
Do you want to know how this seemingly simple statement plays out in the real world? Consider this:

80% of readers never make it past the headline.

According to Copyblogger, 8 out of 10 people read headline copy, but only 2 out of 10 proceed to read the rest.

That’s the secret power of headlines and how it fulfills the main purpose of copywriting, which is to lead people on to read more till they are convinced to take action.

No wonder, headlines are the single most important factor when creating great content. It’s the first thing that’s seen by readers and it sets the tone for whether your content will be treasured or trashed by them.

Poor headlines can sink your digital marketing ship

That’s right. Headlines have a significant impact on your marketing efforts. So much so that they can sink your campaigns, kill your bottom line, and stunt your business’ growth.

Also, Read 5 Step Digital Marketing Strategy to Target the Right People with Right Content

No matter which digital marketing avenue you choose — be it blogs, social media marketing, email marketing or pay-per-click (PPC) marketing — the headline is the one thing that’s common to every one of these media. It is the headline that makes people decide whether or not to click open an article, an advertisement or an email.

One look at your headline will give your prospective customers their first impressions about your brand. And, it must be good, if not great because in today’s crowded and competitive business landscape, you don’t get a second chance to make that first impression. You either nail it or miss the opportunity.

So, it’s fairly obvious that if your headlines don’t encourage the readers to click, your campaigns will stop dead in their tracks. And by default, all the time, money and effort you put into creating these campaigns will go down the drain, causing your content marketing strategy to fail as a whole.

That’s why poor headlines can mean a significant loss of potential traffic and revenue, affecting the sales and growth prospects of your business.

So, how do you create headlines that your audience can’t help but click? In this article, we’ll share with you 8 ingredients for creating great headlines that attract and compel readers to take action.

Here’s how to create a winning recipe for headlines using these ingredients

1. State the top benefits

This one is a no brainer. It’s basically what a headline is supposed to do: Reel people in. A great headline does that by conveying the biggest benefit your prospects receive from your product/service.

When the headline sums up the promise your product/service makes and it is the solution that your potential customers are looking for, it will instantly entice them to click and read more.

However, be careful not to crowd the headline with too many benefits because it may end up confusing the reader. So make sure to choose the most highly desired and unique benefit of your product and let that shine in your headline.

2. Drop the offer

Being direct with your headline can get your audience to respond faster. Ideally, your headline should be a few highly persuasive words strung together to summarize what you’re offering to your prospects.

With an attention span of less than that of a goldfish, people are likely to move over to the next shiny object that grabs their eyeball at a blazing speed. Meaning there’s no room for guesses. So, don’t try to make it sound clever. Rather focus on making your offer known — loud and clear, right at the outset.

That’s why it’s a good practice to first jot down your offer. Think about what exactly are you offering and how is it different or unique from the other offers on the market. Then, spend some time crafting a headline that spells out your offer and tells your audience what’s in it for them.

3. Sprinkle some power words

Research has shown that headlines that manage to evoke strong emotions in readers — whether positive or negative — are often the best at getting some action out of them. These headlines almost always have what are called “power words” in them.

Power words serve to motivate people to take a specific action on your website, blog, landing page or social media pages. Whether it’s about getting people to subscribe to your blog, click on that “buy” button, or download your eBook, having at least one power word in your headline can make a world of difference.

So, what do these power words look like? Not any different from regular words. In fact, chances are you’ve come across them plenty of times while browsing a page, skimming through a newspaper or magazine, driving past a billboard on your way or walking down the supermarket aisle. “Free”, “Fast”, “Last Minute”, “Now”, “Pay Zero” are some incredibly common but equally persuasive power words. But those aren’t the only ones. Here’s a treasure trove of 700+ power words that will help you write amazing headlines that convince and convert your prospects.

4. Slide in a timeframe

The most head-turning headlines are often the ones that make bold promises. And, some of them explicitly point out the time duration within which the reader is likely to get results.
Think about ads like “Lose 2 Inches of Belly Fat in 7 Days”. Such headlines have a certain amount of shock value that makes them memorable for the audience. Granted, not all businesses will benefit from this, neither is it an easy trick to pull. Unless you’re 200% sure about your claims, this might be veering too close to being labeled as a scam. So tread carefully.

You can certainly use numbers in your headline in other ways. Numbers are favored by the buyer’s brain because they promise something specific. Plus, Google loves numbers, so there’s that advantage as well.

However, here’s something to keep in mind while including numbers in your headlines: People respond better to odd numbers and crooked numbers — numbers that aren’t rounded such as 5, 7, 99.5, etc. — are more believable than round numbers.

Of course, this tip won’t apply to every business, but if it’s something your business can benefit from, make sure to capitalize on it.

5. Stress on specificity

As a reader, there are few things as frustrating as being greeted by a confusing headline. It might be the wittiest of all headlines and you may have spent hours creating it, but if it doesn’t communicate anything concrete, it will do nothing for you — no action, no clicks, and certainly so sales.

And here’s why. Your audience is bombarded by a zillion pieces of content clamoring for their attention on a daily basis. There’s only so much time and brainpower someone can invest on reading them. The result? Piles of unopened emails, ads that don’t get clicked on, blogs that no one wants to read, and so on. If you don’t want your content to end up getting ignored, you have to make your headlines more specific. The more clarity there is, the better chances it has of resonating with your audience.

6. Clear away objections

What stops people from buying a certain product? If your product is designed to remove that challenge from the equation, let your headline talk about it.

For example, Photoshop is the go-to photo editing software for many but has a fair bit of a learning curve. This can be perceived as a challenge by those who do not have the knowledge of Photoshop but would like to give a pro-level finish to their photos.
Now, let’s say you’re selling a tool that mimics Photoshop’s editing but doesn’t involve the learning curve. Finding ways to include this bit of information in your copy will garner more attention

7. Establish proof

Showing proof through your headline is an excellent way to attract your audience and get them hooked on to read your content. And, this works particularly well for case studies.
People love to read and get influenced by other’s experiences and proof-based headlines often tug on the sentiment of “you can too”. This is the reason why headlines such as “How We Skyrocketed Our Traffic by 452% With These 2 Steps” perform exponentially better than a generic “Tips to Skyrocket Your Traffic”.

Also, Read 11 Step Content Creation Strategy To Convert Your Contacts To Contracts

Summing up

So there you have it — 8 ingredients that can boost the potentials of your headlines in leaps and bounds. While it might not be practically possible to include all of these ingredients consistently all the time. But your aim should be to try and make sure your headline ticks off as many boxes as possible.

At Digitechniks, we have been successfully utilizing these best practices to convert our contacts to loyal fans. So if you wish to master more tips and tricks for copywriting that converts click to sales, attend our free webinar.

Learn from copywriting experts the ropes to leverage the power of words to generate more clicks, sales, and profits for your business.

Every business owner and marketer that invests time and money into digital marketing efforts wants to generate leads and sales. However, the road to lead generation success isn’t an easy one.

With more and more businesses entering the digital space, the competition to grab customer’s attention is tougher than ever!

So, how do you get those coveted leads and turn them into real buyers? Your success starts with knowing who really needs what you’re selling. And, in order to do that, you must have a customer acquisition funnel and follow steps to validate it.

While you can read about these in our previous blog posts (by clicking on the links above), in this post we’re going to talk about something that plays a crucial role in your customer acquisition and lead generation efforts: Lead magnet. 

You may or may not have heard the term “lead magnet” before, but there’s a pretty good chance that you’ve downloaded or used one of these at some point. 

What are Lead Magnets?

A lead magnet is a freebie or free offering that you give to your target customers and collect their contact details in return. It could be in the form of a workshop, webinar, case study download, ebook download, a competition, or contest, to name a few.

Lead magnets act as a tool to gauge the need of your product/service in the market, hook your audience, and maximize the number of targeted leads

Why Do You Need a Lead Magnet?

If you don’t have a lead magnet, you are unlikely to acquire your desired market share and your customer acquisition cost will skyrocket because then, you’ll be trying to reach out to the market randomly. It’s simple — when you’re shooting in the dark, you’ll waste more bullets, plus, there’s no guarantee that you’ll hit the target. A lead magnet enlightens your path and gives you the direction to boost your reach and revenue.

From the perspective of customers, lead magnets provide them an incentive to try a product/service before they can commit to it. It also gives them a reason to hand over their contact information, which they may not be willing to do for free.

That’s the beauty and significance of lead magnets. They work because they offer a win-win deal for both parties.

By now, you probably have a fair idea of how important lead magnets are. Here are the steps to create them

1. Find the most common problems of your target customers

Profile your ideal audience persona and identify their problems and pain points. You can do this through market research, sending them surveys, collecting feedback, or simply by asking them questions.

2. Be specific about the problems that your business can solve

After you’ve spent time to know what’s bugging your customers and what’s keeping them up at night, narrow it down to most pressing problems that your product/service can solve. This will give you a clearer picture of what to focus on in order to truly strike a chord with your audience. 

3. Focus on providing exclusive solutions

Products/services may already exist in the market that address many of the problems that your target audience faces. Your job is to pick the ones for which you can provide very unique solutions — the type that’s not readily available to them. In other words, offer solutions that only few businesses are offering. This is where you can truly make a difference. 

4. Select 1-2 solutions to offer as lead magnet

The secret behind a high-converting lead magnet is providing something of value that your lead can actually use. While you certainly can’t (and shouldn’t) give away all your best stuff and secrets, you have to entice your audience and show them a promise of value. 

Remember, eventually you’re aiming to get more leads who can be converted into buyers. Therefore, make sure to pick 1-2 solutions that will not only help them solve an immediate need but also give them the push to buy from you. Otherwise, you’ll be missing a valuable opportunity to generate sales for your business.

For example, at Digitechniks, we offer free digital marketing webinars but we also have paid training for those that want to explore deeper and learn more actionable strategies and best practices to become qualified digital marketers. 

5. Choose the right format

It’s super important to choose a format that aligns best with your offer and is most acceptable by your target audience. For example, if your customer research reveals that the people you’re targeting love to watch videos, then you can offer your lead magnet in the form of a video demo or a tutorial.

Similarly, professionals are likely to attend webinars or workshops while B2B clients prefer to read white papers and ebooks or consume other types of long-form content such as case studies.

The point is, you should know what types of content your target audience engages with and responds to. And then, design your lead magnet accordingly to increase opt-ins and conversions. The end-goal of a lead magnet is to help you gather information from people so they can be pulled into your customer acquisition funnel. However, simply creating a lead magnet doesn’t mean that people will flock to buy from you.

Success will come only when you’re able to collect 100% of the data of action takers and 5% of your lead magnet leads convert into paying customers. To know how you can do that, read our blog on 3 Step Digital Marketing Strategy for Customer Acquisition Funnel Validation.