9-Step Automated Lead Nurturing Process To Convert Online Lead To A Sale

9-Step Automated Lead Nurturing Process To Convert Online Lead To A Sale

Are you tired of putting in the effort to generate online leads only to see them slip through the cracks and never convert into sales? It’s a painful reality that 80% of new leads never turn into paying customers due to the lack of effective lead nurturing.

However, to add insult to injury, nurtured leads tend to make purchases that are 47% larger than those who are not nurtured. And not only that, but they also have a 23% shorter sales cycle, meaning they’re more likely to purchase sooner rather than later.

So why haven’t you done it already? If you think it is difficult, I am here to make it easier for you. I’ve broken it down into nine easy-to-follow steps. All you need to do is follow along.

If you’re ready to stop missing out on potential sales and maximize your leads’ value, it’s time to implement an automated lead nurturing process. With the right approach, you can build stronger relationships with your leads and guide them through the sales process, ultimately leading to increased revenue and business growth.

So keep reading, and I will show you how to take your lead nurturing to the next level.

Step 1: Create a Lead Capture Page

The first step in building a successful automated lead nurturing process is to create a high-quality lead capture page.

What is a Lead Capture Page?

A lead capture page, also known as a landing page, is a standalone web page designed to capture the contact information of potential leads. The primary purpose of a lead capture page is to convert website visitors into leads by offering them something of value in exchange for their contact information, such as a free guide, eBook, or webinar.

Once visitors provide their contact information, they become leads that can be further nurtured through targeted marketing and sales efforts. Now that you have information about your potential leads, you can begin the process of building a relationship with them.

Tools to Create Lead Capture Pages

You don’t need to create a webpage from scratch to create a lead capture page. Here are some tools that I frequently use and recommend as well. These tools make it easy to create landing pages that are optimized for conversions, allowing you to capture more leads and increase your chances of making a sale.

  • Swipe Pages: Advanced landing page builder with pre-designed templates and a drag-and-drop interface.
  • ClickFunnels: All-in-one marketing platform for creating sales funnels, landing pages, and automated marketing campaigns.
  • Instapage: Powerful landing page builder with advanced personalization and optimization features.
  • Landingi: Intuitive landing page builder with a wide range of customization options and integration with popular marketing tools.
  • Unbounce: Landing page builder with a focus on A/B testing and optimization, and a drag-and-drop interface for easy customization.
  • HubSpot: All-in-one marketing platform with tools for creating landing pages, email campaigns, and lead management.

Step 2: Boosting Lead Nurturing Efficiency with Advanced Email CRMs

Now that you have a high-quality lead capture page set up, it’s time to integrate it with an advanced email CRM (customer relationship management) system. This will allow you to efficiently manage and nurture your leads and guide them through the sales funnel until they’re ready to purchase.

One example of an efficient email CRM is GetResponse. With GetResponse, you can automate your email marketing campaigns, track and analyze the behavior of your leads, and create personalized messaging to target specific segments of your audience.

Some benefits of using GetResponse include:

Improved lead nurturing: With advanced segmentation and automation features, you can create targeted messaging that speaks directly to the needs and interests of your leads, improving your chances of converting them into customers.

Increased efficiency: By automating your email marketing campaigns, you can save time and resources while still providing a high level of personalization and engagement.

Better analytics: With detailed analytics and reporting, you can track the performance of your campaigns and make data-driven decisions to improve your lead generation and conversion rates.

So, how do those benefits translate for your business? Deep down, using an advanced email CRM system like GetResponse helps you with:

  • Scalability: Advanced email CRMs help manage leads efficiently and scale marketing efforts as a business grows.
  • Customer satisfaction: Personalized messaging improves customer experience and builds stronger relationships.
    Increased revenue: Lead nurturing increases sales and boosts revenue and profitability.

Click Here to create your free advanced, and cost-effective email CRM Account.

Step 3: Using Pixels to Capture Valuable Lead Data for Personalized Marketing

To effectively target your leads with personalized ads and content, capturing their online behavior data using pixels is important. Pixels are small pieces of code installed on your website or landing pages and allow you to track visitor behavior and capture important data, such as their interests and search history.

Installing pixels from platforms like Facebook, LinkedIn, and Google can provide a wealth of valuable data that can be used to optimize your lead nurturing process. In the case of Facebook, the Facebook pixel is a powerful tool that can help measure the effectiveness of your ad campaigns by providing insights into the actions people take on your website.

Installing the Facebook pixel on your lead capture page lets you track actions such as page views, purchases, and registrations and use that data to build custom audiences for your ad campaigns. This allows you to create highly targeted ads more likely to resonate with your audience and drive conversions.

Step 4: Automating Lead Segmentation for Personalized Campaigns

Once you have captured lead data through your landing page and pixels, it’s important to segment your leads so that you can effectively target them with personalized messaging and content. GetResponse will help you here.

By automating lead segmentation, you can easily group your leads into different categories based on their behavior, interests, demographics, and more. This allows you to create highly targeted and personalized campaigns.

Segmenting your leads also helps you prioritize them based on their level of engagement and interest, allowing you to focus your efforts on those who are most likely to convert into customers.

Let me give you a step-by-step walkthrough on how to do it.

Click Here to create your free advanced, and cost-effective email CRM Account

Log in to Getresponse.com and click on the ‘Contacts’ section at the top left.

Go to ‘Lists’ at the top of the page

Click on ‘Show All Contacts’ 

Click on Advanced Search in blue

Click on Add Condition to the far left

 Select the conditions you want to include in it.

Then press save as a segment

Click Here to create your free advanced, and cost-effective email CRM Account

Step 5: Utilizing Custom Audiences for Automated Cookie Segmentation on Facebook, LinkedIn, and Other Ad Platforms

The next step is to use that data to create custom audiences on Facebook, LinkedIn, and other ad platforms. This allows you to serve highly targeted ads to people who have already shown interest in your product or service, increasing the chances of conversion.

To do this, you can use the custom audience section in the ad platforms to segment your audience based on specific actions they have taken, such as visiting a certain page on your website or adding items to their cart. You can also segment your audience based on demographics, interests, and behaviors. 

By auto-segmenting your audience in ad platforms, you can save time and effort while still reaching the right people with the right message at the right time.

Step 6: Creating a Content Drip Sequence: Nurturing Your Audience with Objection-Answering Content

Creating content drip sequences is a crucial step in the lead nurturing process. These sequences are a series of automated emails sent to the leads over time. You do not dump the entire content on the lead all at once. Instead, you release small content modules in the form of emails, messages, etc. Studies show that drip campaigns can generate about 50% more sales-ready leads through consistent communication with customers. 

These emails or articles aim to educate, engage and nurture the leads by providing them with valuable information that will help them in their decision-making process.

The length of the content drip sequences can vary depending on the product or service offered, but I recommend creating sequences between 30 to 90 days long. This allows a steady stream of valuable content to be delivered to the leads over time, keeping them engaged and interested in your product or service.

To make these content drip sequences more effective, it’s important to understand your customers’ objections before making a purchase. By addressing these objections in your content, you can help build trust and credibility with your audience and move them closer to purchasing.

To know more about creating effective content, read the article on the 8 Step Content Creation process to Convert Your Online Lead into a Sale

Step 7: Automate Your Lead Nurturing Process with Email Autoresponders and CTAs

In Step 7, we’re going to set up some email autoresponders to keep the conversation going with your leads. These emails will include the content we created in Step 6 and will be sent out on a scheduled basis to keep your leads engaged. Setting up email autoresponders is an essential step in the lead nurturing process. By using email marketing software like GetResponse, you can easily create automated email sequences that deliver targeted content to your leads over a period of 30 to 90 days.

But we’re not just sending out emails for the sake of it. Each email will have a clear call-to-action, like scheduling a discovery session or taking the next step in your sales funnel.

The content in your email sequences should address common objections and pain points that your customers have and provide them with valuable information that helps them move through the sales funnel. 

The call-to-action (CTA) in your email autoresponders can be a powerful tool for guiding your leads toward the next step in your funnel. You can encourage them to schedule a discovery session to learn more about your offerings. Alternatively, you can invite them to take a specific action, such as downloading a resource or signing up for a free trial. The key is to make the CTA clear and compelling so your leads are motivated to take action.

Step 8: Boosting Conversions: Retargeting Custom Audiences with High-Quality Content

Step 8 is about leveraging the power of retargeting to engage with your potential leads. They may be leads who have shown interest in your business or those who have not opened the emails or clicked your content, i.e., those who don’t show interest. 

Let us look at the first lot.

By creating a custom audience of those who have visited your lead capture page in the last 90 days, you can create a highly targeted group of people who have already shown an interest in your business.

Once you have this custom audience, it’s time to retarget them with high-quality content from your drip sequence that was created in Step 6. Doing this lets you keep your brand at the forefront of their minds and gently nurture them toward purchasing or taking the next step in your funnel.

The content you show them should be informative, engaging, and relevant to their interests and needs. It should be designed to answer any objections they may have and build trust and credibility with your brand.

To retarget leads who haven’t shown interest, you can start by creating a new custom audience of people who have visited your website but haven’t taken any action, such as filling out a form or making a purchase. This audience is known as a “cold” audience, as they have yet to show interest in your brand or products.

Once you have this audience, you can start retargeting them with engaging content that speaks to their pain points and interests. The key here is to focus on building brand awareness and creating a connection with your audience. You can do this by using eye-catching visuals and messaging that resonates with their needs and interests.

Step 9: Adding a Discovery Call CTA to Your Nurturing Content to Maximize Engagement 

Step 9 in automating your lead nurturing process is to create a Discovery Call offering and incorporate it into your nurturing content. A Discovery Call is a one-on-one conversation between your sales team and a potential lead that aims to understand the lead’s needs and explore how your product or service can address those needs.

To create a Discovery Call offers, you need to define the purpose of the call and the value it provides to the lead. You should also prepare a script for the call that covers key topics and questions to ensure the call is productive and informative.

CLICK HERE to View our Discovery call Landing page 

Once you have created the Discovery Call offer, you should add a clear call-to-action (CTA) to book a Discovery Call in every nurturing content you send to your leads. This CTA should be prominently displayed and easily accessible, such as a button or a link that leads to a scheduling tool.

Incorporating a Discovery Call offering into your lead nurturing content helps to move leads further down the sales funnel by offering them a personalized and engaging opportunity to learn more about your product or service. By automating this step, you can ensure that the offer is consistent and timely across all your nurturing content, improving your chances of converting leads into customers.

Summing Up 

So there you have it, our 9-step automated lead nurturing process to help you convert your online leads into sales! By following these steps, you can create a personalized and engaging experience for your potential customers, building trust and guiding them toward purchasing.

But it’s important to remember that lead nurturing is an ongoing process, and it’s important to refine and optimize your strategy continually. Keep track of your results and adjust your approach as needed to ensure you deliver the best possible experience to your leads.

With the right tools and strategy, you can create a powerful marketing campaign that drives conversions and grows your business. 

If you’re looking for more in-depth guidance on lead generation and nurturing, I can help you achieve the results you’re looking for. Book a 1:1 call with me today to get started on your lead-nurturing journey today and see the results for yourself!

Do you want to get a personalised 1-to-1 discovery session?

Book your 1-to-1 discovery call with us today!

Stop Worrying On Facebook Ads Failure And Start Doing THIS

Stop Worrying On Facebook Ads Failure And Start Doing THIS

Facebook ads are becoming essential on most of the business marketing strategies since it helps them to target an audience with an objective, get more in return, reach more audience with the robust analytic feature.

Most of the businesses started placing ads on Facebook to increase brand awareness, sales, and many other metrics. Since this social media platform lets businesses to define their audience in a custom manner and micro-target the audience under the objective campaign features, businesses find it easy to reach more people on the platform.

But advertisers have mixed results on some campaigns since Facebook ads are not MAGIC. It is not a magic wand that can push the graph UP on every targeting advertisement.

But I can help you to steer your advertising campaigns on the growth path using a magical wand, Facebook Messenger Automation

Drop-in your Facebook Ad Metrics

Facebook is a social media platform with

  • 2.60 billion monthly active users,
  • 60.6% of internet users,
  • 58.5 minutes average user time spent per day

https://zephoria.com/top-15-valuable-facebook-statistics

Imagine this platform will let you run ads by targeting the users based on their life events and interest and also will let you target your competitor’s audience and show your ads.
Dream platform for many entrepreneurs, right?

But not for all, most of the people aren’t able to run ad campaigns successfully on Facebook to achieve the expected results.

Even though the ad got a lot of awareness or clicks, it fails to increase your ROI and revenue.

Frankly, some businesses are not impressed with the outcome of some ad campaigns.

Here are the few reasons why your Facebook ad campaigns don’t convert are

  • Action-less CTA
  • Attract your Audience Instantly
  • Static Landing Pages

Marketers need to spell some real magic on their Facebook ad campaigns using Facebook Messenger automation to convert more audience instantly.
Related ArticleFacebook Ads Strategies that drive 5X Percent Results

Facebook Messenger Automation

Using Facebook Messenger automation, you can increase your Facebook ads performance and the conversion rate in a short span.

There are a lot of things which Messenger bots can help on Facebook ads metrics, here I can take the above mentioned three reasons and show you how Messenger automation can help.

  1. Action-less CTA – Irrelevant (or) poor call-to-action on your Facebook ads will fail to convert more audience unless you are planning to run an awareness campaign. Send to Messenger Ads CTAs will work well, in this case, it will serve the ad purpose and users’ queries in a conversational way on the Messenger platform.
  2. Attract your Audience Instantly – When an audience clicks the CTA to know more about your ad, you need to provide the information instantly in a correct way. Messenger automation will help you to serve that audience in an engaging and entertaining manner like talking to a real person. By using Messenger automation you can engage with customers for your business 24*7*365 without any interruption.
  3. Static Landing Pages – Landing pages are boring, even though they contain a lot of creatives and attractive people today are not interested to go through the complete webpage and consume the information they need. But with the help of Messenger automation, you can provide the relevant information to your audience in a conversational way.

Related Article3 Messenger Automation Techniques to Increase Sales Exponentially

Send to Messenger Ads

One of the CTA will be available on Facebook ads manager while you configure targeting ads. This CTA will let the audience come to your Facebook business page inbox where you have set up Messenger bot to serve the audience.

Here is how this send to Messenger CTA looks like,

Stop Worrying On Facebook Ads Failure And Start Doing THIS

When your audience has clicked that “Send Message” CTA on Facebook, the automated message will trigger instantly on the Messenger application with the help of chatbots (as shown in the image below).

Stop Worrying On Facebook Ads Failure And Start Doing THIS

Facebook Comment Tool

Amazing tool available on SilFer Bots platform to turn your page commenters into customers. The beauty is that you can set up this tool for both organic posts as well as paid ads on Facebook platform.

This is how the Facebook comment tool will work,

Retarget using Custom Audiences

Target the same people who took some action on websites, applications, chatbots will help you to convert more and do more sales than finding new customers.

Using Facebook Messenger automation, you can monitor your subscribers’ activity and add them on your custom audience list so that you can retarget them on Facebook ad platforms.

Also, Read 5 Simple Steps to Create Your Social Media Audience
If you are new to create custom audience using Facebook Messenger automation, check this video to learn how

Skyrocket your ROI

Facebook Messenger automation has the potential to handle all your audience and sell a product, guide them on a purchase, schedule appointments, generate a lead, provide consumer support, convert them easily through a conversational method.

Since your audience is getting instant replies with relevant information, they will get the queries solved and move to the next stage on the customer journey.

Skyrocket your ROI and leverage your metrics on an autopilot mode when implemented correctly.

Do you want to get a personalised 1-to-1 discovery session?

Book your 1-to-1 discovery call with us today!

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Most of us might dream about 2020 that I will be a great year and will bring huge opportunities for you and your business.

Well, changes are inevitable and it tosses our lives upside down every time to prove the inevitability.

No one expects this pandemic outbreak and the changes it had brought along with the virus spread.

A lot of things changed in these months physically, mentally, socially and it brought a dramatic effect on our regular life.

At the start of the year, no one might imagine that they need to maintain a distance with other people in order to prevent the virus spread.

When it comes to business, these changes led to new trends, methods on ordering, purchasing, and payments that people showing more interest in online commerce rather than buying products on nearby brick & mortar stores

Even on some physical stores, ordering and payment got complicated because it has to be contactless to prevent the spread.

That’s why I intended to show you how a business can handle social distancing in a simple but effective way using Messenger chatbots.

Facebook Messenger Automation can Help

Facebook Messenger Automation is not just sending bulk messages to your customers, using Messenger bots you can perform all business processes that require consumer interaction.

It doesn’t matter whether you have an online store or physical store, Messenger automation can be utilized on both kinds of businesses.

Messenger chatbots used for automation can welcome visitors, understand their queries and provide relevant replies (solutions), suggest a product, sell products inside the Messenger, schedule a meeting, distribute the coupons, conduct a poll and can do a lot more other stuff.

I’m saying this again Messenger chatbots can be utilized by both online & physical stores for the same purposes in different ways.

Also, Read Facebook Ads Strategies that drive 5X Percent Results

There are a lot of ways that this Messenger chatbot can be useful for online stores business,

  • Generating Leads – Messenger bots can be able to collect and save customer details in simple steps and they can transfer that information to Google sheets or to your CRM (using external request features)
  • Validate the Prospects – Using Facebook Messenger Automation, you can validate your prospects by making your messenger bot as the first contact of approach. They can ask your prospects with various questions and segment them to the respective departments (like marketing, sales, support)
  • Abandoned Cart Alerts – Messenger chatbots can not only sell products to the customers, they can also send abandoned cart reminders with the customized time interval to help your business leverage more sales.
  • AI at Your Service – Messenger Automation can be guided by artificial intelligence to give the relevant reply to your consumers in a personalized way to gain more attention & trust from your customers.

The above use cases are common for all kinds of businesses out there and the potential of Facebook Messenger automation is exponential that it can bring multiple possibilities to leverage your business metrics.

If you have a physical store or business, this Facebook Messenger automation can help you acquire more subscribers (can turn them into customers easily), sell products virtually, handle orders and payments in an automated manner, notify customers about delivery updates and distribute coupons in a personalized way.

There are a lot of methods and easy to utilize Facebook Messenger Automation for your brick & mortar store business, but I would like to show two cool methods as an example.
Because they are cost-effective and  can level up your metrics in a short period of time (especially in this pandemic situation)

Related Article3 Messenger Automation Techniques to Increase Sales Exponentially

Real Cool Methods

Both methods are the same but with two completely different technologies. Most of the local businesses are suffering in this COVID situation because of social distancing that changes the habit and method of purchasing products.

What if every business will have a contactless ordering, purchase, or payment method in an effective and affordable way.

This will be a game-changer in this COVID situation, right?

If you build a chatbot to automate Facebook Messenger using SilFer Bots platform, then you can merge QR code and NFC technology to build a contactless system for your local store.

Messenger Bot x QR Code

Nowadays most of us had the chance to scan a QR code using smart devices and read the information on it.

Using the SilFer Bots platform you can build a Facebook Messenger automation flow and get that particular flow and merge them with QR code inside the platform itself.

Navigate to Menu > Tools > QR Code Generator to access the tool inside the SilFer Bots platform.

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Click “Generate” to complete the process. Now you can download the QR code and paste them on your brick & mortar store to acquire visitors to your Facebook Messenger automation so that you can handle the rest using Messenger bots.

Messenger Bot x NFC Tags

NFC tags are the next cool tool to get automate with. Fortunately, technology helps us to access, read, activate, edit NFCs on our smart devices itself.

With a tap, you can get your local store customer to your Facebook Messenger automation and drive them to the contactless purchasing or ordering system in this COVID situation.

There are a lot of tools available on the internet to read, edit and access NFC tags and you can use them on your choice.

For this, you need to get the link of your bot conversation flow on the SilFer Bots platform and link them with NFC tags. So that you can redirect the shop visitors to your Messenger automation campaign by just tapping the NFC tag.

On SilFer Bots platform, go to Menu > Flows > Respective flow (on the list)

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Now select the flow menu (three-dotted menu button on the right side of all flows) and click “Get Link” on the menu list. A popup will appear with the link to that flow, copy that and use them to merge with NFC tags.

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Note that NFC tags are the fastest way to access Messenger bots since it will take time for people to scan a QR code.

Amaze them with Automation

People always love businesses that can deliver the best consumer experience with a personalized journey in a seamless way.
In this COVID situation, customers are also suffering to get product or services for their needs because of social distancing and lockdown measures.

Using Facebook Messenger automation & its cool method you can give your business a way to amaze your customers and give them a feeling of safety & comfort to purchase.

Also, Read 5 Simple Steps to Create Your Social Media Audience

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money