Stop Worrying On Facebook Ads Failure And Start Doing THIS

Stop Worrying On Facebook Ads Failure And Start Doing THIS

Facebook ads are becoming essential on most of the business marketing strategies since it helps them to target an audience with an objective, get more in return, reach more audience with the robust analytic feature.

Most of the businesses started placing ads on Facebook to increase brand awareness, sales, and many other metrics. Since this social media platform lets businesses to define their audience in a custom manner and micro-target the audience under the objective campaign features, businesses find it easy to reach more people on the platform.

But advertisers have mixed results on some campaigns since Facebook ads are not MAGIC. It is not a magic wand that can push the graph UP on every targeting advertisement.

But I can help you to steer your advertising campaigns on the growth path using a magical wand, Facebook Messenger Automation

Drop-in your Facebook Ad Metrics

Facebook is a social media platform with

  • 2.60 billion monthly active users,
  • 60.6% of internet users,
  • 58.5 minutes average user time spent per day

Imagine this platform will let you run ads by targeting the users based on their life events and interest and also will let you target your competitor’s audience and show your ads.
Dream platform for many entrepreneurs, right?

But not for all, most of the people aren’t able to run ad campaigns successfully on Facebook to achieve the expected results.

Even though the ad got a lot of awareness or clicks, it fails to increase your ROI and revenue.

Frankly, some businesses are not impressed with the outcome of some ad campaigns.

Here are the few reasons why your Facebook ad campaigns don’t convert are

  • Action-less CTA
  • Attract your Audience Instantly
  • Static Landing Pages

Marketers need to spell some real magic on their Facebook ad campaigns using Facebook Messenger automation to convert more audience instantly.
Related ArticleFacebook Ads Strategies that drive 5X Percent Results

Facebook Messenger Automation

Using Facebook Messenger automation, you can increase your Facebook ads performance and the conversion rate in a short span.

There are a lot of things which Messenger bots can help on Facebook ads metrics, here I can take the above mentioned three reasons and show you how Messenger automation can help.

  1. Action-less CTA – Irrelevant (or) poor call-to-action on your Facebook ads will fail to convert more audience unless you are planning to run an awareness campaign. Send to Messenger Ads CTAs will work well, in this case, it will serve the ad purpose and users’ queries in a conversational way on the Messenger platform.
  2. Attract your Audience Instantly – When an audience clicks the CTA to know more about your ad, you need to provide the information instantly in a correct way. Messenger automation will help you to serve that audience in an engaging and entertaining manner like talking to a real person. By using Messenger automation you can engage with customers for your business 24*7*365 without any interruption.
  3. Static Landing Pages – Landing pages are boring, even though they contain a lot of creatives and attractive people today are not interested to go through the complete webpage and consume the information they need. But with the help of Messenger automation, you can provide the relevant information to your audience in a conversational way.

Related Article3 Messenger Automation Techniques to Increase Sales Exponentially

Send to Messenger Ads

One of the CTA will be available on Facebook ads manager while you configure targeting ads. This CTA will let the audience come to your Facebook business page inbox where you have set up Messenger bot to serve the audience.

Here is how this send to Messenger CTA looks like,

Stop Worrying On Facebook Ads Failure And Start Doing THIS

When your audience has clicked that “Send Message” CTA on Facebook, the automated message will trigger instantly on the Messenger application with the help of chatbots (as shown in the image below).

Stop Worrying On Facebook Ads Failure And Start Doing THIS

Facebook Comment Tool

Amazing tool available on SilFer Bots platform to turn your page commenters into customers. The beauty is that you can set up this tool for both organic posts as well as paid ads on Facebook platform.

This is how the Facebook comment tool will work,

Retarget using Custom Audiences

Target the same people who took some action on websites, applications, chatbots will help you to convert more and do more sales than finding new customers.

Using Facebook Messenger automation, you can monitor your subscribers’ activity and add them on your custom audience list so that you can retarget them on Facebook ad platforms.

Also, Read 5 Simple Steps to Create Your Social Media Audience
If you are new to create custom audience using Facebook Messenger automation, check this video to learn how

Skyrocket your ROI

Facebook Messenger automation has the potential to handle all your audience and sell a product, guide them on a purchase, schedule appointments, generate a lead, provide consumer support, convert them easily through a conversational method.

Since your audience is getting instant replies with relevant information, they will get the queries solved and move to the next stage on the customer journey.

Skyrocket your ROI and leverage your metrics on an autopilot mode when implemented correctly.

Do you want to get a personalised 1-to-1 discovery session?

Book your 1-to-1 discovery call with us today!

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Most of us might dream about 2020 that I will be a great year and will bring huge opportunities for you and your business.

Well, changes are inevitable and it tosses our lives upside down every time to prove the inevitability.

No one expects this pandemic outbreak and the changes it had brought along with the virus spread.

A lot of things changed in these months physically, mentally, socially and it brought a dramatic effect on our regular life.

At the start of the year, no one might imagine that they need to maintain a distance with other people in order to prevent the virus spread.

When it comes to business, these changes led to new trends, methods on ordering, purchasing, and payments that people showing more interest in online commerce rather than buying products on nearby brick & mortar stores

Even on some physical stores, ordering and payment got complicated because it has to be contactless to prevent the spread.

That’s why I intended to show you how a business can handle social distancing in a simple but effective way using Messenger chatbots.

Facebook Messenger Automation can Help

Facebook Messenger Automation is not just sending bulk messages to your customers, using Messenger bots you can perform all business processes that require consumer interaction.

It doesn’t matter whether you have an online store or physical store, Messenger automation can be utilized on both kinds of businesses.

Messenger chatbots used for automation can welcome visitors, understand their queries and provide relevant replies (solutions), suggest a product, sell products inside the Messenger, schedule a meeting, distribute the coupons, conduct a poll and can do a lot more other stuff.

I’m saying this again Messenger chatbots can be utilized by both online & physical stores for the same purposes in different ways.

Also, Read Facebook Ads Strategies that drive 5X Percent Results

There are a lot of ways that this Messenger chatbot can be useful for online stores business,

  • Generating Leads – Messenger bots can be able to collect and save customer details in simple steps and they can transfer that information to Google sheets or to your CRM (using external request features)
  • Validate the Prospects – Using Facebook Messenger Automation, you can validate your prospects by making your messenger bot as the first contact of approach. They can ask your prospects with various questions and segment them to the respective departments (like marketing, sales, support)
  • Abandoned Cart Alerts – Messenger chatbots can not only sell products to the customers, they can also send abandoned cart reminders with the customized time interval to help your business leverage more sales.
  • AI at Your Service – Messenger Automation can be guided by artificial intelligence to give the relevant reply to your consumers in a personalized way to gain more attention & trust from your customers.

The above use cases are common for all kinds of businesses out there and the potential of Facebook Messenger automation is exponential that it can bring multiple possibilities to leverage your business metrics.

If you have a physical store or business, this Facebook Messenger automation can help you acquire more subscribers (can turn them into customers easily), sell products virtually, handle orders and payments in an automated manner, notify customers about delivery updates and distribute coupons in a personalized way.

There are a lot of methods and easy to utilize Facebook Messenger Automation for your brick & mortar store business, but I would like to show two cool methods as an example.
Because they are cost-effective and  can level up your metrics in a short period of time (especially in this pandemic situation)

Related Article3 Messenger Automation Techniques to Increase Sales Exponentially

Real Cool Methods

Both methods are the same but with two completely different technologies. Most of the local businesses are suffering in this COVID situation because of social distancing that changes the habit and method of purchasing products.

What if every business will have a contactless ordering, purchase, or payment method in an effective and affordable way.

This will be a game-changer in this COVID situation, right?

If you build a chatbot to automate Facebook Messenger using SilFer Bots platform, then you can merge QR code and NFC technology to build a contactless system for your local store.

Messenger Bot x QR Code

Nowadays most of us had the chance to scan a QR code using smart devices and read the information on it.

Using the SilFer Bots platform you can build a Facebook Messenger automation flow and get that particular flow and merge them with QR code inside the platform itself.

Navigate to Menu > Tools > QR Code Generator to access the tool inside the SilFer Bots platform.

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Click “Generate” to complete the process. Now you can download the QR code and paste them on your brick & mortar store to acquire visitors to your Facebook Messenger automation so that you can handle the rest using Messenger bots.

Messenger Bot x NFC Tags

NFC tags are the next cool tool to get automate with. Fortunately, technology helps us to access, read, activate, edit NFCs on our smart devices itself.

With a tap, you can get your local store customer to your Facebook Messenger automation and drive them to the contactless purchasing or ordering system in this COVID situation.

There are a lot of tools available on the internet to read, edit and access NFC tags and you can use them on your choice.

For this, you need to get the link of your bot conversation flow on the SilFer Bots platform and link them with NFC tags. So that you can redirect the shop visitors to your Messenger automation campaign by just tapping the NFC tag.

On SilFer Bots platform, go to Menu > Flows > Respective flow (on the list)

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Now select the flow menu (three-dotted menu button on the right side of all flows) and click “Get Link” on the menu list. A popup will appear with the link to that flow, copy that and use them to merge with NFC tags.

Handle Social Distancing Like a PRO using Facebook Messenger Automation

Note that NFC tags are the fastest way to access Messenger bots since it will take time for people to scan a QR code.

Amaze them with Automation

People always love businesses that can deliver the best consumer experience with a personalized journey in a seamless way.
In this COVID situation, customers are also suffering to get product or services for their needs because of social distancing and lockdown measures.

Using Facebook Messenger automation & its cool method you can give your business a way to amaze your customers and give them a feeling of safety & comfort to purchase.

Also, Read 5 Simple Steps to Create Your Social Media Audience

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

3 Messenger Automation Techniques to Increase Sales Exponentially

3 Messenger Automation Techniques to Increase Sales Exponentially

Why are some established and even some reputed businesses finding it hard to acquire new customers in this digital era?

Why are those businesses unable to shine as they did in the past?

Why are the new businesses struggling a lot to get more customers?

In this internet era, it doesn’t matter whether you are a new player or an existing player in the business (industry)!

If you can understand your customers and can give what they want, then you will grow or else you can’t even get noticed in the crowd.

These days the internet is loaded with tons of information and every business has competition which makes them try new things and win the game or stay unchanged and backed up in the race.
Most of the businesses know these and they are trying different methods and strategies to leverage business. Unfortunately, they can’t achieve the results that they aimed for.

Any idea on why the majority of the business can’t leverage the metrics but few other businesses can achieve them on most of the campaign?

You are Doing this WRONG

  • Social media promotions,
  • Search Engine Marketing & Advertisements,
  • Emails, Paid Promotions, & Outreach,
  • Omnichannel, growth tactics and cross-platform marketing.

These are some of the marketing methods that most businesses are doing to promote their product or service online.

But still, they are suffering from showcasing their business to their audience because of the competitor crowd & other distractions that your audience experienced on the internet and let them forget about your business.

Your business needs to be reminded (awareness), your audience needs to be excited (customer journey), your customer needs to be amazed (sales & services) in order to sell more & gain more consumers.

If you aren’t able to make your audience reminded, excited, and amazed about your business, then you are losing the game.

All your efforts will not reap any values since you are playing the cards in the wrong direction.

Messenger Automation on Service

You may have a thought in your mind like “Messenger Automation!!!”
“How can automation on Messenger help my business to achieve higher metrics?”

“Is that a MAGIC or some new way of marketing opportunity?”

Well, Messenger automation is completely new to most of the marketers and therefore it was not crowded with other marketers or businesses. Possibly!

But Almost 1.6 billion people are using Facebook’s Messenger globally to interact with their friends & family and the chances are really high that your target audience will be here is the Messenger platform.

With the help of Messenger bots built on SilFer Bots platform, your business can reach, communicate and sell products in an automated way.

Most importantly, this Messenger automation has the capability to do magic by communicating with your audience in a personalized way and make your audience feel like your business is caring about their customers.

Let’s imagine,

It’s 11.30 at night and tomorrow is your brother’s birthday.

You wanted to present him a watch, but you already forgot to buy the gift and it’s too late to go for the purchase.

But you found that a local store nearby had an automated sales process and you purchased a watch for your brother’s birthday that is scheduled to be delivered tomorrow at the right time.

We can think of a lot of other instances like this.

Once I purchased online software to broadcast my live sessions and got struck exploring the main feature that I want to use.

I tried to contact the support but failed since they are offline, but I found they had a good chat support system completely automated where I had to get my queries cleared without any human help.

These two scenarios can explain the potential of automating Messenger with the help of chatbots.

Let’s see how this Messenger automation will help you to increase your sales exponentially.

Nurturing Leads

Building awareness & nurturing your audience is the foremost & important steps on every marketing campaign because your business has to attract the target audience in the short span of time, or else people will not do business with your company.

Since messenger automation can be done in a conversational manner like 1:1 interaction, users can easily be on-boarded and guided to get the required product or service form your business with the help of chatbots.

You have to build the conversational flow (no coding required) in a way that the Messenger bot can welcome the audience and take them to the product or service whatever they are looking for so that they can start purchasing the need from your business.

Or else you can build a flow to floor-up the audience and nurture them with respective content that will be delivered in a personalized and automated manner.
This will improve the chance of converting the targeted audience into customers with high ROI.

3 Messenger Automation Techniques to Increase Sales Exponentially

Also, Read Prerequisites for Running Facebook Ads

Commenters to Customers

Another cool trick to increase your sales is using the “Comment Growth Tool” in Silfer Bots platform and using this way you can turn your Facebook post commenters into customers in a simple way.

Let’s take any event as an example,

You found a live music event post on Facebook and it says on description that you need to comment “standard word (or) random words” to buy the ticket for that event.
Eventually, you will comment as per the post description and a message will popup automatically on your Messenger application with the instruction or procedure to buy tickets for that live music event.

In the end, you purchased the tickets for you & your friends to spend the weekend happily.

In this scenario, both the business and customer got benefitted that the business can generate more sales using this growth automation tool and the Facebook follower can purchase the product directly on their Messenger application instead of visiting a website or waiting for a queue in a physical location.

3 Messenger Automation Techniques to Increase Sales Exponentially

Virtual Sales in Autopilot

Most of the time you spend on researching your product or looking for the best suggestion on the internet.

When an audience reach your business to get product suggestions and you can’t respond that’s where your business will start losing customers, because if they get the best suggestion from one of your competitors they will purchase from your competitors’.
By using Messenger automation you can build a virtual salesperson to work for your business 24*7*365 without any interruption.

Messenger bots will take care of identifying the consumer need, suggesting the best product, collecting the requirement, even helping & handling the purchase inside the Messenger platform itself. The main thing is you need to build a magnet to attract your target audience into your Messenger automation system (that we can discuss on another blog post).

Take a look at this video to know how this virtual sales thing works with Messenger automation

Also, Read Facebook Ads Strategies that drive 5X Percent Results

The Time is Now

Like I said before Messenger automation is the “Game-Changer” and it will unleash many possibilities on doing marketing for your business.

Now is the time for businesses to start investing in Messenger automation to leverage their business metrics and it is the right time for marketers to acquire this Messenger automation skill because there are few Messenger automation builders globally helping businesses with their need and guess what “Their pay is TOO HIGH than other marketing works.” Join the Facebook Messenger Automation course and start building automation now.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money