How The World Regulates Fake News & Misinformation on Social Media

How The World Regulates Fake News & Misinformation on Social Media

Social media is a world of hot & flash news on anything and everything under the sky.
However, to what extent you are aware that fake news spread in the digital world in the fraction of a second?
Are you checking the source of the information that you share in social media either in your personal page or business pages?
 Well, the majority of us don’t!
We just simply post or share a viral news or any informative content without even taking a while to think about whether they are true information with reliable sources or will it bring out any negative consequences for your business or personal brand.

The rapid increase of fake news in the social media is certainly an alarming issue as its effects have amplified with the increasing usage of social media. Misinformation posted or shared in social media will give rise to false accusations of people; stock market panics and diminishes your personal or business brand value.
For instance, any fake information you posted without relevant check as a part of your digital marketing campaign are subjected to wide consumer attention across the various digital platforms. 
Your content is reached to wide audiences through word of mouth marketing and as shared posts. In case fake news has been shared by you, it can instantly break down the brand image and your loyal customer relationships you have built through several years of dedicated marketing efforts, offering of high quality products and services.
 Hence, it is vital to understand that you need to always check the right source of any information. Otherwise, you may end up in prison or hefty files.
In response to this rapid dissemination of fake news, regulations in several countries around the world have come up with new legislation to identify and combat fake news in social media. Many European and Asian countries like Malaysia, Germany, France, and Singapore etc. have come up with anti-fake news laws recently.
 A recent article in Times of India shed light on this issue and gave more insights on how the below mentioned countries are tackling this crisis of online rumours and fake videos & contents.
Source: (The Times of India Edition,26.09.19)

Malaysia

Malaysia was among the first countries to pass an anti-fake news law last year spreading fake news draws a fine of Malaysian ringgits (Rs.85 lakh) or up to six years in jail.

European Union

In April the council of the European Union passed directives to change copyright laws and hold online platforms responsible for infringements by its users the law has been hailed as a victory for protecting intellectual property that is frequently stolen and misused online the law applies to social media internet service providers and search engines.

Singapore

A draft law proposes jail term of up to years for those who spread online falsehoods to harm public interest social media sites face fines of up to S$1  million (Rs 5 crore) for failing to act against such content individuals can also be asked to alter or remove their posts and could be fined up to S$20,000 (Rs.10 lakh) and jailed up to months if they fail to comply.

Germany

Germany’s NetzDG applies to companies with more than two million registered users in the country, the law requires companies to review complaints about content and remove anything illegal within 24 hours. Individuals face fines of up to €5 m (Rs 40 crore) and corporations up to € 50m (Rs.400 crore) for failing to comply.

Australia

A law passed earlier this year introduced penalties up to 10% of a company’s turnover and up to three years in prison for tech executives for failing to remove social media content depicting terrorism murder rape or other serious crimes failure to comply draws fines of up to A$168,000 (Rs.80 lakh) for individuals or A$840,000 (Rs.4 crore) for corporations.

France

Last October, France passed two anti-fake news laws following allegations of Russian interference in the presidential election the laws allow candidates and political parties to seek court injunctions to prevent the publication of false information and give the French broadcasting authority take any network spreading misinformation off the air.

Russia

A March 2019 law punishes individuals and companies for spreading fake news and information that “disrespects” the state publication found to spread fake news face fines of up to 15 million rubles (Rs.16 lakh). Insulting state symbols and authorities draw fines of up to 300,000 rubles (Rs.3 lakh) and 15 days in jail for repeat offences.

China

China already blocks most social media sites and internet services like Twitter Google and Whatsapp. The country has thousands of cyber police personnel who monitor social media and screen content the government considers politically sensitive the government outright censors certain content such as references to the 1989 Tiananmen Square incident.
So, what is the alternative to deal with this problem in India where we don’t have government regulation for fake posts? 
The most powerful tool to stop the rapid spread of fake news is Self-Regulation by digital media companies. In this ever changing digital media landscape, every individual and company needs to recognise the accuracy of information and verify its source before posting, sharing or consuming the information in these social media platforms. 
Your digital campaigns should create value to the people through your content distribution strategies. 
When your intention is to drive enormous traffic to your landing pages or websites through informative and value added content posted on social media, you need to take care that the content should not misguide them about your offerings of valuable products or services.
 In a nutshell, the reliability and source of your content determines your business transparency and it builds long lasting trust and loyalty among your customers. 
This in turn, brings increased brand value, long term customer relationships and higher revenue and sales conversions. It takes just a moment for your business empire to fall down with a non-reliable fake news posted or shared in social media by your business.
So, now you are aware about the alarming impact that fake news can bring to your business growth and success!
Stay Tuned for more updates regarding Social Media Regulations by Indian Government. 

Enroll to get the right direction in Social Media Marketing World

 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Sample messages for LinkedIn profile visitors

Sample messages for LinkedIn profile visitors

LinkedIn being most powerful networking platform which helps to connect with billions of professionals across the globe. It does provides a unique range of opportunities to connect with Industry leaders of niche industry and the influencers.

It feels awesome when someone has viewed your profile. Yes, when you see this particular message on LinkedIn  “Who’s Viewed Your Profile”, how this can be an advantage for you guys and connect with those people. Profile views can be exciting for sales people as they get a new opportunity to connect with the people which can be the future customers.

Here is the trick:
Whenever someone views your profile here is what all you have to do:
This marvelous yet simple trick does the job to turn a profile view into a conversation.
Here is the sample message for a Profile visit:

Hi %firstname%
I noticed you visited my profile on LinkedIn. What brought you to my profile? Did I do something?

Probably wondering why this question “Did i do something?”
This prompts the recipient to explain exactly what made him visit the profile, and this information can provide a clear direction for the connection or a potential next interaction.

Related ArticleTop 10 linkedin invitation message samples

This is considered to be a good approach to introduce yourself to new people and expand your connections.

Below mentioned is a sample which could be used when someone takes a look at your profile.

If Someone From a Company Viewed Your Profile:
This is the great opportunity if you are looking out for a new job. Go to the company website and check if they’re currently hiring for any positions that fall in line with your experience. If so apply and then get back to the person profile and send him a personalized message.
This could do the trick:

Hey %First name%,
Great to connect with you here!
I see you work as a Project Manager at Company X. I recently submitted my application for an open Account Executive position there, and am looking forward to finding out more about the opportunity—it seems like an awesome place!
Best,
%Your name%

 So, next time when you see this message on LinkedIn “Who’s Viewed Your Profile” don’t just click away without taking any action. Try using the sample message as mentioned above as it could help you connect.

 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Top 10 linkedin invitation message samples

Top 10 linkedin invitation message samples

Every time you log in to your LinkedIn Profile you notice connection requests from other members wanting to connect with you. This could be from the Recruiters, your friends, and complete strangers.
But you could be probably wondering:

Why the exact same message pops up every time – “I’d like to add you to my professional network on LinkedIn.”
 Isn’t it boring as you miss a chance to create a first impression, that you are keenly interested to network with. Most of the guys either don’t take advantage of this or not aware of, The LinkedIn customized feature lets you create personalized message each one of them whether it may be professionally or casually.

Look:
The 300 characters of the LinkedIn personalized message can make a great impression.

If you’re connecting with the person you know well then it’s great opportunity to reconnect and reinforce relationship. If you want to connect with the person whom you met at the industry event, then you have a wonderful opportunity with just one click away reminding of him/her how we met and to connect with them.

Here are some effective ways to write “ LinkedIn Invitation

As said the 300 characters is the only opportunity to create an impression when you want to connect, here are basic key elements that you need to give an eye while personalizing the message

  1. Spruce up your profile
    The first thing that’ll be seen is your Profile – make sure your profile picture looks professional and of a good quality. Make sure to update all the profile information. In Addition to that make sure to update employment history so you’re are not considered as a spammer.
  2. Personalize the Invitation
    Make sure to personalize the invitation specifically to the target. It is also important to mention how you know them and specify why you’d like to connect. This motivates the recipient more likely to accept the invitation and gives you chance to connect for future communications.
  3. Flatter the connectee
    Everybody loves to be flattered every now and then, isn’t it?
    Personalize the message with praising the person’s strengths and achievements. This is considered to very important as you could find it on their profile, so spare the time to do research.This can include any compliments you have about their company, their position or their experience.

Related ArticleSample messages for LinkedIn profile visitors

Here are the Top 10 LinkedIn Invitation Message Sample

1. A Colleague
Everyone loves to connect with their colleagues and get to know their strengths,projects that they have worked on and interests. This is a ideal way to grow a professional relationship with your colleagues. It may even be just the prompt they need to endorse you or write you a LinkedIn recommendation.Hi %Firstname%,

Although I’ve never gotten the chance to work with you directly, I’ve heard rave reviews about your sales techniques and ability to work with tough clients. Hopefully one of these days I can see you in action! ’Til then, I’ll catch you in the break room.

Best,
%Your name%

2. A New Colleague
It’s always a tough time to get along the new teammates. It’s a great way to send the Linkedin invitations and let them know that you’re looking forward to working with them.Hi %Firstname%,I’m so happy to have been able to join your agency. I look forward to being part of such an innovative and dynamic group, and I’m excited to be able to contribute. See you around the office!All the Best,
%Your name%

3. A Former Co-worker
The best way to connect with the co-worker of your’s is to give quick reminder on when, where and how you have worked with them. This ables to strike a right chord and reconnect with them on a professional level.Hi, %Firstname%,It was a pleasure to have been able to work together at XYZ Agency from 2005 to 2011. The office wouldn’t have been the same without your knack for dealing with tough clients! Maybe someday we can meet up for coffee – I’d love to hear about your new job at ABC Agency.Hope all is well,
%Your name%

4. Someone You Want to Work With
LinkedIn provides an excellent opportunity if you want to connect with a person with particular skills set to contribute and work along with you on a project. Let the intentions be clear and offer the future course of actions and make sure if the person is interested.Hi %Firstname%,I saw the projects you did for XYZ Agency, and I’m impressed with your work. My business is looking to work on a similar strategy, and your skills would be a great help. Let me know if you’re interested in working together – I can be reached at sampleemail@gmail.com.Thanks,
%Your name%

5. A Recruiter
I am sure recruiters would have a maximum number of connection requests. They would never bother to have a look at your profile. LinkedIn personalized message helps you out. Be sure to mention how do you know on this professional network and would be an advantage if share your strengths and skills, and to give some background information on your career experience, in order to show how you could be an asset for their company.Hi %Firstname%,I see that you work with ABC Agency – I’m also in the marketing industry, and I’ve been working professionally in the field for five years. If you have time, I’d love to talk about whether my background would make me a fit for any openings in your office.Thanks!
All the Best,

6. Someone You Met at a Networking Event
It’s a great opportunity to connect with the person that you met at a networking event.Give them a reason for connecting – whether you want to meet to trade tips, help with projects or meet other people in the field, mention that in your request.Dear %Firstname% ,It was great speaking to you at the XYZ Conference in last month. The mapping and charting work you do for airports sounded fascinating! I’d definitely like to stay up-to-date on your career.Thank you,
%Your name%

7. Someone You Know Casually
The main reason for LinkedIn is to connect with people professionally. For people you know more a personal basis, it’s okay to use casual tone.Hi %Firstname%,It was great meeting you at XYZ dinner party recently. If you have the chance, I’d love to get in touch and hear more about what you do at XYZ Agency.All the Best,
%Your name%

8. Someone You Admire
It always great to reach to the person whom you admire, but make sure to include some brief background information and also mention who you are and why you want to connect and at last don’t forget the reason for connecting.

Hi %Firstname%,I’ve been following your work with ABC Agency for the past year, and I’m impressed with all you’ve accomplished. I’d love to hear more about your work – if you have some time, I’d be interested in speaking to you about how you got to your current position.Thanks,
%Your name%

9.Someone in the Same LinkedIn Group
When you are trying to connect to the member of the Linkedin group, make sure to mention that you’re both part of that group. Additionally, take the time to provide a personalized reason as to why you’re connecting with them specifically and also appreciate their work.Hi %Firstname%,I’m also a member of the XYZ Marketing LinkedIn group and I always find your posts to be incredibly helpful and thought-provoking. I’d love to be able to keep in touch and hear more about your work.All the Best,
%Your name%

10. An Alumnus
Connect to the person with the sense of school spirit.Introduce yourself with some background information on your professional experience and goals. Don’t forget to mention the reason for connecting.Hi %Firstname%,I saw you graduated from NYU. I’m currently in my senior year there, and I’m excited to earn my degree (I’m sure you recall the feeling!). If you have time, maybe we can meet up to discuss your role at XYZ Agency – as a fellow marketer, I’d love to hear more about what you do.Thanks,
%Your name%

So next time when you send connection request on LinkedIn make sure to personalize it. Using the tips and templates mentioned will be beneficial. 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money