5 Growth Hacks To Build Relevant Social Media Followers
Content marketing, digital marketing, Email marketing, future of digital marketing, Social Media Marketing

5 Growth Hacks To Build Relevant Social Media Followers

Building social media followers is one of the greatest and most effective digital marketing strategies to build your brand and enhance ROI.

Studies say that 71% of consumers/social media followers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

For Social Proof you need a good number of social media followers and reviews. Studies show that 97% of consumers say online reviews impact their purchasing decisions. Hence, social proof is necessary for building your brand image.

So, keep in mind that your most crucial social media strategy is to enhance your social media followers and then convert them into your loyal fans.

Related Article- 

6 Simple Social Media Hacks to Convert Contacts to Contracts

However, without the presence of the relevant followers in your niche, your social media strategies and content strategy will go in vain, causing you many losses in your business.

So growing social media followers would indeed help the business to grow their customer base and sales on the online platforms.

If you don’t have enough audience on Social Media Pages, prospective customers will hesitate to buy from you.

If you don’t have an audience who is not eagerly waiting for your content, then these are the consequences:

  1. Less Engagement as you are reaching the wrong audience
  2. Less Engagement gives a negative signal to algorithms of the Social Media Platforms
  3. This Leads to Lesser Organic Reach for all future posts on Social Media Platforms
  4. This will also kill the presence of your Social Media Platforms

Here are the 5 growth hacks to build your relevant Social Media Followers  –

1. Run a Loyal Fan Contests


A loyal fan contest is a contest to get genuine social media followers. These followers  would interact and get engaged with your contests and this is how your contests will reach out to more people and that will get you many new followers too.

Your contest strategy includes the specific target audience research and find out their aspirations.

The content for the contest has to address the pain points or aspirations of the target group.

Giveaway should be something which is in the bucket list of your Target Group or any necessary thing for them and then set rules for the contest to make them follow your Social Media Pages.

Once you decide your giveaway, promote this across social media channels where the cost per reach is minimal. For example –  Promote it on FB and Instagram

Example Contest – Iva bags Fan Page Contest

Iva bags Fan Page Contest


In this contest(above), the target audience was all the assumed Set of people who were girls and women interested in buying “trendy bags”.

When they were offered this free trendy bag, they were asked to like the page, tag their friends, share the message on social media.

This is how they were able to reach out to the friends and followers of the people who were interacting with the contest and in result they got many organic and loyal followers who would always wait for such contests.

Expert tip – Once your contest is over then you need to retarget all the engaged followers and website custom audience with your core content to make them your brand advocates. This is how the word of mouth about your brand will increase and so more sales and more loyal customers..

2. Run Paid Facebook Like Campaign


Running paid facebook like campaigns is one of the most effective ways to increase the followers. Before running the paid facebook like campaigns you need to identify the people who might be interested in your brand as well as in the posts you share on social media.

All you have to do is create Images, Carousel or a video advertisements to communicate the benefit of following your social media pages


  • Like our page to get a free seat to our Workshops or Webinars. 
  • Like our page to get Free Case study on Digital Marketing Customer Acquisition.

Expert tip – For your paid like campaigns, the below mentioned audience should be targeted

  1. All the people who have engaged with you web assets and not followed your page 
  2. Facebook and Instagram Engaged Fans who have not followed your pages  
  3. Databases that you have collected from all your marketing activities excluding the people who have followed the page 
  4. Lookalikes of your existing customers and leads who have not liked your Social Media Pages

3. Share your Social Media Pages on all the Social Media Groups and Forums


Social media groups and forums are the best sources to enhance your follower base. Hence, share your social media posts as your page in the related groups and forums of your niche in order to get more visits to your social media pages and communicate the benefit for following your social Media Pages.

4. Integrate Social Media Follow Icons on all your web assets


Integrate Social Media icons on all your web assets is one of the effective methods to increase traffic to your social media platforms.

When you add social media profile links to web assets, the users can easily navigate to your social media channels to know more about your business, contact you and to share your content. In this process many people will follow your social media pages to get updates about the offerings and knowledge you share there.

Social Media Icons


Incorporating these buttons into your site shouldn’t just be a case of copying the standard Facebook, Twitter and YouTube logos and cramming them into an empty corner. Instead, try to blend them seamlessly into your brand and website design.

5. Provoke your Existing audience to Share, Comment and like


In your Video and Blog content , incentivize or provoke people to like,comment and share. This will help you to attract the Social Media Friends of your  followers.

Having a good number of comments, shares and likes is the key for getting higher organic reach.

When you get more likes and comments, your business becomes more legitimate to the people and it is more likely to get prioritised when facebook serves your content.


Following all the above strategies will help you to gain the relevant followers who are eagerly waiting for your content. They will engage with every content you produce and this will eventually help in increasing organic reach and also you will do justice for all the content you create and make your prospective buyers comfortable to buy from you.

Related Article-

11 Step Content Creation Strategy To Convert Your Contacts To Contracts

If you are interested to learn more hacks like this you can attend our free digital marketing webinar.

Do you want to learn Advanced Digital Marketing Strategies? Register for our FREE DEMO on Integrated Digital Marketing Certification Program.


Google Reviews

  • review rating 5  I have attended a lot of digital marketing trainings previously. But the way Sharan had shared his views on digital marketing & the way he took the workshop throughout was really unique. The session was useful for me & helped me to understand the current social media marketing trends. Keep up the good work guys!

    thumb rajeev maddy
  • review rating 5  I attended a workshop recently, it was worth the time. And built new connections, so happy that i invested my time and trust in them. Thanks a lot. Keep going..

    thumb Priyanka Bhat
  • review rating 5  I had an encouraging experience after attending the workshop. Sharan sir is energetic, smart, and absolutely a well learned personality. He has delivered more than what I expected in 3 hours workshop... "Anybody can do digital marketing but understanding the ecosystem of digital world in different platforms can make you the best digital marketer for tomorrow" This point is drilled inside my brain😄 Thank you sir.. It was my honour to meet you. And you are one my inspiration ❤️

    thumb Gilz Glam
  • review rating 5  The workshop I have attended was an eye opener for me. As an amateur in digital marketing, it gave me insight about how digital marketing plays an important role in soaring the profits of the company. Just 3 hours brought me so much of treasure in the form of knowledge and I believe a complete course can turn an amateur into finished product in no time.

    thumb Raghavendra G
  • review rating 5  Sharan Sir did a wonderful job and conducted a very informative workshop. He is the one who can guide best the ones ready to plunge in the digital marketing pool. 😊👍

    thumb Aishwarya Roy

Do you want to learn Advanced Digital Marketing Strategies?

Register for our Free Demo on Integrated Digital Marketing Certification Program.