How The World Regulates Fake News & Misinformation on Social Media

by digitechniks | Oct 3, 2019 | Content marketing, digital marketing, Social Media Marketing, Trends for digital marketing

Social media is a world of hot & flash news on anything and everything under the sky.
However, to what extent you are aware that fake news spread in the digital world in the fraction of a second?
Are you checking the source of the information that you share in social media either in your personal page or business pages?
Well, the majority of us don’t!
We just simply post or share a viral news or any informative content without even taking a while to think about whether they are true information with reliable sources or will it bring out any negative consequences for your business or personal brand.

The rapid increase of fake news in the social media is certainly an alarming issue as its effects have amplified with the increasing usage of social media. Misinformation posted or shared in social media will give rise to false accusations of people; stock market panics and diminishes your personal or business brand value.
For instance, any fake information you posted without relevant check as a part of your digital marketing campaign are subjected to wide consumer attention across the various digital platforms.
Your content is reached to wide audiences through word of mouth marketing and as shared posts. In case fake news has been shared by you, it can instantly break down the brand image and your loyal customer relationships you have built through several years of dedicated marketing efforts, offering of high quality products and services.
Hence, it is vital to understand that you need to always check the right source of any information. Otherwise, you may end up in prison or hefty files.
In response to this rapid dissemination of fake news, regulations in several countries around the world have come up with new legislation to identify and combat fake news in social media. Many European and Asian countries like Malaysia, Germany, France, and Singapore etc. have come up with anti-fake news laws recently.
A recent article in Times of India shed light on this issue and gave more insights on how the below mentioned countries are tackling this crisis of online rumours and fake videos & contents.
Source: (The Times of India Edition,26.09.19)

Malaysia

Malaysia was among the first countries to pass an anti-fake news law last year spreading fake news draws a fine of Malaysian ringgits (Rs.85 lakh) or up to six years in jail.

European Union

In April the council of the European Union passed directives to change copyright laws and hold online platforms responsible for infringements by its users the law has been hailed as a victory for protecting intellectual property that is frequently stolen and misused online the law applies to social media internet service providers and search engines.

Singapore

A draft law proposes jail term of up to years for those who spread online falsehoods to harm public interest social media sites face fines of up to S$1 million (Rs 5 crore) for failing to act against such content individuals can also be asked to alter or remove their posts and could be fined up to S$20,000 (Rs.10 lakh) and jailed up to months if they fail to comply.

Germany

Germany’s NetzDG applies to companies with more than two million registered users in the country, the law requires companies to review complaints about content and remove anything illegal within 24 hours. Individuals face fines of up to €5 m (Rs 40 crore) and corporations up to € 50m (Rs.400 crore) for failing to comply.

Australia

A law passed earlier this year introduced penalties up to 10% of a company’s turnover and up to three years in prison for tech executives for failing to remove social media content depicting terrorism murder rape or other serious crimes failure to comply draws fines of up to A$168,000 (Rs.80 lakh) for individuals or A$840,000 (Rs.4 crore) for corporations.

France

Last October, France passed two anti-fake news laws following allegations of Russian interference in the presidential election the laws allow candidates and political parties to seek court injunctions to prevent the publication of false information and give the French broadcasting authority take any network spreading misinformation off the air.

Russia

A March 2019 law punishes individuals and companies for spreading fake news and information that “disrespects” the state publication found to spread fake news face fines of up to 15 million rubles (Rs.16 lakh). Insulting state symbols and authorities draw fines of up to 300,000 rubles (Rs.3 lakh) and 15 days in jail for repeat offences.

China

China already blocks most social media sites and internet services like Twitter Google and Whatsapp. The country has thousands of cyber police personnel who monitor social media and screen content the government considers politically sensitive the government outright censors certain content such as references to the 1989 Tiananmen Square incident.
So, what is the alternative to deal with this problem in India where we don’t have government regulation for fake posts?
The most powerful tool to stop the rapid spread of fake news is Self-Regulation by digital media companies. In this ever changing digital media landscape, every individual and company needs to recognise the accuracy of information and verify its source before posting, sharing or consuming the information in these social media platforms.
Your digital campaigns should create value to the people through your content distribution strategies.
When your intention is to drive enormous traffic to your landing pages or websites through informative and value added content posted on social media, you need to take care that the content should not misguide them about your offerings of valuable products or services.
In a nutshell, the reliability and source of your content determines your business transparency and it builds long lasting trust and loyalty among your customers.
This in turn, brings increased brand value, long term customer relationships and higher revenue and sales conversions. It takes just a moment for your business empire to fall down with a non-reliable fake news posted or shared in social media by your business.
So, now you are aware about the alarming impact that fake news can bring to your business growth and success!
Stay Tuned for more updates regarding Social Media Regulations by Indian Government.

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5 Step thought process flow of a successful digital marketer

by digitechniks | Aug 6, 2019 | Business, Content marketing, digital marketing

Are you going through dilemmas in framing a successful digital marketing strategy? Do you think it’s going nowhere and you’re simply shooting in the dark? Have you come to a stage where you feel digital marketing isn’t your cup of tea?

It’s something widely seen that whoever trying to start a successful digital marketing strategy, their single worry is where to begin, whether to start the content first or to find customers initially or to understand the digital ecosystem first or design a strategy in the first place or not.
Now, what’s the exact issue? Have you ever tried to do an in-depth analysis of it??
Well, such ways of shooting in the dark create chaos and end up in non-productive outcomes in their digital marketing strategy.

When you start your digital journey without a proper thought process, you may end up in creating inappropriate content or put in all that marketing efforts that do not resonate with your target audience.
Is that fruitful by any means? Think about it!

Follow this 5 step-by-step thought process that a digital marketer should adapt to design a successful digital strategy.

Digital Media Ecosystem Understanding:

5 Step thought process flow of a successful digital marketer

In this step, all you have to do is ask yourself the questions below

A. Available Digital Marketing Platforms for the Marketers.

Firstly as a digital marketer, you need to know different digital media platforms like search engines, Display Advertising websites, social media, email, and content marketing, etc. and the types of customers spend time on each platform

B. Digital Marketing Platforms for Organic promotions

You need to understand the available Digital Marketing Platforms which offers organic promotions and the limitations of each organic platforms. For Eg. You can rank your website for Free on search engines using SEO strategies and list your business for Free on various Social Media Platforms. This will be an ongoing process and you will understand it better if you spend more time on each of the available platform.

C. Paid Digital Marketing Platforms

Every Digital Marketing platform has a paid advertising platform. You need to understand the available options to market your business.
For Eg. If you have to understand Facebook paid advertising platform, You have to know the available features of the advertising platforms and how you use that for your business

D. You need to know the mentality of the people when they are using different platforms

Understanding the intent of your prospective audience when they are on each platform is very important.
For Instance :
If they are on Search Engines, they are looking for an immediate solution.
Use this information when you are creating Search Engine Strategy. If they are looking for information, show them blogs which provides answers to their questions and if they are looking for service show them your offerings.
One more instance, if you want to promote an e-book download or a webinar, it would be better to use Facebook and for promoting your service or product directly it would be ideal to us Google Search Platform.
This shows that content platforms change according to the interest and availability of the target audience.This inturn helps you to personalise the content as per the intent of the audience when they are each of the platforms

E. Understand when to use which platform and what you could offer that best suits their intent

Once you have an understanding of all the platforms, it’s important to crack the formula to win your prospective audience attention. So know how you can provide the content as per their intent and at which stage of your funnel they are in,
You need to identify whether consumers search in Google to get information, or whether your target people use more Facebook to search for data. Get a proper idea on why and when to use a particular digital marketing platform.
These 5 questions will enable you to you to make wise decisions in terms of content development and ad budget allocation and eventually results in higher ROI.

Understanding Consumer Journey:

5 Step thought process flow of a successful digital marketer

Before creating any content, you need to understand the consumer journey. It is nothing but which media they use or navigate frequently to buy required products or services.

To understand the exact customer journey is the best way to convert prospects to loyal fans.

Based on their preferred platform, you will know which content to use and how it has to be formed, whether a blog, image, or a video.
Once you understand it, feed your information to the content creation team. This gives you an idea what your target consumers mainly consumes whether blogs, videos or webinars.
The content team create personalized contents or the most suitable content based on each target customer navigation platform and to suit their buying needs and persona.
For instance, if you are targeting a marketing professional, he consumes various content like blogs, videos, webinars, by mostly navigating in Google. Now you know which platform customer uses and what types of personalized contents can be created to reach this target customer effectively and easily rather than simply shooting in the dark without proper target positioning and segmentation.
By linking both the above steps, you will get to know what competitive edge you have among the other similar players in your industry and what digital marketing strategy you can adopt to get increased visibility on the targeted digital platform and how easily you can reach the target audience.

Digital Targeting: Once you identify your customer’s navigation habits and their preferred digital platform, you need to categorize your prospects under demographic segmentation or customer avatar variables like Age, gender, marital platforms, social media platforms, etc. If you are a digital marketer, your ideal prospects can be marketing professionals, students, business owners, etc.
Digital Targeting enables you to decide which content suitable for each target audience, what digital platform would be ideal to display your marketing ads.

Content and Creatives: Once you are done with the audience segmentation, you can use the different touch points in customers’ navigation to create a suitable style and form of content.

You need to understand your target audience fears and frustrations or wants and aspirations.

Suppose, if they are more interested in referring blogs than other content forms, you can feed this data on their preferred content style to your content creation team so that they can accordingly create specific content based on each target audience preferred style of content consumption.
For instance, the same piece of content will be better conveyed and reach effectively to a marketing professional as a webinar, to a business owner as a blog and a student as a video or image.

Here, you are segmenting your content style according to the preferred viewing style of your prospects and also based on the platform requirements.

In this way, content personalization and scaling are essential for grabbing increased customer attention in each digital platform and convert them to loyal fans.

Digital Strategy and Planning:

5 Step thought process flow of a successful digital marketer

Digital strategy is nothing but deciding on the distribution of content specifically crafted and styled for each digital marketing platforms. Digital strategy and planning starts right from the first step of understanding digital ecosystem and followed in each of these stages to finally decide how the entire digital marketing thought process works smoothly and effectively on each target segment and what is your next step.
Effective content distribution and marketing strategy would bring in more traffic inflow to your content, but also awake interest in them which ultimately convert prospects to loyal fans and thereby you can retain them in your business in the long run.

In this way, you get a much clearer idea on whether to put your content as a blog on Facebook, video on Instagram and so on. This clarity on content distribution method is essential to create one content and reach out to the maximum number of people.
With a good distribution strategy, you will also know how much money to be invested, what type of content (image, blogs, infographics, etc) is distributed to each target audience. Then you can decide, say for instance, on Instagram you are going to reach 10,000 people through a video or SEO, your action plan is to generate “X” amount of traffic in the next 3 months. Such similar digital strategy and planning can be easily done.
To conclude, follow this step by step process to generate positive digital ROI and to be a successful digital marketer with high customer base.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

2 Step Copywriting Process That Sells

by digitechniks | Aug 3, 2019 | Business, Content marketing, digital marketing

Words make all the differences in digital marketing…

Yes, you heard it right! The relevance of copywriting is inevitable in the context of digital marketing and to rightly attract your customers to buy your brands.
It acts as a significant channel of B2C communication which ignites and triggers their need to buy your products or services or subscribe to emails or get updated on new product launches.

The role of copywriting differs at each stage of the sales funnel, be it for your ads, brochures, websites, and emails or on social media platforms. To amass a huge number of traffic to your site, you need to know the tricks and tips to craft a winning copy that intrigue your prospects.
Yes, you do not want just any copy that confuses and not fruitful to your customers, but use that little bit of wisdom on your contents implementing the right tools to make your “contacts to contracts” and achieve higher sales conversion rates.

Copywriting isn’t an easy pie to make. It demands a tremendous thought process to present the right copy in front of your target audiences. Right from defining your prospects to crafting an attractive sales letter, it swims around the sales funnel as an undeniable skill to be mastered by every aspiring digital marketer!

Copywriting to a greater extent can be based on Cause Marketing, wherein your content/sales copy fulfills the dual purpose of increasing profits while fulfilling the personalized needs of each target audience.
For instance, determining what exactly you have to offer to your prospects sums up the first step in crafting an ideal copywriting. In fact, it has to act as a bridge between what you offer and what personally each customer segment need from a brand.

You have to decide what is the brand voice and what tone would you ideally present? Will it resonate with your each segmented prospect?
Creating value is what should be the intention of your copywriting. Keeping your copy simple and snackable delivers an ascension path enabling customers to easily move through your funnel.

Uses of Copywriting

It directly attract and create Qualified leads
Support Telemarketing & Customer Service
Create physical and online store traffic
Stimulate referrals and word of mouth marketing and thereby customers share content in social media, send emails to friends and others.
While introducing new products and services to new and past clients
An effective tool helpful in selling directly by direct mail or marketing
Clearly communicate business and personal messages
Create PDF reports, blogs and other key content pieces.
For preparing Sales letters

Steps for a Good Copywriting

Imagine

Copywriting isn’t just simply scribbling your ideas and thoughts and presenting your copy in front of your customers. It ends up in wasting your resources, time and effort which delivers nothing but creates confusing message to your customers.
You should have a clear intention to convince your customers to move ahead the funnel and be a loyal fan. For this, the copywriter needs to know the product well, write out multiple drafts, rework, test and refine.

Researching

Want to break a leg in the digital arena? The real recipe to create a killing copy is to do smart market diagnosis and find out profiling questions that fulfils the audience needs in the form of products or services that you offer.
You need to know what your client is struggling with, their nightmares and solve it with informative and interesting content to make their life easier.
Project the customer is the actual game changer! Assess what emotions they are feeling and trigger emotions you want them to feel.
Also you need to know what will delight the customer-something very personal that is meaningful to them. Rank your emotional trigger words and use highest value words in marketing. The ideal way is to know unmet needs of customers. Now you know their exact trigger point of needs and preferences.
It is crucial to use words that offer people something they already want and connect it to your solution. A copywriter can use copy points from competitors/peers. List the best ones and relevantly use the ideal words for each customer stage in the sales funnel.
Create a fact sheet of at least 100 items. It includes all the facts about the market, product, and objections and how you can fulfil customer objections. The best way is to start content with a benefit, then go deeper level in to benefit within a benefit and then even deeper level. Thus making your customer feel they get only benefits and nothing less from the brands you offer.
Once you are succeeded in grabbing the reader’s attention, you almost win the crown there! If you could impress the audience in your problem solving glory with the attractive headline and well-crafted introduction, you need to sign off with a call to action to let them know why it is necessary to buy now than later.

With the headlines and conclusion, create an urgency of action where they literally look for your products in the next moment itself and ready to buy it even if multiple substitutes are available in the market.
As a successful digital marketer, copywriting tops the list as one of the most prominent skills you will ever learn in your marketing journey. We at Digitechniks gives you a unique platform to improve your career prospects, attain a higher competitive edge and equip you with the art of copywriting to win sales and learn valuable digital skills to run your business successfully.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

11 Step Content Creation Strategy To Convert Your Contacts To Contracts

by digitechniks | Jul 22, 2019 | Business, Content marketing, digital marketing

Most companies post content on social media just for visibility. They don’t have a clear objective and lack clarity with their content marketing. With undefined business end goals, it will be a challenge to bring an effective content marketing strategy and post relevant content on social media. They just want brand awareness, which may not serve your actual purpose of reaching the right target audience.
Content marketing without a purpose doesn’t create any value for the users. The ultimate goal of purpose-driven marketing is to convert the list to loyal fans. Posting for the sake of visibility doesn’t achieve this objective.
Posting haphazardly with no clear objective results in wastage of time, money & resources and the content marketing process will be fundamentally flawed by default. This would ultimately harm your business and reduce your customer base.
Won’t you think, this needs your serious attention? Now, what’s the best and right action you can do?
Let’s see here how you can effectively build a winning content calendar that converts contacts into contracts:

Step 1: Define your purpose

Before building a content calendar, you need to primarily define the purpose of your content marketing strategy. The message of your brand should be the core essence of your content which is shared across your target audience.
If you are able to fulfil the aspirations of your target audience through useful and informative content about your brand, you’re well on your way to dominate the market!

Step 2: List down the problems that your product or service is capable of solving

Content is the most efficient business communication channel. It bridges the gap between what you have to offer and what exactly customers are searching for. When your content can convince your prospective customers that your brand is the apt solution for what they are looking for in a product or service, you’ve hit the bulls eye.
Your content should include the solution that your product or service is offering to your target customers. This is when their aspirations meet your offerings through a streamlined content marketing strategy.

Step 3: Identify the audience who have the problems that your business is capable of solving

A standout amongst the most well-known mistakes in the enterprise is making a solution before identifying a problem.
You may think you have the ‘next big idea’, yet have you truly done the research to check whether it could be effective? Is there a need in the marketplace or solve the problems of your target customers?
If you truly need to acquire success in content marketing, the principal thing you have to do is identify the issue to understand. The issue fills in as the pillar for your organization. Thus, you can do a wide research and market survey in your niche market to identify who have the problems that your business can solve through products or services.

Step 4: Segment the audience based on common fears, Frustrations or their Wants and Aspirations

Once you have identified people who have problems that your business can solve, the next big thing is to segment your target customers based on each customer behavioural pattern. It can be based on their common attributes, fears, wants or preferences.
This will help you in positioning your product right in the market, which ultimately translates into increased ROI and sales.
When you prepare the marketing mix (4ps of marketing: Product, Price, Place & Promotion) as a part of the social media marketing strategy, you need to segment the target audience according to their attributes and needs. Only a proper market segmentation based on customer behavior would help to know which type of content message can be communicated to specific target customers through various social media platforms.

Step 5: Competitor analysis to identify what’s working for your high level competitors.

Drawing inspiration from your high level competitors is a great idea. When they already have established content marketing and distribution strategies, you can hack their content marketing strategies with your own innovative and unique content marketing approaches.
On analyzing the kind of content format working for your similar competitors, you can get a fair idea on how to frame your own content marketing strategy and content distribution strategy to reach your customers in an effortless way using the various digital platforms.

Step 6: Define your Social Media content deliverables

As you know, the evergreen prominence of social media content brings an inevitable need for the right and effective social media content deliverables.
You need to plan and strategize how often and where your content needs to be distributed to increase the chances of reaching the right target audience. You have to plan and define the quantity and time intervals of the below content types to be posted in the respective and suitable social media platforms:

Blogs per Month
Image posts per month (Theme Based Image Posts)
Videos Per Month
Live Videos and Live Image Updates
Polls per Month
Listicles per Month

Step 7: Define Content Theme

An unorganized and aimless content will only confuse your prospective customers. Is that what you actually aimed for? Well, when you have numerous problem-solving brands to be offered to the same target customers, they shouldn’t be bombarded with a generic and cliched message.
Hence, you have to define and design your content theme well before the preparation of the content calendar. Select only one problem of your target customers that you want to solve through the content.
When each content piece is presented in this way as a solution to one problem, it will be more comprehensive and effective, which creates trust and attention among your target customers.

Step 8: Create a Content Calendar

Once all the content marketing strategic planning has been done; it is now time to actualize the creation of a content calendar.
As indicated by the Content Marketing Institute, 92 percent of content marketers utilize social media to broadcast their content.
A social media content calendar will enable you to post reliably over all stages by guaranteeing that content is planned and scheduled in advance. A content calendar isn’t only a planning tool; it’s a record of all that you’ve at any point published.

Step 9: Start creating Socially Snackable content pieces as per the Platform

When you are creating a social media content targeting a niche market to solve their problems, you need to also pay heed to the type & quality of the content. The content message and style must be appropriate to the respective social media audiences.
The style and purpose of content can vary on each social media platforms like facebook, twitter, etc. You may need to modify the content message, the content length, content language, a solution offered, the timing of posting contents and several such factors before posting it based on each social media platform. Moreover, make it simple and understandable to effectively arouse interest in your target customers minds.

Step 10: Distribute it across Various Social Media Platforms and send email Broadcasts to your existing database

Once the content is ready in any form which is designed according to your content calendar plan, you have to distribute it across Various Social Media Platforms and send email Broadcasts to your existing database.
Thereby, your brand’s message is rightly communicated across various social media channels to attract a larger customer base and improved revenue for your business.

Step 11: Paid Promotion of the content to reach the audience who have visited any of your web assets

Apart from creating snackable and problem-solving content, the most significant step is to do content advertising. This can increase the chances of reaching more customers. Content advertising can be done through paid distribution channels like PPC campaigns, Social Media Ads(Facebook, LinkedIn, etc..) and so on.
In STEP 10 and Step 11, some Percentage of the audience are converted to Loyal fans and these loyal fans will eventually become either our customers or brand advocates.
In our training programs we teach you how to identify the purpose behind your content marketing campaigns & how to align them with the wants & aspirations of your target audience. We teach you the proven practical process of creating a solid content calendar from scratch.
Enroll to get the right direction in Social Media Marketing World

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

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5 Step thought process flow of a successful digital marketer

Digital Media Ecosystem Understanding:

Understanding Consumer Journey:

Digital Strategy and Planning:

2 Step Copywriting Process That Sells

Words make all the differences in digital marketing…

Uses of Copywriting

Steps for a Good Copywriting

11 Step Content Creation Strategy To Convert Your Contacts To Contracts

Step 1: Define your purpose

Step 2: List down the problems that your product or service is capable of solving

Step 3: Identify the audience who have the problems that your business is capable of solving

Step 4: Segment the audience based on common fears, Frustrations or their Wants and Aspirations

Step 5: Competitor analysis to identify what’s working for your high level competitors.

Step 6: Define your Social Media content deliverables

Step 7: Define Content Theme

Step 8: Create a Content Calendar

Step 9: Start creating Socially Snackable content pieces as per the Platform

Step 10: Distribute it across Various Social Media Platforms and send email Broadcasts to your existing database

Step 11: Paid Promotion of the content to reach the audience who have visited any of your web assets

Do you want to get a personalised 1-to-1 discovery session?

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