4 Step Business Scaling Marketing Formula

4 Step Business Scaling Marketing Formula

Products are no more just products, right?
Apple’s iPhone is more than a mobile. Burger King is more than a burger. Starbucks is more than a coffee. Isn’t so?
Have you noticed one thing when you use these products? These products create experiences and people buy them to enjoy the outcome.
So basically, the companies selling these products know exactly what experience customers would consider/prefer when they buy one of their products.
That’s when a brand is born.

From their social media content, to the colour palate on their theme, to the materials used in packaging, companies who create strong brands know that branding is the essential element for long term success.

These brands are popular, loved & are preferred by many people. Simply put, you are able to spread your brand’s core message to your target audience. If your product/service gives them a desired outcome, it equates to a higher ROI.
Now your question at this point would be: What’s the best & proven approach to build a brand from scratch?
Curious to know??
Before that, let’s see what exactly is Branding.

Branding is a term vaguely used in the business world. Branding isn’t just about producing content for social media platforms & having a presence. Branding isn’t just about producing creatives for social media platforms. It requires consistent effort & should produce ROI or at least recover the money spent on branding activities i.e to reach at a Breakeven Point.

It isn’t just about content creation, but also distributing content pieces strategically on different channels & measuring the results.
Not distributing content (developed for branding activities) on different platforms results in wastage of time, money & resources. The money spent on branding activities should be recovered (at least 50% of it), else there would be lack of budgets for future marketing activities.
The time frame (anywhere from 6 to 24 months) is needed to succeed or at least survive in the market.
Survival = Recovering at least 50% of the money invested in branding activities.
Let’s explore the exact 4 step process to help you build a brand & at least break even from your branding activities.
Branding isn’t the amount of money spent on ads; it’s the quality of relationships you build. It’s the overall experience you create for your target audiences.

Strong branding increases your business’s value.
So, here’s the 4 step process that will help you build an unshakable brand.

Step 1: Reach

Reaching your target audience on relevant platforms is the objective of this step. Here, your KPI(Key Performance Indicator) is to reach the prospective audience or assumed set of audiences.
Why to reach them? In other words, what’s your KRA (Key Result Areas)?
For your business, the KRA is to collect the contact information of your prospective audience as well as their cookies.
How to reach them?
You can reach your audience on demand generation & demand fulfilment platforms.
In Demand fulfilment platforms like Google search, you can reach the target audiences. Also, you can create SEO based blogs through which you can collect cookies & cold leads through either lead magnet or tripwire.
Demand generation platforms are the social media platforms like Facebook, LinkedIn, Twitter which can be used for reaching target audiences through lead magnets. In this way also you can collect cookies and target audiences contact information and later retarget them.
In both demand generation and fulfilment platforms, push your best content & make them aware about your brand & engage.

Step 2: Register

This step involves communicating to your prospects the core values of your brand. Develop core content which communicates core value & show it to your fresh audience (ex: those who have visited your website in the past 20 days). This can be done by retargeting the website visitors on Facebook, Linkedin, Instagram, Email Marketing etc or setting up autoresponders.

For instance, here you can use a 15 day strategy. This is a brand registering activity wherein you have to segregate your target audience who have visited in the last 15 days and send them your Core Content in different social media platforms through various brand communication channels like blogs, webinars, workshops, videos, infographics etc. After 15 days, choose another set of audiences and share them with the same core content.
This is an automated process of creating brand awareness to your audiences wherein your brand is imprinted in customer minds.

Step 3: Recall

This step involves showing fresh, engaging content to the Cold audience in your CRM to convert them to loyal Fans. The goal is to keep your brand at the top of their minds & warming them up for the purchase. The number & frequency of touch points with them at this point has now increased & they are more likely to buy. Again,  it’s 90% value creation and 10% selling.

Step 4: Regain – Offer them a Tripwire (Irresistible Offers)

This step involves offering your lead/prospect something of incredible value but is easy on the pocket i.e low-ticket items such as paid webinars, paid trial (1$ trials), etc. There’s nothing more valuable than a list of paid customers.
With the above proven 4 step process of branding, let’s see below the most ideal KPIs and KRAs you achieve from each of these steps in order to achieve the ultimate branding success.

Steps KPIs KRAs Platforms
Reach Reaching researched client profiles, lookalike of previous website visitors Collect data (leads & cookies) through lead magnet/tripwire for conversion Google search, Google display, Facebook, LinkedIn, Instagram, Quora etc
Register Reach out to last 15-20 days leads & cookies and show them the core content (Fresh audience + Same core content. 1-5% sales conversion on Tripwires Email Marketing, SMS marketing, Whatsapp marketing and Retargeting
Recall Entire audience or list should be subjected to fresh thought leadership content. 10-30% sales conversion on Tripwire Email Marketing, SMS marketing, Whatsapp marketing and Retargeting
Sales/Tripwire Sell tripwire directly to the entire list 10% sales conversion Email Marketing, SMS marketing, Whatsapp marketing and Retargeting

When you follow exactly as mentioned in the above table, your brand’s message will be rightly & effectively heard by your target audiences.

Let your brand speak with a clear, consistent tone that stamps your core purpose in the customer minds.
Understand the psychology of your target customers & a successful brand name is sure to follow.
Are you stuck in your branding activities and unsure on how to connect and resonate with your target audience? We at Digitechniks have a proven track record of creating higher brand values for our clients over the years.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Why Digital Marketers are Pivotal for Every Business

Why Digital Marketers are Pivotal for Every Business

Nearly five years ago, Google in collaboration with IPSOS Hong Kong claimed that businesses using digital marketing could see 2.8X more revenue growth than those who did not use the Internet.(stats). Thanks to the growth of the internet and social media, the gap between companies that use digital marketing for business and the ones that don’t is likely to have widened considerably since then. In fact, businesses — regardless of their size — are leaning towards the digital arena. They are spending more on digital compared to “traditional” marketing tactics, as The CMO Survey shows.

And it’s not hard to see why. Confronted with new trends and rising competition, companies are trying to survive and grow in an era where they are required to adapt more quickly than ever. Digital marketing tools and techniques are allowing them to promote their products and services to a much larger audience without spending a fortune.

Digital marketing costs less, yet shows promise of much higher reach and engagement levels. When digital campaigns go viral and are shared by your audience, it can be as effective as a powerful word-of-mouth marketing campaign!

Contrary to this, traditional marketing has always involved big investments in terms of manpower and resources — something that only big brands could afford. Being an affordable and effective alternative, digital marketing has levelled the playfield, enabling small companies to compete with the big sharks

Digital marketing is perfect for businesses of all stripes

Why Digital Marketers are Pivotal for Every Business

The beauty of digital marketing not only lies in the fact that it work for all sizes of companies, but also that it can be leveraged by companies of any type, of any industry, and targeting almost any demographic. However, it takes the right digital skills and marketing know-how to create digital campaigns that make waves.

Take Vicks India’s brilliant campaign for example. They launched a video #TouchOfCare, a movie about the meaning of family in today’s context. The movie showed how two people, not related by blood, could be a happy family. Their Facebook post got more than 2.5 million views and was shared more than 34,000 times!

Clearly, their effective digital marketing strategycoupled with their ability to understand and capitalise on consumers’ emotions worked in their favour.

Another brilliant digital marketing strategy was followed by Chu Chu TV — thanks to which it became India’s third most subscribed YouTube channel. Till 2016, they had less than 2 lakh Facebook likes and very little engagement. How did this all change for them, you ask?
Here is where the importance of good digital marketing comes in. They collaborated with a digital marketing agency, echoVME, and garnered digital presence by introducing interactive content in formats ranging from Puzzles and Live Facebook to Memes.

There is great power in an individual narrative, and case study campaigns can really help build your brand and garner the trust of your audience. And digital marketing is the platform where stories can really go viral.

Adidas’s #FanTheFire campaign followed an 18 year old Indian athlete aiming for a medal in Figure skating. The story is narrated by the athlete’s mother who believes “this dream is not yours alone, but ours”. Adidas’ aim was to highlight athletes and sports which were not mainstream, and to appeal to a larger humanity. Their digital marketing experiment was highly successful and remains one that can be learnt from.

Marketing skills in the age of digital

Why Digital Marketers are Pivotal for Every Business

The future of digital marketers is bright, with traditional marketers finding it inevitable to switch to the digital platform. Traditional businesses are at the risk losing out to their digital counterparts, which is whyforward-thinking companies are shifting gears. For example, Hamdard — one of the oldest companies in India — launched its latest digital campaign,‘Ghulke Jiyo’ for its iconic Rooh Afza brand earlier this year.

It’s also an example of how brands are taking digital more seriously, rather than considering it supplementary to their traditional marketing efforts. Also worth noting is the fact that companies like Hamdard that have big marketing budgets are opting to go online as a way to reach consumers on new digital platforms, where they are spending ever more of their time.
Not long ago, online marketing and particularly, social media was something that brands would ask their interns — or just about any employee —to handle. That trend is changing. Today, as digital is becoming an irreplaceable pillar of the marketing industry, companies are looking to hire specialized talent to support them in their digital journey. And, digital marketing tops the list of most in-demand expertise. The global consultancy Mondo estimates the demand for digital marketing professionals to increase by 38% this year.
Unfortunately, many marketers these days lack digital skills, while digital marketers often don’t have a strong background in marketing. We need to bridge the gap between the two.

Because digital skill set is a prized possession for any business looking to succeed today, learning digital marketing skills is a great career move for both, new and established marketers. The good news is, their marketing knowledge gives them a natural advantage when picking up digital marketing skills.
 However, it’s important to remember that certificates don’t always get you the digital marketing skills you’re looking for. Often it’s more than that. Becoming a successful digital marketer takes experience and constant experimentation — whether you’re certified or not.
With studies suggesting that84% of Millennial don’t trust traditional marketing, there’s a huge scope for digital marketers to create the right impact. This is why digital marketing training is critical for marketers.

Can you be a successful digital marketer?

Yes, absolutely. Digital marketing is something that can be learnt. And with digital marketing becoming more accessible and affordable, now is the time to make the move.

Digitechniks offers digital marketing insights and trains you to be an efficient and employable digital marketer. We offer the right blend of technical and marketing skills that will prepare you for the current needs of your business or that of your clients as well as the future of digital marketing.

Here’s what one of our students, a sales and marketing professional, has to say about our mentor and trainer, Sharan Kulkarni: “Sharan is an excellent trainer with all the attributes and connects very well patiently with his audience. His techniques are extremely practical and can be immediately applied in your work. Thank you for training me and guiding me in digital marketing space. I wish you and your team all the success. Looking forward to a continuous guidance and support in future too.” From mastering basic digital marketing concepts to learning how to build winning strategies, we will help you at every stage and every aspect of a fulfilling digital marketing career.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Why is it important to be a Google Ads Certified Professional?

Why is it important to be a Google Ads Certified Professional?

Is Your Business ranking page 1? Is your Client’s Business ranking on page 1? Are you confident that you can rank for your clients on page 1?
If your answer to any of these questions is no, you’re losing a significant amount of your target audience and potentially your Job.


Before that one should think, page 1 of which search engine? The answer is evidently  Google, here’s the reason for it.
According to Net Market Share, close to 80% of all desktop internet searches and a whopping 97% of all mobile and tablet internet searches take place on Google’s search engine.


At this stage, being certified by Google Ads comes in handy.
Be it for search, display, mobile, video or shopping ads getting certified from Google Ads specifies that you are an specialist in using Ads.
Is Will being a specialist in the Google Ad tool help me rank on page 1? Not really, but without it, you stand no chance!
Ranking on page one whether in the form of ads or as organic results relies on hundreds of factors, all of which are known only by Google.


No, you have to appear on page 1 of the right searches. If I do that, will I be able to drive customers to my business? Probably, as evident, what matters is getting customers to your business.
In order to do that, being a specialist in the Google Ad tool will not suffice.


For entrepreneurs, digital marketers aspirants and marketing enthusiasts alike, it is as important if not more for you to learn the successful development and implementation of a marketing strategy best attuned to a digital platform as it is to become an expert in the Ads tool.
Getting Certified in the Google Ads for search, display, mobile, video or shopping ads DOES NOT TEACH YOU STRATEGY! It only teaches you the tool.


Very important. The Google Ads platform enables you to fulfill your strategy. Here are some of the reasons below:

  • It is the only popular platform that allows for both demand generation and demand fulfillment.
  • It can take you upto 3 and 12 months to rank on page 1 if you use SEO, but with the Google Ads tool, the results are instantaneous.
  • The tool provides you with extraordinary niche targeting options based on various factors such as relationship status or internet behavior.

These are few reasons that are mentioned above that persuade an increasingly large number of digital marketers to get their clients on the platform.


Fortunately, the answer is YES.
The Integrated Digital Marketing Certification course conducted by us, which not only teaches you the Google Ads tool but also specifies the planning and implementation of successful strategies that will make you an expert


With regards to: –

  1. The Ads Tool – Spent over 7 years and ₹ 3 crore on the Ads platform for various clients.
  2. Strategy – I have played lead roles in planning and implementing strategies for some of India’s Premier training institutes and trained over 1000 professionals.

At the end of the Integrated Digital Marketing Certification course, You will have the below mentioned Google Ads Certifications in your Name.


As the number of clients we serve increases, so do the number of well qualified digital marketing professionals we require.
I’m not saying that there aren’t any well-qualified digital marketing professionals out there; however, I have full confidence in the ones I personally train.

What makes our training special?

We stand for teaching the appropriate topics for the relevant crowd. Our programmes guarantee the proven methods and strategies that are used by us for our services. Step-by- step training with advanced tactics and approach in building performance-driven digital marketing expertise.


The following is a testimonial of a student whom I trained and now he’s able to manage an account worth crores: –
Name: Bopanna BK
Designation: Lead Google Ads Specialist at Scion Social
“Today, I manage an account on which I spend anywhere between 10 – 15 lakh a month solely on the Google Ads Platform. I can afford to do so only because I assure my client guaranteed results. In the beginning, I was just another BPO employee struggling to make a mark. That’s when I met Sharan and had the good fortune of being trained by him following which I took an internship under his guidance. I would definitely recommend him to anyone who wants to grow in the field of digital marketing.”


As is it evident that one of my students is handling such high value accounts, not only does my training produce the desired results but I also have a network of decision makers in high up places that trust the resources I provide them with!
I hope you make use of this opportunity, given the right blend of industry and training expertise that I bring to the table in this 66 Hrs online Training that bridges the gap between the work of an amateur and that of a professional.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money