8 Step approach of a Successful Digital Marketer

8 Step approach of a Successful Digital Marketer

by | May 3, 2019 | Business, digital marketing, integrated digital marketing

There has never been a more exciting time to be a digital marketer. But it’s also harder and more challenging than ever before.
Just ask yourself the following questions:

  • Can you accurately measure the ROI of your campaigns?
  • Did your ad on the internet lead to an increase in sales?
  • How many of those people who have shared your video or liked your Facebook posts have actually made purchases from your company?

Are you scratching your head trying to answer any of these? You’re not alone.

42% of marketers agree that proving the ROI of their marketing activities is one of the biggest challenges they face within their company.
Source: HubSpot’s State of Inbound Report, 2018Only 1 out of 4 marketers are confident in their ability to accurately measure digital media ROI.
Source: The Nielsen CMO Report, 2018

The ever-evolving digital landscape, newly emerging technologies, and savvier consumers are constantly keeping marketers on their toes. And more importantly, there is an increasing pressure on them to show the financial returns of their marketing efforts. Why? Because now, it’s all about providing results. Gone are the days when a digital ad campaign could be measured by the sheer number of site visitors or page views.

With top management in more and more organizations equating performance with ROI, you need to be able to show the value you create for every marketing penny spent. But that’s where the biggest challenge lies.

This guide will highlight three major problems that are stopping you from becoming a successful digital marketer, what you should do and eight steps to get there. We’ll pair each step with a practical “to do” section and how professional guidance by Digitechniks can help you master the step.   

Problem 1: When you’re focused on the low-hanging fruit, you lose sight of the bigger picture
This is exactly what’s happening with a majority of digital marketers. They emphasize on generating more traffic and leads as a part of their digital marketing strategy, often ignoring the fact that these are low-hanging fruit that tell only part of the story.

67% of marketers consider increasing leads to be their top priority compared to 35% who prioritise converting leads into customers.
Source: 2019 B2B Marketing Mix Report, Sagefrog Marketing Group

In other words, most marketers are stuck at the top of the funnel and track their ROI in terms of the amount of traffic or leads they are getting.

The result? When their CEOs ask — “How does X video shares or X number of ‘likes’ tie directly back into our sales?” — they struggle to quantify these numbers.  
That’s because unless you know how to nurture and convert the ‘likes’ and ‘shares’ into buyers, those numbers don’t really mean anything.

Problem 2: Without proof of work, you may fail to make a business case for your marketing initiatives
Consider this. The average cost per 1000 impressions on Google, Facebook or other digital channels falls anywhere between Rs.50-1500, depending on the industry and the nature of the business. That’s how much a company has to pay for 1000 Impressions on their digital ads.
With more businesses going digital, these numbers are going to rise even further in the coming days. No wonder, the stakes for marketers are higher than ever and there’s a mounting pressure on them to optimize campaign performance to win more customers.

8 Step approach of a Successful Digital Marketer

In such a situation, without a solid ROI, it will be difficult to convince those who control the budgets that you’ll need to implement your digital plans. And often, without the right budget, you won’t be able to explore the full potential of your marketing initiatives or their effectiveness may suffer.

Problem 3: The error of looking at only one part of the process leads to wasteful drainage of resources
The problem is with marketers who focus on only driving more and more traffic to their websites is that they are only concerned with the top of the sales funnel.
But, more traffic doesn’t automatically mean more conversions. The ideal conversion rate (from traffic to customer) is around 0.5-3%. So their ROI is dependent on just this tiny percentage of the converted traffic. This means that they are leaving a lot on the table by not creating multiple touch points for the non-action takers.

When you look at the bigger picture, that’s negative ROI for a company. In other words, the money you’re putting into such marketing efforts is complete waste and your ‘boss’ or your client would be better off without spending it at all.  

“What’s the ROI of a basketball? For me: A negative amount equal to the cost for repairing my torn meniscus. I have literally lost money playing basketball. For Kobe Bryant, on the other hand, the ROI is about $220 Million.” – Gary Vaynerchu

Also, if you’re paying too much attention to generating new leads and sales, it’s time to think whether you’re ignoring your existing customer base. Are you nurturing the customer relationships that you’ve already formed?

A lot of studies across many different industries have pointed out that acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.
Source: Multiple studies & reportsSolution: Change your mindset and approach

  1. Pump your digital marketing vehicles with the right fuel

Modern-era marketing demands strategies which involve more than just generating traffic and leads, and which have a direct correlation with sales and revenues. How to achieve this? The answer is, through a purpose-driven approach — something that we, here at Digitechniks, call “The Marketing Fuel”.

The Marketing Fuel – An arsenal of mindset, strategies, and tools to accomplish a marketing purpose that is in complete alignment with the company’s purpose.

All marketing channels — SEO, Social media, PPC, email marketing, etc. — are vehicles, but they need the marketing fuel to run at peak performance. If you don’t fill enough fuel or the right type of fuel in your marketing vehicles, they won’t run as smoothly or as fast as you desire.

Many aspiring digital marketers — and even those who are in the industry for years — are often not fully aware of what marketing fuel to use and when. This is mainly because they lack the knowledge of the entire digital marketing spectrum. Some of them stick to just one or two areas of digital marketing, which ultimately restricts their growth and leads to mediocre results for their clients.

For example, someone who has the knowledge of search engine optimization but doesn’t know what type of content impacts the reader and gets the clicks will eventually fail to create an effective campaign.

Therefore, in order to get your marketing fuel right, you need to gain a thorough understanding of digital marketing and the multiple niches and sub niches it includes. Specializing in one aspect of digital marketing is not enough.

  1. Start thinking in terms of ‘value’

You are probably hearing the term “customer-centricity” a lot these days. Well, it’s not a buzzword. It’s a real change that’s happening across the business landscape.
Gone are the days when marketing was all about making the sale and closing the deal. Today it’s more about creating a relationship with a customer. Only when that relationship has been established, will they buy your product or service. For these reasons, customer care is being touted as the new marketing.“

Customer value creation is at the heart of every successful marketing plan.”
— Andrew Stephen, Professor, Oxford University.  

Therefore, as a marketer, it’s important that you have genuine interest in solving your customer’s problem as part of your marketing approach. Sales is the by-product of the care that you show for your customers.
Action: How to fire back your marketing vehicles with high-octane marketing fuel?
Too much noise on the web and social media leaves you with tonnes of plans and strategies but with very little to implement them. Let’s cut through the noise and get down to a practical action-plan that will bring some immediate changes in your digital marketing approach.

The following eight-step integrated digital marketing plan will allow you to make effective shifts in your approach and generate positive ROI for your campaigns, starting today.

Step 1: Define your Business Aspiration Goal

This first step sounds obvious but sadly it is not so. A lot of marketers, who are too eager to begin their campaign, often miss this point and launch their campaign without much of a practical plan, which is necessary for a productive outcome.

8 Step approach of a Successful Digital Marketer

Besides determining who shall be your target customer and which market you plan to penetrate, it is important to set a goal that’s realistic. For example, you may want to gain 5000 new buyers by the end of a month-long campaign. But do you have enough resources and planning to reach this goal?

Starting with an unrealistic goal is setting yourself up for failure. 

What to do

Evaluate your resources and decide on a revenue target that’s practically feasible. A good strategy is to work your way backwards from ROI to figure out what you need in order to bring the desired results. Also, take into account the problems you might encounter in achieving your revenue goals.
Don’t solely focus on your revenue goal. Business aspiration goal is divided into:

  • Revenue Goal
  • Customer-centric goals (The kind of value to be delivered to the clients in order to achieve the revenue goal)
  • Team Goal (The kind of team that is required & has the potential to deliver the value to the customers)
  • Team Learning Goals

How Digitechniks’s IDMCP can help

In our flagship Integrated Digital marketing certification program we have one complete module called Business Aspiration Goal Setting that will help you to set your Business aspiration goal.

Step 2: Build a business model to achieve your revenue goal

Stat:  “A Business Makes Money Only When Their Offerings And Passion Meets The Demand”

8 Step approach of a Successful Digital Marketer

Having a business model is important to create a sustainable business plan which can effectively communicate the key features of the business to the partners inside the company. But it’s equally important to make sure your business model is capable of achieving the revenue goals you’re targeting. If not, it’s probably time to think about modifying your business model.

You could do this by exploring new markets and/or creating new product lines. Also, with rising competition, one of the smartest and most effective ways to stand out is to move away from what others in your industry are doing. Steer clear of copy-cat brand models and think of how you can be a differentiator in your industry.   
Can you please suggest an example that we can use here?

What to do

Build a magnetic brand to become a differentiator. A magnetic brand is one which fulfils the aspirations of the target audience and driven by purpose. In other words, your brand should offer unique services that your customers will get only from you and won’t turn to your competitors.
What if the heart of your business is in the right place and yet you’re struggling to grow your customer base? A simple way to get more customers for your products/services is to categorize them into three types:
1) Lead Magnets – Zero cost products/services that people won’t give a second thought before choosing. These are a great way to give your prospects a taste of your product/service. For example: Free sample-size products, a free webinar or a course etc.  
2) Trip Wires – These products/services should be priced in a way that customers don’t have to spend too much money, yet are encouraged to make low-priced purchases that doesn’t seem much of a risk for them. For example: Low-cost versions of your core products/services or core products/services with limited features.

3) Core Product or Premium Solutions – These are your full-featured core products that customers would gladly pay for.

How Digitechniks’s IDMCP can help

In our flagship we have one dedicated module that will teach you how to carry out competitor analysis, market research and help you to build a brand that fulfills the aspiration of your target market.

Step 3: Build a Magnetic Marketing Funnel

8 Step approach of a Successful Digital Marketer

Simply having a magnetic business model is not enough. In order to act on such a business model, you need an equally robust marketing funnel. In my experience, 90% of digital marketing plans fail due to the lack of a definite digital marketing funnel to acquire customers.
A marketing funnel defines an entire customer journey, from the initial stages when someone learns about your business to the purchasing stage. A powerful funnel is key to generating leads, converting them into customers, keeping them engaged, and making them your loyal customers.
Building a marketing funnel may seem like a lot of work but the effort is really worth both the time and money, given the fact there are so many companies who are targeting the same customers for their products and services every day.

Essentially, this is the step where you put into practice everything you’ve theorized in the first two steps.

What to do

  1. Build Lead Magnets
  2. Nurture your leads
  3. Engage leads with tripwire (irresistible offer which they cannot reject)
  4. Sell your core product/service
  5. Maximise your profits by upselling/down-selling/cross-selling
  6. Turn your customers into loyal advocates

Read our 6-step Customer Acquisition Formula in-depth.

How Digitechniks’s IDMCP can help

In our flagship Integrated Digital marketing certification program we have one complete module that will help you to build a funnel from scratch. This funnel allows you to generate ROI across any Digital Marketing platform

Step 4: Understand the Digital Ecosystem

8 Step approach of a Successful Digital Marketer

New channels are constantly emerging in the digital landscape. For example, Snapchat and Instagram weren’t as popular a few years ago. But today, for certain types of businesses, these platforms are proving to be more effective than even Facebook or Twitter.
From SEO, SEM, to email and social media marketing initiatives, you’ll not only have to familiarize yourself with the entire digital ecosystem but also be on toes to keep up with the changes taking place.
At the same time, consumers are increasingly demanding a seamless and consistent experience across all these channels. This is also why in order to be successful as a digital marketers, you need to take a more strategic and integrated approach.

What to do

This step involves getting an in-depth understanding of all digital channels and platforms. Also, this is where you need to observe consumer behaviour, how they navigate the web, which platforms they frequently visit and when.
Understanding these behaviours can give you a ton of insights on the buying intent, purchase patterns, which messaging would work, and if the timing is right etc. For example, consumers on Google generally have a high buying intent, while those on Facebook may be simply browsing and don’t have a purchasing mentality right at that moment. By looking at the locations and hashtags of Instagram users you can tell if they are traveling — in that case, they may not be attentive towards a marketing message.  

How Digitechniks’s IDMCP can help

IDMCP makes you well-versed with all the niches and sub-niches of internet marketing and provides practical knowledge about applying these concepts to create cohesive strategies for your clients. Through practical templates and real-life scenarios, we help you understand how every aspect of digital marketing such as SEO, SEM, social media, email marketing, and marketing automation work together as one cohesive force.

Step 5: Identify all the ideal Digital channels for your business

According to a report by MarketingProfs, around 2 million blog posts are written every day and there are more than 350,000 tweets every minute. With such huge information overload, it is important to find the right marketing channels through which you can reach your customer.

What to do

You can figure out your ideal channels through competitor analysis. Create a list of your competitors, pick a high-level competitor who is generating good traffic, identify their traffic sources, and be where they are.  
Wondering if it’s a good idea to be where your competitors are already active? Imagine, how would it be to not enter a popular restaurant to enjoy their food just because it’s crowded? It’s almost similar.
Rather, think about how you can differentiate your existence on these platforms? High-quality content is your answer.
Tools for competitor analysis: SEMrush, Similarweb, Spyfu, Buzzsumo

How Digitechniks’s IDMCP can help

Our IDMCP program offers extensive competitor analysis guidance. We have competitor analysis templates that teaches you how to identify your ideal channels, how to build your presence through these channels, and the ways to set up a repeatable process to replicate your success.

Step 6: Build a process to use each of the digital marketing platforms efficiently

8 Step approach of a Successful Digital Marketer

Every Digital Marketing platform has its own set of algorithms(rules). What works on one platform might not work on the other. Consider Google SERP as an example. Text based content performs (ranks) extremely well on Google search, whereas videos don’t. On Youtube however, it’s a completely different story.
Thus, it’s pivotal to understand each platform in detail & then decode it by building a process. This process can be used over & over again.  

How Digitechniks’s IDMCP can help

In our Integrated Digital Marketing Certification Program we follow an accelerated learning technique that will help you build successful processes for any platform. 

Step 7: Build templates for to simplify the above process

Building templates for each platform can provide you with a solid framework for analysing your goals and activities across the web, social media, SEO, PPC, email marketing, and the entire digital ecosystem. The four important KPIs included in any template includes organic sessions, organic landing pages report, organic keywords and organic conversions.

How Digitechniks’s IDMCP can help

In our Integrated Digital Marketing Certification Program we give you tried & tested templates that will help in speeding up the process. These templates can be tweaked according to your objectives.

Step 8: Aggregate the data from multiple templates to create a successful digital campaign

8 Step approach of a Successful Digital Marketer

The final step involves getting the relevant data & measuring key metrics. Based on the data collected, it’s essential to extract insights. Key decisions have to be taken based on the insights.
In a nutshell, the purpose of collecting & measuring data is to:

  • Know what’s working & what isn’t
  • Take key decisions to further improve your digital campaign

How Digitechniks’s IDMCP can help

In our Integrated Digital Marketing Certification Program we teach you how to effectively mine data from the templates & processes (created in the previous steps) in a matter of minutes. You will learn how to identify the metrics that matter for your digital campaigns, and then take decisions to take your campaign to the next level (scaling). Become a digital marketing powerhouse in your organization with Digitechniks
Digitechniks was born to create employable and industry-ready digital marketing professionals. Our IDMCP training program is designed with this specific aim in mind.
This program gives you an in-depth understanding of digital marketing concepts through helpful tools, innovative learning techniques, and practical templates that will help you to not only capture and retain the information, but also apply it to real-world scenarios.
Our unique three-step teaching methodology:

A word from our trainer and mentor Sharan Kulkarni

8 Step approach of a Successful Digital Marketer

Do your digital marketing strategies generate positive ROI? Well, mine certainly didn’t when I started out as a digital marketer. I slogged off hours creating campaigns that fell flat on face even before taking off. I was a failed marketer and a failed business owner, and didn’t really know what was tripping me over, again and again.  
I decided to begin with a blank canvas and started to read books and online resources on marketing. Over the next few months, I realized that there’s so much good information out there but most of it is so mixed up with not-so-good information that it’s hard (and time-consuming) to pick out the good stuff.   
I was actively reading blog posts, listening to podcasts, watching webinars and doing every imaginable thing to learn everything I could. What I also realized during this time is that most of the information available is great as theory but there’s very little guidance on practical applications.  
It took me a little over a year to really get into the trenches of this vast ocean called ‘digital marketing’. And, it was instantly clear to me why so many digital marketers fail — they don’t have that amount of time to spare while learning about digital marketing.   
Watching my career turn around inspired me to commit myself to transforming the life of marketers and business owners. The ‘Integrated Digital Marketing Certification Program’ (IDMCP) is the outcome of what I have learned through all these years.  
In fact, this course is my digital marketing knowledge presented to you in a simple-to-follow and easy-to-implement manner.
Because I believe that if I can do it, you can do it too!

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

Copying Vs. Innovation in Marketing: What Should You Focus On?

Copying Vs. Innovation in Marketing: What Should You Focus On?

by | Apr 15, 2019 | Business, digital marketing, Growth Hacking, integrated digital marketing

With consumers increasingly relying on their own research before buying a product or service,the demand for valuable content is at an all-time high. The ability to provide this on a consistent basis can allow companies to stand out from the crowd and beat competition. But it’s not an easy job, to say the least.
Many startups and small businesses struggle to produce high-value content and marketing materials at a steady rate. Unable to cope up with the ever increasing demands, some of them decide to follow their competitors’ marketing footsteps. While it’s not unethical to copy, you should know where exactly to draw the line. Plus, this strategy may or may not work in your favor. Here are some reasons why.

They might be as clueless you are – According to research 41% of marketers do not have any marketing strategy and just follow anything randomly. You simply cannot follow such an erratic marketing strategy and hope for success.

Different brand, audience and business model– Even if you share the same business domain, it is likely that both of you will have a different target audience and different brand model. If you imitate your competitor’s blogs and tone, chances are it might not work for you.

You have no idea about what’s working in their favour – If you are blindly following your competitor without bothering to analyze your website traffic or carrying out a competitor analysis, chances are high that you are simply walking in the dark without any proper direction.

You don’t have the resources and budget of your competitors– Often the marketing success of a brand depends on the team which works in the background. Unless you have similar resources and budget to spend on marketing like your competitor, it is unlikely that you can replicate their success.

Copying however is not as bad as it seems. In fact, according to an article published in Harvard Business Review, it has been observed that imitation is more valuable than innovation. When you are trying to innovate, you will have zero idea about product efficiency, distribution channel or unit economics. Copying a business model ensures that you save a lot of time and money, which otherwise could have been wasted on research.

Copying a marketing strategy works particularly well when:

  • Your target audience is the same as that of your competitor
  • Your brand offers better customer experience than competitors
  • You have enough manpower and resources to execute the strategies
  • The strategy you’re copying is scalable and long term

How to Integrate Imitation in Your Marketing Strategy?

If you’re inspired by your competitors and want to imitate their marketing practices, it’s important to first figure out how those practices fit into your business model. Learn from what other companies are doing, then offer something they don’t offer.Remember Facebook was not the first social networking platform nor Google was the first search engine.But both identified and filled the gaps left by their competitors in their respective domains.

Here are certain factors to consider when building your own copycat business strategy.
Timing– Timing plays a very important role in marketing. Today if you try to copy the marketing model of Google, chances are very slim that you will succeed. As a smart marketer, you need to understand what is the underlying reason behind your competitor’s success and how can you beat your competitors in that region. You can use the same idea and then tweak it to meet your requirement.

Individuality– It is important that you maintain your individuality if you wish to stand out in the competitive world. Simply don’t go on copying them. Instead, try to find out areas where they haven’t ventured into and use innovation on those areas. You can try to refine your USP (unique selling proposition) which will give your customers compelling reasons to choose your brand over others.

Scale your workforce– in the domain of digital marketing technologies are changing every single day. You can scale your workforce either by training them in new technologies or by outsourcing the job to experts and professional agencies like us who are up-to-date with the industry and are better equipped to handle the job.

Innovation May Not Be for Everyone

While innovation works wonders, every business does not need to reinvent the wheel. Sometimes all you need is to improve the existing. Also, a business — at least, in its initial phase — many not be prepared to innovate as it requires time and resources.

Simply having an innovative idea is not enough. It’s crucial to know whether your product/service idea is scalable, profitable and has a specific audience willing to pay for it. There are innumerable startups and businesses that fail because what they believe to be their innovation has few actual takers in the market.

Your Brand Needs a Mix of Imitation and Innovation

Based on our experience, we highly recommend that you divide your time and focus between innovating and imitating your best competitors.Mix and match both strategies until you’ve hit the sweet spot.
The tried and tested formula that we, here at Digitechniks, follow includes 75% inspiration from competitors while we spend 25% of our efforts in constantly innovating. Then, keep on improving the results which you had the previous day, the previous week, previous month and even the previous year.

Looking to get ahead of your competitors by offering more value through your digital marketing initiatives? Do you want to consistently acquire new customers for your Business?

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

Supercharge Your Leads from Google Ads With These Simple Steps

Supercharge Your Leads from Google Ads With These Simple Steps

by | Apr 8, 2019 | adwords, Business, digital marketing, integrated digital marketing

Nearly every business owner these days knows the power of Google in growing business and sales. But only a few know how to really leverage it to generate leads and traffic. Especially when it comes to Google Ads, most businesses find it hard to tap into its amazing potential. In a survey of 600+ small businesses, 40% of them didn’t find any new leads through Google Ads, while 33% landed very few leads. Does that make Google Ads sound like a strategy that’s not worth a try?

Consider this: 80% of global internet users are reached by Google Ads campaigns. And, a staggering 97% of mobile search spend comes from Google Ads. These are some reasons why ignoring paid search on Google is not a very smart move.
Plus, given the simple fact that today almost every purchase involves a Google search, acing the paid search game could put you miles ahead of your competitors. Particularly because, if done well, your ads have high chances of showing up on the coveted first page of search results.
But how to make sure your campaigns are successful and fetch you the desired results? Here are some steps to follow.

Step 1: Customer Acquisition Formula

Before jumping into an AdWords campaign it is important to do some background research about your customer and understand how you can make them a part of your sales funnel.

a) Finding the Ideal Customer
Finding your ideal customer will help you to set the right target and built a database. You can offer various free products and services like free E-books, free Webinars, and reports on the industry trends to achieve your aim. Make sure you always ask for their email and phone number in exchange for these offers and services.

b) Nurture Your Leads
Once you get the email and phone numbers from visitors, it is time to provide them with valuable content in order to make them a part of your sales channel. You can do this by sending them a brief description of your product or service, blog updates, success stories and customer testimonials.

c) Tripwire
Now, it is time to invest and engage with your customer by providing them with a tripwire or irresistible offer which they cannot reject. Make sure this is only a bait to include them into the main sales funnel and should be provided only at a nominal cost. Usually, 30% of people who buy your tripwires are likely to buy your real products.

d) Selling the Real Product/Service
Once you successfully persuade your leads to buy a tripwire, it is easy for you to make them buy the main product or service like an annual subscription offer.

e) Maximize Your Profits
In order to retain your customers you can use both upscale and downscale strategy to achieve high-profit margins. For example, you can sell accessories for a new electronic gadget or offer a discount to customers who have already bought your products once.

f) Turn your customers into loyal customer
Having loyal customers is the best thing that a company can ask for. In order to maintain a loyal customer base, it is important that you maintain an active communication channel with your customers through SMS, or by retargeting ads on Facebook and Google. Try to keep a database of their birthdays and anniversaries and shoot them a mail along with an exclusive offer for their special day.
Initially, it may seem like a lot of work but the effort is really worth both the time and money, given the fact there are so many companies who are targeting the same customers for their products and services every day.

Step 2: Create a High Converting Landing Page

The average attention span of a user has come down to a few seconds and if they fail to find relevant information in regards to their search queries, chances are high they will quit. You can use the Page Speed tool from Google to estimate how well the landing page is set up. Aim for a score above 70 for more ROI.

Step 3: Do Competitor Analysis

Most of the time business tends to assume that their online competitors are similar to their offline competitors. However, that is not the case. In order to understand your competitors, analyze the data regarding how many times their ads were placed higher than your ads on the search page. Analyze the nature of competition you are facing. Do you’re your research to ensure that your stay ahead in the league.

Step 4: Keyword Research and Forecasting

Keyword research can help you to estimate the budget of your PPC campaign. The average CPC in AdWords varies considerably and keyword research can help you to estimate what your clicks might cost. Additionally, comprehensive keyword research can help you to find relevant keywords that have good search volume and are most likely to meet your goads. Additionally, you can also use the Search Query Report to look up for search terms which users have actually used to trigger your ad.

Step 5: Write Killer Ad Content

Paid ads are all about finding the killer keywords which can propel your sales chart. However, your entire expenditure on your paid research would fall flat on the ground, if you fail to create interesting and relevant content for your customers. According to HubSpot 73% users on the internet feel irritated with irrelevant content. In order to maximise your ROI, don’t forget to pay to create relevant content for your target customers.

Step 6: Create Ad Account

If you are planning to manage your own PPC campaign, you can start by creating a Google Ad account. The process is very simple and can be even done over the phone. You can get a credit of Rs 2500 and 30 days of free Google support as a new customer.

Step 7: Campaign Optimization

Simply launching a PPC campaign is not enough to get sustained results. It is important to look into the job on a regular basis. You can optimize your campaign by eliminating negative keywords, testing Ad extension, shuffling keywords and by refining your keyword list to achieve your aim.

Are you still wondering whether Google ads would be right for your business? If yes, then you are not alone. Many people have similar questions and you can find some comfort in the fact that 3.5 million businesses generated $281 billion in revenue from Google’s search and advertising tools. Advertising on Google can be extremely beneficial for your company provided you have the right strategy. But it can be tricky to handle it all on your own. And that’s exactly why partnering with a digital marketing agency with the right expertise like ours can make a world of difference!

Here are two case studies that will demonstrate the value that we’ve been able to generate for our clients.

Case Study 1

Few months ago, a company selling Ayurvedic supplements for diabetes contacted us to help them with online advertising as the previous agency failed to give them enough sales.
They managed to get 120 sales a month, which meant they could reach around 1500 sales a year. They were already in the market for some years but were struggling to make an impact.

After speaking with one of our marketing consultants, we decided to carry out search campaigns, shopping campaigns for selling the product and display ads to generate leads. And, here’s we helped the company generate in the last one year.

  • 98947033 impressions
  • 911591 clicks
  • 4000+ Sales
  • 39000+ leads (700 sales through e-mail nurturing)
  • Increase in sales in one year close to 400%

Case Study 2

Let’s look at another case study in a completely different industry.
A reputed International School in Bangalore who were never into digital marketing contacted us, as they wanted to have an online presence. Prior to contacting us, they advertised primarily in newspapers and trade shows. While this worked, they wanted to do more to acquire customers.
So they got in touch with us. And what did we do? We showed them the gold.

There were thousands of people in the market who wanted to admit their kids in good reputed schools. So the demand was high but the competition was equally high. The client left it in our advertising specialist’s hands to develop the most effective campaign for them.
Here’s the result we generated for them for a total ad spend of Rs 20 lac:

  • 106678 impressions
  • 76659 clicks
  • 3180 leads
  • 630 cost-per-lead

Out of 3180 leads, they managed to convert 1200 into sales.
They charged Rs 80000 for each admission, and through each admission, they obtained a profit of Rs 30000.
So 30000 X 1200 = Rs 36000000.
Therefore, the company made Rs 3.6 crores by spending Rs. 20 lacs only.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

Personal Branding: A Killer Tool To Convert Your Contacts To Contracts

Personal Branding: A Killer Tool To Convert Your Contacts To Contracts

by | Mar 27, 2019 | Business, career, digital marketing, integrated digital marketing

Ever wondered why you usually pick up Nike or Adidas sneakers off the shelf rather than a generic brand? You may or may not have thought about it, but it was their branding that got you.

Whether it’s about creating a personal or a corporate identity, branding plays a critical role of building trust. If your audience begins to look at you as legitimate and authentic, you will gain their trust. That’s what translates to higher sales and ROIs in the long run.

In fact, if you are a CEO, CXO or a marketing professionals, a personal brand can often be just as important as the public perception of your company or product. This can mean bad news for you if you’re not currently taking advantage of personal branding for professional and corporate success.

Personal branding is just one step ahead of corporate branding

Think about Apple — isn’t it hard to separate the myth of the man from the legend of the company itself? Even today, the public perception of Apple is deeply connected to Steve Jobs. And it isn’t even as if Jobs was building a public persona just for the sake of branding. He was communicating his message to the world and making sure everyone understood what made Apple different. That’s the reason we trust Apple products, because we know the values that go behind their design and production.

The exercise of branding can be critical for the growth and success of any business, product or individual. When you choose what ‘face’ to put out there into the world, you are committing to a set of values and principles that you and your company stand for.

What you stand for and what your company represents cannot be too far apart. There has to be a synergy between your personal brand and your company’s, otherwise that can be confusing for customers and employees alike.

As someone in a leadership position — whether you’re a CEO, CXO, President, Vice President, or marketing professional — don’t let this opportunity to communicate with your audience and build a personal brand pass you by.

Personal branding strategy: Differentiate yourself from the rest of the pack

So, why did you pick up that Adidas shoe after all? The off-brand shoe could have been more durable and cheaper to boot.
When a company’s marketing becomes ubiquitous — you see it all around you, and consistently see the same message — that’s when they’ve successfully built a brand. In a competitive market, where competitors new and old are constantly innovating and launching rival products or services, branding is the most crucial aspect of differentiation.

Trust, credibility and perception of value are often a consequence of branding itself. It’s easier to convince someone who’s never bought Adidas before to trust the quality and durability of that sneaker, isn’t it?

How to create a personal branding strategy

There are three important words you need to keep in mind if you want to build a brand — Visibility, Credibility and Profitability (VCP). One leads to the other — the more visible you are, the more credible you seem. The more credible you are to people, the more likely they will choose you over competitors, and that directly hits your bottom line.

You might now be wondering how to gain said visibility as an individual. Before you even head the PR route, networking can be the lever you need to get the word out. So get out there and leverage your contacts. Word-of-mouth can be incredibly powerful in this context — it will strengthen your existing network, get you more opportunities and maybe even convert your contacts to contracts!

Another way to create your personal brand is to amplify your presence on social media. Figure out which platforms work for your sector — it could be LinkedIn, Twitter or maybe even Instagram. Consider setting up a personal blog and share your articles on social media. Weigh in during online discussions related to your niche, and establish your credibility as someone with experience, wisdom and authority over your domain.

As someone who understands solar technology, for instance, you will become the go-to person for solar innovations, whether it’s vehicles or batteries. Over time, you will emerge as a thought leader in that space and perhaps get opportunities for consulting, mentoring, advisory and even international lectures and talks. Even if you’re an expert within a narrow niche, you can still become a micro or nano-influencer in that area.

In the long term, personal branding can even help you influence your peers and through them, your industry as a whole. You could even build a loyal following that will be ready to invest in you and pay for your product or services.

When you build a personal brand that gives you a unique sense of identity. You will establish your reputation as an expert in the sector, as king or queen of your domain. And that’s where the advantages of personal branding go beyond corporate brands. If you decide to move onto another company or your next business venture, your reputation will follow you.

There’s no quick fix to personal branding

While it’s absolutely critical to build your personal brand these days, it may not be an easy task, and it’s certainly not an overnight job. More importantly, it demands a certain amount of time and efforts. Therefore, you, as a business owner or marketer, may have to divide your time between personal brand creation and your core tasks. This is often the reason why personal branding gets pushed to the back burner for most people. But if you’ve understood the importance of branding yourself and are serious about leveraging the competitive edge it provides, it’s a great idea to seek help from a professional branding agency like ours.

Conducted by digital marketing expert and mentor Sharan Kulkarni, our branding consultations have helped many business owners to build and grow their personal brands. The time we spend understanding our clients’ businesses, goals, and visions, combined with our track record of branding successes enables us to create brand identities that are unique and distinct.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

Top Marketing Books Every Digital Marketer Must Read Without Fail

Top Marketing Books Every Digital Marketer Must Read Without Fail

by | Mar 22, 2019 | career, digital marketing, integrated digital marketing

One of the most exciting as well as challenging aspects of digital marketing is that it’s analways-evolving industry which offers something new to learn every day.This means staying abreast with the latest trends and best practices in digital marketing is important. But, it’s equally important to understand that digital marketing, at its core, is marketing. Therefore, having a solid grip on the marketing basics is absolutely essential for the long term success in marketing and sales.

Why go back to basics?
According to Inc., nearly 80% of small businesses fail. Although there could be other reasons behind this, one factor is that many small business owners feel that using the latest tools and applications is their secret weapon to conquer the business landscape. Unfortunately, just relying on the latest tool scan never be enough to save your business. Digital marketing is one field where a few minor mistakes can easily throw you off your game. No wonder, a whopping 63% of marketers say their biggest challenge is to drive traffic to their websites and generate leads.

It’s interesting to note that 71% of small business owners are handling their own digital marketing and don’t prefer to hire experts. If you’re one of them, it’s critical to understand the basics of marketing.

While learning about marketing tools and how to use them is necessary, simply investing in tools will not fetch you the desired results and you’ll end up wasting your marketing budget. Unless you are able to develop a process or system that works and is scalable, it’s difficult to get consistent results from any kind of tool.
At the end of the day, there is no substitute for a thorough knowledge and understanding of marketing tactics. Books on marketing strategy are high-quality sources of information for you to build a highly effective and profitable marketing ecosystem for your brand.Books are a marketer’s best friend
Marketing and management books are a great way to draw inspiration and gain incredible insights about marketing from experts and industry leaders. Not to forget,they offer tons of evergreen knowledge that can be replicated into processes and systems. And, the best part is, most of them can be purchased online. Some of them are even available on the internet for free.

But if you don’t know which books to get started with — or are simply overwhelmed by the amount of marketing books on the internet — we have compiled a list of books every digital marketer should read. Some of these are among the best digital marketing books for beginners. So if you’re new to digital marketing, these books can give your career the right turn Jab Jab Jab Right Hook By Gary Vaynerchuk
Gary Vaynerchuk is a social media expert and New York Times bestselling author. In this book,he highlights the art of winning the heart of a customer by mastering certain social media skills. This book contains over 80 details case studies from Twitter, Instagram, Facebook and Pinterest. So if you like the idea of getting a detailed blueprint of social media marketing strategies that are guaranteed to yield results, give it a read.

Top Marketing Books Every Digital Marketer Must Read Without Fail

Permission Marketing by Seth Godin
Published in 1999, Permission Marketing remains of the bestselling books of Seth Godin, the former VP of direct marketing at Yahoo, and is hailed as one of the best books for marketing management written with excellent foresight.

In this book, Seth argues that an average customer is continuously bombarded with a lot of advertisement which has resulted in shrinking his average attention span. He advocates a strategy where a company should initiate a relationship with a customer by first asking for their permission and then providing them with something free of cost. As the relationship gets established, it becomes easier for the company to market more products to them.
Read it to gain a fresh perspective on marketing and how to gain your customer’s trust in today’s era of marketing overload.

Top Marketing Books Every Digital Marketer Must Read Without Fail

 

Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne
The name of this bestselling book is used as a metaphor by the writers, where they use the term ‘Blue Ocean’ to denote uncontested market space. The authors claim that the dominant marketing strategies followed by most firms are based on competition. However, they believe if a company really wants to succeed they should look for new territories in terms of services and products or find new customers in unchartered territories.Again, this book is a goldmine of case studies.

Top Marketing Books Every Digital Marketer Must Read Without Fail

 

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
This book by Al Rise and Jack Trout is often dubbed as one of the best digital marketing books available in the market. As the name suggests, this book contains 22 practical pieces of advice which are rooted in engaging storytelling techniques which are bound to evoke a sense of loyalty from the customers. This book is pretty concise consisting of only 143 pages and yet, manages to deliver some of the best marketing advice to any aspiring digital marketer.

Top Marketing Books Every Digital Marketer Must Read Without Fail

Building a Story Brand by John Miller
This book speaks about how you can reframe your marketing message to give your brand a face lift and turn it into a customer magnet. This book is divided into three distinct sections. Part one deals with why most marketing strategies fail due to information overload. Part two speaks about the strategy of building a story brand. Part three deals with the implementation framework of the marketing strategy.

Top Marketing Books Every Digital Marketer Must Read Without Fail

Purple Cow by Seth Godin
In this book, Godin explores the idea of how you can turn a boring and uninteresting idea on its head and make it brilliant with the help of a little innovation. Just like the purple cow, a wildly exciting idea would spark the imagination in our target customer and give you an edge over your competitors.
If you need more inspiration (or reasons) to think outside-the-box for your marketing strategies, pick this one for your next read.

Top Marketing Books Every Digital Marketer Must Read Without Fail

Confessions of an Advertising Man by David Ogilvy
This is one of the oldest marketing management books in the list and still manages to entice readers almost seven decades after its publication. In this book — which is now considered a classic in the advertising industry —ad legend, David Ogilvy speaks about the principals which he used to take his advertising agency to the peak of its success. This book offers excellent insight into how a company should work, how employers can maintain a high level of motivation among employees and how they can lead by example.A great read, not only for its content but also for Ogilvy’s writing, which is refreshing and supremely entertaining.

Top Marketing Books Every Digital Marketer Must Read Without Fail

The Tipping Point by Malcolm Gladwell
In this debut book of Malcolm Gladwell, he speaks about how little things end up having a great global impact and how you, as a company, can make profit from these “tipping points”. The storytelling, concepts and writing style make it an interesting read. Additionally, the book contains many great examples that are relevant in real life.

Top Marketing Books Every Digital Marketer Must Read Without Fail

 

These books are ideal to add to your reading list, whether you’ve just started doing digital marketing or you’ve been doing it for years but are looking for fresh ideas. With some learning and mentoring, the knowledge you gain from reading these books can be applied to your best advantage. Marketing training delivered by a good mentor goes a long way in this regard. A comprehensive course like our Integrated Digital Marketing Certification Program (IDMCP)covers almost all the major areas of digital marketing, while helping you learn practical ways to implement the strategies through hands-on learning techniques.

Want to feel the difference that developing a marketing mindset can have on your marketing outcomes? 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

The Definitive SEO Guide to Growing Small and Medium Businesses

The Definitive SEO Guide to Growing Small and Medium Businesses

by | Mar 19, 2019 | career, digital marketing, integrated digital marketing

Running a small business is no small feat. And, perhaps one of the most pressing challenges for SMEs and startups is marketing their business successfully while balancing budget constraints. Although digital marketing is a cost-effective and efficient way to generate brand awareness and sales leads, it has become somewhat of a battlefield with more companies than ever vying for customer attention online. Plus, digital marketing and SEO tactics, in order to produce the desired results, require time and resources — two things that most small businesses lack. This factor alone puts them on the backfoot, particularly when it comes to competing with enterprises with bigger teams and marketing budgets.

Besides, most SMBs are grappling to keep up with the constant challenges and changes in the business landscape. Many of them fail in the first year, while many others do not make it until the five year benchmark.

Despite these issues, the fact remains that if you’re a small business owner, you simply can’t ignore SEO. It’s still the best and the most economical marketing technique out there. And, because consumers inevitably search online before purchasing practically anything these days, you’ll lose out on opportunities if you turn a blind eye to SEO.

The question is, how to do it right? We’ll get to that but first, let’s get an idea of where most small business usually go wrong with their SEO efforts.

Common SEO Mistakes Small Businesses are Making

Failing to optimize the site for customers– Most small businesses end up optimizing their site for a search engine, rather than addressing the specific needs of their customers. A poor user experience affects the rank of a website in a big way.
Focusing on the wrong keywords – Many SMBs ignore long tail keywords. Instead, they focus on high-competition keywords — more than 90% of which are occupied by bigger brands.

Also, popular keywords can fetch you traffic but chances of them converting into real customers are pretty slim, as most of them only looking for general information.
Failing to measure the results – It is not unlikely for small business to get caught up in the traffic loop. However, traffic is of no use unless it converts to some substantial sales. If you are a small business owner who is keen on getting genuine leads, it would be a good idea to buy an analytics package and set up conversion tracking for your website. This will help you see for yourself which strategies are generating ROI and which aren’t.
Not focusing on link quality – Links from non-credible sources add no value to your website. Don’t feel worked up regarding the quantity of the links, instead focus on how relevant they are to your site and how valuable will the information be for your visitors.

Forgetting to optimize your site for mobile and local search results – Mobile has replaced the PC as the preferred mode of browsing in the last couple of years. Additionally, people nowadays use more specific search terms which are area specific while looking for goods and services. Not optimizing your site for local customers and mobile phone users is setting yourself up for failure.

Steps to Grow Your Small Business with SEO

Step 1: Know Your Competitors

Competitor analysis is often the first and a critical step to an effective SEO process as it provides data and insights about which tactics are being used by businesses in the industry you’re in and what’s working for them.

This analysis enables you to understand which tactics are effective and which aren’t — this knowledge helps shape your campaigns for best results. Also, this step can help you evaluate which competitors are strongest, so you can determine the strategies you would need to compete with them effectively and the amount of resources you’d require to do so.

Using proper competitor analysis tool is vital for this step. While SEMrush, Moz Pro, and Ahrefs are some of the most popular tools, SEOQuake, SpyFu, and WooRank are some decent free options for those who aren’t willing to spend money on a premium tool right away.

Step 2: Do Your Keyword Research

Keywords form the backbone of any SEO campaign. If you are looking to go organic in your marketing campaign, it is important to know how each search query on Google can help you to attract more traffic. Keywords can be broadly divided into three categories namely,

  • Navigational search queries
  • Informational search queries
  • Transactional search queries

In the domain of organic searches only informational or transactional keywords matter. So let us take a close look at what these two mean.
Informational keywords are used by people to find general information. These keywords usually start with words like “where” and “how”. Example – “how to use a paddle boat” or “simple breakfast recipes”
Transactional keywords are used to find a place where they can engage in a transaction. These keywords indicate an intent on the part of the customer to buy something. Example – “Best sports shoes under Rs.2000”
Marketers who are keen on using paid search usually target transactional keywords because they are the low-hanging fruit — easy to rank for and optimize cost-per-click (CPC).

Step 3: Create High Value Content

If you are looking for organic way to increase traffic to your website, you should start creating high-quality content around informational keywords. Here are some ways in which you could lead traffic to your website through organic search by targeting informational queries

  • Write high quality content which provide genuine and helpful information against a relevant query.
  • Write a blog full of tips which could be useful for your prospective customers.
  • Create how-to videos which is relevant to your business. For example, if you are a seller of travelling accessories then you can create a video on How to pack your travel bag.
  • Write a detailed step-by-step guide on a topic relevant to your business.

There’s really no alternative to high value and well-crafted content when it comes to positioning yourself as an authoritative and trustworthy source of information and building awareness for your brand.

Step 4: Collect Customer Data

Customer data is your biggest asset! Turning anonymous website visitors’ data into actionable insights can help you grow your business and sales. Facebook pixel code can help you with this.

Facebook pixel code is an analytics tool which helps you measure the effectiveness of your marketing campaigns by giving you a clearer idea of visitors’ activity on your website. Facebook Pixel collects data that can help you to optimize ads, track conversions from Facebook ads, remarket your ad to people who have already bought something from your website, and build targeted audiences for future ads. Facebook Pixel can help you to get better ROI and improve your conversion ratio.

Step 5: Retarget With An Enticing Lead Magnet

Most website visitors will hesitate to share their personal data. But with a lead magnet, it’s possible to convince them to do that. A lead magnet is an incentive that you can offer to potential customers in exchange for their email address or other contact information. It can be a resource such as a free ebook, webinar or demo that your prospects will find valuable enough to be willing to access it by submitting their email address.

Step 6: Build & Nurture Your Email List

It’s not enough to get your prospects to sign up. The key to getting the most out of your email list is to turn subscribers into loyal, paying customers. To accomplish this, you need to nurture your email list effectively. Here are some ways to do so:

  • Be consistent with your communication
  • Stay focused on adding value
  • Don’t be pushy or too sales-y
  • Deliver content that resonates with your audience

Step 7: Rinse & Repeat

To increase your number of customers and sales through your SEO process, it’s important to target those leads who have shown interest through the lead magnet. For this, you can push the tripwire once in 15 days to the leads. What’s a tripwire? It’s a low priced offer that leads find hard to resist and get converted into customers.
The trick here is to lure them with something of value (a demo, consultation, heavily discounted product or service etc.) that they can avail without spending a big amount. Because tripwires are low cost, people are more likely to try it out. Once they experience the benefits that the tripwire has offered, they are be more likely to purchase the core offer.

Following these steps, you can start seeing the benefits from SEO. While it’s not an overnight process, being consistent with it will show results in a few weeks’ time.

If you’d like to know where you stand with your current SEO efforts and whether your site’s SEO performance is up to the mark, then try our free SEO site audit. This can be a great way to identify and implement the SEO tactics and digital marketing strategies most effective in growing your small business.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money
REGISTER NOW

We are Digitechniks — a premier digital marketing consulting, mentoring, and implementation agency with the most comprehensive and efficient team. We are committed to help businesses plan, strategize and budget the Digital Marketing Campaigns.

Committed to supporting, encouraging, and improving digital marketing ROAS in India, we are focused on creating Digital Marketing Strategies that produce positive Digital ROI.

ADDRESS
Digitechniks
#816-k, 1st Floor,
16th Cross, Jayanagar
7th Block West, Bengaluru,
Karnataka 560070, India.

Email: getinfo@digitechniks.com

Phone Number: +91 8147005255

Quick Links

Careers

Faqs

Gallery

Privacy Policy

Terms and Conditions

Follow Us

© 2023 Digitechniks. All Rights Reserved.