5 Step Digital Marketing Strategy to Target the Right People with Right Content

5 Step Digital Marketing Strategy to Target the Right People with Right Content

Do you create content that exclusively caters to your target audience? Or, are you casting a wide net with your content and hoping whoever notices becomes your prospect?

If it’s the second one, then you’re flushing your money down the drain. The reason is simple: If you’re not creating content that appeals to the right people — those who are most likely to buy your product/service — no one is going to see them and be persuaded to take the action you want them to take. The result? You spend time, money, and resources on content creation and distribution while getting minimal to zero returns

So why do businesses fail to target the right set of people before pushing their content on social media? That’s because most of them don’t have adequate knowledge of the targeting options that exist on social media.

Related Article- 11 Step Content Creation Strategy To Convert Your Contacts To Contracts

Not Targeting Often Derails Marketing Campaigns

According to a survey, lack of content targeting and relevancy generates response rates that are 83% lower in an average marketing campaign.

This is why a business owner or marketer must do some prep work before launching their business on social media. Here’s a checklist of some key things to do before putting your content on social media:

  • Learn about the different targeting options available on social media
    Spend some time to understand how to play with different targeting options available on different social media platforms. For example, Facebook allows you to segment the audience based on the actions your visitors take on your web Assets and Create a lookalike of the action takers and also You can target your audience based on their demographics, interests, purchase behaviors, device usage, buying intent, etc. With the help of these targeting options, you can reach a local or global audience like never before.

Related ArticleFacebook Ads Strategies that drive 5X Percent Results

  • Identify the right audience
    Create the ideal profile of your target audience, based on age, gender, demographics, location, interests, educational status, etc. Then narrow it down to those who have the problems that your product/service can solve. These are people who will be interested in your offering and who you need to target.
  • Validate your business model
    Before you begin the process of marketing on the web and social media, it’s critical to know whether your product/service has an acceptance among your prospects. Our 3-Step Customer Acquisition Funnel Validation method can help you nail this.

Related Article3 Step Digital Marketing Strategy for Customer Acquisition Funnel Validation 

Now that you have some idea of the things you should do prior to jumpstarting your content creation and distribution process, let see how you can put all of these into practice through an easy-to-follow 5 step formula.

5 Step Targeting Strategy

Step #1 Assume

Begin by identifying your target audience based on social media customer variables. After you’ve created an ideal customer profile, it’s time to design lead magnets and show this lead magnet to your audience on Social Media Platforms.

In case if your audience cannot easily be identified on Social Media, find out the search behavior of your target audience and target them With an irresistible offer on Search Platforms

Step #2 Collect

In this step, you need to collect 100% of the data of action takers — these are people who consumed your lead magnet or irresistible offer or took any form of action in any of your web assets. This data can be collected in the form of cookies or contact info.

Step #3 Segregate

After you have the data of people who have consumed the lead magnet or an irresistible offer and who have engaged on your web assets, you need to create a custom audience to segregate them based on their actions. Data segmentation can be done based on who are visitors, who are leads, who are buyers, and non-buyers.

Step #4 Convince

After segmentation in the previous step, now focus your attention on converted and non-converted groups. Create 3-5 specific content pieces personalized and optimized for non-buyers. Push this content to attract the people who didn’t convert in the last step. These content pieces should be created with the goal to convince non-buyers to become buyers.

Monitor the performance of your content and check the conversion rate. Ideally, at least 6% of your target audience must convert into paying customers. Lower than 6% conversions mean that you need to tweak either your target audience or customer acquisition funnel and repeat the process.

Related Article6 Steps Customer Acquisition Formula

Step #5 Scale

Now that you know what your ideal convertible audience looks like, you have reached a stage where you can scale your content marketing efforts. On Social Media ad Platforms, this can be done by creating lookalikes. Through this, you can target all the people who look like your ideal convertible audience.

You can create lookalike audiences from custom audiences on Social Media ad Platforms, which then, will recognize the key similarities between your ideal audiences and find people similar to them to target in new campaigns.

Additional tip

In social media marketing, the opportunity lies in reaching your ideal buyers, but your fortune is in retargeting. Therefore, have a retargeting strategy where you can reach at least 80% of the audience you have identified in the ‘Assume’ step using email marketing or social media retargeting platforms.

Related Article6 Simple social media hacks to convert contacts to contracts 

A strong targeted content strategy is a must for you if you’re looking to win a long-term game in social media and branding efforts. These five steps will ensure that you’re putting your money where you have the highest chances of getting good returns. The advantage of this targeting strategy is not limited to just creating targeted content. You can apply the data and customer profile from this exercise to other marketing tactics, from email marketing to PPC advertising.

Do you want to get a personalised 1-to-1 discovery session?

Book your 1-to-1 discovery call with us today!

3 Step Digital Marketing Strategy for Customer Acquisition Funnel Validation

3 Step Digital Marketing Strategy for Customer Acquisition Funnel Validation

Is the time you’re spending creating content and posting them on your social media pages worth the effort?
Is your content reaching your target audience?
Is it generating any real business for you?
If your answer to these questions is “I don’t know,” then it’s time to step back and figure out what you may be doing wrong. 
In my experience, the number one mistake most people make in their social media efforts is they fail to validate their customer acquisition funnel before launching their business on social media platforms.

So, what is customer acquisition funnel?

It is a process or a framework that allows you to convert prospects into customers. It is essential for every business to have a funnel in order to acquire customers.

Related Article6 Steps Customer Acquisition Formula

Either businesses don’t have this kind of a funnel or they have this funnel but fail to validate it on social media. How do you do that? That’s what I’ll talk about in this blog post.

You’re Pouring Your Resources Down the Drain

A study by AdParlor, a leading social media advertising technology firm, found that most companies wasted 20-50% of their social media budget. And, it’s not hard to see why.

A vast majority of businesses simply hop on as many social media platforms as they can and try every trick in the book without validating their business model. They go ahead without clearly understanding whether their product/service is being accepted by their targeted audience on social media or not. As a result, they end up spending a lot of money on running ad campaigns, creating blogs, videos, and a ton of other marketing assets that ultimately don’t generate any value.
How do you fix this problem? Here’s the master tip for success: Identity, collect the data, and sell irresistible offers.
I’ll explain how to achieve this in a step-by-step process. But first, let’s see what this master tip really means.

Related ArticleFacebook Ads Strategies that drive 5X Percent Results

Decoding the Mastery Tip

Identify, collect the data, and sell irresistible offers — in other words, it means that you should be ready to give away freebies (lead magnet) in order to convince a prospect to let you collect their contact information, and then pull them into your funnel with the help of an irresistible offer.

The freebie or free offering is also referred to as a lead magnet and it could be in the form of a workshop, webinar, case study download, ebook download, a competition, or contest, to name a few.

The purpose of the lead magnet is to hook your audience, and a great way to do so is to address a couple of their pain points and offer solutions to remedy them. After they consume the free offering, it’s time to put forth your irresistible offer.

An irresistible offer is something your audience can’t say no to. Essentially, it’s about giving people more value than what they are having to spend on your offer, so it’s too good to refuse.
Some examples of irresistible offers include free demos, limited period trials, inaugural discounts, pre-launch offers, free consultations, and so on.

Things to remember:

  • Identify the right audience

Profile your target audience and then narrow it down to those who have the problems that your product/service can solve. These are people who will be interested in your offering.

  • Identify their pain points

Spend time to know what problems are bugging your customers, what’s keeping them up at night? If you don’t know the problem, how will you offer a solution?

  • Test the demand

Are your freebies being accepted by people? Are these free offerings aligned with the needs and aspirations of your target audience? For example, if you created a free webinar that no one attended, you simply wasted your time and money.

  • Time it right

After you collect the information from your target audience, you sell the irresistible offer within 1 week. Why 1 week? Because the faster you act, the sooner you can recognize the viability of your product offerings and tweak the loopholes in your strategy till you see the desired results.

  • Keep sale in mind

Let’s be real — your marketing activities are ultimately aimed at boosting your sales figures. When you don’t approach social media with sales in mind, it’s easy to get caught up in vanity metrics and lose focus of the end goal. Remember, it’s not about reaching more people; it’s about how many people buy from you in the first touchpoint. Now, let’s talk about how to implement this master tip.

The 3 Rs of Customer Acquisition Funnel Validation

Step #1 Reach: Find Your Target Audience

Digital Marketing Strategy for Customer Acquisition Funnel Validation

Irrespective of the size of your business, before you invest time, money, and resources on social media, you need to know who your target audience is and where they are and what is the Strategy to collect their data. This exercise will help you to narrow down your choices of platforms and let you answer the following questions:

Related Article10 Most Powerful Digital Marketing Strategies for 2020

Activities in Reach Step are as follows

  1. Assume your Target Audience based on Social Media Customer Variables 
  2. Design Lead Magnets and Show them (Lead Magnets Should Solve burning Problems)
  3. Collect 100% of the data  (either Cookie or Contact Info) of the action Takers 
  4. Use Email CRM to Store the Lead Data and Use Social Media Ads Platforms to Store the cookies

Reach Step will enable you to identify the ideal prospective customer for whom you can easily sell your product or services. Now the next step is to make them loyal to your brand, so that they buy from.
The free offering is also known as a lead magnet and it can be a free workshop, webinar, case study download, ebook download, a competition, or contest, to name a few.
The lead magnet serves as a hook to capture your audience. And, this is where you apply the customer insights you developed in the first step. Ideally, your lead magnet should address 1-2 of your customer needs and offer solutions.

Step #2 Register: Capture Your Audience’s Attention

Digital Marketing Strategy for Customer Acquisition Funnel Validation

Register contains the below activities which are intended to convert the data that you have collected in the previous step into your loyal fans.

Related Article6 Simple social media hacks to convert contacts to contracts

Getting your audience to notice you among your competitors takes some extra effort and this is where you can truly make a difference.
Sales and marketing expert, Jill Konrath says:
“In order to get customers to consider changing from the status quo, you have to give them a good reason,”
In other words, you have to show them a promise of value. And, a great way to do this is by giving them a free taste of your product/service, which will convince themselves to buy from you. This allows you to pull them into your customer acquisition funnel.
In this Step, activities are as mentioned below

  1. Data Segmentation (Visitors/leads/Buyers/Non-Buyers)
  2. Create 3 -5 Personalised Content pieces to convinces your audience to buy from you 
  3. Reach at least 80% of the audience who you have identified in the reach step using email Marketing or Social Media Retargeting platforms

Step #3 Regain: Start Selling and Monitoring Your Process for Success

Digital Marketing Strategy for Customer Acquisition Funnel Validation
This is where you start seeing the result, aka the sales figures. So, how do you know this system that you’ve put in place is working?

Once they have consumed the lead magnet and the register content, it’s time to present your irresistible offer. Smaller percentage of the start becoming loyal after consuming lead magnet and the register content. These loyal audiences will be ready to buy your offerings.

Show them irresistible offers and keep track of CPA.

Related Article11 Step Content Creation Strategy To Convert Your Contacts To Contracts

NOTE : An irresistible offer is, as the name suggests, an offer that your prospect can’t refuse. Some examples of this include limited period trials, free demos, inaugural discounts, prelaunch offers, free consultations, and so on

Here’s the key formula to keep in mind at this stage to check if everything is on the track.

Cost per Acquisition (CPA) Should be Less the Cost of the irresistible offer => Validation
Let me break this down.
Your CPA or Cost Per Acquisition is what you spend on digital marketing activities divided by the number of sales.

If your CPA is less than the cost of the Irresistible Offer (IO), it means that your product/service is being accepted and you have the license to reach more people.

Ideally, 5% of your lead magnet leads should convert into paying customers in this step. Less than 5% of conversions means that you need to tweak either your target audience or customer acquisition funnel till you arrive at a Point where your CPA is less than the cost of the irresistible offers. As you can see, your social media marketing activities shouldn’t be a shot in the dark. It can — and should — create tangible results for your business. And it’s possible to achieve such results through a process to validate your product/service on social media. How long should it take? Depending on your business and the needs of your target audience, it could take anywhere from one month to 24 months. 

But once you put this process in place, you’ll be able to evaluate what’s working, what’s not working, and what should be changed in your customer acquisition and social media strategy.

Do you want to get a personalised 1-to-1 discovery session?

Book your 1-to-1 discovery call with us today!

Low-Budget 3 Step Digital Marketing Branding Strategy for Small and Medium Scale Businesses

Low-Budget 3 Step Digital Marketing Branding Strategy for Small and Medium Scale Businesses

Are you putting off your branding efforts due to low budget? Or, are you spending money on marketing and not getting returns?
If yes, you’re not alone. For most small and mid-size businesses, their marketing budget is limited and planning their cash flow often features on top of their agenda. As such, making correct estimations and proper decisions about investing on branding efforts can be challenging.
At the same time, branding and creating brand perception are critical activities that can help your business to thrive and grow. It has been found that presenting a brand consistently across all platforms can increase revenue by up to 23%.

It’s not hard to understand why — the more people that know about your business, what product/service you provide, and what value you offer, the more in demand you’ll be. This is where branding helps you stand out among your competitors.

I’m doing everything but I’m not seeing results”

This is something that I almost always hear business owners complaining about. They tell me how they have been trying every marketing tactic in the book but still aren’t getting their desired results.
Here’s why. 
Often, businesses try to jump into doing everything — blogging, making branded videos, content marketing, and so on — in order to generate brand awareness. While these marketing tactics are effective, they are quite expensive. And, if you aren’t sure about the viability of your product/service or the actual need of your offerings among your target audience, you’re on the road to disappointment.
This is the biggest mistake most businesses make — they start pouring money into marketing activities without validating their business model first. As a result, they end up spending thousands without seeing the outcomes. 
The truth is that when you’re on a tight budget as a small business, it’s even more important to spend it well. If you have Rs.10, 000 to invest in social media campaigns, how you spend it will determine your success or failure.


Related ArticleFacebook Ads Strategies that drive 5X Percent Results

That said, here is a 3-step marketing and branding strategy that will fetch you great results on a budget.

Step #1 Reach: Find Your Target Audience

Low-Budget 3 Step Digital Marketing Branding Strategy for Small and Medium Scale Businesses

Irrespective of the size of your business, before you invest time, money, and resources on social media, you need to know who your target audience is and where they are and what is the Strategy to collect their data. This exercise will help you to narrow down your choices of platforms and let you answer the following questions:
Activities in Reach Step are as follows

  1. Assume your Target Audience based on Social Media Customer Variables 
  2. Design Lead Magnets and Show them (Lead Magnets Should Solve burning Problems)
  3. Collect 100% of the data  (either Cookie or Contact Info) of the action Takers 
  4. Use Email CRM to Store the Lead Data and Use Social Media Ads Platforms to Store the cookies

Reach Step will enable you to identify the ideal prospective customer for whom you can easily sell your product or services. Now the next step is to make them loyal to your brand, so that they buy from.
The free offering is also known as a lead magnet and it can be a free workshop, webinar, case study download, ebook download, a competition, or contest, to name a few.
The lead magnet serves as a hook to capture your audience. And, this is where you apply the customer insights you developed in the first step. Ideally, your lead magnet should address 1-2 of your customer needs and offer solutions. 

Step #2 Register: Capture Your Audience’s Attention

Low-Budget 3 Step Digital Marketing Branding Strategy for Small and Medium Scale Businesses

Getting your audience to notice you among your competitors takes some extra effort and this is where you can truly make a difference.
Sales and marketing expert, Jill Konrath says:
“In order to get customers to consider changing from the status quo, you have to give them a good reason,”
In other words, you have to show them a promise of value. And, a great way to do this is by giving them a free taste of your product/service, which will convince themselves to buy from you. This allows you to pull them into your customer acquisition funnel.

Related Article6 Steps Customer Acquisition Formula

In this Step, activities are as mentioned below

  1. Data Segmentation (Visitors/leads/Buyers/Non-Buyers)
  2. Create 3 -5 Personalised Content pieces to convinces your audience to buy from you
  3. Reach at least 80% of the audience who you have identified in the reach step using email Marketing or Social Media Retargeting platforms

Step #3 Regain: Start Selling and Monitoring Your Process for Success

Low-Budget 3 Step Digital Marketing Branding Strategy for Small and Medium Scale Businesses

This is where you start seeing the result, aka the sales figures. So, how do you know this system that you’ve put in place is working?
Once they have consumed the lead magnet and the register content, it’s time to present your irresistible offer. A smaller percentage of the start becoming loyal after the consuming lead magnet and the register content. These loyal audiences will be ready to buy your offerings.
Show them irresistible offers and keep a track on CPA.

NOTE : An irresistible offer is, as the name suggests, an offer that your prospect can’t refuse. Some examples of this include limited period trials, free demos, inaugural discounts, prelaunch offers, free consultations, and so on.

Here’s the key formula to keep in mind at this stage to check if everything is on the track

Cost per Acquisition (CPA) Should be Less the Cost of the irresistible offer => Validation
Let me break this down.
Your CPA or Cost Per Acquisition is what you spend on digital marketing activities divided by the number of sales.
If your CPA is less than the cost of the Irresistible Offer (IO), it means that your product/service is being accepted and you have the license to reach more people.
Ideally, 5% of your lead magnet leads should convert into paying customers in this step. Less than 5% of conversions means that you need to tweak either your target audience or customer acquisition funnel till you arrive at a Point where your CPA is less than the cost of the irresistible offers.

Additional tips

Take one week at a time before you start investing more heavily in your social media and branding efforts. I recommend you start with a limited budget for the first week and target limited people. Do the math and calculate CPA and see if CPA is less than the cost of the irresistible offers.
If that’s not the case, then go back and tweak either your target audience or customer acquisition funnel. Observe the results over the next week. This process should be repeated till you hit the ideal CPA< less than the cost of the irresistible offers. When you approach your branding and marketing strategy in this way, you’re more likely to know where your money is going. But most importantly, it gives you a solid understanding of your business model’s validity and the viability of your product/service, so you don’t end up wasting your marketing budget without gaining market acceptance.

Related Article10 Most Powerful Digital Marketing Strategies for 2020

After all, it just makes the right business sense to make sure that your offering meets your audience’s needs before going all guns blazing with your marketing and branding efforts. Even more so for businesses that run on low to medium resources.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

5 Step Video Creation in InVideo

5 Step Video Creation in InVideo

[vc_row][vc_column][vc_column_text css=”.vc_custom_1588065318287{padding-top: 30px !important;padding-bottom: 30px !important;}”]InVideo helps you to transform your content into great videos. With over thousands of Pre-made templates, it makes the video editing process crisp and smooth. It’s an Intelligent video assistant that Pre-places the images according to your script, corrects your editing mistakes, Suggests if the text is too long, and whatnot. [/vc_column_text][vc_column_text css=”.vc_custom_1588066464152{padding-top: 10px !important;padding-bottom: 20px !important;}”]

Here is a quick Guide through a Step by Step Video Creation in InVideo

[/vc_column_text][vc_column_text css=”.vc_custom_1588066506848{padding-top: 5px !important;padding-bottom: 25px !important;}”]1)  Finalize your article – Revise and finalize your article, Keep it Short and Crisp, Not more than 13-14 sentences. if you are comfortable with your content. All you have to do is Copy-paste your entire article to InVideo. Come up with a catchy title so that the cover of our Video gazes to be Great. 2) Select the relevant Pictures – Advance planning always benefits. Before starting off with the project make sure you have done your researches and chosen suitable images according to each and every sentence of your article and stored it. 3) Place your article and images – An extensive library of more than 1700+ templates, to carter every use. Place your article and proceed. The in-built media library of more than a million royalty-free images and video clips would automatically choose the most relevant and best image for each of your slides. However you can always go ahead and add or delete pictures, use the automated chosen once or use any of your own which you have stored based on your researches. 4) Edit whenever required –  Is it a year you did the project and need some changes? Who likes to start it over again right? Don’t worry we got your back. From Frame resizing, Timelapse, Text edits, Font, Article change, or Music; be it anything for a matter of fact. We come up with a feature of multiple iterations for your projects. Iterate at your convenience anytime anywhere. 5) Render the video – Once all the images correctly match your article sentences, perfectly aligned with the timings with an attractive background and gratifying music, Preview your Video and watch it to make sure everything is perfect, An audience-centered watch is also important it will help you discover information in an audience perspective. Export it whenever you’re ready! Don’t forget you can come back anytime to edit even the biggest to the slightest slip.[/vc_column_text][vc_column_text css=”.vc_custom_1591000001796{padding-top: 20px !important;padding-bottom: 25px !important;}”]You are working with the world’s first intelligent video assistant (IVA) who recommend corrections on the go. We have a 24*7 live support who makes sure they are always there to helping you meet your video goals We’re hoping this guide will ease your stress of creating Videos. And you will be able to make stunning videos in a snap and master the art of Video Production. To Learn advanced Social Media Strategies, Attend Sharan Kulkarni’s upcoming webinar on Social Media Strategy and Planning[/vc_column_text][vc_btn title=”REGISTER NOW” color=”primary” link=”url:https%3A%2F%2Fwebinar.digitechniks.co.in%2Fsmsp%23iB5OVhD0B9lvITqGC8E7og7cRnwGWRQL|||”][/vc_column][vc_column][/vc_column][/vc_row]

10 Most Powerful Digital Marketing Strategies for 2020

10 Most Powerful Digital Marketing Strategies for 2020

As we’re rolling towards the mid of 2020, here are a few questions you might be asking yourself:
Am I using the right digital marketing strategies this year? 
Which online marketing trends should I be focusing on in 2020?
Which areas of digital marketing should I be investing on?

If you aren’t asking these questions yet, it’s time that you do. Here’s why. Considering how competitive the marketing landscape has become and how frequently consumer behaviours change, you should put your money on marketing strategies that will deliver value.

No room for guesses

In the age of innovation, you can no longer expect the same digital marketing tactics of yesteryears to work and hope that educated guesses will help you succeed.
In order to thrive and survive, you must keep your eyes on the changing trends and how the world of digital marketing is evolving. 

Related Article5 Steps to Make Sure Your Digital Marketing strategy is Results Driven

For example, according to a survey by Marketo, customer lifetime value will displace lead generation to become the top metric for measuring the success of marketing campaigns in 2025. This means, forward thinking companies will switch gears to make customer relationships a priority.
So, if you want to stay competitive and make your mark in the long-term, you have to think beyond lead generation. You have to think about customer loyalty and how to get people to come back to your product/service again and again.

 That said, let’s look at 10 digital marketing strategies that deserve your attention in 2020.  

1. Use influencers

Influencer marketing has been around for a while. With consumers putting a huge emphasis on trust and expertise over celeb factors and marketing bling, the trend has shifted in the favour of micro-influencers such as bloggers and YouTubers.
These influencers are experts in their niche and are looked upon as trustworthy by their followers. Apart from trust, relevance is another significant benefit of using an influencer for running a campaign. Because most influencers work within a chosen niche such as technology, beauty, fashion, food, etc., it’s easier to engage someone who appeals to your target audience. This ensures that there’s no disconnect between your brand and messaging.

2. Build community

For the past few years, it’s been getting harder to rack up organic reach on social media. But the pay-to-play model is not for everyone. Not all businesses have the money to run paid social media ad campaigns.
This is where building social media communities can come in handy. These communities bring together people to interact with each other on some shared interests. For instance, if you’re a sports tee brand, creating a community around fitness and outdoor activities can help you engage with your target audience on a one-on-one level.
The key is to remain responsive and active in your community and encourage the flow of dialogue between community members. In order to achieve success with communities, there should be a community manager to closely monitor activities, resolve issues, and answer queries. 

Related Article5 Growth Hacks To Build Relevant Social Media Followers

3. Create podcast

Podcasts have been popular for a while now. But if you’ve just been using podcasts as an avenue to publish your content and connect with your audience, it’s no longer enough. You must include programmatic audio in your marketing mix. This will allow you to place ads automatically in the audio content.

4. Focus more on videos

Video has become marketers’ favourite over the last few years. 87% of marketers use video as a part of their digital marketing strategy, while 54% consumers want to see more videos from the brands they support. Clearly, video’s popularity as a marketing tool shows no signs of slowing down.
Therefore, it’s time to put more focus on video content. YouTube, Facebook, and Instagram remain three top platforms for video advertising, where you’ll have the maximum scope to gain your customers’ attention. For this, you must create compelling video stories and promote them in a non-intrusive manner, giving viewers the option to opt-in and be in control of their online viewing experience.

5. Explore new social media platforms

Of course, you’re posting content on your social media pages already. But what can you do differently this year?
A great way to reap even more benefits from social media marketing is to expand your reach on channels apart from those you use on a regular basis. Depending on where your audience is likely to flock more, choose a different channel this year and build your presence on it. This means if you use Facebook, Instagram, and Twitter for your business, try leveraging Snapchat or Pinterest along with your usual channels.  

6. Mobile-friendly emails

More emails are read on mobile than ever. So why not make use of the device’s popularity to push your brand’s email campaigns to the inbox of your customers. Today, if your email marketing isn’t mobile-friendly, you’re losing out on a ton of opportunities. 
Although there’s no cut-and-dried design template that one must follow across all platforms or devices, you can achieve a single design that works well on different screens by paying attention to best practice techniques and implementing clean and minimalistic design that emphasizes on user experience. Don’t stuff your emails with too much information, keep the CTAs easily visible, and maintain the content hierarchy.
Remember, the success of your email marketing campaigns stands on your content, so make sure that the message you’re sending across through emails is well-crafted and nothing less than compelling.

Related Article7 Steps List Building Formula | Email Marketing List

7. Focus on augmented reality and virtual reality

Brands have already been experimenting with AR/VR technology to offer an immersive experience to users. This year, AR/VR will receive an even bigger push with its forecasted market size hitting close to USD 571.42 billion.
From AR filters on social media platforms to AR/VR based apps, there are many ways to implement this technology in your strategy. Provide a near-real feel of your products through AR/VR or give users a virtual tour of your products — these technologies allow you to engage customers more immersively.  

8. Create content for all platforms

You might be creating a ton of content by now. But in 2020, it’s time to scrutinize which content formats you’re using, where you’re publishing them, and how to take your content marketing initiatives to the next level.
For instance, if you’ve been mainly focusing on creating blogs for your company website, don’t limit yourself to text content only. Include infographics, videos, podcasts as well as animated gifs and other rich media content to enhance the appeal and engagement factor of your content. You should mix different formats and topics to make sure your content stands out from your competitors.

9. Understand the position zero and aim for that

“What is Position Zero (P0)? Position Zero (P0) refers to the first Google search result that appears above organic SEO listings. Also known as a featured snippet, P0 aims to directly answer searchers’ questions, without needing to click the search result link.”

Related ArticleProven SEO Strategy for All Kind of Businesses

Now that you know what position zero is, let’s understand how to get there.

  • Focus on creating content around queries such as what, why, when, where, who, and how 
  • Pay attention to your headlines and include query-based words in them
  • Create how-to content or the type of content that offers instructions
  • Prefer a listed format of content 
  • Create content around frequently asked questions in your industry

10. Create content for all the levels of your funnel

If your content isn’t doing its job of keeping users hooked on to your website despite ranking highly on search engine results, your focus on the funnel might be out of balance. This means, you might be spending hours on top-of-the-funnel content but failing to give as much time or focus to the middle- and bottom-of-the-funnel content.

Related Article11 Step Content Creation Strategy To Convert Your Contacts To Contracts

If that’s the case, you must spread your content creation efforts across all levels of your funnel. So instead of creating just top-of-the-funnel content, dedicate time into creating more in-depth content that will help generate conversions. The world of digital marketing changes at a rapid pace. In order to be effective, your digital marketing strategies need to be flexible and adaptable with the changes. Implementing these 10 strategies will enable you to give your business the desired visibility and boost on SERPs.
Put these strategies into practice, measure how they are performing, make necessary tweaks, and monitor progress — done well, this can be your formula for digital marketing success in 2020.
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Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Facebook Ads Strategies that drive 5X Percent Results

Facebook Ads Strategies that drive 5X Percent Results

Facebook is always regarded as the undisputed leader in social networking and it continues to be. It is a solid platform where marketers can interact and engage with billions of users in an effective manner. In this blog we will explore and research on the Facebook Ads strategies that drive 5X Percent Results.

Facebook has devised proven strategies for brands to create their brand presence and help in brand positioning. This blog will enlighten you on the new trends in Facebook advertising and the various ways and means to influence the purchase funnel by boosting the PPC results. We, at Digitechniks ensure that the strategies are validated and shared with the target audience for better results.

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Let me just ask you a question! What do you understand by Facebook Ad strategies? Facebook Ad strategies help in lead generation and conversion of existing prospective leads to a customer. Some marketers fail to understand that you need a plan to execute your goals and it is Imperative for you to understand the below crucial strategies that help in boosting your Facebook campaign results.

Facebook Ads Strategies that drive 5X Percent Results

Strategies that can help in maximum reach in terms of Audience

  • Setting up a Conversion Funnel 
  • Create effective personas focusing on realistic buyers
  • Focus on the conversion tracking pixel
  • Use Audience Segmentation as a tool to make interesting offers
  • Run a free campaign and give away some benefits

Facebook Ads Strategies that drive 5X Percent Results | Digitechniks

Strategies that can promote effective lead generation

  • Integrate Ad words and Facebook Ads – Ideal Combo for better results 
  • Align the Facebook Ads with content marketing strategies 
  • Accelerate the eCommerce domain by setting up multiple product ads
  • Combine Facebook mobile Ads and Instagram ads
  • Focus on the Carousel Ads and Dynamic Facebook Ads to increase your reach on the target audience.
  • Identify new leads through a Lookalike audience

Facebook Ads Strategies that drive 5X Percent Results | Digitechniks

Strategies that help in conversions and profit maximization

  • Create a new marketing list based on the generated leads
  • Devise an Upsell campaign to boost profits
  • Revamp the remarketing strategies

Facebook Ads Strategies that drive 5X Percent Results | Digitechniks

Setting up a conversion funnel

The purpose of the Facebook conversion funnel is to capture the interest of the audience and nurture them until it gets converted to a sale. Appealing Facebook Ads will be effective to transition the interest of the audience towards a purchase.  Facebook conversion funnel focuses on brand awareness and product pitch. It can also aggregate the common interests and preferences of the users who know about a certain product and may buy it after few considerations. Some target audiences will buy the product based on recommendations from others. So nurturing and sustaining the interests through Facebook Ads is the important objective for setting up the conversion funnel.
It is very important to focus on the larger target audience and create successful ad campaigns by grouping people based on different stages of conversion as below
The stages of the conversion funnel are

  • Attract customers by creating awareness and design appealing Facebook Ads to overcome the objections through effective content and useful blogs.
  • Plan strategies for conversion by rolling out an irresistible offer like a free trial offer and by creating effective lead ads so that the target audience cannot resist the offering and decide to take the next step. You can also roll out contests using Facebook Ads.
  • Close the sale through lead nurturing campaigns by providing attractive discounts and limited-time offers to stimulate the sale.
  • Focus on Customer Delight by designing effective strategies by giving incentives for referrals, repeat purchases and up-selling campaigns.

Using a conversion funnel it is easier to cater to the needs of several Facebook audiences and promote cross channel marketing strategies for effective brand positioning

Creating effective personas for realistic buyers

It is of prime importance to understand the traits of ideal customers before developing the value proposition of Facebook campaigns. We need to classify the audience based on their interests, demographics, pain points and purchase behavior trend. Creating effective personas will be effective if we imagine the customer as real and evolving and that is when you can connect with them through your offers and engaging content. The personas must help the buyers in recognizing themselves so that audience connect is successful.

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Example of creating effective personas
What you meant to say:  DM business owner
What your Facebook Ads headline should be: “How to use digital marketing as a tool for increasing your business conversion”?
Once we get hands on in identifying the realistic buyers through effective analysis, creating personas is like a cake walk. This also helps in the choice of the right target audience and clears the air of confusion as to whom to target, when to target and what to offer using Facebook Ad strategies.

Focus on Conversion tracking Pixel

In the world of flashy content and shiny ad textures, conversion tracking is not so interesting a feature for many advertisers. How will you identify whether you are on the right track in your Facebook campaign?
Here we go! First install the Facebook Pixel on your website. Let me guide you as how you can do it

  • Go to the Pixels page in Facebook Ads Manager and click on Actions.
  • Click on View code

Each and every Facebook Ad account is assigned with a Single pixel code. All you need to do is to copy the code and paste it between the <head> tags of all the webpage or the template of the website. Aliter option is to place the pixel using the Google Tag manager. You can customize by adding specific tracking codes in order to track particular lead conversions and purchases. By installing Facebook pixels you can track the results of your ad campaigns in terms of right conversions and crunching numbers. You can also create retargeting ads by mapping it with new custom audience features

Using Audience segmentation

Audience segmentation is the aggregate of personas of effective buyers and setting up a conversion funnel. It is an ideal tool for remarketing focusing on a different set of audience by focusing on website visitors. It helps in improving the brand awareness and also analyse the behaviour of the audience.
 Wondering about your Audience segmentation?  We caught your interest and it can easily explained as below

Luke warm leads  People who visit the website once without getting engaged with the offers or content. 
Past blog readers  People who read blogs through social media or websites but leave after reading few articles.
Blog readers who get engaged with content People who frequently visit your page and read the blogs for better insight. They are prospective leads as they can share the content or buy a service or a product at a later stage
Landing page visitors  People who visit specific landing pages as they are interested only in specific features or products.
People who abandon the shopping cart People who wish to buy but expect a push to close the purchase. Almost a conversion type of customer.
Repeat customers  Your brand advocates and loyal customers who refer other like minded audience to your page.

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If you understand the above segmentation, you will also notice that the segmentation of audience is based on personas of the various buyers aligned with the different stages of the conversion funnel. It is also evident that every stage of the funnel will call for a different advertising approach and targeting strategies like offers, contests etc.

For example,

Bon prix – leading fashion retailer used a mix of different ad types and different tools for Facebook targeting Ads and reached a 5% increase in sales.

 

Run Free Campaigns as an incentive

We need to attract and connect with the target audience by giving valuable offers as giveaways and contests. Most of the audience enjoys the Facebook giveaways as it has a higher degree of engagement with the product and in turn influences the audience to close the sale or get the product with a discount as a flash sale Ad campaign.
Your focus need not be always on sales while running a free campaign or contests; you can design campaigns to promote brand awareness and as a pathway to generate new leads. You can also have contests like “Smile contest” or “Slogan contest” etc.

Important tip:
Please select the reach campaign objective while audience targeting so that your campaign reaches the majority of the audience

 Integrate Ad words and Facebook Ads

 Hope you got an effective insight about your Facebook strategy and it is time to focus on the results of your Ad campaigns. It is very important to combine various campaigns and generate multimodal leads through Ad words with an engaging content. The first step is to promote brand awareness based on client’s interests using effective Facebook ads. The next step is to create a remarketing list of search ads using the website information in Ad words. It is possible to set an Ad words campaign for previous visitors who used a specific keyword to search. Your Facebook Ads and Ad words will show up first if the keyword is ranked in Google and win the auction.

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Align Facebook Ads with Content Marketing

The objective for creating Facebook Ads is to transition the leads to sale. The ROI of the campaign is extremely banked up on the lead generation and reaching out to the correct target audience. The warm leads are prospective leads and cold leads are audiences who are still in doubt. If you want to transform the cold leads to hot leads then you need to blend content marketing into Facebook Ad strategy. You can easily do it by sharing engaging content to the audience and start your transition process. You can also ask your network to like or share the content to reach the majority of the target audience. It is ideal to design a single Facebook post with multiple ad campaigns so that the audience responses will be reflecting as a single ad

Related Article11 Step Content Creation Strategy To Convert Your Contacts To Contracts

Combine Facebook mobile Ads with Instagram ads

 We know that mobile is the new boom to reach a larger audience in Facebook Ad campaigns. It depends on the ad objective and also ensures that the landing page is also optimized for mobile. It is true that mobile Facebook ads lead to effective results from Consumer brands to B2B across different industries.
Let us take the classic example of Udemy. Did you observe that Udemy uses both Instagram ads and mobile newsfeed ads?
 It will be more advantageous if you place different ads at the desktop and mobile news feeds while setting up Facebook Ad campaigns. Mobile ads have smaller fonts in display headlines to highlight the main ad text of the Ad copy. Desktop news feed ads have headlines with descriptions with links as it is the key capture of the ad

Accelerate eCommerce by setting up multiple product ads

It is easier to highlight multiple products in a single Facebook Ad. The key advantages of this feature are that you can give more options to your target customers. The cost of promotion is the same even though you showcase multiple ads and the target customer gets visibility on the different benefits of a single product. The major results of this strategy is increased CTR, reduced CPC resulting in highest audience engagement and drastic improvement in cost per acquisition.

Focus on Carousel Ads and Dynamic Ads

It is a proven fact that Carousel Ads are gaining more momentum than the static posts in the Facebook Ad campaigns. Even storytelling becomes easier using the carousel ads with engaging content and images. Carousel Ads works best if you want to help your audience to choose a product and explain the key features step by step. 
Dynamic Ads are the best options for E commerce sites as they generate the highest ROI and they can focus on customized ad campaigns for the audience in dilemma. The combination of Facebook multi product ads with the custom audience will fetch you a carousel of different products and it can be easily browsed on the website.

Identify new leads using the Lookalike Audience strategy

To convert the target cold audience, Facebook advertising campaigns focus on targeting the Lookalike audience strategy. The cold leads will have a similar profile as the current target audience and there is any fair chance that they might get interested in your offers. All you have to do is to target people who are like your customers or converters by creating Facebook custom audiences of past converters and set up lookalike audiences based on the same.

Creating new marketing Lists with Lead Ads

 Lead ads are useful tools as they allow us to fill the contact details without logging out of Facebook.  This reduces the friction points between conversion and prospect by exchanging email addresses or any other engagement that is critical. The first step is to create a Customer audience based on blog readers for 30 days and also to include web visitors. The next setup is to generate a lead ads campaign and collect their emails leading them to the conversion funnel. Lead Ads are more prominent in mobile and the success of the lead ads is dependent on engaging content leading to more downloads and in turn maximum lead generation.

Devise Up selling strategy for generating profits

 Research reveals that the revenue of the Facebook Ad campaigns is generated by repeat customers and they are 5X valuable to the company. Upsell strategy can be used to target people based on past purchases and listing the relevant items for them. It also helps in getting track of lost audience with strategies like discount offers and limited period benefits. Up-selling Facebook strategy works best for B2C products predominantly. We can get lucky in B2B business if we have referrals along with email marketing.

Revamp the remarketing strategies

Facebook Ad strategies must focus on retargeting the visitors of the landing page as they know your brand, having a specific product preference. In such cases it is very easy to create a landing page with customized offers for those targeted audiences. If you segment your audience in granular fashion then remarketing revamp is easy as you can use specific landing page offers in an exclusive manner.
Remarketing strategies help us to keep our target audience satisfied as they experience memorable customer experience. This can lead to repurchase and up selling opportunities and also referrals through word of mouth. The revamping will also help in brand positioning leading to profit maximization and increase in the number of audience. Revamping remarketing strategies will work like cutting the butter using a hot knife.

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The objectives and proven tips of Facebook Ad strategies is discussed in detail in this blog with the prime focus on generating effective campaigns to generate leads, increase target audience and finally to get profit.
Try out these Facebook Ad strategies that drive 5 X percent results and let us know how it has worked out for you.
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