Supercharge Your Leads from Google Ads With These Simple Steps

by digitechniks | Apr 8, 2019 | adwords, Business, digital marketing, integrated digital marketing

Nearly every business owner these days knows the power of Google in growing business and sales. But only a few know how to really leverage it to generate leads and traffic. Especially when it comes to Google Ads, most businesses find it hard to tap into its amazing potential. In a survey of 600+ small businesses, 40% of them didn’t find any new leads through Google Ads, while 33% landed very few leads. Does that make Google Ads sound like a strategy that’s not worth a try?

Consider this: 80% of global internet users are reached by Google Ads campaigns. And, a staggering 97% of mobile search spend comes from Google Ads. These are some reasons why ignoring paid search on Google is not a very smart move.
Plus, given the simple fact that today almost every purchase involves a Google search, acing the paid search game could put you miles ahead of your competitors. Particularly because, if done well, your ads have high chances of showing up on the coveted first page of search results.
But how to make sure your campaigns are successful and fetch you the desired results? Here are some steps to follow.

Step 1: Customer Acquisition Formula

Before jumping into an AdWords campaign it is important to do some background research about your customer and understand how you can make them a part of your sales funnel.

a) Finding the Ideal Customer
Finding your ideal customer will help you to set the right target and built a database. You can offer various free products and services like free E-books, free Webinars, and reports on the industry trends to achieve your aim. Make sure you always ask for their email and phone number in exchange for these offers and services.

b) Nurture Your Leads
Once you get the email and phone numbers from visitors, it is time to provide them with valuable content in order to make them a part of your sales channel. You can do this by sending them a brief description of your product or service, blog updates, success stories and customer testimonials.

c) Tripwire
Now, it is time to invest and engage with your customer by providing them with a tripwire or irresistible offer which they cannot reject. Make sure this is only a bait to include them into the main sales funnel and should be provided only at a nominal cost. Usually, 30% of people who buy your tripwires are likely to buy your real products.

d) Selling the Real Product/Service
Once you successfully persuade your leads to buy a tripwire, it is easy for you to make them buy the main product or service like an annual subscription offer.

e) Maximize Your Profits
In order to retain your customers you can use both upscale and downscale strategy to achieve high-profit margins. For example, you can sell accessories for a new electronic gadget or offer a discount to customers who have already bought your products once.

f) Turn your customers into loyal customer
Having loyal customers is the best thing that a company can ask for. In order to maintain a loyal customer base, it is important that you maintain an active communication channel with your customers through SMS, or by retargeting ads on Facebook and Google. Try to keep a database of their birthdays and anniversaries and shoot them a mail along with an exclusive offer for their special day.
Initially, it may seem like a lot of work but the effort is really worth both the time and money, given the fact there are so many companies who are targeting the same customers for their products and services every day.

Step 2: Create a High Converting Landing Page

The average attention span of a user has come down to a few seconds and if they fail to find relevant information in regards to their search queries, chances are high they will quit. You can use the Page Speed tool from Google to estimate how well the landing page is set up. Aim for a score above 70 for more ROI.

Step 3: Do Competitor Analysis

Most of the time business tends to assume that their online competitors are similar to their offline competitors. However, that is not the case. In order to understand your competitors, analyze the data regarding how many times their ads were placed higher than your ads on the search page. Analyze the nature of competition you are facing. Do you’re your research to ensure that your stay ahead in the league.

Step 4: Keyword Research and Forecasting

Keyword research can help you to estimate the budget of your PPC campaign. The average CPC in AdWords varies considerably and keyword research can help you to estimate what your clicks might cost. Additionally, comprehensive keyword research can help you to find relevant keywords that have good search volume and are most likely to meet your goads. Additionally, you can also use the Search Query Report to look up for search terms which users have actually used to trigger your ad.

Step 5: Write Killer Ad Content

Paid ads are all about finding the killer keywords which can propel your sales chart. However, your entire expenditure on your paid research would fall flat on the ground, if you fail to create interesting and relevant content for your customers. According to HubSpot 73% users on the internet feel irritated with irrelevant content. In order to maximise your ROI, don’t forget to pay to create relevant content for your target customers.

Step 6: Create Ad Account

If you are planning to manage your own PPC campaign, you can start by creating a Google Ad account. The process is very simple and can be even done over the phone. You can get a credit of Rs 2500 and 30 days of free Google support as a new customer.

Step 7: Campaign Optimization

Simply launching a PPC campaign is not enough to get sustained results. It is important to look into the job on a regular basis. You can optimize your campaign by eliminating negative keywords, testing Ad extension, shuffling keywords and by refining your keyword list to achieve your aim.

Are you still wondering whether Google ads would be right for your business? If yes, then you are not alone. Many people have similar questions and you can find some comfort in the fact that 3.5 million businesses generated $281 billion in revenue from Google’s search and advertising tools. Advertising on Google can be extremely beneficial for your company provided you have the right strategy. But it can be tricky to handle it all on your own. And that’s exactly why partnering with a digital marketing agency with the right expertise like ours can make a world of difference!

Here are two case studies that will demonstrate the value that we’ve been able to generate for our clients.

Case Study 1

Few months ago, a company selling Ayurvedic supplements for diabetes contacted us to help them with online advertising as the previous agency failed to give them enough sales.
They managed to get 120 sales a month, which meant they could reach around 1500 sales a year. They were already in the market for some years but were struggling to make an impact.

After speaking with one of our marketing consultants, we decided to carry out search campaigns, shopping campaigns for selling the product and display ads to generate leads. And, here’s we helped the company generate in the last one year.

98947033 impressions
911591 clicks
4000+ Sales
39000+ leads (700 sales through e-mail nurturing)
Increase in sales in one year close to 400%

Case Study 2

Let’s look at another case study in a completely different industry.
A reputed International School in Bangalore who were never into digital marketing contacted us, as they wanted to have an online presence. Prior to contacting us, they advertised primarily in newspapers and trade shows. While this worked, they wanted to do more to acquire customers.
So they got in touch with us. And what did we do? We showed them the gold.

There were thousands of people in the market who wanted to admit their kids in good reputed schools. So the demand was high but the competition was equally high. The client left it in our advertising specialist’s hands to develop the most effective campaign for them.
Here’s the result we generated for them for a total ad spend of Rs 20 lac:

106678 impressions
76659 clicks
3180 leads
630 cost-per-lead

Out of 3180 leads, they managed to convert 1200 into sales.
They charged Rs 80000 for each admission, and through each admission, they obtained a profit of Rs 30000.
So 30000 X 1200 = Rs 36000000.
Therefore, the company made Rs 3.6 crores by spending Rs. 20 lacs only.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Personal Branding: A Killer Tool To Convert Your Contacts To Contracts

by digitechniks | Mar 27, 2019 | Business, career, digital marketing, integrated digital marketing

Ever wondered why you usually pick up Nike or Adidas sneakers off the shelf rather than a generic brand? You may or may not have thought about it, but it was their branding that got you.

Whether it’s about creating a personal or a corporate identity, branding plays a critical role of building trust. If your audience begins to look at you as legitimate and authentic, you will gain their trust. That’s what translates to higher sales and ROIs in the long run.

In fact, if you are a CEO, CXO or a marketing professionals, a personal brand can often be just as important as the public perception of your company or product. This can mean bad news for you if you’re not currently taking advantage of personal branding for professional and corporate success.

Personal branding is just one step ahead of corporate branding

Think about Apple — isn’t it hard to separate the myth of the man from the legend of the company itself? Even today, the public perception of Apple is deeply connected to Steve Jobs. And it isn’t even as if Jobs was building a public persona just for the sake of branding. He was communicating his message to the world and making sure everyone understood what made Apple different. That’s the reason we trust Apple products, because we know the values that go behind their design and production.

The exercise of branding can be critical for the growth and success of any business, product or individual. When you choose what ‘face’ to put out there into the world, you are committing to a set of values and principles that you and your company stand for.

What you stand for and what your company represents cannot be too far apart. There has to be a synergy between your personal brand and your company’s, otherwise that can be confusing for customers and employees alike.

As someone in a leadership position — whether you’re a CEO, CXO, President, Vice President, or marketing professional — don’t let this opportunity to communicate with your audience and build a personal brand pass you by.

Personal branding strategy: Differentiate yourself from the rest of the pack

So, why did you pick up that Adidas shoe after all? The off-brand shoe could have been more durable and cheaper to boot.
When a company’s marketing becomes ubiquitous — you see it all around you, and consistently see the same message — that’s when they’ve successfully built a brand. In a competitive market, where competitors new and old are constantly innovating and launching rival products or services, branding is the most crucial aspect of differentiation.

Trust, credibility and perception of value are often a consequence of branding itself. It’s easier to convince someone who’s never bought Adidas before to trust the quality and durability of that sneaker, isn’t it?

How to create a personal branding strategy

There are three important words you need to keep in mind if you want to build a brand — Visibility, Credibility and Profitability (VCP). One leads to the other — the more visible you are, the more credible you seem. The more credible you are to people, the more likely they will choose you over competitors, and that directly hits your bottom line.

You might now be wondering how to gain said visibility as an individual. Before you even head the PR route, networking can be the lever you need to get the word out. So get out there and leverage your contacts. Word-of-mouth can be incredibly powerful in this context — it will strengthen your existing network, get you more opportunities and maybe even convert your contacts to contracts!

Another way to create your personal brand is to amplify your presence on social media. Figure out which platforms work for your sector — it could be LinkedIn, Twitter or maybe even Instagram. Consider setting up a personal blog and share your articles on social media. Weigh in during online discussions related to your niche, and establish your credibility as someone with experience, wisdom and authority over your domain.

As someone who understands solar technology, for instance, you will become the go-to person for solar innovations, whether it’s vehicles or batteries. Over time, you will emerge as a thought leader in that space and perhaps get opportunities for consulting, mentoring, advisory and even international lectures and talks. Even if you’re an expert within a narrow niche, you can still become a micro or nano-influencer in that area.

In the long term, personal branding can even help you influence your peers and through them, your industry as a whole. You could even build a loyal following that will be ready to invest in you and pay for your product or services.

When you build a personal brand that gives you a unique sense of identity. You will establish your reputation as an expert in the sector, as king or queen of your domain. And that’s where the advantages of personal branding go beyond corporate brands. If you decide to move onto another company or your next business venture, your reputation will follow you.

There’s no quick fix to personal branding

While it’s absolutely critical to build your personal brand these days, it may not be an easy task, and it’s certainly not an overnight job. More importantly, it demands a certain amount of time and efforts. Therefore, you, as a business owner or marketer, may have to divide your time between personal brand creation and your core tasks. This is often the reason why personal branding gets pushed to the back burner for most people. But if you’ve understood the importance of branding yourself and are serious about leveraging the competitive edge it provides, it’s a great idea to seek help from a professional branding agency like ours.

Conducted by digital marketing expert and mentor Sharan Kulkarni, our branding consultations have helped many business owners to build and grow their personal brands. The time we spend understanding our clients’ businesses, goals, and visions, combined with our track record of branding successes enables us to create brand identities that are unique and distinct.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Top Marketing Books Every Digital Marketer Must Read Without Fail

by digitechniks | Mar 22, 2019 | career, digital marketing, integrated digital marketing

One of the most exciting as well as challenging aspects of digital marketing is that it’s analways-evolving industry which offers something new to learn every day.This means staying abreast with the latest trends and best practices in digital marketing is important. But, it’s equally important to understand that digital marketing, at its core, is marketing. Therefore, having a solid grip on the marketing basics is absolutely essential for the long term success in marketing and sales.

Why go back to basics?
According to Inc., nearly 80% of small businesses fail. Although there could be other reasons behind this, one factor is that many small business owners feel that using the latest tools and applications is their secret weapon to conquer the business landscape. Unfortunately, just relying on the latest tool scan never be enough to save your business. Digital marketing is one field where a few minor mistakes can easily throw you off your game. No wonder, a whopping 63% of marketers say their biggest challenge is to drive traffic to their websites and generate leads.

It’s interesting to note that 71% of small business owners are handling their own digital marketing and don’t prefer to hire experts. If you’re one of them, it’s critical to understand the basics of marketing.

While learning about marketing tools and how to use them is necessary, simply investing in tools will not fetch you the desired results and you’ll end up wasting your marketing budget. Unless you are able to develop a process or system that works and is scalable, it’s difficult to get consistent results from any kind of tool.
At the end of the day, there is no substitute for a thorough knowledge and understanding of marketing tactics. Books on marketing strategy are high-quality sources of information for you to build a highly effective and profitable marketing ecosystem for your brand.Books are a marketer’s best friend
Marketing and management books are a great way to draw inspiration and gain incredible insights about marketing from experts and industry leaders. Not to forget,they offer tons of evergreen knowledge that can be replicated into processes and systems. And, the best part is, most of them can be purchased online. Some of them are even available on the internet for free.

But if you don’t know which books to get started with — or are simply overwhelmed by the amount of marketing books on the internet — we have compiled a list of books every digital marketer should read. Some of these are among the best digital marketing books for beginners. So if you’re new to digital marketing, these books can give your career the right turn Jab Jab Jab Right Hook By Gary Vaynerchuk
Gary Vaynerchuk is a social media expert and New York Times bestselling author. In this book,he highlights the art of winning the heart of a customer by mastering certain social media skills. This book contains over 80 details case studies from Twitter, Instagram, Facebook and Pinterest. So if you like the idea of getting a detailed blueprint of social media marketing strategies that are guaranteed to yield results, give it a read.

Permission Marketing by Seth Godin
Published in 1999, Permission Marketing remains of the bestselling books of Seth Godin, the former VP of direct marketing at Yahoo, and is hailed as one of the best books for marketing management written with excellent foresight.

In this book, Seth argues that an average customer is continuously bombarded with a lot of advertisement which has resulted in shrinking his average attention span. He advocates a strategy where a company should initiate a relationship with a customer by first asking for their permission and then providing them with something free of cost. As the relationship gets established, it becomes easier for the company to market more products to them.
Read it to gain a fresh perspective on marketing and how to gain your customer’s trust in today’s era of marketing overload.