How To Create An Offer That Sells Like Hot Cakes

How To Create An Offer That Sells Like Hot Cakes

Are you exceptionally good at marketing but still not able to get the desired sales?
Are you good at ads, content, have a good product/service but still not able to make the cut?

It’s because your offer sucks. Plain & simple.

Customers don’t give a damn about your business. They only care about what’s in it for them. They care about achieving a particular result with your product/service. Thus, if your offer isn’t positioned correctly, it won’t appeal to them despite your marketing efforts.
Here, the key decider is your core product and the value it offers to your customers. What you offer matters and stand ahead of your attractive marketing campaigns. If your offer is not as expected or desired by the target audience, it cannot generate enough sales and profit margins.
Here are Seven Ingredients that will help you craft a winning offer & crank up those sales.

Free trial:

Offering free trials is one of the winning digital marketing strategies to grab the attention of your target market and to capitalise on the leads you receive.
Free trials can be offered for either for a limited period or of a limited quantity. However, you need to keep in mind that free trials can be effective when you are sure about the quality of your product or service.

Free trials create a perception that your brand is reliable and trustworthy. When you offer it the customers, you are giving an option to the customers to compare and know a little about what you offer and then buy your core products based on the quality of their experience from using free trials.

Free trial is in fact a path craved towards your core product. When people get accustomed with using your free trial, it becomes a routine in their minds and eventually create a necessity in their minds to buy your core products or services.

For instance as in below image, Amazon Prime recently offers 30-day Free Trial for FREE two day shipping for the holidays. Once the free trial period is over, Amazon strategizes its marketing in such a way that Amazon Prime is available for just $99/year. Here high value content is offered initially to convince the customers and lower the barrier to entry.

How To Create An Offer That Sells Like Hot Cakes

How To Create An Offer That Sells Like Hot Cakes

As per the above figure, we can see HubSpot offers free 14-Day trial period for its new users to give the experience of how Marketing Hub professionals can easily manage their marketing campaigns, drive leads and revenue.

Here, their marketing strategy mainly focuses on delivering a good quality experience initially to get customers, which will ultimately create a better brand image in their minds. After the free trial period, if the user is satisfied, customers will automatically purchase the product/services. Hence, the company can easily convert prospects to loyal fans.

Discounts:

Offering discounts is one of the most commonly used marketing strategies to attract the prospects for your products or services. Discounts give high value proposition to the customers. In a way, discount is a tried & tested way to attract new customers, especially if you’re in ecommerce.
 The marketing tactics of offering discounts on the price or quantity is to turn the undecided customers to buy products or services. This strategy will be far more effective when the discount period is limited.

How To Create An Offer That Sells Like Hot Cakes

For instance, in the above example of Zomato, “Zomato No Cooking Sunday” was offered to customers at 50% and the offer was valid only for one day. This high value discount offer was provided to customers only for a limited period (one day) in order to create an urgency to buy.

How To Create An Offer That Sells Like Hot Cakes

As you can see in the above figure, Flipkart’s “Big Diwali Sale” is another discounted pricing strategy adopted to give high value proposition to the customers. They offer high discounts and offers on all products on the festive seasons to grab the attention of customers and make them click and buy the products. Since the offer is provided only for a limited period of 5 days (21st-25th Oct), it creates an urgency to make customers feel they shouldn’t miss such amazing offers on products.

Premium:

Going premium subscription is a type of pricing strategy that helps in evaluating customer behaviour in your sales funnel. Most companies offer premium subscription after a certain period of free trial facility offered to the customers. With premium, your free offer period ends and enters a stage of upgrade the plan wherein every user has to pay upfront fees before accessing the services.

 In general, premium works in the following situations:

  •  When the free trial offer could enhance customer experience and contributed to high customer demands for your core products/services
  •  If you have a strong brand and established trust with users, they will be willing to pay premium price and continue your services.
  •  If your niche has less competition so that people don’t have any other option to avail the same service without paying the premium.
  •  If your business has high value content to offer within the premium package so that you can maintain the customer base on a long run.

How To Create An Offer That Sells Like Hot Cakes

As seen in the above image, Grammarly offers “upgrades to Premium in order to avail add –on services on critical grammar and spelling checks and vocabulary enhancement suggestions. These exclusive services are not offered in the free membership.
 In this marketing strategy, the company plans to give additional features and benefits to the users through premium membership for their existing users which are available only when they subscribe to premium membership. This is also a kind of marketing tactic to enhance their brand value and to retain customers who are looking for stronger writing skills. 

Bonuses:

Bonus is a limited promotional offer provided by companies as a sales promotion technique of providing the buyer an extra quantity of a product or service at the usual price. 
 You can offer a bonus as an additional benefit to the customers along with your core products. The main intention of offering a bonus is to enhance your brand value and make customers feel that they get additional value and quality for the price they pay.

How To Create An Offer That Sells Like Hot Cakes

For instance, at Digitechniks (above image), we provide exclusive bonuses for our target audiences in the form of previous batch recordings, Lifetime Refresher Course and Lifetime access to training, 3 months implementation support and 3 hrs consultation with us. 

We believe in delivering exceptional value to all our customers. You too can adopt this bonus strategy as well to scale up your business. 

Payment terms:

 In the current digital marketplace that is constantly evolving, customer payment experience online has been a crucial factor for your revenue generation. Going forward, the technical challenges to facilitate online and mobile payments will accelerate.
 It prompts many businessmen to constantly improve the payment system to effectively accommodate the needs and wants of your customers. An enhanced payment system is another valuable offer you can make to multitude your business benefits.
 A poor online payment experience will result in immediate drop off by customers even if they are already inside your sales funnel and nearing the final purchase stage. It can also result in losing customer trust and they may not further go through to the check out process due to dilemmas in the payment gateways or process. Here, you lose a customer as the end result.
 Hence, if you are looking to differentiate yourself in this hypercompetitive and dynamic online marketplace, you have to create a frictionless payment experience via online systems.

How To Create An Offer That Sells Like Hot Cakes

If you look at the above example for Amazon.in Payment system, you can see they offer various online payment facilities like EMIs, COD, Net banking, Debit and Credit card options as per the convenience of the customers. These multiple payment options will improve the user experience and ensure they will not leave the payment page. (due to not having their desired payment option)

Guarantee:

Guarantee is the purchase protection or price protection provided by the companies whereby customers will be able to avail refunds on the products or services bought.
 Offering guarantee is a psychological move by companies to create an impression in customer minds that the final risk of buying the product/service is transferred to the seller.
 As an online or offline company, you can offer Guarantee to your products. This trust building offer will ultimately enhance your business goodwill.
With the rapid expansion of online industries in different sectors, you have to gain better competitive edge through trust building and craft valuable offers like replacement policy, money back guarantee, etc.

How To Create An Offer That Sells Like Hot Cakes

When you look at the above image, Flipkart online sellers offer types of Guarantees like “Brand Warranty of 1 year available”, “10 days replacement policy” for the product as a selling strategy. As soon as the customer sees this, they get convinced to buy the product as they are provided the option of replacement within a limited time and given one year brand warranty. 
This strategy will work well when you are a new brand. 

Urgency:

Urgency messages on your site are a great way to increase your sales conversion rates. It’s another psychological move of increasing buying urgency and persuading your visitors to make the purchase. Urgencies can be of three types: time limiter, quantity limiter, price limiter.
Some of the examples of urgency strategy include Big Billion day of Amazon.in, creating urgency only till stocks lasts, discounts only for today and so on.

How To Create An Offer That Sells Like Hot Cakes
Like in the above image, you can add urgency elements on your site/landing page in order to boost your conversions and increase sales.
Now you know the real game changing factors which help to create an offer that sells like Hot Cakes!
All you need to do is to implement these strategies at the right time and right stage in your sales funnel for improved results. Well, if you are confused on where and when to apply these most effective digital marketing strategies for your business, then talk to us. 
We at, Digitechniks helps you to develop and implement the most ideal and personalised digital marketing strategies based on several factors like your target market aspirations, budget, business goals and current industry competition etc.

 

Do you want to learn Advanced Digital Marketing Strategies?

Make an advance payment of Rs.2000 to attend 3 modules.

What Digital Marketers can learn from Traditional Marketing? (It’s not what you think!!)

What Digital Marketers can learn from Traditional Marketing? (It’s not what you think!!)

Do you think traditional marketing is dead? Heck, no.
The strategies applied to traditional marketing still hold good for digital marketing as well. The platforms & channels might change, but the core strategies are essential to obtain a positive ROI.

Most companies believe Digital Marketing is all about advertising.I.e running google ads, facebook ads, etc. They fail to realise that the fact that marketing/promoting is not the first step of the process.

Many are riding the digital wave & have ruled out the importance of traditional marketing. Yes, digital marketing is better, faster, cheaper & more convenient. But digital marketing & traditional marketing are basically marketing.

The core marketing principles still remain the same, irrespective of the channel/medium. This is what most businesses fail to realise.

While everyone discusses the differences between traditional & digital marketing, we’re going to show you how both are similar based on the concepts of marketing. Get ready to learn some mind-blowing insights that’ll change your perspective.

Identify your buyer persona

Identification of your buyer persona is the initial step followed in both traditional and digital marketing before you carry on with the core marketing activities. Buyer persona is otherwise called as the Customer Avatar in which your ideal customers are identified.

Personas is the primary element for the effective marketing and sales of your products and services. Having a deeper understanding of the buyer persona is critical to drive content creation, product development, sales follow up etc for an effective customer acquisition and retention.
Both in traditional and digital marketing, buyer persona is collected and segmented based on the below factors:

  • Demographic factors: Age, gender, ethnicity, family size, family life cycle, marital status, education, race, religion, language, income, occupation, etc.
  • Behavioural factors: Attitude towards, usage rate, response, loyalty status, and readiness stage to a product.
  • Geographical factors: Look for geographic criteria such as nations, states, regions, countries, cities, postal codes.
  • Psychographic factors: Segment the customers based on their personality, attitude, values, self-image, interests, opinions, lifestyle, etc.

This step is mainly focused on understanding your prospective customers better. Thereby, you can tailor made the entire marketing strategies based on the aspirations of your target buyers.

It is essential to create a detailed buyer persona to know their specific needs and interests.
Make a product/service
Once the buyer persona is identified and defined, the next step is to design and develop your services or products based on each target market needs and preferences.
Designing and developing your product or service has the same process and strategies followed in both traditional and digital marketing strategies.

The product design process starts from the idea creation stage in which the new concepts are developed to create a product or service. The newly developed product or service has to not only fulfil the customer aspirations, but also meet the company’s purpose and meet the ultimate business objectives.

The idea generation stage is where you need to analyse what exactly your prospective buyers lack and what exactly they are looking for in a product or service to find the solution or fulfil their needs.
The customer avatar you filled in the initial stage will be helpful in this stage for more clarity on their needs and what areas to focus.

Build systems

Once you are done with the product development, the next step is to build systems. In the traditional marketing, the infrastructure and operational plan is mainly focused on procuring machines, raw materials, arranging physical office space, power, table, chairs etc at your office.
However, in the digital marketing process, the system is not built offline, but online like optimisation of your website landing page, making proper check out page and so on. When the system is perfect, it enables in the higher conversion rate optimisation in both types of marketing.

Identify traffic sources

When both the product/services and the system is ready, the next step is to identify traffic sources for your business. This step is relevant for both the traditional and digital marketing, but only the channels differs.

In the traditional marketing, traffic sources can be from Television commercials, referrals from existing customers, from word of mouth marketing, newspaper ads and so on. Traffic source is the origin through which people came to know about your website or office address.
For every session of your website, there will be a relevant or particular source of hit. In the digital marketing, when someone visits your website through desktop, mobile or any other internet enabled device, the exact origin or source of traffic will be tracked by Google Analytics.

The most prominent aspect is that various traffic sources are identified and analysed to know which traffic source is driving the most and least traffic to your website. It is on the basis of this source identification, businesses will be able to design their SEO, SEM and SMO strategies.

Marketing

Marketing is the process of strategically communicating about your products/services to your ideal customers. This step involves a whole lot of persuasion and putting your message across through the right mediums and in front of the right audiences.

In the traditional marketing, the promotion of products and services include print advertisements, billboards, flyers or pamphlets, TV ads, newspaper ads, radio ads etc.

Since, traditional marketing encompasses many different strategies, every company implements one or many traditional marketing techniques also along with their digital marketing strategy. To a greater extent, this form of advertising is based on the available resources and marketing budget of the company.
In digital marketing, the same concept of advertisements which are followed in traditional marketing is applied. However, the digital marketing approaches like tools and techniques used are different. Digital Marketing is a holistic approach which uses the advertisements tools and strategies like SEO, Social Media Marketing, Content Marketing, Email Marketing etc.

Sale/Conversion

Selling is the final stage or the ultimate goal of both traditional and digital marketing strategies.
When your traditional or digital marketing strategies became successful in attracting customers and fulfilling their aspirations or solving customer problems, you will receive a higher sales conversion rate.
When you deliver 90% value and 10% product/services, the conversion rate can range between 10-30% ideally to boost up your business revenue, brand image and profit margins.
Let’s have a look at this table below to get an idea about the marketing channels of both traditional and digital marketing.

Metric Traditional Marketing Digital Marketing
Building the system Office infrastructure and physical space maintenance Landing page optimisation, Check out page optimisation
Traffic sources Print advertisements, Television commercials, referrals etc Direct, referral, organic and paid campaign search traffic
Marketing channels billboards, flyers or pamphlets, TV ads, newspaper ads, radio ads etc. SEO, Social Media Marketing, Content Marketing, Email Marketing etc

Now you know that traditional marketing concepts and strategies cannot be totally excluded from digital marketing.
You might be wondering if you have to include any traditional marketing strategy in your digital marketing plan.
Many marketers feel that traditional marketing techniques are no longer effective in this digital era. The fact is that it really depends on your target audience, niche market, business objectives and purpose of the campaign.
In fact, outbound marketing efforts can help leverage inbound marketing efforts.
So, make the best use of traditional & digital marketing strategies in your business and plan a solid marketing strategy to scale & grow your Business exponentially. 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

2 Step Copywriting Process That Sells

2 Step Copywriting Process That Sells

 

Words make all the differences in digital marketing…

Yes, you heard it right! The relevance of copywriting is inevitable in the context of digital marketing and to rightly attract your customers to buy your brands.
It acts as a significant channel of B2C communication which ignites and triggers their need to buy your products or services or subscribe to emails or get updated on new product launches.

The role of copywriting differs at each stage of the sales funnel, be it for your ads, brochures, websites, and emails or on social media platforms. To amass a huge number of traffic to your site, you need to know the tricks and tips to craft a winning copy that intrigue your prospects.
Yes, you do not want just any copy that confuses and not fruitful to your customers, but use that little bit of wisdom on your contents implementing the right tools to make your “contacts to contracts” and achieve higher sales conversion rates.

Copywriting isn’t an easy pie to make. It demands a tremendous thought process to present the right copy in front of your target audiences. Right from defining your prospects to crafting an attractive sales letter, it swims around the sales funnel as an undeniable skill to be mastered by every aspiring digital marketer!

Copywriting to a greater extent can be based on Cause Marketing, wherein your content/sales copy fulfills the dual purpose of increasing profits while fulfilling the personalized needs of each target audience. 
For instance, determining what exactly you have to offer to your prospects sums up the first step in crafting an ideal copywriting. In fact, it has to act as a bridge between what you offer and what personally each customer segment need from a brand.  

You have to decide what is the brand voice and what tone would you ideally present? Will it resonate with your each segmented prospect?
Creating value is what should be the intention of your copywriting. Keeping your copy simple and snackable delivers an ascension path enabling customers to easily move through your funnel.

Uses of Copywriting

  • It directly attract and create Qualified leads
  • Support Telemarketing & Customer Service
  • Create physical and online store traffic
  • Stimulate referrals and word of mouth marketing and thereby customers share content in social media, send emails to friends and others.
  • While introducing new products and services to new and past clients
  • An effective tool helpful in selling directly by direct mail or marketing
  • Clearly communicate business and personal messages
  • Create PDF reports, blogs and other key content pieces.
  • For preparing Sales letters

Steps for a Good Copywriting

2 Step Copywriting Process That Sells

Imagine

Copywriting isn’t just simply scribbling your ideas and thoughts and presenting your copy in front of your customers. It ends up in wasting your resources, time and effort which delivers nothing but creates confusing message to your customers.
You should have a clear intention to convince your customers to move ahead the funnel and be a loyal fan. For this, the copywriter needs to know the product well, write out multiple drafts, rework, test and refine.

Researching

Want to break a leg in the digital arena? The real recipe to create a killing copy is to do smart market diagnosis and find out profiling questions that fulfils the audience needs in the form of products or services that you offer.
You need to know what your client is struggling with, their nightmares and solve it with informative and interesting content to make their life easier.
Project the customer is the actual game changer! Assess what emotions they are feeling and trigger emotions you want them to feel.
Also you need to know what will delight the customer-something very personal that is meaningful to them. Rank your emotional trigger words and use highest value words in marketing. The ideal way is to know unmet needs of customers. Now you know their exact trigger point of needs and preferences.
It is crucial to use words that offer people something they already want and connect it to your solution. A copywriter can use copy points from competitors/peers. List the best ones and relevantly use the ideal words for each customer stage in the sales funnel.
Create a fact sheet of at least 100 items. It includes all the facts about the market, product, and objections and how you can fulfil customer objections. The best way is to start content with a benefit, then go deeper level in to benefit within a benefit and then even deeper level. Thus making your customer feel they get only benefits and nothing less from the brands you offer.
Once you are succeeded in grabbing the reader’s attention, you almost win the crown there! If you could impress the audience in your problem solving glory with the attractive headline and well-crafted introduction, you need to sign off with a call to action to let them know why it is necessary to buy now than later.

With the headlines and conclusion, create an urgency of action where they literally look for your products in the next moment itself and ready to buy it even if multiple substitutes are available in the market.
As a successful digital marketer, copywriting tops the list as one of the most prominent skills you will ever learn in your marketing journey. We at Digitechniks gives you a unique platform to improve your career prospects, attain a higher competitive edge and equip you with the art of copywriting to win sales and learn valuable digital skills to run your business successfully.  

 

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

3 Key Roles Of A World-Class Digital Marketing Team

3 Key Roles Of A World-Class Digital Marketing Team

Do you know what separates a winning & super successful Business over just a regular one?
Every successful Business follows the Customer Value Optimization process. 
In a nutshell, Customer Value Optimization boils down to three core principles.
I.e There are only 3 ways to grow any Business (whether online or offline):

  • Increase the number of customers
  • Increase the average transaction value per customer
  • Increase the number of transactions per customer

CVO involves building a Funnel rather than just directly selling products to your prospects.
Most Businesses directly push their products/services to prospects & end up hardly making any sales, let alone profits & margins.
Just because your offer (product/service) solves the problem of your target audience & helps them achieve their wants & aspirations, doesn’t mean they will buy it from you immediately.
It’s like approaching an unknown girl in the bar & asking her to marry you.. The answer will most certainly be a NO. (Unless you’re Brad Pitt of course :p)
Well, we’re not telling you to stop marketing your offer to your audience, we just want to establish trust by strategically communicating with your target audience.
If you overcome these two doubts, you’re pretty much a marketing monster (give yourself a pat on the back!):

  • Prospects doubt in you or your brand
  • Prospects doubt in themselves (This is the biggest hurdle marketers have to overcome)

In the CVO Funnel, trust is established via Lead Magnets & Tripwires.
Here’s how the CVO Funnel looks like:

 

3 Key Roles Of A World-Class Digital Marketing Team

Most Business make the mistake of directly selling the core offer.  

This is a recipe for disaster.

How can you expect someone to buy a high ticket item from you, when they don’t trust you & have objections?

Your budgets will be exhausted & your profit margins will be reduced if your directly sell without building a funnel.

Without a proper funnel, it’s not possible to make your Business profitable in the long term. Period.

Hence, it’s essential to build the CVO funnel for your Business to not only gain the trust of your prospects, but to also crank up those profit margins.

Think about it.. It’s a win-win situation.

We’ve told you how the CVO Funnel works and the steps involved.

Now let’s get into hardcore execution mode wherin we teach you the exact three step process to build an unshakable CVO Funnel (aka the 3 Key Roles Of A World Class Digital Marketing Team):

Step 1: List Building Using a Lead Magnet

Lead magnet is an ethical bribe that offers a specific chunk of value to a specific audience in exchange for their contact information.

The goal here is to over deliver and offer something of super-high value to your prospects in order to build trust and establish authority.

Ebooks, swipe files, checklists, templates are great lead magnet examples. The main quality of a lead magnet lies in its specificity.

Lead Magnet Example:

3 Key Roles Of A World-Class Digital Marketing Team

Don’t keep it long and boring.
Instead, it should be laser-focused to a specific audience & solve a specific problem they have.
A hyper-specific lead increases the quality of leads & actually gets consumed.
Must Read: 7 Step List Building Formula

Step 2: Nurturing List Through Content Marketing

The goal in this step is to strategically create and distribute content to people who have already consumed your Lead Magnet.

The retargeting is done as we have their contact information & cookie data.

Deploy a rock-solid content marketing strategy keeping in mind the fears/frustrations, wants/aspirations of your target audience.

The objective is to tailor your content in such a way that customers convince themselves to buy your product.

This can be done using the Before/After grid.

Here’s an example of someone who takes up our flagship Integrated Digital Marketing Certification program:

3 Key Roles Of A World-Class Digital Marketing Team

Your content should clearly communicate how your offer(product/service) will help them move from a “Before” state to a desired “After” state.

This is what all great marketers do.

Once the platform-specific content has been created, distribute it across all the platforms. (Facebook, Messenger, SMS, Email, etc….)

Step 3: Convert Loyal Fans To Contracts Using Tripwire

At this point, your prospects have given their contact information & consumed your content.
In other words, they have developed certain trust in you.
Now it’s time you ask them to take certain action (i.e buy your product or service).
This is when the Tripwire comes into the picture.
The tripwire is a super-low-ticket offer (usually 1$ – 20$) that exists for one & only one reason: To convert lead/prospect into a buyer.
Simply put, tripwire changes the relationship.
Tripwire examples: 14 day free trial of a saas product, free/paid webinars, etc….
The Big brands have realised that there is nothing more important than a list of buyers/customers.
Hence, the importance of this step cannot be stressed enough.
If you execute all these 3 steps meticulously, your buyers will eventually become your Brand Advocates & buy from you again & again.
Thus, the Customer Lifetime Value increases & you can spend this profit to acquire more customers & funnel them again.
In a nutshell, you’ll have an army of raving fans who are willing and able to spend dollars on your products and services.
What else does a Business need, to be successful long term? Right?
It’s every Business Owner/Entreprenuer’s fantasy! (no offence)
Do you want to know the proven step-by-step frameworks & templates to execute the CVO process like a breeze?
Then make sure you attend one of our upcoming workshops (This is where we teach the really good, kickass stuff!)
Cheers.

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Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

10 Simple Hacks To Kick start Your Digital Marketing Career

10 Simple Hacks To Kick start Your Digital Marketing Career

The role of digital marketing specialist has made it to LinkedIn’s latest list of 10 most sought-after job roles in India.

This is excellent news for aspiring digital marketing professionals in India. But how do you carve a successful career in this field? First of all, there isn’t a formal degree or a specialization that Indian universities offer.

For many professionals, digital marketing is a field where they have landed by chance — it’s rather common to find SEO executives who are computer science graduates or have an engineering background. Still now, the common perception of a social media marketer is of someone who spends their entire day on social media sites posting pictures with catchy captions.

Due to the lack of a formal course, the interested ones end up enrolling in online marketing programs or take the route of self-learning to become a digital marketer. Either way, there’s a high chance of being misguided and misinformed because it all boils down to where you’re getting your knowledge from.

There’s way too much information on the internet — but not all of it comes from trusted sources. So you have to look into all the right places. As you can see, the path to becoming an effective digital marketer is pretty sketchy. And, that’s also a reason why many people doubt the future and sustainability of this career. Honestly, they couldn’t be more wrong. Let’s see why.

The growth of digital in India

As reported by Kstart and YourStory, the digital marketing industry has been witnessing a 40% year-on-year growth as compared to 5-6% growth in many other industries.

Even if you leave statistics aside, the mere fact that people’s interest in the term ‘digital marketing’ has been progressively increasing in India over the last five years (see below) is a proof that it has entered the popular lexicon. In other words, people are increasingly talking about digital marketing.

But what’s driving this growth?

Besides providing an effective way to promote a product or service, digital marketing allows businesses to do so even on a limited budget. Because of this, businesses of all sizes are trying to leverage digital marketing.

Not only that. With 480 million (and growing) internet users, India is estimated to become one of the largest e-commerce markets in the world. This, along with the government’s push for the cashless economy and schemes like Digital India program, is further boosting the role of digital marketing. According to McKinsey, 90% of all marketing jobs require some knowledge of digital marketing.

Now, here’s the problem

 While there’s high demand for skilled digital marketers, there isn’t enough reliable talent in the market. The lion’s share of the problem lies in the fact that a majority of marketers transition into the digital arena without being equipped with the right digital skills. A lot of marketing graduates are making their way into the digital landscape with inadequate (or even flawed) understanding of how digital works.

No wonder, 54% of businesses consider digital skills gap as a significant bottleneck in their way to digital transformation. As a digital marketing consultant who has worked closely with small startups as well as Fortune 500 companies, I can tell you there’s an awful lot of truth in this statistics. I’ve seen most of the companies I’ve worked with either struggle at hiring talented digital marketers or suffer due to sub-par marketing.

So the question is — how do you break the mold? You can give your digital marketing career a decent start with a few simple steps and practices. Here’s how.
1.Read marketing books
We may be well into 2018, but there is still a plethora of information available offline that can help your digital marketing skills. Some of these books helped kick off the trend of digital marketing and can be considered important precursors and introductions into digital marketing for beginners. Again, there are dozens of great books on digital marketing, but we recommend these five as a good starting point:

  • Permission Marketing by Seth Godin
  • The Social Media Bible by Lon Safko and David Brake
  • The Best Damn Web Marketing Checklist, Period! By Stoney Degeyter
  • Epic Content Marketing by Joe Pulizzi
  • YOUtility by Jay Bear

2.Follow the right influencers
Influencers are those people who have a lot of clout in the digital world. They’ve gained an authentic reputation over the years and are essential people to follow if you’re looking for a career in digital marketing.
For anyone stepping into digital marketing, Neil Patel (Quicksprout), Rand Fishkin (formerly Moz blog), Gary Vaynerchuk, Chris Sherman (Search Engine Land), Jeff Bullas and Michael Stelzner (Social Media Examiner) are some amazing people to follow online and on social media. In fact, their blogs are veritable goldmines of valuable information that can help spurt your digital marketing career growth.

3.Understand the digital media ecosystem using online resources
Step deep into all the online libraries. This means consuming blogs, YouTube videos and basically reading up on digital marketing tips, trends and all the resources available online. This can be overwhelming at first and even time-consuming. We recommend you spend an hour every day reading up and you’ll gradually start getting the hang of things. The most important bit: Don’t give up and be consistent in your efforts.

4.Build your Personal Brand
In today’s digital world, a strong personal brand is imperative for a successful digital marketing career. Cultivate a brand that effectively communicates about you, your core strengths and skills as well as the value you can bring to potential clients.
Building and nurturing your social media presence is the first step towards effectively positioning yourself as an authority in your domain. Plus, you can network with your peers and influencers in the industry. This will open up massive opportunities, ultimately resulting in your career growth.

5. Attend offline digital marketing events
These are great ways to meet people in the field and build a network. Attending events also helps marketers keep up with trends, know their competitors and feel more connected and less isolated in the real world.

6. Join relevant Facebook groups and forums
Online forums are a great way to keep up on a regular basis, or if you’re unable to frequently attend offline events. They can help provide answers to questions, give you an idea about others’ strategies as well as issues, and help you build an online community

7.Self-awareness is key
How are you influenced by digital marketers yourself? Start to pay attention to your own engagement with advertisements — when do you click on an ad, what persuaded you to purchase something online, you can then use that information in your campaigns or advertisements for clients.

8.Be tech savvy
This is important for anyone in the industry. Build up your own website, learn a coding language and just be open to learning new things. This will help you go a long way and is a great investment for your future career as a digital marketer.

9.Find a mentor
Having a mentor is incredibly important. Use online as well as offline resources to find the right mentor. This should be someone reputable in the industry, but it should also be someone that you can personally get along with, and someone you enjoy learning from

10.Enroll for paid courses 
If your mentor offers paid courses and you trust their competency levels, give them a try. There is no better way to learn than through a course delivered by a reputed digital marketing expert. Plus, this is the perfect platform to ask questions, broaden your horizons, and to explore the field.

Final Words

The 10 steps outlined above are some of most effective ways you can embark on a journey to become a successful digital marketer. The last two steps, in particular, can really make a difference and encourage you to think and strategize like an expert digital marketer.

If you’re looking for sound advice and a practical approach to digital marketing training, Digitechniks led by Sharan Kulkarni can help you, just like we’ve helped thousands of other aspiring online marketers.
Here’s what one of them had to say about us:
“Mr.Sharan is a 360 degree digital marketing strategist, with thorough knowledge across all digital platforms, he has a unique approach towards business understanding which enables him to come up with successful omnichannel digital campaigns, whether you’re a business looking to scale up or an individual who wants to become a digital expert I would highly recommend you to get in touch with Sharan!”
–  Aditya Mudugal (CEO & Founder at Brandsynergi)

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money