Are you exceptionally good at marketing but still not able to get the desired sales?
Are you good at ads, content, have a good product/service but still not able to make the cut?

It’s because your offer sucks. Plain & simple.

Customers don’t give a damn about your business. They only care about what’s in it for them. They care about achieving a particular result with your product/service. Thus, if your offer isn’t positioned correctly, it won’t appeal to them despite your marketing efforts.
Here, the key decider is your core product and the value it offers to your customers. What you offer matters and stand ahead of your attractive marketing campaigns. If your offer is not as expected or desired by the target audience, it cannot generate enough sales and profit margins.
Here are Seven Ingredients that will help you craft a winning offer & crank up those sales.

Free trial:

Offering free trials is one of the winning digital marketing strategies to grab the attention of your target market and to capitalise on the leads you receive.
Free trials can be offered for either for a limited period or of a limited quantity. However, you need to keep in mind that free trials can be effective when you are sure about the quality of your product or service.

Free trials create a perception that your brand is reliable and trustworthy. When you offer it the customers, you are giving an option to the customers to compare and know a little about what you offer and then buy your core products based on the quality of their experience from using free trials.

Free trial is in fact a path craved towards your core product. When people get accustomed with using your free trial, it becomes a routine in their minds and eventually create a necessity in their minds to buy your core products or services.

For instance as in below image, Amazon Prime recently offers 30-day Free Trial for FREE two day shipping for the holidays. Once the free trial period is over, Amazon strategizes its marketing in such a way that Amazon Prime is available for just $99/year. Here high value content is offered initially to convince the customers and lower the barrier to entry.

As per the above figure, we can see HubSpot offers free 14-Day trial period for its new users to give the experience of how Marketing Hub professionals can easily manage their marketing campaigns, drive leads and revenue.

Here, their marketing strategy mainly focuses on delivering a good quality experience initially to get customers, which will ultimately create a better brand image in their minds. After the free trial period, if the user is satisfied, customers will automatically purchase the product/services. Hence, the company can easily convert prospects to loyal fans.

Discounts:

Offering discounts is one of the most commonly used marketing strategies to attract the prospects for your products or services. Discounts give high value proposition to the customers. In a way, discount is a tried & tested way to attract new customers, especially if you’re in ecommerce.
 The marketing tactics of offering discounts on the price or quantity is to turn the undecided customers to buy products or services. This strategy will be far more effective when the discount period is limited.

For instance, in the above example of Zomato, “Zomato No Cooking Sunday” was offered to customers at 50% and the offer was valid only for one day. This high value discount offer was provided to customers only for a limited period (one day) in order to create an urgency to buy.

As you can see in the above figure, Flipkart’s “Big Diwali Sale” is another discounted pricing strategy adopted to give high value proposition to the customers. They offer high discounts and offers on all products on the festive seasons to grab the attention of customers and make them click and buy the products. Since the offer is provided only for a limited period of 5 days (21st-25th Oct), it creates an urgency to make customers feel they shouldn’t miss such amazing offers on products.

Premium:

Going premium subscription is a type of pricing strategy that helps in evaluating customer behaviour in your sales funnel. Most companies offer premium subscription after a certain period of free trial facility offered to the customers. With premium, your free offer period ends and enters a stage of upgrade the plan wherein every user has to pay upfront fees before accessing the services.

 In general, premium works in the following situations:

•  When the free trial offer could enhance customer experience and contributed to high customer demands for your core products/services
•  If you have a strong brand and established trust with users, they will be willing to pay premium price and continue your services.
•  If your niche has less competition so that people don’t have any other option to avail the same service without paying the premium.
•  If your business has high value content to offer within the premium package so that you can maintain the customer base on a long run.

As seen in the above image, Grammarly offers “upgrades to Premium in order to avail add –on services on critical grammar and spelling checks and vocabulary enhancement suggestions. These exclusive services are not offered in the free membership.
 In this marketing strategy, the company plans to give additional features and benefits to the users through premium membership for their existing users which are available only when they subscribe to premium membership. This is also a kind of marketing tactic to enhance their brand value and to retain customers who are looking for stronger writing skills. 

Bonuses:

Bonus is a limited promotional offer provided by companies as a sales promotion technique of providing the buyer an extra quantity of a product or service at the usual price. 
 You can offer a bonus as an additional benefit to the customers along with your core products. The main intention of offering a bonus is to enhance your brand value and make customers feel that they get additional value and quality for the price they pay.

For instance, at Digitechniks (above image), we provide exclusive bonuses for our target audiences in the form of previous batch recordings, Lifetime Refresher Course and Lifetime access to training, 3 months implementation support and 3 hrs consultation with us. 

We believe in delivering exceptional value to all our customers. You too can adopt this bonus strategy as well to scale up your business. 

Payment terms:

 In the current digital marketplace that is constantly evolving, customer payment experience online has been a crucial factor for your revenue generation. Going forward, the technical challenges to facilitate online and mobile payments will accelerate.
 It prompts many businessmen to constantly improve the payment system to effectively accommodate the needs and wants of your customers. An enhanced payment system is another valuable offer you can make to multitude your business benefits.
 A poor online payment experience will result in immediate drop off by customers even if they are already inside your sales funnel and nearing the final purchase stage. It can also result in losing customer trust and they may not further go through to the check out process due to dilemmas in the payment gateways or process. Here, you lose a customer as the end result.
 Hence, if you are looking to differentiate yourself in this hypercompetitive and dynamic online marketplace, you have to create a frictionless payment experience via online systems.

If you look at the above example for Amazon.in Payment system, you can see they offer various online payment facilities like EMIs, COD, Net banking, Debit and Credit card options as per the convenience of the customers. These multiple payment options will improve the user experience and ensure they will not leave the payment page. (due to not having their desired payment option)

Guarantee:

Guarantee is the purchase protection or price protection provided by the companies whereby customers will be able to avail refunds on the products or services bought.
 Offering guarantee is a psychological move by companies to create an impression in customer minds that the final risk of buying the product/service is transferred to the seller.
 As an online or offline company, you can offer Guarantee to your products. This trust building offer will ultimately enhance your business goodwill.
With the rapid expansion of online industries in different sectors, you have to gain better competitive edge through trust building and craft valuable offers like replacement policy, money back guarantee, etc.

When you look at the above image, Flipkart online sellers offer types of Guarantees like “Brand Warranty of 1 year available”, “10 days replacement policy” for the product as a selling strategy. As soon as the customer sees this, they get convinced to buy the product as they are provided the option of replacement within a limited time and given one year brand warranty. 
This strategy will work well when you are a new brand. 

Urgency:

Urgency messages on your site are a great way to increase your sales conversion rates. It’s another psychological move of increasing buying urgency and persuading your visitors to make the purchase. Urgencies can be of three types: time limiter, quantity limiter, price limiter.
Some of the examples of urgency strategy include Big Billion day of Amazon.in, creating urgency only till stocks lasts, discounts only for today and so on.

Like in the above image, you can add urgency elements on your site/landing page in order to boost your conversions and increase sales.
Now you know the real game changing factors which help to create an offer that sells like Hot Cakes!
All you need to do is to implement these strategies at the right time and right stage in your sales funnel for improved results. Well, if you are confused on where and when to apply these most effective digital marketing strategies for your business, then talk to us. 
We at, Digitechniks helps you to develop and implement the most ideal and personalised digital marketing strategies based on several factors like your target market aspirations, budget, business goals and current industry competition etc.

Do you think traditional marketing is dead? Heck, no.
The strategies applied to traditional marketing still hold good for digital marketing as well. The platforms & channels might change, but the core strategies are essential to obtain a positive ROI.

Most companies believe Digital Marketing is all about advertising.I.e running google ads, facebook ads, etc. They fail to realise that the fact that marketing/promoting is not the first step of the process.

Many are riding the digital wave & have ruled out the importance of traditional marketing. Yes, digital marketing is better, faster, cheaper & more convenient. But digital marketing & traditional marketing are basically marketing.

The core marketing principles still remain the same, irrespective of the channel/medium. This is what most businesses fail to realise.

While everyone discusses the differences between traditional & digital marketing, we’re going to show you how both are similar based on the concepts of marketing. Get ready to learn some mind-blowing insights that’ll change your perspective.

Identify your buyer persona

Identification of your buyer persona is the initial step followed in both traditional and digital marketing before you carry on with the core marketing activities. Buyer persona is otherwise called as the Customer Avatar in which your ideal customers are identified.

Personas is the primary element for the effective marketing and sales of your products and services. Having a deeper understanding of the buyer persona is critical to drive content creation, product development, sales follow up etc for an effective customer acquisition and retention.
Both in traditional and digital marketing, buyer persona is collected and segmented based on the below factors:

• Demographic factors: Age, gender, ethnicity, family size, family life cycle, marital status, education, race, religion, language, income, occupation, etc.
• Behavioural factors: Attitude towards, usage rate, response, loyalty status, and readiness stage to a product.
• Geographical factors: Look for geographic criteria such as nations, states, regions, countries, cities, postal codes.
• Psychographic factors: Segment the customers based on their personality, attitude, values, self-image, interests, opinions, lifestyle, etc.

This step is mainly focused on understanding your prospective customers better. Thereby, you can tailor made the entire marketing strategies based on the aspirations of your target buyers.

It is essential to create a detailed buyer persona to know their specific needs and interests.
Make a product/service
Once the buyer persona is identified and defined, the next step is to design and develop your services or products based on each target market needs and preferences.
Designing and developing your product or service has the same process and strategies followed in both traditional and digital marketing strategies.

The product design process starts from the idea creation stage in which the new concepts are developed to create a product or service. The newly developed product or service has to not only fulfil the customer aspirations, but also meet the company’s purpose and meet the ultimate business objectives.

The idea generation stage is where you need to analyse what exactly your prospective buyers lack and what exactly they are looking for in a product or service to find the solution or fulfil their needs.
The customer avatar you filled in the initial stage will be helpful in this stage for more clarity on their needs and what areas to focus.

Build systems

Once you are done with the product development, the next step is to build systems. In the traditional marketing, the infrastructure and operational plan is mainly focused on procuring machines, raw materials, arranging physical office space, power, table, chairs etc at your office.
However, in the digital marketing process, the system is not built offline, but online like optimisation of your website landing page, making proper check out page and so on. When the system is perfect, it enables in the higher conversion rate optimisation in both types of marketing.

Identify traffic sources

When both the product/services and the system is ready, the next step is to identify traffic sources for your business. This step is relevant for both the traditional and digital marketing, but only the channels differs.

In the traditional marketing, traffic sources can be from Television commercials, referrals from existing customers, from word of mouth marketing, newspaper ads and so on. Traffic source is the origin through which people came to know about your website or office address.
For every session of your website, there will be a relevant or particular source of hit. In the digital marketing, when someone visits your website through desktop, mobile or any other internet enabled device, the exact origin or source of traffic will be tracked by Google Analytics.

The most prominent aspect is that various traffic sources are identified and analysed to know which traffic source is driving the most and least traffic to your website. It is on the basis of this source identification, businesses will be able to design their SEO, SEM and SMO strategies.

Marketing

Marketing is the process of strategically communicating about your products/services to your ideal customers. This step involves a whole lot of persuasion and putting your message across through the right mediums and in front of the right audiences.

In the traditional marketing, the promotion of products and services include print advertisements, billboards, flyers or pamphlets, TV ads, newspaper ads, radio ads etc.

Since, traditional marketing encompasses many different strategies, every company implements one or many traditional marketing techniques also along with their digital marketing strategy. To a greater extent, this form of advertising is based on the available resources and marketing budget of the company.
In digital marketing, the same concept of advertisements which are followed in traditional marketing is applied. However, the digital marketing approaches like tools and techniques used are different. Digital Marketing is a holistic approach which uses the advertisements tools and strategies like SEO, Social Media Marketing, Content Marketing, Email Marketing etc.

Sale/Conversion

Selling is the final stage or the ultimate goal of both traditional and digital marketing strategies.
When your traditional or digital marketing strategies became successful in attracting customers and fulfilling their aspirations or solving customer problems, you will receive a higher sales conversion rate.
When you deliver 90% value and 10% product/services, the conversion rate can range between 10-30% ideally to boost up your business revenue, brand image and profit margins.
Let’s have a look at this table below to get an idea about the marketing channels of both traditional and digital marketing.

Now you know that traditional marketing concepts and strategies cannot be totally excluded from digital marketing.
You might be wondering if you have to include any traditional marketing strategy in your digital marketing plan.
Many marketers feel that traditional marketing techniques are no longer effective in this digital era. The fact is that it really depends on your target audience, niche market, business objectives and purpose of the campaign.
In fact, outbound marketing efforts can help leverage inbound marketing efforts.
So, make the best use of traditional & digital marketing strategies in your business and plan a solid marketing strategy to scale & grow your Business exponentially.