3 Messenger Automation Techniques to Increase Sales Exponentially

3 Messenger Automation Techniques to Increase Sales Exponentially

Why are some established and even some reputed businesses finding it hard to acquire new customers in this digital era?

Why are those businesses unable to shine as they did in the past?

Why are the new businesses struggling a lot to get more customers?

In this internet era, it doesn’t matter whether you are a new player or an existing player in the business (industry)!

If you can understand your customers and can give what they want, then you will grow or else you can’t even get noticed in the crowd.

These days the internet is loaded with tons of information and every business has competition which makes them try new things and win the game or stay unchanged and backed up in the race.
Most of the businesses know these and they are trying different methods and strategies to leverage business. Unfortunately, they can’t achieve the results that they aimed for.

Any idea on why the majority of the business can’t leverage the metrics but few other businesses can achieve them on most of the campaign?

You are Doing this WRONG

  • Social media promotions,
  • Search Engine Marketing & Advertisements,
  • Emails, Paid Promotions, & Outreach,
  • Omnichannel, growth tactics and cross-platform marketing.

These are some of the marketing methods that most businesses are doing to promote their product or service online.

But still, they are suffering from showcasing their business to their audience because of the competitor crowd & other distractions that your audience experienced on the internet and let them forget about your business.

Your business needs to be reminded (awareness), your audience needs to be excited (customer journey), your customer needs to be amazed (sales & services) in order to sell more & gain more consumers.

If you aren’t able to make your audience reminded, excited, and amazed about your business, then you are losing the game.

All your efforts will not reap any values since you are playing the cards in the wrong direction.

Messenger Automation on Service

You may have a thought in your mind like “Messenger Automation!!!”
“How can automation on Messenger help my business to achieve higher metrics?”

“Is that a MAGIC or some new way of marketing opportunity?”

Well, Messenger automation is completely new to most of the marketers and therefore it was not crowded with other marketers or businesses. Possibly!

But Almost 1.6 billion people are using Facebook’s Messenger globally to interact with their friends & family and the chances are really high that your target audience will be here is the Messenger platform.

With the help of Messenger bots built on SilFer Bots platform, your business can reach, communicate and sell products in an automated way.

Most importantly, this Messenger automation has the capability to do magic by communicating with your audience in a personalized way and make your audience feel like your business is caring about their customers.

Let’s imagine,

It’s 11.30 at night and tomorrow is your brother’s birthday.

You wanted to present him a watch, but you already forgot to buy the gift and it’s too late to go for the purchase.

But you found that a local store nearby had an automated sales process and you purchased a watch for your brother’s birthday that is scheduled to be delivered tomorrow at the right time.

We can think of a lot of other instances like this.

Once I purchased online software to broadcast my live sessions and got struck exploring the main feature that I want to use.

I tried to contact the support but failed since they are offline, but I found they had a good chat support system completely automated where I had to get my queries cleared without any human help.

These two scenarios can explain the potential of automating Messenger with the help of chatbots.

Let’s see how this Messenger automation will help you to increase your sales exponentially.

Nurturing Leads

Building awareness & nurturing your audience is the foremost & important steps on every marketing campaign because your business has to attract the target audience in the short span of time, or else people will not do business with your company.

Since messenger automation can be done in a conversational manner like 1:1 interaction, users can easily be on-boarded and guided to get the required product or service form your business with the help of chatbots.

You have to build the conversational flow (no coding required) in a way that the Messenger bot can welcome the audience and take them to the product or service whatever they are looking for so that they can start purchasing the need from your business.

Or else you can build a flow to floor-up the audience and nurture them with respective content that will be delivered in a personalized and automated manner.
This will improve the chance of converting the targeted audience into customers with high ROI.

3 Messenger Automation Techniques to Increase Sales Exponentially

Also, Read Prerequisites for Running Facebook Ads

Commenters to Customers

Another cool trick to increase your sales is using the “Comment Growth Tool” in Silfer Bots platform and using this way you can turn your Facebook post commenters into customers in a simple way.

Let’s take any event as an example,

You found a live music event post on Facebook and it says on description that you need to comment “standard word (or) random words” to buy the ticket for that event.
Eventually, you will comment as per the post description and a message will popup automatically on your Messenger application with the instruction or procedure to buy tickets for that live music event.

In the end, you purchased the tickets for you & your friends to spend the weekend happily.

In this scenario, both the business and customer got benefitted that the business can generate more sales using this growth automation tool and the Facebook follower can purchase the product directly on their Messenger application instead of visiting a website or waiting for a queue in a physical location.

3 Messenger Automation Techniques to Increase Sales Exponentially

Virtual Sales in Autopilot

Most of the time you spend on researching your product or looking for the best suggestion on the internet.

When an audience reach your business to get product suggestions and you can’t respond that’s where your business will start losing customers, because if they get the best suggestion from one of your competitors they will purchase from your competitors’.
By using Messenger automation you can build a virtual salesperson to work for your business 24*7*365 without any interruption.

Messenger bots will take care of identifying the consumer need, suggesting the best product, collecting the requirement, even helping & handling the purchase inside the Messenger platform itself. The main thing is you need to build a magnet to attract your target audience into your Messenger automation system (that we can discuss on another blog post).

Take a look at this video to know how this virtual sales thing works with Messenger automation

Also, Read Facebook Ads Strategies that drive 5X Percent Results

The Time is Now

Like I said before Messenger automation is the “Game-Changer” and it will unleash many possibilities on doing marketing for your business.

Now is the time for businesses to start investing in Messenger automation to leverage their business metrics and it is the right time for marketers to acquire this Messenger automation skill because there are few Messenger automation builders globally helping businesses with their need and guess what “Their pay is TOO HIGH than other marketing works.” Join the Facebook Messenger Automation course and start building automation now.

Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Prerequisites for Running Facebook Ads

Prerequisites for Running Facebook Ads

Today, businesses of all sizes are flocking to Facebook with the hopes of boosting their brand’s reach and growth. However, many of those who invest in Facebook ads, fail to see a meaningful return. Why?

Because it’s easy to start pushing out Facebook ads. But getting the desired results from those ads? Not so easy!

Diving Right in With Facebook Ads is Not a Smart Strategy

Small business owners who are looking to get started with FB ads are often clueless about what are the things to be taken care of before getting started.

In my experience of working with SMB clients as well as even some bigger brands, I have seen them stumbling into the same pitfall. They jump on the Facebook ads bandwagon without doing the much-needed prep up.

There are two big issues with this approach.

Firstly, if you don’t take care of the essentials before putting your business out there on Facebook, you risk coming across as an amateur. So even if you’re a legacy brand which is in business for years, you might be perceived as a rookie brand in comparison to someone who is new but has taken care of certain important factors before launching on Facebook. If your audience does not take you seriously, they won’t buy from you.

The second problem is that a careless approach to Facebook ads is a wastage of your hard-earned money, time, and resources. You will keep pushing ads without getting the returns you desire and deserve.

Related ArticleFacebook Ads Strategies that drive 5X Percent Results

So how do you prepare before diving into the world of Facebook ads? Here are some key steps you need to take.

1. Set up your Facebook business page

Before you can create your Facebook business page, you need to be logged into your personal Facebook account. But don’t worry, any information or activity on your personal account will not be publicly visible on your business page.

Once you’re logged in, go to facebook.com/pages/create.

2. Set your profile image

Next, upload the profile image for your Facebook page. It is critical to create a good visual first impression, so make sure that the photo you choose is of high quality and depicts your brand in a way that it is easily recognized by your prospects and target audience.

This is why I recommend you use your logo as your profile image, preferably in 180×180 px size.

Prerequisites for Running Facebook Ads | Digitechniks


3. Put up your cover image

A cover image also contributes towards making your brand more identifiable. The ideal size for a cover image is 640×360 px. As you can see from the image below, you can not only upload photo, but also video as your cover.

Prerequisites for Running Facebook Ads


4. Fill out the ‘About’ section

A complete ‘About’ section of a business page speaks volumes about the company. Try to not leave out any information because Facebook is often the first place a customer goes to know more about your business, so having it all there is important.

Prerequisites for Running Facebook Ads

Make sure to provide all the contact details a customer might want to know, including your phone number, website, and email. Also update your story, which could be a snippet of the ‘About us’ section on your website.

If you have a physical store or office, make your location correctly on the map. It’s also key to add the business hours. Make sure it matches the hours you have on your Google My Business (GMB) page as it appears in search results when someone is looking you up (here’s how to set up your GMB page).

Prerequisites for Running Facebook AdsPro tip: Don’t forget to claim your username and vanity URL, as it is an important branding step and tells people where to find you on Facebook.

5. Configure the CTA button

Adding a call-to-action to your page gives you a lead capture opportunity that you shouldn’t miss. To add a call-to-action button to your page:

  1. Go to your Page.
  2. Click + Add a Button below your page’s cover photo.
  3. Select a button from the dropdown menu and follow the on-screen instructions.
  4. Click ‘save’.

You can choose from a bunch of options. Select what works best for your business.

Prerequisites for Running Facebook Ads

Once the button has been created, you can test your button:

  1. Click your button.
  2. Select test button.

6. Get at least 500 fans on your Facebook page

This is for the simple reason that without enough social proof, your ads will fail to instil trust and generate interest in your audience. Without enough followers on your Facebook page, your prospective customers will hesitate to buy from you.

So how do you achieve this? Read our blog which offers 5 useful growth hacks to build your tribe on social media.

7. Have 5-10 posts on your business page

If your Facebook page’s timeline is a blank canvas, it reflects poorly on your brand as it gives an impression that either you’re a new business or an inactive one. Hence, it’s important to have at least 5-10 content pieces before you jump into advertising on the platform.

Pro tip: Make sure to have 30-40% of the content as live images or videos, instead of just having stock images and/or graphics. This gives your business an authentic feel, adds a human touch to your brand, and makes it more relatable and credible for your audience

8. Get reviews on your business page

Facebook lets customers review businesses and rate them 1-5 stars. These appear on the business page and play a vital role in shaping a prospective customer’s perception about your brand. According to a study, 80% of consumers prefer to buy from local businesses with positive reviews on their Facebook Page.

9. Show off a minimum of 15 Google reviews

It is likely that people who have seen your Facebook ads and are interested in your product/service might want to research you on Google because it is often the first place a customer goes to when they want to look up a business online. This is when you can turn them in your favour with the help of customer reviews. The more positive reviews you have, the better.

Prerequisites for Running Facebook Ads

Also, Read 6 Simple social media hacks to convert contacts to contracts
Wrapping up

Arming yourself with these prerequisites significantly improves your chances of success with Facebook ads. Follow these tips before you begin to advertise on Facebook.


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How to Decide Your Tripwire or Irresistible offer Pricing?

How to Decide Your Tripwire or Irresistible offer Pricing?

You probably know that a digital marketing funnel is key to acquiring customers online and odds are that you might have heard of ‘tripwire’. Many have also started realizing that in order to run sustainable businesses and to gain in the long run, we have to be givers. And that’s where the idea of tripwires comes in. 

For those of you who may not know exactly what a tripwire is, what it does, and why it’s useful, let me give you a short primer.

What are Tripwires?

A tripwire is a low-priced irresistible offer, the purpose of which is to convert an audience into buyers. Because a tripwire is low in price, people are more likely to give it a try. Therefore, it allows your prospects to dip their toes in your business without having to spend big bucks. Then, once they see the value in that low-priced offer, they will be more likely to purchase the core product.

What a tripwire also tells you is that an audience is interested enough in your product/service to give you their contact information.

According to DigitalMarketer.com, “People who purchased tripwires were 10 times more likely to purchase their core offer.” That’s a pretty solid reason for including tripwires in your digital marketing funnel strategy

Related Article3 Step Digital Marketing Strategy for Customer Acquisition Funnel Validation

So, that’s the basic idea of tripwires that many of you might be familiar with. But do you know how to make it work for your business? What are the factors that you should consider when putting a price tag on your tripwire?

In my experience of working with digital marketers and business owners, I have seen most people making one mistake with regards to tripwires. And that is losing the sight of the money they spend on designing tripwires for their digital marketing campaigns.

Avoid the Most Common Tripwire Mistake

Most marketers play with tripwires thinking that they are not after making a profit at this point. After all, it’s okay to lose some money when giving away a low-priced offer to your audience because your plan is to encourage the customer to spend more money on your product eventually. Right?

Wrong. While you’re not looking to make a profit with tripwires, at no point, your business should give discounts by undergoing a loss. The irresistible offer should be given to the customer without harming the business revenue

So, how do you create a tripwire that doesn’t eat into your revenue? Let me explain in a step-by-step manner.

5 Steps For Tripwire Success

1. Create and collect

Design your lead magnet making sure it addresses few of the most pressing problems of your ideal customer and push this on social media. This could be in the form of a workshop, webinar, case study download, ebook download, a competition, or contest, to name a few.

Next, collect 100% of the data of the people who consumed your lead magnet or took any form of action. This data can be collected in the form of cookie or contact info

2. Set a rough discount

As a rule of thumb, the product/service you’re offering as a tripwire should be of a far higher value than the price you’re charging for it.

For instance, a Product or a Service that has a registration fee of Rs.10,000 can be offered at one fifth of its price at Rs.2000. Now that’s an offer that is hard to resist. 
However, at this stage, we’re not looking to decide on the final pricing. This is just to get the process rolling for you to evaluate and come up with better pricing that’s irresistible and doesn’t incur loss for your business.

3. Compare

Let’s say you sold X number of tripwires in the previous step and made some money. Now it’s the time to do a comparison of the revenue that you got in step 2 with your overall expenses (Ad Cost & Team Cost) in step 1.

4. Analyze

Evaluate if the revenue is 0.8 to 2X of the money you spent on ads to promote your lead magnet and tripwire, then the cost of the tripwire is fair. If the revenue is less than 0.8, you either need to increase tripwire price or tweak Target Audience or Business Model or Customer Acquisition Funnel. Do whatever it takes to get the revenue is 0.8 to 2X of the money you spent on ads to promote your lead magnet and tripwire.

5. Rinse and repeat

Go back to step 1 and make all the necessary modifications and repeat until the revenue generated from the process comes to 0.8 to 2X of your ad expense. When you hit a number within this range, you can be sure that your tripwire is priced correctly. It will attract your audience without driving your business into losses. 

Let’s clarify the steps further with the help of a case study.

At Digitechniks, we offer a free webinar on “Social Media Strategy and Planning“. That’s our lead magnet. 

The next step is our social media coaching program, which is our tripwire. The program is originally priced at Rs.30,000. When we started the program, we offered a 90% discount on its pricing to gauge the acceptability of the program and the response of our audience. When we compared our revenue with the money we were spending on ads, we figured that we weren’t breaking even. That’s when we increased the price of our tripwire to Rs.3999.  

Thanks to high demand for the program, today it is priced at Rs.5999. And, we won’t be surprised if the program continues to attract our audience even if its price goes a few notches higher in near future.

That’s the beauty and the utility of a well-designed and value-driven tripwire. 

I’m sure there are many tips and tactics to take away from this article, but I’d like to point out one thing that’s sure to help you create successful tripwires. Remember, the quality and substance of the tripwire should, in no way, be less. It’s the price that you’re charging for it is less. 

Ultimately, the objective of the tripwire is not to make money; it is to gain the market share. And, you’ll be able to accomplish that only when you create a tripwire that’s irresistible not just in pricing, but also in value that it provides to your prospects.

Also, Read Why Businesses Should Not Invest In Content Marketing For Branding Process?


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5 Key Search Engine Measurement Metrics That Every CEO/CMO Should Be Aware Of

5 Key Search Engine Measurement Metrics That Every CEO/CMO Should Be Aware Of

Time and again, I hear people complain about how their search marketing strategy isn’t bringing them results. Are you one of them?

If yes, this blog is for you.

Today, everyone wants to launch their business on Google. Search Engine Marketing or SEM (also called as Pay per click Marketing) offers one of the fastest ways to do so. That’s mainly because search engines are a demand-fulfillment platform, which is used by the prospects to discover a business by searching for keywords specific to that business.

But that’s not all, when people want to make a buying decision they rely on the results they see on the first page of Google. In fact, 75% of people will never scroll past the first page on a Google search. This is where SEM as a part of your digital strategy can fetch you the coveted top spots on SERPs. Done right, it can get you the highest quality leads without having to wait for organic growth.

Yet, there’s a huge chunk of businesses that pour money into SEM campaigns that are destined to fail.

Why Your SEM Campaign Isn’t Working

Many marketers struggle to demonstrate ROI of their SEM campaigns and their SEO activities. If that sounds like your team, then most likely your campaigns are heading in the wrong direction.

WHY? Among a dozen of possible reasons, one of the most common is they probably don’t know what key performance indicators (KPIs) or Key Result Areas (KRAs) they should be looking at in order to gauge the success of their Search Engine Marketing efforts (PPC and Organic Search advertising). They either waste time and resources tracking the wrong KPIs or simply go by the ‘set and forget’ attitude.

Related ArticleStep by Step Guide To Develop a Search Engine Strategy for Your Business

In other words, they start running campaigns without knowing what factors they need to track to see how well something in the Search Marketing strategy is or isn’t working.

Poorly Performing SEM Campaigns are a Drain on Your Budget

While it’s critical for businesses to feature on the first page of Google, it is an expensive exercise. Growing your ranking organically is time-consuming and cumbersome, which is why it’s also resource-intensive. Paid efforts, on the other hand, cost you money.

Therefore, whether by organic means or paid strategies, ranking on top of SERPs turns out costly either in terms of the time involved or money spent.

This is why you can’t afford to invest on poor SEM campaigns. As the CEO/CMO of your organization, you would want to make sure that your business can leverage search engines to get a positive digital ROI. To achieve this, you must have your team focus on the pre-defined KPIs and KRAs.

That said, let’s dive into how to properly measure your campaign performance by setting the right KPIs and KRAs for your SEM team. 

KPI #1 Identifying the search behavior of customers

People discover you on the internet by searching for the type of products/services you sell or businesses similar to yours. So the first thing your SEM team needs to do is find all the possible searchers that are using search engines to find companies like yours. How? By gathering all the possible keywords your target customers might be using to search for your business online.

For example, people find me by using keywords like “Digital Marketing trainer,” “Digital Marketing Consultant”, “Digital Marketing certifications,” “Digital marketing workshops” etc. Even more specific search queries would be “Digital Marketing certifications in Bangalore,” “Digital Marketing workshops near me,” or “Digital marketing consultant for SMBs in Bangalore”. These specific keywords perform better than the generic keywords mentioned before. So when I use these keywords to analyse, I can tell the intent of the searchers and who have better chances of turning into buyers.

So my tips for this step would be:

  • Think of the most relevant specific and long-tail keywords instead of generic ones
  • Use tools like Uber Suggest, Google Keyword Planner, SEMRush, and Spyfu to help with keyword research
  • Focus on less popular keywords as they offer greater scope of positioning you on the first page and your pay per click will be less

KRA – Your key result area to focus here is to find 100% of the keywords for your business and market.

KPI #2 Keyword segmentation

For the second KPI, your team must segregate the keywords as transactional, informational, and navigational keywords. Let’s see what these are.
Transactional keywords – These keywords are also referred to as “know” keywords and they are used by people who have already done their research, made a purchase decision, and are ready to buy.

“Digital marketing certification in Bangalore,” “Digital Marketing workshops near me,” and

“Digital marketing course fee in Bangalore” are some examples of transactional keywords that my prospects use in their search queries.

As you can see, these keywords are more specific and they may describe the intent of the searcher more precisely.

Informational keywords – As the name suggests, these keywords are used by people looking for information before making any buying decision.

These keywords typically contain words like “what”, “where,” “when,” “how”, and so on.

Some examples are “What is digital marketing”, “how to set up a Google ad”, “how to create a Facebook ad” etc.

These keywords have high search volume, but they aren’t much helpful when it comes to direct conversions.

Navigational keywords – People that use these keywords are aware of your brand and searching specifically for you. They must have interacted with your content before and found it helpful enough to search for more information. Some examples include keywords like “Digitechniks blogs”, “Digitechniks webinars”, “Digitechniks course”, etc. that people use to reach my services on my website.

KRA – The key focus here is to achieve a clear-cut distinction between transactional, informational, and navigational keywords.

KPI #3 Create blogs using informational keywords

Informational keywords serve to target people who are just beginning to realize their need for a product/service. These keywords are used by them when they are searching to know more about a topic, a problem, product, or service.

Therefore, the best way to leverage these keywords is to create blogs that answer the “how”, “what”, and “ways to” types of queries. When you use informational keywords having high search volume to write blogs which answers the problems or queries of your potential customers, they will start seeing you as trustworthy, become your loyal fans and begin to take or recommend your products or services whenever they require.

KRA – Your main focus in this step should be to increase the blog traffic by 10-30% every month.

KPA #4 Start ranking your website Services and Product Pages for transactional keywords immediately

Once you have the list of transactional keywords, take action on them immediately. To do that, you must start using a paid strategy like SEM or PPC to rank in the top three positions in SERPs for all transactional keywords, right from day one.
Because these are intent-driven keywords, if you wait for months to rank for these keywords, you lose out to your competitors.

KRA – This is where your efforts should be able to put your website on the top three positions on SERPs.

Related Article8 Steps to Develop a Google Ads Strategy for Any Business

KPI #5 Put systems in place to collect data

In this age of data, collecting data of customers and prospects must be a top priority for businesses. This step is critical in order to get a steady supply of high-quality leads and improve the outcomes of your search engine marketing campaigns.

You can do this in a number of ways. You can use email capture or opt-ins on your website pages, landing pages, or blogs which will collect the visitor’s contact information. You can also set up pixel (Google, Facebook, Linkedin, Quora etc)  which can be used to collect the cookies. Later you can retarget or nurture the non buyers and convert them to buying customers.

Remember, the ultimate success lies in collecting 100% data for which you have spent on search engines.

KRA – Here you focus primarily on collecting 100% of data of your prospects and customers.

With all of this in mind, it’s important to ensure that your team uses all five KPIs to build an optimum performance measurement system rather than looking at each one of them in isolation. That’s because when you look at all of the KPIs and KRAs, it paints a more complete picture to clearly indicate when and where the progress is happening and when and where any improvements are needed. This performance measurement system can help your business leverage search engines to get a positive digital ROI.

Also, Read 3 Step Digital Marketing Strategy for Customer Acquisition Funnel Validation


Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

Why Businesses Should Not Invest In Content Marketing For Branding Process?

Why Businesses Should Not Invest In Content Marketing For Branding Process?

Are you spending money on blogging, getting articles written for your business, and pushing them on social media? Have you been thinking of setting aside a budget for video creation because video content is the hottest trend in content marketing right now?
But before you do all of that, have you validated your business model? In other words, do you know for sure if your product/service is fit for the market and you’re marketing to the right audience? If not, you’re setting yourself up for disappointment.

Content Marketing Fails Are Expensive

Today, 9 out of 10 businesses use content marketing, and yet a majority of them fail. In fact, many companies are heavily investing in content marketing without getting adequate returns. A 2015 study by Kapost found that businesses wasted a whopping $958 million on inefficient content marketing.

The obvious question is: WHY? There could be a whole array of reasons for this as every business has their own problems and challenges. But we can all agree that if you’re trying to market a product/service before knowing whether it has a demand among prospects or not, there’s a high risk of failure.

So, what do you do? Take a step back from content marketing.

This might sound like an unpopular opinion. Every marketing guru out there and every other article you read on the internet might be telling you that you need to do content marketing. And you need to do it now!

But here’s the thing: Content marketing costs money. At a stage where you’re just kicking off your branding efforts, you don’t want to spend a lot of money. Especially if you’re a small or mid-size business that runs on a limited marketing budget, you need to first make the money that you need in order to sustain.

Don’t get me wrong — I’m not asking you to give up on content marketing entirely. It’s all about doing it at the right time. And, the right time is after you have:

Validated your business model

Before you start content marketing or even before you start thinking about branding for your business, it’s important to know whether your product/service has an acceptance among your target audience.

Check out our 3-Step Customer Acquisition Funnel Validation method to learn how to do this.

Identified the right audience

No business is born with the ability to know their audiences. This knowledge is gained through digging in deep and doing your research. So create the ideal profile of your target audience based on age, gender, demographics, location, interests, educational status etc. Then streamline your focus on those who have the problems that your product/service can solve. These are the audience you need to target. They will be interested in your product offering and willingly engage with your content because they will find it valuable.

Understood the various targeting options

It’s worth taking the time to understand how targeting works on Google and social media. For example, Google Ads and Facebook give you options to segment and target your audience based on factors such as demographics, interests, purchase behaviors, device usage, buying intent, search terms, and so on. With the help of these targeting features, you can reach a local or global audience effectively.

Read the Blog on How to Target the Right People with Right Content- 5 Step Digital Marketing Strategy

Moving from Clicks to Conversions

Though content marketing is not something you should invest in right at the beginning of your branding process, you will still need to create some content pieces to get started. These content pieces will play a vital role in your customer acquisition funnel and help you set up a business validation and branding process. Here’s a quick glance at how to incorporate content in this three-step process

Reach – This is where you design the lead magnet, which is a free offering that hooks your audience by providing solutions to 1-2 burning problems that your target audience is facing. This could be in the form of a workshop, webinar, case study download, ebook download, a competition, or contest, to name a few.
Register – In this step, you create 3-5 personalized content pieces that serve the purpose of convincing your audience to buy from you. 
Regain – This is where it’s time to earn back the cost of creating the content for the previous two steps. How? By ensuring 5% of your lead magnet leads convert into paying customers.

The key formula to keep track of progress in this step is: 

Cost per Acquisition (CPA) < Cost of the Irresistible Offer (IO) => Validation

Let me break this down.

Your CPA or Cost Per Acquisition is what you spend on digital marketing activities divided by the number of sales.

If your CPA is less than the cost of the Irresistible Offer (an offer that your prospect can’t refuse, such as limited period trials, free demos, inaugural discounts, etc.), it means that your product/service is being accepted and you have the license to reach more people and can start your content marketing to reduce your CPA furthermore.

if your CPA is more than the cost of the irresistible offer or if your tripwire conversion is less than 5%, then you need to tweak either your target audience or customer acquisition funnel till you arrive at a point where your CPA is less than the cost of the irresistible offer or 5% Tripwire conversion rate.

For a more detailed understanding of this three-step process, check out this blog post

Related Article

Low-Budget 3 Step Digital Marketing Branding Strategy for Small and Medium Scale Businesses 

Ultimately, your end-goal is to convert. All your branding, digital marketing, and social media efforts should boil down to getting people to become paying customers. You want your company to make money from these activities and not waste your time and resources. This is why you must invest big bucks on content marketing and distribution only after you have validated your business model and customer acquisition funnel and don’t make the mistake of investing on content marketing for the branding process. Knowing that you have what it takes to turn leads into real conversions, you can scale your efforts effectively. 


Learn the exact fail-proof system that we use for our clients to convert their social media contacts to contracts without playing the guesswork game or spending a ton of money

5 Step Digital Marketing Strategy to Target the Right People with Right Content

5 Step Digital Marketing Strategy to Target the Right People with Right Content

Do you create content that exclusively caters to your target audience? Or, are you casting a wide net with your content and hoping whoever notices becomes your prospect?

If it’s the second one, then you’re flushing your money down the drain. The reason is simple: If you’re not creating content that appeals to the right people — those who are most likely to buy your product/service — no one is going to see them and be persuaded to take the action you want them to take. The result? You spend time, money, and resources on content creation and distribution while getting minimal to zero returns

So why do businesses fail to target the right set of people before pushing their content on social media? That’s because most of them don’t have adequate knowledge of the targeting options that exist on social media.

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Not Targeting Often Derails Marketing Campaigns

According to a survey, lack of content targeting and relevancy generates response rates that are 83% lower in an average marketing campaign.

This is why a business owner or marketer must do some prep work before launching their business on social media. Here’s a checklist of some key things to do before putting your content on social media:

  • Learn about the different targeting options available on social media
    Spend some time to understand how to play with different targeting options available on different social media platforms. For example, Facebook allows you to segment the audience based on the actions your visitors take on your web Assets and Create a lookalike of the action takers and also You can target your audience based on their demographics, interests, purchase behaviors, device usage, buying intent, etc. With the help of these targeting options, you can reach a local or global audience like never before.

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  • Identify the right audience
    Create the ideal profile of your target audience, based on age, gender, demographics, location, interests, educational status, etc. Then narrow it down to those who have the problems that your product/service can solve. These are people who will be interested in your offering and who you need to target.
  • Validate your business model
    Before you begin the process of marketing on the web and social media, it’s critical to know whether your product/service has an acceptance among your prospects. Our 3-Step Customer Acquisition Funnel Validation method can help you nail this.

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Now that you have some idea of the things you should do prior to jumpstarting your content creation and distribution process, let see how you can put all of these into practice through an easy-to-follow 5 step formula.

5 Step Targeting Strategy

Step #1 Assume

Begin by identifying your target audience based on social media customer variables. After you’ve created an ideal customer profile, it’s time to design lead magnets and show this lead magnet to your audience on Social Media Platforms.

In case if your audience cannot easily be identified on Social Media, find out the search behavior of your target audience and target them With an irresistible offer on Search Platforms

Step #2 Collect

In this step, you need to collect 100% of the data of action takers — these are people who consumed your lead magnet or irresistible offer or took any form of action in any of your web assets. This data can be collected in the form of cookies or contact info.

Step #3 Segregate

After you have the data of people who have consumed the lead magnet or an irresistible offer and who have engaged on your web assets, you need to create a custom audience to segregate them based on their actions. Data segmentation can be done based on who are visitors, who are leads, who are buyers, and non-buyers.

Step #4 Convince

After segmentation in the previous step, now focus your attention on converted and non-converted groups. Create 3-5 specific content pieces personalized and optimized for non-buyers. Push this content to attract the people who didn’t convert in the last step. These content pieces should be created with the goal to convince non-buyers to become buyers.

Monitor the performance of your content and check the conversion rate. Ideally, at least 6% of your target audience must convert into paying customers. Lower than 6% conversions mean that you need to tweak either your target audience or customer acquisition funnel and repeat the process.

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Step #5 Scale

Now that you know what your ideal convertible audience looks like, you have reached a stage where you can scale your content marketing efforts. On Social Media ad Platforms, this can be done by creating lookalikes. Through this, you can target all the people who look like your ideal convertible audience.

You can create lookalike audiences from custom audiences on Social Media ad Platforms, which then, will recognize the key similarities between your ideal audiences and find people similar to them to target in new campaigns.

Additional tip

In social media marketing, the opportunity lies in reaching your ideal buyers, but your fortune is in retargeting. Therefore, have a retargeting strategy where you can reach at least 80% of the audience you have identified in the ‘Assume’ step using email marketing or social media retargeting platforms.

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A strong targeted content strategy is a must for you if you’re looking to win a long-term game in social media and branding efforts. These five steps will ensure that you’re putting your money where you have the highest chances of getting good returns. The advantage of this targeting strategy is not limited to just creating targeted content. You can apply the data and customer profile from this exercise to other marketing tactics, from email marketing to PPC advertising.

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